The Frankfurt Motor Show can be described as a gathering of crowns, and many big names came, even the famous German Iron Lady Merkel also came to help, and it seems that everyone has fully realized the impact of the financial crisis on the automotive industry.

Especially in a large machinery manufacturing country like Germany, which takes automobiles as its main export product, under the double squeeze of capital and market, German automobile manufacturing enterprises are having a very hard time.

Moreover, due to the impact of the financial crisis, the number of fans who came to visit the auto show was much smaller than in previous years, and the collective absence of the heavyweight models of the three North American giants in the deep debt crisis also made the Frankfurt Motor Show a lot of discoloration.

Although most of the world's well-known automobile manufacturers are still all together, but in a pessimistic momentum, there are still many economists who are not optimistic about the German auto show, in their opinion, in today's pessimistic economic situation, it is difficult for global auto consumers to recover their enthusiasm for automobile consumption by virtue of an auto show, especially in today's environment, governments are bailing out major financial institutions, and the people's purses are gradually deflated. Coupled with the rising oil prices due to the depreciation of the dollar, in the eyes of economists, this crisis is not only a matter of the financial industry, but also the automobile manufacturing industry, which is closely related to the financial industry, will also usher in a cold winter.

It was in this pessimistic atmosphere that this year's Frankfurt Motor Show opened.

There are 62 large automobile manufacturers from 20 countries around the world, and there are many news media from all over the world. Basically, it can be said that all the automotive media who attend such a feast in the automotive industry every time are present, but this time the number of delegations released by them is much smaller than in the past.

After all, this is a time of financial crisis, and everyone's life is not easy. Especially these traditional media, everyone's life is not particularly good, just relying on car news to eat. It's hard to maintain the scale it used to be.

However, there is one group that is more special, that is, the news media from the Celestial Empire, who still organized a large number of news reporting teams to participate in the World Automobile Games.

It seems that this world crisis has not had a big impact on the automobile market of the Celestial Empire, but in fact, although it is not the case, it is not too much worse.

After the outbreak of the worldwide financial crisis last year, one of the few economies in the world that is still maintaining stable economic growth is the only country left in the Celestial Empire.

And just from the point of view of car consumption. In the era of the outbreak of the financial crisis, the entire market share was reduced by a small amount, and even the country that could maintain a certain degree of growth was left with the Celestial Empire.

More and more consumers are supporting this market, which also makes more and more international car predators pay more and more attention to this market, and even there is some taste here to become a battleground for soldiers.

German Volkswagen, which was once the dominant player in this market, has been severely challenged in this market in recent years. The rapidly rising Huayang Power, a local enterprise in the Celestial Empire, is not only greatly encroaching on the mass market, but also marginalizing the public, which makes these German manufacturing companies feel very anxious.

Not only the German Volkswagen, but also the Japanese ones. In addition, the market share of the United States in the Celestial Empire is also declining rapidly, which makes these foreign car companies feel very anxious.

After all, in the current era when the world's major economies are sluggish, growth is sluggish, and the purchasing power of ordinary people is declining, the importance of the Celestial Empire market has been highlighted.

It's a fast-growing emerging market, and people here are willing to buy foreign-owned cars, but if you want to gain a foothold in this market, then you have to show real skills.

In the past, everyone had an attitude of both importance, but contempt for the Celestial Empire, because of the rapid growth of this market and the strong consumption power of consumers.

The reason for the contempt is also very simple, that is, consumers' blind trust and blind growth of foreign brands, resulting in these car companies do not need to bring some models with technical content to Tianchao, but only need to take some outdated technologies to Tianchao, and hang their car logos to buy out of stock.

But in recent years, with the rapid rise of Huayang Power, such a scene has gone forever, and now these foreign-funded car companies have realized that if you don't come up with some real skills, come up with some world-class technology, you don't want to mix in this market at all.

Because Huayang Power is so hateful, their technical level is now basically the same as the world's major automobile manufacturers, and even in some fields, they have reflected the meaning of being ahead of everyone.

And the most important thing is that this damn Huayang Power will price their products very cheaply, so that with local advantages, price advantages, and technological advantages, this will allow Huayang Power to rise rapidly in the local area, expelling major foreign-funded car companies from this new market.

A few years ago, when this company was just emerging, they were able to quickly occupy 20 percent of the market share in the Celestial Empire in the first year, 30 percent in the second year, 40 percent in the third year, and so far this year, they have occupied more than 50 percent of the market share of this new market.

They alone occupy 50 percent of the market share, and the remaining 50 percent of the market share will be divided by other large and small dozen foreign-funded car companies, and they have to compete with other independent car companies of the Celestial Empire.

How so? This is a question that many international giants have asked themselves I don't know how many times.

In the past, not to mention that there was no such opponent at all, but when such a competitor just emerged, they only needed to say hello, and those of their collaborators in the Celestial Empire would take action to destroy that enterprise.

But now? Even if they say hello, their partners will snort, and then they will start grinding foreign workers, and they will not work at all, which makes Volkswagen, Toyota, Honda, investors who have invested huge amounts of money in the Celestial Empire very annoyed.

If the partners do not contribute, the non-national treatment that they were previously entitled to is no longer there.

In fact, the reason for this is that Volkswagen, Toyota, and Honda are also very clear, because they are too restrictive in terms of technology transfer, which makes these partners very annoyed.

Thinking about it, Volkswagen and SAIC have been cooperating for more than 20 years, relying on the relationship between SAIC, they have occupied the market in the Celestial Empire, and have grabbed a huge amount of wealth in the past 20 years, but when SAIC asked them to transfer some technology, they were not even willing to transfer the engine technology of the old 1.6 used in the old Santana that has been used for more than 20 years.

And it is also a high-minded attitude, such an attitude is completely inconsistent with the market for technology that was said back then, and SAIC is also going to be in charge of the country, and some leaders have asked you to cooperate with others for so long, how about the technology, how do you let people face the questions of the upper leaders?

Moreover, companies like Volkswagen and Toyota Honda, which have always had a contemptuous and even contemptuous attitude towards the consumers of the Celestial Empire car in the past, have finally provoked the fire.

Volkswagen was able to be praised on the altar of the god car back then, which was also a product of a specific environment, but now with the broadening of the horizons of the people of the Celestial Empire and the competition of Huayang Power, Volkswagen's problems have leaked out.

What assembly is not up to par, the body noise is serious, the price increase is to pick up the car, the consumer is not paid attention to, and a series of problems such as the subsequent service provider raising the price without permission, etc., have made the Celestial Empire consumers begin to abandon the public more and more.

Therefore, just before this auto show, Volkswagen has made up its mind to change its business ideas in the Celestial Empire and put away all the arrogant attitudes it had before.

This time they have invested a lot of money, not only plan to increase cooperation with the Celestial Empire's cooperation opponents, that is, to open their mouths on the issue of technology transfer, but also intend to increase investment in the Celestial Empire, that is, to reduce the price of the model, as well as to pay close attention to the follow-up service, and severely crack down on the phenomenon of increasing the price of the car, and even they plan to launch the three-pack agreement next year like consumers.

Volkswagen's plan has just come out, on the other hand, BMW has already started, on the day of the Frankfurt Motor Show, people announced a bombshell, that is, to strengthen cooperation with South # Yang Huazhong Automobile, they plan to invest in the construction of a new factory in South # Yang, with an annual output of about 150,000 vehicles, and they will build this factory according to the scale of Europe, and in addition to the engine, all other parts are produced in the Celestial Empire, And in the future, they do not rule out the possibility of producing engines in the Celestial Empire.

On the other side, Mercedes-Benz can't sit still, they are looking for a suitable partner in the Celestial Empire, and they are currently in contact with BAIC, and the purpose is very simple, and they also plan to open a new factory in the Celestial Empire.

As soon as these two main opponents made a fuss, it immediately made the public nervous, this Nima is obviously selling cuteness in front of Lao Tzu, Bo eyeballs, Bo favor?

So on the day of the Frankfurt Motor Show, Volkswagen also announced that it would form a closer alliance with SAIC and FAW, their two partners in the Celestial Empire, transfer some engine and transmission production technology to them, and increase investment in the Celestial Empire...... (To be continued.) If you like this work, you are welcome to vote for recommendation and monthly passes, and your support is my biggest motivation. )