Chapter 418 Unplanned Publicity

Benjamin listened to Zhou Shaoming's "plan for the decisive battle in 2004" and couldn't help but take a cold breath. Originally, Benjamin thought that Zhou Shaoming would give up his original plan for the strong promotion of "Untouchable" when he saw this post that had attracted much attention.

You must know that when filming this "Untouchable", a lot of extra money has been invested, using a luxury house car that has never been used, and with the large increase in the number of crew vehicles, many more drivers have been hired temporarily, and some personnel who move equipment, and a lot of funds have been spent.

In fact, Benjamin wanted to use the driver as the person who moved the equipment, which was the best. However, these people who came to be drivers seemed to be pampered, and they didn't want to do this kind of hard work, these people were all temporary, Zhou Shaoming meant, don't think about spending time dealing with these things.

With the completion of the filming of "Untouchable", the crew announced its disbandment, and of course, the leading actors, musicians, and photographers of the crew followed up the post-production work of the film. The gaffers, stylists and others have done their jobs well, and there is no work for these people in the future.

Supernova Entertainment Film and Television Company released the news of the completion of "Untouchable" on the Internet, announced the release time, and of course, also released various photos during the filming process.

In "Untouchable", François Francois, who starred in Philippe. There are fewer photos of Cruze, more of Omar. Nozomi is in the crew, and there are relatively few photos taken by the two of them in the film.

This is also Zhou Shaoming's helpless move, after all, these two people are not very popular in the film and television industry, so Zhou Shaoming passed more photos of himself, Avril Lavril, and Scarlett Johansson.

Avril is one of the world's most popular female movie stars and singers, and she has super popularity, whether it is Avril's performance in the film or the image of the little witch outside the play, they were uploaded one by one at this time.

And Scarlett Johansson uploads more photos of the characters in the film. That kind of mature beauty is all on display, Scarlett Johansson is a hot actress in Hollywood who has quickly become a hot actress in Hollywood through "Fuse", and is also one of the candidates who are expected to win this year's Oscars.

If Scarlett Johansson can successfully become one of the Oscar goddesses of luck, then Scarlett Johansson will successfully squeeze into one of the ranks of Hollywood A-list actresses.

Of course, Zhou Shaoming is also very clear in his heart that although "The Fuse" is popular all over the world, it is basically impossible to become the most popular film of the Oscars, after all, the genre of the film itself is greatly affected. And during 2003, there were many blockbusters that could rival "The Fuse".

For example, "The Lord of the Rings 3", released by New Line Film and Television Company, had a terrible box office performance of 72 million at the first time, and in less than one month in North America, it attracted as much as 200 million gold, and has been at the top of the North American box office list.

Such box office results made the film and television companies that were originally going to release the film at the beginning of 2004 have some scruples and began to retreat, because of the strong entry of "The Lord of the Rings 3". From the end of 2003 to 2004, it has been one of the most popular films in major cinemas.

There is also the movie "Pirates of the Caribbean", which became famous in 2003 and was released by Dickney Films, which can be regarded as unexpected. On the day of its premiere, this film, which had less than 45 million yuan, has always been a favorite of young audiences and has been passing a good reputation. Follow-up continues to exert force.

"Pirates of the Caribbean" has accumulated 300 million box office results in North America, such a terrible result, people are amazed that this film is really a dark horse. But in Zhou Shaoming's eyes, compared with such a strong box office performance of "Fuse", it seems a little inferior.

Warner's "The Matrix 2" is at least stronger than "Pirates of the Caribbean" in Zhou Shaoming's heart, and may become an opponent of "Fuse" in the Oscar competition.

Although the reputation of "The Matrix 3" was very poor last year, it was not enough to affect the reputation of a popular movie like "The Matrix 2" that swept the world.

"The Matrix 2" also relied on strong publicity, and in one fell swoop, the box office performance on the day of the premiere in North America reached a terrifying number of 91 million, which is unparalleled by such a premiere box office result.

Learning the lessons of the Matrix theme, Zhou Shaoming began to formulate a publicity plan for "Untouchable" after returning to the company.

Of course, every film has a publicity plan after shooting, but for the film "Untouchable", because it was questioned by most of the media, it did have a certain negative impact on the film.

Zhou Shaoming still vetoed the original publicity plan, and he began to formulate a new round of detailed publicity plan. is also due to the lesson of the failure of "The Matrix 3", the film that was reluctantly released for the short shooting time and only for the box office results was finally boycotted by the audience and friends.

Warner Film and Television has indeed been affected in terms of reputation, Zhou Shaoming knows that the key to whether the film sells well depends on the quality of the film itself, if you blindly use the popularity that has been played and the loyal audience that has been accumulated, it will only be eliminated by the audience.

Therefore, when the media began to criticize the film "Untouchable", the audience would of course follow the news from the media and begin to question the film.

This is something that Zhou Shaoming is very worried about, although Zhou Shaoming is not as impulsive as Benjamin, but he still implemented the change of the original propaganda plan in the actual measures.

Began to develop a new publicity plan, whether it was the post-production team of "Untouchable", or the staff who did external publicity, as well as his assistant Benjamin, as long as Supernova Entertainment participated in the post-processing of "Untouchable", as well as the publicity staff.

Zhou Shaoming asked for one thing, that is, to concentrate on doing his job at hand, and not to think too much about anything.

Although, there was good news in favor of "Untouchable" on the way, such as netizens chasing Zhou's post, in fact, for the appearance of this post, although Zhou Shaoming began to be a little surprised, why did netizens have so many photos of the crew of "Untouchable" during the shooting.

Many of the photos on this post have never been published, such as the photo of Zhou Shaoming's long beard, and some of the resting looks of everyone's hard work, which have never been published on the official website. It has never appeared in the media.

Later, Zhou Shaoming thought about it and understood. It wasn't that some temporary drivers and movers were hired during the filming of the film, in fact, most of them were only willing to come because of stars like Avril, Scarlett or himself.

In private, they took some photos of the crew, and it was reasonable that they didn't find out, as soon as Zhou Shaoming thought of this, he guessed the reason why the photos on this post flowed out, so he didn't ask anymore. Besides, this post must have a good publicity effect on the film "Untouchable".

For Zhou Shaoming, it is indeed a good thing, but it is not enough to make Zhou Shaoming feel at ease, so he still launched a new publicity plan.

Benjamin's head was big in the face of the new propaganda plan. Because the publicity plan set by Zhou Shaoming this time is equivalent to the cost of filming the film "Untouchable".

With the completion of "Untouchable" and the verification of the financial statements, Benjamin has not been surprised, and it is twice as much as expected.

In fact. Benjamin has long known in his heart that according to Zhou Shaoming's method of shooting, the cost of "Untouchable" will definitely be more than expected.

But. I didn't expect it to be so much, originally, in this comedy, Supernova Entertainment Film and Television Company still had a budget of 10 million. Although it is a comedy of literary style, there is still a lot of consumption to complete the theme of this movie in the case of beautiful women and luxury cars, because the main character in the film is the back of a nobleman. Of course, luxury cars and mansions are indispensable, and the cast is paid the most with Avril and Scarlett Johansson.

Of course, the minimum budget of 10 million is small, and with the relationship between Zhou Shaoming and these two most heavyweight actors, the salary issue can be discussed.

However, the reason why it cost more than twice the budget was because of some special circumstances in Zhou Shaoming's filming process!

Mainly because of the cost of rushing time, "Untouchable" ended in a short period of two months, which sounds like completing the task ahead of schedule, so it sounds like it sounds less to pay employees more than to complete the task in excess of time, so why is there so much budget?

In fact, it is not, the ability of "Untouchable" to be so fast and the high efficiency of filming is of course inseparable from Zhou Shaoming's commitment to the salary and remuneration of the staff of "Untouchable" at that time.

If the film "Untouchable" is completed on time, the remuneration will be increased by 50% compared with the original, which is equivalent to an increase of 1.5 times the salary of employees.

seems to shorten the filming period, but in fact, it is another huge outflow of funds, such as a comedy action instructor, who only needs to pay 500,000 yuan if he completes the filming on schedule.

Such an offer is already a very high remuneration in North America and the world, but because Zhou Shaoming has other plans in his heart, he needs to spare more time to post-process such a film, so when the filming of this film is completed in 2 months, the remuneration of the action instructor suddenly becomes 750,000.

Then the financial situation of the entire crew has increased a lot, which is also the main reason for the sharp increase in the shooting cost of the film "Untouchable".

For such financial expenditures, Zhou Shaoming is still unmoved, as long as the movie is good, these are not problems!

When the news of the completion of "Untouchable" came out and the release time was announced, the media began to question the film.

This is what Zhou Shaoming felt most important, so he immediately took action, and at this time, the post-production staff of Supernova Entertainment Film and Television Company began to concentrate on the film promotion plan, as well as the post-editing and production of the film.

For Zhou Shaoming, who has made many famous blockbusters, of course, he will not be moved by the doubts of the outside media, but in such a critical year of 2004, Zhou Shaoming adopted a relatively strong attitude to offset the negative news about the film from the outside world.

That is, to change the original publicity cost of less than 10 million, the cost has expanded by as much as 2 times at once, in Benjamin roughly calculated the necessity of the "Untouchable" film, not to know, a startle, began to soar towards the cost of 50 million, which made Benjamin pinch a cold sweat.

In the past, the publicity plan included North America, China and other global publicity expenses were less than tens of millions. In fact, this kind of publicity cost is already quite high, in the Chinese film market industry, it can be described as an astronomical publicity cost, but for Hollywood blockbusters, it is not strange ordinary publicity expenses.

However, at this time, Zhou Shaoming changed the original ordinary publicity expenses and adopted more detailed publicity methods.

Originally, the publicity team of the crew of "Untouchable" only needed to successfully complete the production of the promotional film and make some posters, and in China's own theaters, it was enough to play the promotional film of this film on the big screen of the theater every day.

And North America. As the main two actors are taken into account, François who plays Philippe. Cruze and Omar as DISS. Nozomi still didn't have much popularity in North America, so he decided to broadcast a promotional video every day on local radio stations in North America to build momentum.

The post-production team of the crew can just concentrate on the production of the film.

However, as the outside media began to question "Untouchable", Zhou Shaoming did not want to be a continuation of "The Matrix 3", so that the doubts of the outside media had a certain negative impact on the "Untouchable" film.

What really made Zhou Shaoming carry out this huge cost of publicity plan was due to the release time of "The Passion of the Christ", which was only one day later than the release time of "Untouchable", plus the theater company and the cinema paid more attention to "The Passion of the Christ" in this release time. In this way, it is more difficult for "Untouchable".

"The Passion of the Christ" became a strong rival to "Untouchable", and cinema companies and movie theaters still did not release films for their prime time. In this way, "Untouchable" can easily be suppressed by "The Passion of the Christ" in North America and become a failed film.

The failure of this film can definitely affect the big plans of Supernova Entertainment Film and Television Company in the future. So at such a critical moment, Zhou Shaoming had to take action and began to use a powerful propaganda offensive. to save the passive situation of "Untouchable".

Zhou Shaoming knows that cinema companies and cinemas are all grass on the wall, and they are poured on both sides, don't look at the lukewarm film "Untouchable" now, and once you get the results, you can talk very much!

Zhou Shaoming couldn't help but take a puff of cigar when he thought about it, Supernova Entertainment Film and Television Company is not a vegetarian, and for the face of theater companies and movie theaters in North America, Zhou Shaoming still decided to take it off the shelves after only one week of release in theaters. Zhou Shaoming believes that if he wins this time with "The Passion of the Christ", then the attitude of the cinema will change 360 degrees.

Thinking of this, Zhou Shaoming couldn't help but smile at the corner of his mouth. So under this background, Zhou Shaoming had to take greater propaganda measures.

Zhou Shaoming's promotion of the film "Untouchable" began, and began to promote it on some important radio stations, if it is broadcast for 10 minutes on a local radio station like Los Angeles every day, it has a certain effect, but if it is promoted on a radio station like ABC and NBC, the effect will definitely be better, but the problem is that the 10-minute publicity fee of the local station is not enough to pay for a national radio station like this that has attracted special attention from the audience.

So, for the sake of publicity, the cost can only be raised!

In the face of such a huge publicity cost, even though Benjamin repeatedly reminded Zhou Shaoming, Zhou Shaoming still decided to launch such a publicity plan.

In Supernova Entertainment Film and Television Company, such a publicity plan is an A-level publicity plan, which is a super detailed publicity plan, and the film of this plan definitely belongs to the kind of publicity effect in the form of super-large films.

Even the publicity of "The Matrix 2", which was all the rage around the world last year, was not enough to achieve the publicity effect that Supernova Entertainment Studios worked out.

And "The Fuse", which was filmed by Zhou Shaoming last year, set a box office result of about six or seven billion, but it only used a rough C-level publicity plan.

For a literary comedy like "Untouchable", Benjamin still feels that Zhou Shaoming has invested too much blood at this time, but thinking about the big plan of Supernova Entertainment Film and Television Company in the future, he still resolutely supports Zhou Shaoming's decision.

In fact, what makes Zhou Shaoming feel relieved is that since the main battlefield of "The Passion of the Christ" is still in North America, the investment in this publicity plan is generally bearable.

At the very least, it is impossible for a film with a theme like "The Passion of the Christ" to have an impact on "Untouchable" in the Asian and Chinese film markets, plus Chinese theaters have initially had a scale, so the time and place are favorable, coupled with the popularity accumulated after the release of "Fuse" and "Hulk" in the Chinese film market, the right time and place and "Untouchable" are available, so in the Chinese film market, the advantage is very great.

In this case, Zhou Shaoming does not plan to invest too much in the promotion of this film in China, after all, the huge publicity cost in North America.

Supernova has not been established for a few years, but it has definitely made a lot of money, however, in 2003, it was too much investment, and the funds were a little tight.

If it weren't for the shortage of funds, it is likely that when the movie "Untouchable" is in post-production, Zhou Shaoming has a plan to start the shooting of the next film, as long as the script, actors and other preliminary work are ready, the next film will be easy.

However, not now, the funds are not enough, so I can only wait until the release of "Untouchable"! (To be continued.) For mobile phone users, please go to read. )