Chapter 378: Continue to carry forward the spirit of the cottage
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If you talk about these three companies, Jin Xiaoqiang really appreciates it, this BYD that has come from behind.
Not for anything else, just for the work attitude of this car company that dares to be the first in the world, although their products are not without flaws, but they are in the field of the automobile industry, that kind of enterprising attitude, but it really makes Jin Xiaoqiang feel appreciated, and the Celestial Empire needs such a company.
Look at the later generations of these independent brand car companies, Ricky did it in 2010, it can be said that it was basically scrapped, the only impression they left was Ricky QQ, other models, is more ugly than one, one race is ugly, power, chassis not to mention, just other car companies, are desperately studying the shape of the new car, working the appearance, they are still developing the kind of car shape that will be scolded as soon as it comes out.
And in a few years, even if they relied on to become famous Ricky QQ, they have not made the slightest progress, a few years ago there was a little problem, a few years later, there will be no improvement, the vehicle assembly is still holding the attitude of almost on the line, in the chaos, such a car company, really people can not see any hope.
However, this time Jin Xiaoqiang pulled them out, and he didn't want to see them eliminated prematurely, as for whether they will follow the old path in the future, it can only depend on themselves.
Although Ligie does not have as many problems as Ricky, but later after the emergence of Emgrand EC7, the company put more energy on research and development, but on the integration and merger of enterprise resources, which really made Jin Xiaoqiang feel a little disappointed, is it a little too early for them to do this, especially the very unsuccessful acquisition of Volvo, it is simply not to find a profit point for the company, but to buy a big burden.
Such a losing business strategy. It really makes Jin Xiaoqiang feel a little unworthy for them, but fortunately, Liji is now. It's not Liggi a few years later. Therefore, it is also appropriate to pull them.
And BYD in terms of independent research and development. But it really made Jin Xiaoqiang feel a little admired. After the success of F3 and F6, they didn't mess up anything else, but instead continued to invest heavily in R&D.
Although there is a suspicion of carrying forward the spirit of copycats in the Pearl River Delta region, the attitude of people who dare to be the first in the world really makes Jin Xiaoqiang admire.
When many other domestic state-owned enterprises and private enterprises mention that foreign car companies have a technological lead over Tianchao car companies. I shook my head, and opened my mouth to say that people have history, technology, and rich heritage, and we are not qualified to compare with others.
BYD people are working hard, although what they are doing is reverse research, but they have done it, not to mention anything else, just say their direct injection technology in the cylinder.
Although the hardware was imported from Bosch, it was indeed developed and mass-produced, becoming the first independent brand that dared to compete with foreign car companies in engine technology.
Such a spirit is indeed worthy of admiration, and such a spirit of not admitting defeat and daring to show its sword with large foreign enterprises is exactly what many domestic enterprises lack the most.
On the other hand, many domestic state-owned enterprises and private enterprises are more abundant than BYD in terms of technical reserves, talent reserves, and even capital reserves, but they are still stagnant in the research and development of engines.
When it comes to the research and development of new technologies, I have a headache and shout that there is a lack of funds, but on the other hand, I spend a lot of money on the import of finished parts from abroad, which is really heartache.
Therefore, in Jin Xiaoqiang's view, a company like BYD is the most worthy of respect, although they also have serious problems with business family, and a series of problems, but their general direction is right. …,
Such an enterprise that dares to work technology and spend money is worthy of respect, and Jin Xiaoqiang is very optimistic about their future development.
While helping the three companies to get a model each, Jin Xiaoqiang also wondered whether it was time to give his low-end model a new car.
After all, the new cars I designed for these three companies are all aimed at the low-end market, and now in the low-end market of the Celestial Empire, there are companies like Hyundai and Kia, which are making trouble in it.
Originally, Hyundai's Elantra and Sonata were positioned in the low-end models, and later in the low-end field by Huayang Power's Yidong to the water, in order to survive, although Hyundai was very unhappy, but they still resolutely downgraded these two cars into the low-end market.
If you follow the original history, when there was no Huayang Power, the modern Elantra would have to buy more than 130,000 to start, and the Sonata had to start at 160,000.
However, in order to cope with the impact of Huayang Power, as well as the scenes of Japanese, German and American models cutting prices to maintain market share, Hyundai simply adjusted its sales strategy.
Sonata is directly priced to 140,000, while Elantra is directly reduced to 110,000, and Kia's Ceratto is directly reduced to 90,000 in one step to compete with Octavia for the market.
And in this price range, there are also many models that have been squeezed in recently.
Volkswagen cut the price of Jetta and Santana across the board, and entered this price range to protect sales, and the new Bora, originally produced by FAW-Volkswagen, also joined the battle for this price range, and made a large concession, so that this model, which had been selling tepidly, has also become popular recently.
In addition, Toyota also adjusted the sales price of the Corolla, and the price of this car was also pushed into the price range of less than 150,000 yuan, and Honda followed closely with the Civic price reduction and pushed it into this price range.
In just a few months, now the models within the price range of less than 150,000 have skyrocketed, originally at the beginning of 07, with the fierce competition in the automobile market, resulting in large-scale price reductions, and now because of the sudden appearance of Huayang Power, suddenly appeared in advance.
In the high-end market, several forces are fighting for life and death at the same time, in the low-end market is also full of gunsmoke, below 150,000, the low-end market that these foreign car companies disdain, but also because of the birth of Huayang Power, and the competition has become more and more fierce.
In the price range of less than 150,000 yuan, Huayang Power now only has one Octavia model, which is supporting the scene.
The basic starting price of Octavia is more than 90,000 yuan and the price of nearly 100,000 yuan has made many people in the Celestial Empire enjoy the benefits, but now there are suddenly more models below 150,000 yuan, so that the people's choices are also more.
Although the Octavia of Huayang Power is sturdy and durable, fuel-efficient, and quiet, in terms of safety, it has achieved the standard ESP of the whole system, and has advantages in quality assurance, but with the fierce competition of many models, and the production capacity of Huayang Power is still slightly insufficient, there are still many consumers who have switched to other brands.
Because the models of these brands were originally high-end goods, but now they are sold like a big clearance, which will inevitably make many people have the heart to pick up cheap.
And now Jin Xiaoqiang designed these three models for these three independent brands, all of which belong to models below 150,000 yuan, so that at the beginning of next year, the market for low-end cars may be more lively.
Jin Xiaoqiang feels that if he goes on like this, it is a little too difficult to win the world in the low-end market by relying only on the two models of Octavia and Jingrui. …,
If you want to maintain Huayang Power's position in the low-end market, then you must launch a new car next year.
But what model should you choose?
The powertrain of Octavia's car, Jin Xiaoqiang chose the original Octavia Skoda powertrain, which can be said to be nothing new, but it is absolutely enough in the price range of less than 150,000 yuan.
After all, the shape of this car is more in line with the aesthetics of the Chinese people than the original Octavia, after all, it can be seen from the fact that this car often sells more than 10,000 per month in later generations.
But in order to make a new model in this price range, it is necessary to come up with a certain gimmick, originally their Octavia, in terms of length and wheelbase, can only belong to small cars, then the new model must be much larger than the original.
And immediately GM in order to cope with the competition of Huayang Power, but also accelerated their original plagiarism speed, originally in a few years from Daewoo side of the copy of the Cruze, it is said that now it is going to be launched, aimed at the low-end market of less than 150,000 yuan, this car in the future is a champion sales level of a model.
I designed such a new model myself in order to be ready to meet the challenges of the Cruze.
After thinking about it, Jin Xiaoqiang had no choice but to choose this low-end car model, continue to copy a model of German Volkswagen in later generations, and this model was popular in 2012, allowing Volkswagen to regain the heart of the low-end model sales champion in the Celestial Empire.
In terms of appearance, this car is relatively tough, not sharp, and has removed the round appearance of the original Passat, making the whole car look more square, but the front face still looks atmospheric and modest, which is just in line with the aesthetic preferences of the Celestial Empire.
And the sales of this car after its launch also proved that Volkswagen's designers were right, and Jin Xiaoqiang's copycat spirit and take-it-or-leave-it, in his own opinion, are also very desirable