Chapter 521: Play Bigger
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Cal. Newman was furious, but the consequence was that he ate two steaks alone at his lunch lunch, and then when he returned to his room, he threw a few more glasses.
As for the bastard who made him so angry, he didn't have anything to do with that person, and that's what made him the most angry, and now it's obvious that they have a request from others, not from others.
This has never happened in the decades he has been working in the automotive field
In the field of automobile manufacturing, the Germans have always been proud to be the originator of this industry, and now, their German car brand is also the top brand that is marketed all over the world and recognized by the world.
But another point that made him feel a little embarrassed was that the top German brand recognized by the world was not Volkswagen, but Mercedes-Benz and BMW, old German companies.
Volkswagen, which was born in the Na# era, can only be recognized as an ordinary brand, and in terms of the market for mid-level cars, they have never been the opponent of Toyota and Honda.
In the worldwide market, they have been overwhelmed by Toyota, Honda, and even GM in any corner, except for the Celestial Empire market, because of political reasons, and because of the early entry into the Celestial Empire market, Volkswagen has established its hegemonic position in the Celestial Empire market early.
But now their position as the market hegemon has become precarious because of the swarming Japanese and American systems, as well as the sudden rise of the local Huayang power of the Celestial Empire.
Because of the special sedan plot of the Celestial Empire consumers, Volkswagen's best Golf can only be reduced to a supporting role here, and it is always the sedan intermediate car that sings the leading role here.
Originally, they were mixing well here, if they didn't have Huayang Power, even if their turbine engine was problematic, they didn't have to worry too much, because those Celestial Empire consumers didn't have a choice at all.
If they are concerned about safety, do they dare to buy Japanese cars except for Volkswagen? The safety performance of American cars is also good, but the posture of the oil tiger and the character of going to the car repair factory at every turn, those Celestial Empire consumers can only return to the arms of the public in the end.
But now the emergence of Huayang Power has changed everything, they provide consumers with more choices, especially the quality of their products, which is not weaker than any international competitors.
Their momentum is very terrifying, not counting their invasion of cities and lands in the domestic market, even in the international market, they are also issuing the most severe challenges to those traditional giants.
But now, in order to stabilize their share of the Celestial Empire market, Volkswagen can only come to them for negotiations, and they are also facing a situation where they have no choice.
In terms of naturally aspirated engines, they don't want to compare with the Japanese, even if they compare with the Americans, the advantage is not great, so they can only use their brains in the turbocharger, but the damn turbocharger has some fatal shortcomings, but the most important thing is that this fatal shortcoming, Huayang Power has completely solved it, and Volkswagen can't solve it.
If you want to be ruthless and increase investment in R&D in petrochemicals, Carl. Newman believes that as long as they find a suitable partner and take less than a few years of effort, they can also make the same high-quality cooling engine oil as the turbine cooling engine oil used by Huayang Power, but after two or three years of hard work, what will Volkswagen do in the Celestial Empire market?
I am afraid that by the time this kind of engine oil is developed, Volkswagen's mid-level cars have been jointly strangled by Huayang Power, American and Japanese brands, and they will be completely driven out of the market of medium-class cars in the Celestial Empire. …,
As Volkswagen's most important overseas market at present, Volkswagen's view of the Celestial Empire market is absolutely not to be missed!
Because he had a smooth negotiation with Jin Xiaoqiang before and had a successful record, he was sent by the public to participate in this negotiation this time, but who would have thought that this negotiation would be so tricky at the beginning?
This time Jin Xiaoqiang is not as good as before, he behaved very tough as soon as he came up, and it is said that before, after the Paris Motor Show, GM, which planned to come to Huayang Power to play the autumn breeze, also touched a nose of ash not long ago.
The reason why Jin Xiaoqiang and his Huayang Power dare to behave so tough now is entirely because of their recent achievements and the market's recognition of this brand.
They are already moving towards a legend, in the eyes of most consumers now, as long as it is designed by Jin Xiaoqiang, it must be a high-quality product, as long as it is produced by Huayang Power, it must be a high-quality product.
That's why people have such confidence to dare to talk to themselves like this, Huayang Power is now fledgling, and it is no longer the weak brand that faltered when it first entered the car world.
So now Karl. Newman is a headache, the Celestial Empire market cannot afford to lose, but is QVATTRA's full-time four-wheel drive technology to be so simply let go?
Who knows what that damn genius madman will do when he gets his hands on this technology?
If he comes up with a better design, what will happen to Audi in the future?
Cal. As soon as Newman thought of these questions, he felt that he had a bit of a headache, a dilemma, a dilemma, and any one of them was not allowed to give up, so how did he choose?
What do I want in the market, but also in technology?
Is it really impossible to have both fish and bear's paws?
Cal. After Newman returned to his hotel, he locked himself in the hotel room and saw no one, but his men still heard the sound of smashing things and cups from his room, and the roar like a wounded beast, it seemed that the boss was really angry this time.
And his attitude of not seeing anyone, but also made the German headquarters waiting anxious, you must know that the public attaches great importance to this negotiation.
In the second half of last year in the U.S. market, Volkswagen can be said to have suffered a comprehensive defeat, and the sales of the mid-level car Passat are not to mention compared with Toyota Camry and Honda Accord, even compared with rising stars such as Huayang Power and Hyundai.
And the disapproval of American consumers for Volkswagen finally led to their high-end car Phaeton having to announce their direct withdrawal from the American market!
And in the Celestial Empire, where their traditional advantageous territory, they have suffered an unprecedented blow.
After the analysis of the annual meeting, everyone has clearly realized that in the middle of the car, it is their shortcoming, and where has become the cancer that is bleeding from the Volkswagen.
If you want to rip it off, and then scrape the bones to heal the wound, it is simply impossible, because they can't give up the mid-level car market, but if they are left there and leave him alone, then sooner or later they will bleed out because of this wound, so the best way is to find a shortcut, the fastest solution to this problem, cure this wound, and Huayang Power at this Detroit Auto Show, has opened the prelude to the era of turbocharged engines, Their turbine cooling engine oil has become the best panacea for wounds in the masses!
Cal.
Newman was frustrated in the morning, Huayang Power and Jin Xiaoqiang were unusually tough, the old thing went back to the room alone to lick the wound in his stomach, and the local side of Germany couldn't wait for news, so he could only call Karl in the end. Newman's deputy on the phone, got Carl. After Newman's deputy's reply, the public side was also at a loss.........
By the time it was time for dinner in the afternoon, the crowd had finally pried Karl open. At Newman's room, Mr. Newman told everyone to finish dinner as soon as possible, and then go to the hotel rented conference room to discuss countermeasures, and then went straight to the conference room alone, as for dinner, he had no appetite at all.
The boss has no appetite, and the people below dare to eat, and in the end, everyone follows Carl directly. Newman came to the conference room, and after taking their seats one by one, Carl said.
"Okay, gentlemen, you also heard the conditions of Huayang Power in the morning, now tell me your opinion? And if any of you have any good suggestions, please bring them all up and we can all brainstorm ideas. Regarding the turbo cooling engine oil in the hands of Huayang Power, I don't think I need to emphasize it anymore, this thing, this time we are determined to win! ”
After Carl finished speaking, he stopped talking, and then looked at his subordinates, these people are very capable, some are pure technical personnel, some are negotiators, and they are good at the laws of various countries, and some are very good at public relations, it can be said that there are many talents, this team has been serving the public for a very long time, and he hopes that these people can come up with a perfect solution for themselves.
But the reality is that these people are very disappointed in him, and after he finished speaking, he waited for ten minutes, and no one said any opinion or solution.
Obviously, this is a dead end, and these business veterans and negotiators also feel difficult when faced with such a dilemma......
"Uh...... I think that if Huayang Power wants to make such an exchange, then we can play a little bigger...... Why don't you just cooperate with them on a wider scale? ”
Just when Newman was feeling more and more disappointed, suddenly a green voice came from the corner, and he looked up to see that it was a very young man, and this young man seemed to be Christopher. Ingman, a graduate of the Munich University Business School, then studied for an MBA in the United States, and also interned at Goldman Sachs for two years before joining Volkswagen this year......
Although he is almost thirty years old, he still looks a little young compared to the rest of the team!