Chapter 583: Steel Cannon + Off-Road
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Nissan originally designed this Junk model, mainly aimed at the European market, where small cars are absolutely popular, and you must know that the most popular model in this market is the small car without exception.
Volkswagen Golf, PSA's 307 and 207, and Renault's QQ are all small cars without exception, but these small cars are the best-selling models in Europe.
In the first decade of the last century, because of the limitation of engine performance, European designers, when designing small cars, were in the consideration of driving handling and acceleration performance, and had to design the model very small, so that the body would be very light, so as to improve the acceleration performance of the car, and achieve the purpose of energy saving and emission reduction.
However, in recent years, with a series of auxiliary technologies such as turbocharging, in-cylinder direct injection technology, and variable valve timing technology, a series of auxiliary technologies for automobile engines, the popularity of a large area, the performance of the engine has increased greatly while maintaining the original displacement, and many automobile designers have begun to make a big fuss about the physique of small cars.
This can be clearly reflected from the bigger and bigger Golf, and mini and other models, and later mini even launched a crossover, and a five-door version of the model, which is enough to show that large space is not only liked by the Celestial Empire, but also by Europeans.
It is driven by such a popular concept that in Europe and North America, more and more crossovers have been upgraded from the original small steel cannon models.
It's just that the most successful and famous crossover is the Volkswagen Tiguan model.
At that time, Volkswagen, when they saw that Honda's CR-V and Toyota's RAV4 were selling so well in the Celestial Empire and even around the world, could no longer hold on, and simply underwent a major facelift operation on their Golf, thus creating the Tiguan, an urban SUV model.
However, this step is very thorough and very successful. This can be seen from the fact that the Tiguan model sold well as soon as it was listed in the Celestial Empire, and even some dealers even raised the price by 50,000 yuan, and it was still difficult to resist the enthusiasm of the Shenche Party to buy cars.
Since the success of the Tiguan, many companies that originally did not have urban SUV models have wondered whether they will also produce an urban SUV model.
If it turns out that you do not have such a model. Then go straight to a crossover!
It is under this concept of knowing that Nissan has created the Junk, such a little monster model.
In the beginning, Nissan intended to build the car as a small urban crossover. Since 2008, the concept car of this car has been unveiled at major auto shows, but it has not been promoted on a large scale.
I know that in 2010, the mass-produced product of this car began to be officially launched in the UK, and it was very popular to buy it later.
So much so that later, Nissan had to create the ultimate boutique model Junk-R specifically for this car, with an annual production of 500 units, and the starting price of the special edition is $100,000. It is equipped with the 3.8L twin-turbo engine of Nissan's Ares GT-R, and the horsepower easily exceeds 500 horsepower......
But even if the price of this car is so expensive, as soon as the car is launched, it is still difficult to find a car in North America and Europe.
This shows how popular the car is in Europe and North America.
Maybe it's because, though. The problem of the special car culture of the Celestial Empire, this car has never appeared in the Celestial Empire market, even if someone owns it, but it is a pure imported model imported from Japan.
Later, it went abroad several times, and Nissan planned to localize the news of this car, but in the end it ended in failure.
And now Jin Xiaoqiang plans to completely copy this car and take it to the Celestial Empire market for mass production to test the waters. After all, the current Tianchao automobile consumers, after the edification of Huayang Power, the concept of buying a car has been very different from the previous life. …,
It turns out that in the last life, when consumers in the Celestial Empire bought a car, the first thing they looked at was face. This has also created a situation in which the joint venture car is still a best-selling car in China, although it is added and reduced.
But in this life, with the emergence of those models with high configuration, low price and workmanship that are not inferior to European and American products, Huayang Power's products have been recognized by many consumers in China.
What's more, Huayang Power's products are also very popular abroad, which makes many old-fashioned consumers who originally thought that everything foreign is good, and they are also quietly changing their inherent concepts.
After all, the products of Huayang Power are recognized even by foreigners, which means that the products of Huayang Power must have their own uniqueness.
Moreover, Huayang Power's products are indeed cost-effective, rich in configuration, and cheap, if you don't buy such a car, what other products can you buy?
It is precisely because there are many consumers that such a car consumption concept has gradually been formed, so Jin Xiaoqiang has the confidence to dare to take the idea of localizing the little monster Junk with an extraordinary advanced concept.
However, before taking this car for localization, Jin Xiaoqiang of course wants to make certain adjustments to this car.
The first thing he has to do is to give this junk model another facelift, and change the shape of his small car is not a small car, and a small steel cannon is not a small steel cannon.
The size of the original Junk model is also the size of a small steel cannon model such as the Golf, but in terms of body height, it is much taller than a small steel cannon model such as the Golf, and it looks somewhat similar to the SUV model that is one size smaller.
This is also the reason why Junk is called a little monster, because his appearance and size match are so nondescript.
Such a model, in the consumption concept of Celestial Empire consumers, I am afraid it is difficult to be welcomed, especially now, even if Jin Xiaoqiang has confidence in the majority of Celestial Empire consumers, but he does not dare to take too much risk.
So he decided to make this little monster model a little longer and more physical, so that he looks more athletic, even if it can't compete with models like CR-V, or RAV4 and Tiguan, but at least it has to compete with models like Qashqai.
In this way, the sci-fi, alternative shape of the original Junk model was retained, and then the corresponding interior space was retained.
Why was Qashqai popular in the Celestial Empire back then, wasn't it because he had the comfort of a sedan, the space of an SUV, and good noise control, and the most important thing was fuel economy?
As long as you do all these points in the little monster models you want to manufacture and produce, are you afraid that this little monster model will not be popular?
And the powertrain that will be equipped on this car will be divided into several categories.
Low-end models, Jin Xiaoqiang plans to only equip him with 1.6DVVT or 1.8DVVT engines, such engines in Octavia and Jingrui, as well as Yuedong low-end cars, has been tested for many years, technical performance is very reliable, mature, stable, and has a considerable reputation in the market.
On the mid-range model, Jin Xiaoqiang plans to test his own TVS super supercharger on this car.
You must know that this supercharger, there were nine models back then, which can cover all displacement engine models, and the most famous one was Audi's 3.0TFSI engine, and the TVS used on it was the 950 model.
But in fact, the small model of this TVS super supercharger is also very famous, and it is also very good in terms of performance, which has been very well verified on the Golf equipped with such a supercharger and Scirocco.
However, the models equipped with this super supercharger were only sold in Europe, and the Golf that bought North America and the Celestial Empire was generally a model with the supercharged part castrated, so the impression of Celestial Consumers on this supercharger was worth staying on the supercharger of Audi. …,
This time, Jin Xiaoqiang plans to take out the small model of this supercharger and install it on the 1.6L and 1.8L engines, adding more excellent power performance to this model, making him a super crossover with a small steel cannon pedigree.
On the high-end model, Jin Xiaoqiang plans to add a super supercharger to TVS, and at the same time add a small turbocharger. To achieve true mechanical, turbo twin-supercharging, and Volkswagen's Golf performance.
And such a model with a dual supercharging system can also enter the category of high-end models.
Thinking that Nissan's Junk model could be bought at an entry price of 100,000 US dollars, Jin Xiaoqiang believes that as long as he builds such a model, his own model can also enter the category of this high-end product.
After all, with such a dual-supercharged system engine, and also has the halo designed by the world-famous designer Jin Xiaoqiang, this model has both technical content and fame, such a model, it is difficult not to be popular.
Originally, the Junk model, in Nissan's design concept, was just a small urban crossover, but now it has been changed by Jin Xiaoqiang, and it has become a crossover hybrid with both the power system of a small steel cannon, and the SUV space and passability.
As long as such a model comes out, it will definitely cause a sensation in the automobile market.
After all, when the mini countryman was born, it also caused a sensation, and the concept of a hybrid crossover with off-road and small steel cannon began to rise at that time.
It's just that because of the high price of the mini and the incomplete crossover in SUVs, that car has not been able to become popular.
But now with Jin Xiaoqiang's tuning, he believes that the car he has tuned will definitely create a precedent in this category and will definitely become popular.