Chapter 520: Technology for Market

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Jin Xiaoqiang has long been dissatisfied with the public, they make a lot of money from the Celestial Empire, but on the other hand, they use this money to subsidize Europeans, but they simply turn a blind eye to some of the Celestial Empire's technology transfer requirements.

On the one hand, it can only be said that our side is not tough enough, and in terms of technical ability, it is indeed unconfident and arrogant, but on the other hand, it also reflects that the Germans do not pay attention to the hearts of consumers in the Celestial Empire at all.

That's why he put forward so strongly with Volkswagen to ask for the exchange of their quattra technology, which is one of Audi's core technologies.

Along with Audi's all-aluminum body and all-aluminum engine technology, he is known as the three crown jewels of Audi's technological field.

It's a pity that Jin Xiaoqiang can't look down on the other two, and what he likes is this quattra's full-time four-wheel drive technology.

In the field of civilian passenger cars, if you talk about full-time four-wheel drive technology, it is not a new word in various high-end cars and off-road vehicles.

Many car companies have this device on their high-end models, even some high-end cars of Huayang Power, and off-road models, are also equipped with such a configuration.

However, their full-time four-wheel drive device is basically derived from Jin Xiaoqiang's early design, and later Liu Changshan used his knowledge to imitate Mercedes-Benz's four-wheel drive technology.

Although the performance and effect are also good, there is still a certain gap compared with experts in this field.

At present, there are only two best games in the world to play the full-time four-wheel drive technology of civilian passenger cars, one is Toyota, and the other is Audi.

Needless to say, Toyota's Land Cruiser is known as the best off-road vehicle in the world, which is not bragging, but has been tested by the car's sales in the world for many years.

Even in the Celestial Empire, the current tough guy series of Huayang Power has formed a very strong challenge to this car today, but on the roads in the central and western regions of the Celestial Empire, it is still this Land Cruiser that runs the most.

Years of brand image, as well as Toyota's technical strength, the reputation created is not for nothing.

On any steep terrain, it can run through the ground, such as walking on flat ground, strong off-road ability, coupled with good fuel consumption, as well as a very small failure rate, and a relatively reasonable price, all make this car the king of off-road vehicles in this class.

And in other parts of the world, whether in Central and South America, where the jungles are dense and overgrown, or in the deserts, wastelands, and harsh environments of Africa, this Land Cruiser from Toyota has performed very well.

The tough guy series of hard-core off-road vehicles of Huayang Power, although in terms of power performance, the performance is very good, but if you want to compete with Toyota's Land Cruiser in terms of off-road ability, there may still be many shortcomings.

One of the most important points is the aspect of full-time four-wheel drive, and in this regard, the purely mechanical four-wheel drive system of the Japanese is indeed very unique.

And there was no intersection with Toyota before, and in comparison, he hated the Japanese even more, which finally made Jin Xiaoqiang stretch his black hand into the pockets of the Germans.

After all, if you talk about playing full-time four-wheel drive, the Germans' technology is higher, but the Germans' quattra full-time four-wheel drive technology is more expensive, so there are not many people who play it, which leads to this technology, compared with the Japanese, is not so famous. …,

However, anyone who is familiar with the Germans, especially the Audi brand, knows that the quattra's full-time all-wheel drive technology is actually the pride of the Germans.

So no wonder, Carl. Newman would be so angry when he heard that Jin Xiaoqiang actually offered to exchange their turbine cooling engine oil for their Quattra's full-time four-wheel drive technology.

After all, compared with Quattra's full-time four-wheel drive technology, the cooling and fuel economy of Huayang Power's turbocharger seems to be a little too cheap.

But is that actually the case?

Probably not!

Because the transaction that Jin Xiaoqiang wants Volkswagen to make happens to be a technology-for-market deal, and it is also the transaction that Volkswagen and his Celestial Empire partners have made over the years.

It's just that whether Volkswagen can win the market this time, Jin Xiaoqiang doesn't know, but if they want to enter this market, then they must come up with certain technology.

If you want to give no technology like before, directly produce it from China, assemble it with the Celestial Empire, and then occupy the market and fool the Celestial Empire people, then don't even think about it.

Now in the mid-range car market, Volkswagen's Passat has been a failure, and the arrogant Germans, this time paying a terrible price for their pricing strategy.

In the Celestial Empire market, Huayang Power is relying on continuous innovation technology, as well as a very good cost performance, firmly occupying the king of sales in the medium-sized car market, Yidong has dominated the sales of mid-level cars for ten consecutive months, and the newly launched K series is a laggard, and sales have skyrocketed in recent months.

Needless to say, since he was included in the government car procurement list and purchased a large number of government cars, consumers who have long been fed up with Audi's cookie-cutter appearance are even more eager for this car.

What's more, this car has the performance and configuration that is not weaker than that of a luxury car, but it has a lower price? And Huayang Power also has a three-pack policy!

Therefore, at present, in the mid-level car market of the Celestial Empire, the sales of Huayang Power's mid-level cars can be said to be rising step by step, and the market share is increasing sharply.

Japanese cars rely on solid technical capabilities, as well as long-established reputation, as well as continuous price reductions, and also firmly control some of the inspections.

As for the leader of the American system, SAIC-GM, in the mid-level car market, it was originally the lowest price in the joint venture car, and now it is launching a new generation of Chevrolet Jingcheng at the same time, and then the price is slightly lower than the mid-level car of Huayang Power in one go, such a down-to-earth style has also won him some consumers.

On the other hand, the public, because of the traditional contempt for the consumers of the Celestial Empire, has been slow to respond to price setting, but they ignore the fact that consumers are actually the group that is most sensitive to prices.

In the past, without Huayang Power, when they faced the challenge of Japanese cars and American cars, they could still turn a blind eye and keep the price unchanged.

That's because Japanese cars and American cars, in the Celestial Empire, products, have their own defects, Japanese cars are thin and filling, American cars are oil tigers, there are many small problems, so consumers can only choose the public in the case of no choice.

But now with Huayang Power, people have both technology, conscience, and three guarantees policy, and the price is also very close to the people, in short, it is not worse than you, even if your pure imported products are taken, it will not necessarily be stronger than Huayang Power's products, in this way, who will buy your Volkswagen order?

In addition, the aura of the Volkswagen god car has also disappeared under the influence of the frequent outbreaks of turbine engine oil burning, dual-clutch transmission death flashing failure accidents, and the shirk of responsibility in subsequent processing, and Volkswagen has consumed most of the character they have accumulated by relying on Santana and Jetta. …,

Therefore, the combination of various reasons also caused the phenomenon of a sharp decline in Volkswagen's market share in the Celestial Empire last year, and their market share, from the original 80 percent of the market retention rate, suddenly fell by half, and by the end of last year, their market retention rate was actually only about 40 percent.

You must know that outside of Europe, the Celestial Empire is Volkswagen's largest overseas market, and now that this market is in chaos, how can Volkswagen not be in chaos?

The Passata is now a losing shot in the Celestial Empire market by the K5 and Toyota's Camry and Honda Accord, and coupled with turbocharger problems, it has even been reduced to the point where few people are interested, and in the last month of last year, they sold less than 7,000 of them.

Audi also lost 30 percent of the market because of the Qoros shock, and also because of turbocharger problems.

And the replacement of the Passat, the Magotan, is also stuck in the cooling problem of the turbocharger, and it is no wonder that Volkswagen is in a state of impatience.

The market of mid-level cars is a matter of whether a company can survive in this market smoothly, and Volkswagen will not give up this market in any case.

But if they want to survive in this market, for the Passat to continue to be competitive, and for Magotan to be born smoothly, then they must get the turbine cooling engine oil of Huayang Power.

In this way, in order to maintain the market share of the Celestial Empire, and even retain the hope of competing for hegemony in this market with Toyota, Honda, Huayang Power, and GM in the future, they must make a trade-off, and four pairs are willing to give up their technology in exchange for this market!

It's just that the object of negotiation with them this time is not the original officials of the Celestial Empire, but a company from the Celestial Empire!

And Jin Xiaoqiang, it is precisely after he has long figured out the foundation of the public that he will make such a request, otherwise the public who has always been rigid and arrogant will consider this choice?

But now they have no choice, either get out of the Celestial Empire Market, or take out the housekeeping technology!

Technology for market? This choice is really a dilemma!. )