Chapter 845: A Feast for New Energy Vehicles
    The financial crisis is raging, but the upcoming Frankfurt Motor Show, known as the Olympic Games in the automotive industry, is unprecedented.
    Although in the financial crisis last year and this year, almost most of the world's auto companies were seriously injured and fell into a serious state of loss, but this year's Frankfurt Motor Show is not worse than the original peaceful and prosperous time.
    The reason is also very simple, everyone was affected in last year's and this year's financial crisis, and now the market is so sluggish, then we have to find a breakthrough point, the market is doing, in other words, it is to make the market stronger, make the cake bigger, so that the majority of consumers are willing to open their pockets to buy their products.
    The harm of this financial crisis is no less than an asteroid hitting the earth for the automobile industry, and the three American giants, known as the world's three automobile giants, General Motors, Ford and Chrysler are struggling.
    GM and Chrysler are about to go bankrupt and protected, and only the Ford family is still struggling to support it.
    Volkswagen is not having a good time, with sales declining for several quarters in a row, and even a large loss on their quarterly earnings report.
    Originally, in the previous life, Volkswagen's life was not so difficult, relying on the windfall profits obtained in the Celestial Empire market, Volkswagen did not fall into a serious state of crisis, they just adjusted the work and rest time of some factories to reduce the working hours of workers.
    But this life is different, because Huayang Power's pure market share in the Celestial Empire has shrunk severely, causing them to fall into a serious loss situation, and in Germany they had to close five factories and lay off about 10,000 workers.
    Of course, not all companies have been hit hard in this financial crisis, such as Huayang Power from the Celestial Empire, which has been very nourished in this financial crisis.
     The car company that was originally very nourishing in the financial crisis was South Korea's Hyundai, and it was at this time that they relied on large price cuts to quickly win the hearts of consumers. And it also continued to poach from large European companies, set up its own new design team, and soon relied on the new design to quickly open up sales in the market and gain a firm foothold.
    There are also Japanese car companies. The two giants, Toyota and Honda, at this time, have won the favor of consumers in the market by relying on their consistent reputation.
    Japan's reputation for fuel-saving economy has played a big role, and Toyota even squeezed Ford out of the second place in sales in the United States, following GM as the second largest sales holder in the North American market.
    And in this life. The performance of these world-class car companies in the financial crisis is not as dazzling as Huayang Power, and in the Celestial Empire market, which everyone has always paid more attention to, they are constantly losing points under the strength of Huayang Power, and their market share has shrunk violently.
     Huayang Power is relying on the quality of the products, and the quality is low, the most important thing is that the car is durable and has good fuel-saving performance, etc., and quickly expands its market share in the Celestial Empire.
    Especially their Lavida models with small displacement dual-fuel systems, they once occupied the first place in the sales list of Tianchao cars within half a year.
     Low price. The quality is good, and the most important thing is to save fuel, which is interlocking. In this era of economic contraction, Lavida's sales have reached a peak in advance in the Celestial Empire, and there have even been months of continuous monthly sales of more than 30,000.
    And following the opportunity of the World Games, Huayang Power has widely promoted their products throughout the country and the world, and this sponsorship activity can be said to be particularly critical for Huayang Power.
    It is by virtue of this personal witness that this has created the guarantee of Huayang Power's reputation in the market, and many consumers who were not interested in the brand of Huayang Power have also switched to the Huayang Power brand to buy their products, which has made Huayang Power's sales in the Celestial Empire soar.
    Especially in these months. It is said that later this year, in order to stimulate the growth of the national economy, the country is likely to have preferential policies, which makes Huayang Power's performance in the market more vigorous.
     Originally, it only accounted for about 51 percent of the sales share of the entire Tianchao automobile market. However, just after the end of the Olympic Games, it quickly climbed to two percentage points, reaching about 53 percent, which made Huayang Power overjoyed.
     With the support of such excellent market performance, Huayang Power is full of confidence to participate in the Frankfurt Motor Show this time.
    Because the auto show is held in a special period of the world economy, the slogan of the Frankfurt Motor Show is the idea of energy conservation and environmental protection.
    And just from the models launched by the major manufacturers participating in the exhibition, it can be seen that the theme of this auto show is definitely new energy and new power.
    Since the end of last year, the Yankees began to turn on the money printing machine, although they did not promulgate any special policies, but in the past year alone, they have successively printed nearly 300 billion US dollars into the market.
    Of course, all this money was put into the market in the name of injecting capital into banks, large companies, and investment institutions, but in the end, the result of this was to directly cause the depreciation of the dollar.
    And the dollar depreciated, the Middle East oil tycoons are certainly unwilling to comply, so since the beginning of this year, the world's oil prices have begun to climb all the way, without the slightest meaning of the usual financial crisis, oil prices depreciated sharply, such a situation seems very strange.
    But as a steady stream of U.S. dollars flowed into the market, the price of oil began to skyrocket.
    Nowadays, it is already a problem for ordinary people to even buy a car, and they have to face rising oil prices, how can people stand it?
    So many consumers who originally had a car also planned to sell their original car at this time, planning to find a new alternative, or consumers who originally planned to buy a car, also had the idea of taking a look again to see if there was a more fuel-efficient car on the market.
    And during this time, Toyota's Prius and Huayang Power's Captain America began to sell well all over the world, even in the United States, Prius is also sought after by ordinary urban white-collar workers, and consumers who are more inclined to power are beginning to choose a large number of Captain America, after all, although this car is only three cylinders, but his power can not be underestimated, and fuel consumption is even lower amazingly, and even with Toyota's Prius, although such a car is a little smaller, But it's still very popular.
     It is by this kind of inspiration that the world's famous car manufacturers who participated in the Frankfurt Motor Show this year are very concerned about the research and development of new energy vehicles, as well as the attention of the small steel cannon models represented by Captain America.
    There are even many world-renowned large automobile manufacturers, and the concept cars they focus on launching, that is, the main models that will be launched in a few years, are new energy or hybrid vehicles, or steel cannon models.
    Finally, when Jin Xiaoqiang got the information, he knew that this auto show had quietly turned into a feast for new energy vehicles.
     The Frankfurt Motor Show was attended by 62 automakers from 30 countries, bringing a total of 82 new products, of which 19 are new energy vehicles.
    One of them is a fuel cell vehicle, the other nine are hybrid vehicles, and nine are pure electric vehicles.
    Like the world-renowned brands Mercedes-Benz, BMW, and Audi all have new energy vehicles this time, among which Mercedes-Benz has the largest investment, they brought the only fuel cell vehicle at this auto show, and also brought two hybrid and two pure electric vehicles.
    BMW and Audi were slower to respond, this time they each brought a new energy vehicle, Audi brought a pure electric car, and BMW brought a hybrid car.
    And the French car that did not have any outstanding performance in the new energy sector can also be called a prosperous teacher this time, Renault and the logo have brought a total of five new energy vehicles.
    Toyota, which has always been the leader in the hybrid field, is not to be outdone this time, and they have also brought two new hybrids, but the most eye-catching is their Prius.
    The remaining hybrid cars belong to some miscellaneous fish companies, such as Hyundai, such as Jaguar and so on.
     And Huayang Power quietly brought a hybrid model this time, but in this field, everyone is more focused on Toyota's Prius, after all, in this field, Prius has established his kingship.
    In fact, Jin Xiaoqiang also knows that at this Frankfurt Motor Show, these European and American car companies, their cheeks must be sour enough, because they would never have thought of today's automobile market pattern.
    Originally, in the field of new energy research and development of European and American automobiles, they have always been dismissive of the hybrid models advocated by the Japanese, after all, compared with hybrids, pure electric models or fuel cell vehicles appear to be more thorough.
    But after so many years of research and billions of dollars of research funds, they are pessimistic to find that it is obviously impossible to break through the shackles of new energy with the power of modern human science and technology.
    But if you want them to lower their heads and walk behind the ass of the Japanese again, they are obviously not reconciled.
    That's why everyone came up with so many gimmicks this time...... (To be continued.) If you like this work, you are welcome to vote for recommendation and monthly passes, and your support is my biggest motivation. )