No. 419: Quality and quantity must be guaranteed!

With the efforts of the crew of "Untouchable" led by Zhou Shaoming, the filming of the film was finally completed ahead of schedule within the plan, and with the disbandment of the crew, post-production began.

Of course, after this shooting, the media's attitude became very intense, after all, in both the North American market and the Chinese film market last year, the classic blockbusters such as the Matrix system and the Infernal Affairs system were all in the same way just to make money, and the second and third parts were released in just one year.

The film shot in such a short period of time seriously affected the quality of the film, which disappointed the audience who originally paid attention to it, and became a film that everyone complained about for a while.

In such a background situation, Zhou Shaoming completed the filming of "Untouchable" faster than the shooting of these films.

"Untouchable" is a comedy series of literary films, after all, it is not a commercial film, for such a film, Zhou Shaoming shoots it so roughly, which is obviously disrespectful to literature and art.

At this time, the accusations of the media began to spread around the world like a virus, and Zhou Shaoming and the crew members of "Untouchable" were under considerable pressure at this time.

In the past, Zhou Shaoming was always able to deal with it calmly and ignored the evaluation of the outside world. But at this time, Zhou Shaoming began to pay some attention to it in his heart.

After all, this "Untouchable" film is to expand the influence of Supernova Entertainment Film and Television Company, and if it brings negative impact, it will be more than worth the loss.

This film can't be wrong, Zhou Shaoming can no longer ignore the accusations from the outside world, and he began to formulate a detailed publicity plan in North America.

Now that the detailed plan has been drawn up, it is time to concentrate on starting to complete the communication plan.

Zhou Shaoming originally started working on the next film after completing this literary film, looking for a good script and looking for actors, and even starting filming.

But in this form, it seems that Zhou Shaoming will personally start to participate in the later publicity.

In the room where the promotional video was made. Zhou Shaoming communicated with the production staff.

For the promotional film that is only a few minutes tight, Zhou Shaoming actually imagined in his mind early on how to reflect the value of this literary film.

Although the way of the filming is to show the climax of the film first, but in the case of the promotional film, Zhou Shaoming still thinks it is better to be decent.

After all, it is a promotional video, which is to better let the audience understand some important scenes in the film and give the audience an attractive effect.

Zhou Shaoming envisions to complete the promotional film of this film within two minutes, how to show the ideological connotation of the film for more than an hour in about two minutes in front of the audience.

After Zhou Shaoming's vision, the promotion of this film was completed through the step-by-step development of the plot.

At the beginning of the promotional video. PHILIP AND HIS ASSISTANT MARGAERY WERE HIRING FULL-TIME SERVANTS IN THE ROOM, AND AS MANY PEOPLE CAME TO APPLY, DISS RUSHED INTO THE OFFICE BECAUSE HE COULDN'T WAIT. Place the note in front of Margaery and ask her to sign it.

Without Margaery's signature, DISS would not have been able to get unemployment benefits, and Margaery was a little surprised by such a request, and Philip stood up and started talking to DISS, and people from the two worlds began to come into contact in this way.

Zhou Shaoming thought of this. The eyes are bright, and this is the way to do at the beginning, but what to do with it later. Zhou Shao hesitated. The next step is to DISS into Philip's house. Zhou Shaoming thought of this, and finally had a rough idea.

DISS began to enter Philip's home. JUST SHOW THE SURPRISE AND EXCITEMENT OF DISS ENTERING PHILIP'S LUXURIOUS HOME IN THE PROMOTIONAL VIDEO OR TWO, AND THE FOLLOWING IS A CONVERSATION BETWEEN PHILIP AND HIS FRIEND, LETTING THE AUDIENCE KNOW THAT THIS BLACK DISS IS A POOR MAN AND A PRISONER.

For such a person, Philip still insisted on hiring DISS. A poor man and a rich aristocratic man begin to have interesting things to do with them.

At the time when DISS began to take care of Philip. A few funny shots should be chosen, after all, this is a comedy movie, and the funny scene of Philip lying on the bed with the water from the hot water bottle in the hot water bottle is hilarious. AND DISS HOLDING A SPOON AND FEEDING IT TO PHILIP, FEEDING IT TO PHILIP'S FACE.

After the chat between DISS and Philip on the snow, after these scenes of DISS and Philip's harmonious life, this paragraph mainly reflects that although Philip and DISS are people from different worlds, in life, these two people have developed a deep friendship.

But after Zhou Shaoming watched this edited promotional video, he always felt that something was missing. What is it? Zhou Shaoming paused, thinking about it all the time.

Unconsciously, Zhou Shaoming picked up a cigar and lit it, took a deep breath, and spit out a trace of smoke rings, at this time Zhou Shaoming's eyes suddenly lit up, it was a smile, yes, Zhou Shaoming hurriedly said to the staff next to him: "I remember that Philip and DISS had a very interesting conversation in the restaurant, and both of them were laughing heartily at this time." We need to cut the next one and use it as the material for the promotional video. ”

Laughing, thinking of this, Zhou Shaoming smiled slightly at the corner of his mouth.

Philip and DISS in the restaurant, two people with different personalities, have different smiles. Philip laughs gentlemanly, while DISS is exaggerated, but sincere.

The back should be DISS who began to drive on the highway with Philip, Philip is a vicissitudes of life at this time, and DISS is a sharp look, driving a car on the highway speeding driver, towards the villa in the suburbs.

When he saw this, Zhou Shaoming saw that the current introduction is only 1 minute and 30 seconds, such a short promotional video is obviously not enough, even if it is under the footage of editing DISS shaving for Philip in the room, it will seem that the time of the promotional video is a bit short.

In the promotional video, Zhou Shaoming didn't want the audience to see the scene of DISS and Philip playing the police first, hoping to leave the audience a little surprised, and he couldn't let the audience see the ending first, maintaining a sense of mystery, or the audience would go to the theater to watch the movie if they knew everything?

Thinking of this, Zhou Shaoming was a little difficult, such a short promotional video is obviously not enough. After Zhou Shaoming pondered for a moment, he suddenly thought that the film was about highlighting people from two worlds, and after a period of contact, a friendship occurred. Thinking of this, Zhou Shaoming knew what to do next.

After DISS drove to the suburban villa, Zhou Shaoming did not let the promotional video continue to edit the scene of the two shaving in the house, and began to edit the previous shot, first the scene where DISS and Philip began to play with parachutes. Then the scene turns to the villa.

After DISS took Philip to the villa and looked out to sea, DISS began to hang his beard for Philip. When the two were in the process of hanging their beards. THEN EDIT THE PREVIOUS CLIP, WHICH IS THE PICTURE OF DISS SERVING PHILIP, AND THE TWO ENJOY EVERY BIT OF FUN IN LIFE UNTIL THE PICTURE RETURNS TO THE VILLA, WHERE DISS AND PHILIP FINALLY START SHAVING IN THE ROOM.

At the end of the promotional video, Zhou Shaoming began to ask the staff to edit the picture of Philip and DISS happily together, as well as the picture of Philip's assistant Margaery.

The 2 minutes and 18 seconds promotional video finally came out, and Zhou Shaoming couldn't help but breathe a sigh of relief, for the effect of such a promotional video. Although it seems a little ordinary compared to the blockbusters filmed before, as a literary film, Zhou Shaoming feels very connotative.

Finally completed the first step of the publicity plan, after Zhou Shaoming returned to the office. Looking at the promotional poster plan made by the staff, I think it is very good, there is the vicissitudes of Philip on it, and there is a handsome picture of Philip. There is also a funny look of DISS, as well as the appearance of Margaery's mature woman, and the appearance of Philip's adopted daughter Elisa, a little woman.

But. The theme is still closely related to the connotation embodied in the movie, which makes Zhou Shaoming feel that he can't achieve the best effect of publicity.

If it weren't for Zhou Shaoming before he saw the post of the person chasing Zhou on the Internet, Zhou Shaoming felt that such a poster scheme was very suitable, but at this time, Zhou Shaoming felt that it was still a little inflexible to use such a poster scheme.

After all, at this time, the image of the bearded man has begun to spread widely on the Internet, and the image of a mature and somewhat vicissitudes of life has become a topic of discussion among more netizens.

In such a situation, the film "Untouchable" should catch people's eyes and put the poster of the bearded man in front of people's eyes.

Zhou Shaoming said what he thought to Benjamin beside him, and said: "The theme focuses on the promotion and publicity of bearded men, grasps the hot topics that people are talking about, and achieves the best publicity effect." ”

Benjamin's eyes lit up, and he said to Zhou Shaoming: "Got it, Zhou." ”

With the sound of a trick, Jon and Tesla came in at the same time.

Zhou Shaoming saw the two of them coming in, and couldn't help but ask Benjamin to pour a glass of wine for the two, Zhou Shaoming gently picked up the wine glass, took a sip, and said to Tesla Ben: "Ben, it's up to you to shoot this time." ”

Tesla Ben looked at Zhou Shaoming and couldn't help nodding, Tesla knew that the task on him was arduous at this time, but he was still very honored, Zhou Shaoming believed in himself so much.

Tesla said confidently: "Don't worry, Zhou, I will shoot "Hulk 2" better than the first part." ”

With the release of the "Hulk 2" comic handed over by Marvel, Supernova Entertainment Film and Television Company, which acquired Marvel, naturally obtained the filming rights of this comic, and Zhou Shaoming plans to let Tesla continue to shoot this type of movie this year.

"Hulk 2" should also have been filmed by Tesla, and as the first part has been accepted by audiences around the world, this is all due to Tesla.

But Jon is still a little worried, of course, Jon is not worried that Tesla will not be able to shoot the movie "Hulk 2", but feels that Zhou Shaoming will release three blockbusters this year, is it a bit risky to do so.

After all, Supernova Entertainment Film and Television Company has limited financial resources, and it is easy to cause great risks by betting on the entire investment to shoot movies.

Jon took a cold breath and said to Zhou Shaoming: "Zhou, why do you suddenly want to increase the number of movies released by Supernova Entertainment Film and Television, it has only been half a year, and 3 films have already been planned. This is done as if our company doesn't have so many people to keep up. ”

Zhou Shaoming hesitated for a moment and said: "Now we can barely do it, although it is a little tight, but after all, our company is in urgent need of funds at this time, and our company has developed so far, and we can only rely on the channel of shooting movies to make profits from the box office." This is the only way we can grow the company. ”

Jon still didn't understand, and wondered: "Although the funds are a little tight. But there is still no need to shoot movies so intensively, there is a lot of risk, it is easy to cause a loss, so it will outweigh the losses, what do you think, you might as well say it directly. ”

Zhou Shaoming didn't want to say his thoughts at this time, because first, the acquisition of Blizzard was not a foregone conclusion, and he didn't want to put pressure on Tesla, David and Dixon, so they just needed to shoot what they had at hand with peace of mind, and the rest of the things. It was done by Zhou Shaoming himself.

At this time, Zhou Shaoming had already found the shooting task of "Hulk 2" for Tesla.

Zhou Shaoming said lightly: "In a word, for the sake of money, we not only bring the audience a visual feast of films, but more importantly, we also earn high box office income, and began to stop our company's theater construction and expansion plan, stop all foreign investment projects, and start to continue to withdraw funds." ”

Tesla was stunned, and some didn't understand what Zhou Shaoming meant. I didn't know what Zhou Shaoming wanted to do, so I wondered: "Zhou, what do you want to do?" ”

Zhou Shaoming smiled and said, "You'll know when the time comes." Now you just need to shoot the movie at hand. ”

Jon was shocked, smiled at Zhou Shaoming, and said, "Zhou." It looks like you're going to have a real show this year, and it seems that you don't plan to say what you want right now, so I'm looking forward to it. ”

Zhou Shaoming sighed. Said to Jon: "Jon, you know that I am not interested in the management of the company, but this year is a little different, I hope that this year I have drawn up the plan for the decisive battle in 2004 can be successfully realized, so that the scale of our company can be expanded, I came to you, just hope to make some preparations for the future." ”

Jon's eyes lit up, and he asked Zhou Shaoming, "What's the matter?" ”

Zhou Shaoming said truthfully: "Looking for one or two excellent directors, after all, now we lack directors in Supernova Entertainment Film and Television, in terms of movies, it has always been me and Tesla Ben are supporting, and we can only shoot one or two blockbusters every year, if the company's scale is on the upper level, I hope to increase the number of films released every year, in this way, Dixon is mainly responsible for shooting TV series, by the way, David also has to be trained well, he has great potential." ”

Jon smiled faintly and said, "I know, this time it was really embarrassing for Dixon, and asked him to come back to arrange the filming, and Dixon made a lot of trouble in front of me." ”

Although Jon didn't know Zhou Shaoming's plan, he could see from Zhou Shaoming's recent actions that he attached great importance to this year, and he had never seen Zhou Shaoming manage the company so carefully in addition to shooting films.

Obviously, the current Zhou Shaoming does not plan to say the plan in his heart, but this is not important, the important thing is that Zhou Shaoming has made a very clear instruction, that is, the current supernova entertainment film and television company has begun to withdraw funds.

As one of the important veterans of the company, although Jon does not know the detailed plan, according to his years of experience in the shopping mall, Zhou Shaoming plans to acquire other companies, but Jon has not heard of any companies in the film and television industry that are suitable for supernova entertainment film and television acquisition.

Tesla listened to the conversation between Zhou Shaoming and Jon, and suddenly knew why Zhou Shaoming cared so much about this year, it turned out that Zhou Shaoming was no longer satisfied with the company only launching one or two movies a year, and Tesla still agreed with Zhou Shaoming's idea.

After all, for the golden age of global movie broadcasting, if Supernova Entertainment Film and Television Company only launches one or two movies a year, it will not be able to meet the needs of the market at all.

The current supernova entertainment film and television company not only has a certain box office guarantee in North America, but also begins to have an influence in Asia.

The beginning of the year is basically the golden period for the release of global films, and the relative competition in North America is not so fierce, but the supernova entertainment film and television companies that have opened up the Chinese film market must pay attention to the golden period of the Chinese film market - the Chinese New Year film schedule, so as to ensure some interests that must be fought for.

In the past, Supernova Entertainment Film and Television paid more attention to the prime time of summer vacation movies, especially between 5 and 8 months, and the competition in the North American film market was very fierce.

Not to mention North America, basically the whole world is the fiercest battle for the box office at this time, and Supernova Entertainment Film and Television Company used to launch its own blockbusters mainly during this time, of course, one or two movies a year, Supernova Entertainment Film and Television Company's box office revenue can reach between 1 billion and 2 billion, which is already quite proud.

But after all, compared to other super film and television giants Warner, Columbia, Fox and other companies, it is still insignificant.

In the final analysis, it is not a qualitative gap, but a quantitative gap, and it is understandable that Zhou Shaoming began to pay attention to quantity this year!

However, after all, Supernova Entertainment Film and Television Company has limited talents, although Zhou Shaoming is one of the world's most famous directors and the most box office director in Hollywood, it is still difficult for one person to support an entire film and television company.

Now supernova entertainment film and television has begun to develop towards diversified films, and Tesla has found a direction to change the film style theme based on comics.

Tesla sighed in his heart, he never thought that he could become a director before, let alone that Supernova Entertainment Film and Television Company would develop to such a scale, and he never thought that it would begin to comprehensively improve the scale in such a short time.

Zhou Shaoming seemed to see Tesla's thoughts, picked up the wine glass and said to Tesla: "This is not a dream, it will become a reality." (To be continued.) For mobile phone users, please go to read. )