"Boss, we have been hit by the blows, and if we continue like this, we will have to eat the old book."

Seeing that the peers in the industry were aiming their guns at the rapidly rising Yaoxiang Manju, Kang Haibo was also a little anxious, and not long after the second batch of expansions, he found Li Mo with dark circles under his eyes overnight and reported urgently.

He originally thought that Li Mo had hidden some killer features, but he had never seen it until now, and seeing that the opponent was killing step by step, the market was unpredictable, and he was inevitably anxious.

Although it will not be eaten by the other party for the time being, if there are no new measures, I am afraid that it will really sit still.

"How is our food processing plant doing?"

In this regard, Li Mo asked in a steady tone.

"Uh... Sufficient production... Fully sufficient for the supply of new chains..."

"What about logistics?"

"It's still quite smooth..."

Although he didn't know why Li Mo suddenly inquired about this, Kang Haibo still replied patiently.

"Are you hungry? Would you like a late-night snack? ”

Then, Li Mo suddenly asked this question again.

Hearing Li Mo's question, Kang Haibo was a little dumbfounded, what's the situation? Is your boss in a hurry, too insane, or too relaxed? At this time, I still talk to myself about supper.

"No need... I'll have to go back to our other business later..."

"Don't worry, try it first before leaving, I just sent it over."

Unable to speak, Li Mo took out a hot set meal from an incubator with the Yaoxiang catering logo that had already been prepared next to him, and handed it to Kang Haibo, "Originally, I planned to come alone, but since you are here, let's taste it together." ”

Helplessly, seeing that the boss was so interested in inviting himself to supper, Kang Haibo had to sit down honestly, take the food in front of him and prepare for a quick decision.

But right away, he noticed something was out of order.

"Huh? Isn't this a fried chicken burger? We don't seem to have this product, do we? ”

Then, Kang Haibo looked up at Li Mo curiously, waiting for the other party's explanation.

"Oh, a new recipe developed by our catering team, a new product that has just been tried, so it is necessary for you to try it first."

Li Mo explained with a natural look.

These employees are already accustomed to the new ideas that come up from time to time, and suddenly come up with newly developed products, so there is no better reason to make up for this kind of thing.

"Is it our company's core team again?"

In this regard, Kang Haibo didn't have many other ideas except for some surprises, although he was the head of Yaoxiang Catering, he didn't know anything about the raw material formula, only that outside of himself, there were some mysterious development teams that were constantly doing behind-the-scenes work.

"You're welcome, then."

Because he was working overtime, although he didn't feel hungry at first, with the removal of the food wrapper, the aroma and visual impact of the fried chicken made Kang Haibo can't help but take the initiative to open his mouth and take a bite of the hamburger in his hand.

"How?"

After seeing the other party take a bite, he immediately ate the hamburger in his hand with three strokes and five divided by two, and without saying a word, Li Mo couldn't help but be a little in a daze - he felt that his executives were hungry for this...

"Ahem~"

Hearing Li Mo suddenly speak, Kang Haibo, who seemed to be immersed in the delicious food, came back to his senses, and just as he was about to speak, he felt that his mouth was stuffed, and he couldn't make a sound for a while.

Immediately, Li Mo hurried over with a cup of hot drink.

"Incense... It's so fragrant..."

After drinking two sips of hot drinks and trying to swallow the food stuffed in his throat, Kang Haibo, who seemed to have just come back to his senses, couldn't help but praise again and again, "Is this really our newly developed fast food?" I don't think it's inferior to big restaurants, but do other products have the same effect? ”

"You don't think that's because you're hungry..."

Li Mo had also tasted a ready-made one before, probably seen too much in the plane mall, so even though he thought it was delicious, it was not as exaggerated as Kang Haibo, so he couldn't help but be a little suspicious in his heart, "Then you can eat this too, and then experience it." ”

As he spoke, Li Mo handed the hamburger in his hand that had not been moved to the other party.

"Absolutely not, you know, we are indispensable in our business to study competitors, when I didn't come to Yaoxiang before, in order to study consumer taste preferences, I was almost always eating these things, if you didn't arrange it today, I wouldn't eat this kind of fried fast food, and I would be sick to my stomach when I saw it."

Kang Haibo explained, while reaching out to take the other one handed by Li Mo, and couldn't wait to open the package, "But I feel that this seems to be very different from the fried chicken burger like KFC I ate before, the taste is somewhat similar, but not so greasy..."

"So do you think it would have some effect if we brought this new product to the market? In terms of attracting diners. ”

Seeing that the other party was still tasting the food in his hand, Li Mo leaned on the table and asked.

"In terms of taste, it can definitely attract a large number of new consumer groups." Kang Haibo nodded while eating, "But now our problem is not only the problem of new products, but the problem of selling things, but wherever there is our store, Pepsi almost all moves, using various means to prevent customers from coming to us and transferring to their store." KFC has so many more stores than we do..."

"Wow~"

Before Kang Haibo could continue to talk about the difficulties he was encountering, he saw Li Mo turn around and take out a stack of colored paper from the drawer, and then unfold it on his desk.

There are dozens of maps of the city.

On each map, it has been filled with various markings with red or blue-black highlighters.

"You are..."

After eating the second portion of food in his hand, he wiped his hands with a handkerchief, and Kang Haibo immediately stood up and looked down at the map that Li Mo had put up.

"Do you think our biggest limitation is that we lag behind a big company like KFC in terms of fame and number of stores?"

Li Mo then stared at the first map in his hand and asked rhetorically.

"I think so."

Kang Haibo nodded, "KFC's stores have exceeded 4,000, needless to say, it is much bigger than us, if you really fight these two, I'm afraid it's not the right time." However, we now also have our own advantages, which are huge human and logistical resources and a well-established supply chain. ”

Indeed, since Li Mo launched the first "favor strategy" and shouted for the improvement of the treatment of front-line workers in China, countless talents or laborers from all over the world have their eyes on AACC, and there will be snowflakes of application letters sent to the company's mailbox every day.

Relying on the previous deployment of various industries, from materials to factories to sales, Li Mo also has a large-scale and systematic industrial chain, which also gives him the courage to compete with these international giants.

"So, I'm going to make the most of the resources I have."

As he spoke, Li Mo pointed to the circle marked in black on the map with one hand, "These are our first batch of ugly fish stationery monopoly, as long as there are schools, there are them, and there are about forty or fifty stores in each city." ”

Then he pointed his finger at the blue circle, "These are our phantom monopolies, as long as they are dense communities, there are also them, and there are also dozens of them in each city." ”

"These are the various factories and warehouses in our vicinity, as well as local partners and distribution centers..."

As Li Mo's finger pointed on the map, Kang Haibo's gaze continued to loop on the map.

As a food and beverage executive, although he has been familiar with the other two industries of AACC before, it is the first time that he has witnessed the strong strength of the other two companies in such a detailed way.

If it weren't for Li Mo's explanation, he would have thought that these blue and black markings were banks or bus stops - they were too dense!

"In this way, we have about 100 sites available for development in each city, and according to the more than 50 cities in the fourteen provinces that have been covered, the number of windows available for development is no less than 5,000, and if we count our former allies, 6,000 points of sale is more than enough..."

Li Mo said to himself while staring at the map.

"Uh..."Hearing the numbers reported by the other party, Kang Haibo was stunned for a moment, and while sighing in his heart about the rapid development of the other two industries, he carefully interrupted with dry saliva, "But these stores can't be opened as restaurants, whether it's the floor area or the sales content, it's not very suitable, right?" ”

"Indeed."

Li Mo nodded and agreed, "So I don't plan to make these restaurants together, but to attach to these storefronts and create some window restaurants."

"Window restaurant?"

Kang Haibo was still a little stunned.

"That's right, it's a takeaway restaurant, except for some outdoor seats, it doesn't provide in-store food and beverage services, and it is directly packed and taken away." ”

"Isn't that the way fast food was done in the early days..."

At the beginning, the prototype of KFC was built on motels, sold to passing drivers, and then gradually developed into a formal restaurant group.

"Well, look at the green lines."

Li Mo continued to point to some green lines attached to the highway on the map, "Starting from some of our factories and distribution centers in the suburbs or urban areas, if some new sales outlets or stores are developed in these store locations, only two trucks need to depart separately to complete all the window supply needs. ”

Not only the one in front of me, but also dozens of other maps are also marked with similar route maps, all of which are transportation routes planned by Li Mo's full-time logisticians, which can distribute resources in place in the fastest and most labor-saving way.

"If you don't have a huge raw material supply and processing capacity... It is simply impossible to meet the opening plan of so many sales points at the same time..."Subsequently, Kang Haibo seemed to realize something, "That's why you spent so much effort and money to enclose land to buy a production area manufacturing and processing plant... Is it for these potential sales windows? ”

"I guess there are these reasons."

Seeing that the other party probably understood his thoughts, Li Mo nodded, "Of course, these windows are only temporary development attempts, and the newly opened stores in the future will also be selected and developed from these windows with better results." ”

"Does that mean... This is our new weapon..."

Then, Kang Haibo picked up the leftover hamburger package and wondered, "But, we have a farm, but we don't have a pasture?" How do you solve so much chicken? ”

"You really think it's chicken?"

Seeing that the other party was still in the dark, Li Mo couldn't help but ask with a smile.

"Isn't it... Yes? Isn't it so..."

Kang Haibo looked horrified, "How is it possible?" ”

He had a deep understanding of the panda meat before, but he never imagined that now even this burger, which tastes completely fried chicken, is actually made of vegetarian ingredients!

"If that's the case, you can also take it for testing."

Li Mo shrugged, "Okay, what should be told to you has been told to you, I will handle the affairs of the store, you help me train some new employees in various places first, ensure that the windows that are open in advance are fully staffed, and the benefits will be handled by the administration department." ”

"Oh... Well..."

6,000 sales windows, purely in terms of quantity, has surpassed the combined number of KFC and McDonald's stores, although not all of them are developed, but a large number of new employees are naturally necessary.

"Also... The window should be kept confidential and ready for business before it is opened. ”

Then, Li Mo said with a serious expression.

Now his idea is very simple, nearly 200 themed restaurants are his heavy artillery, playing a central supporting role, and these huge number of fast food windows that will be developed are his machine gun bunkers.

Perhaps relying on these bunker groups will not be able to reach the other side of the ocean, but the firepower network woven with the cooperation of heavy artillery is enough to resist the opponent's attack and erosion.

Once he gives an order, relying on his huge logistical supply capacity, a few thousand pillboxes are enough for the opponents who are still obstructing him to taste the taste of copycat bullets.

"Understood."

After saying this, Kang Haibo swept away his anxiety and rushed back to his office to continue to be busy. (To be continued.) )