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At present, in the world's automobile field, there is such a saying, the world of medium-sized cars!

This sentence has been verified in North America, and in most of the world's automobile market, this sentence is also a few proven classics, and true mid-size car owners can win the world.

But is it true that all consumers like midsize cars? Especially in the Celestial Empire, which has a very different concept from the world in terms of consumption concepts!

As a person who has come over and has an extremely deep understanding of the future automobile world, Jin Xiaoqiang is deeply aware of the future of the Celestial Empire automobile industry and even the development of the world's automobile industry.

In the automotive world in the next few years, because of the impact of the financial crisis, the future of the automobile market will be very serious like polarization.

In the future car market, the best-selling models will not be mid-to-high-end cars, in addition to some government departments, companies and enterprises, more private tycoons, will shift their attention to large luxury SUV models.

After all, compared with those high-end luxury cars, high-end luxury SUV models have more space, more comfortable to drive, and more complete functions, higher safety, in the case of similar prices, and do not care about oil prices, high-end luxury large SUVs will become the main models sold in the luxury car market.

And it is precisely because of the leadership of these rich people's consumption concepts, as well as the increase in the knowledge and use of ordinary consumers about cars, that ordinary car consumers have also begun to pursue large space and better off-road vehicles.

Of course, this kind of consumption concept, and the Celestial Empire those corners of the highway also have a lot of connection, indeed the road is repaired every year, but these roads are repaired only after a year or two, it will be repaired every year, resulting in uneven road surface, so that the car through is not smooth, there are often scraping the chassis, or being splashed up by the stone to break the car glass, but also more and more consumers turn to choose taller, better passability of SUV models one of the main reasons.

This is also one of the main reasons why a few years later, Liji, Ricky and other private independent car companies are in decline, but the Great Wall is in full swing!

Because of the natural difference in the strategic positioning of the models, this is also one of the main reasons why these companies are facing different dilemmas in the market.

This year, Ricky will launch the second urban SUV model developed by a private independent enterprise after Huayang Power, and this model is also the time of the previous life, which made the Ricky brand popular and made a lot of money!

I think that in the previous life, when this and just came out, it really attracted the attention of most consumers who did not have much money in their pockets, but had a soft spot for urban SUV models.

And this Tiggo has been the sales champion of its own brand in the SUV market for many years, and it has also challenged the Japanese CR-V and RAV4 for a time.

It's a pity that Ricky lacked stamina later, and after a few years of Tiggo's listing, the same shape, as well as the powertrain system that has not been updated for several years, coupled with the finishing process that Ricky has not improved for many years, finally made this car gradually sink.

Under the condition that the quality of Great Wall's SUV models is getting better and better, Ricky's Tiggo model was finally overturned by Great Wall's Haval series, and quickly sank.

But no matter what, in the previous life, this Ricky's Tiggo can be regarded as a precedent for domestic SUV models!

In this life, because of Huayang Power and the emergence of their Yihu, urban SUV models have long been common in the domestic automobile market. …,

Because Huayang Power launched the Yihu relatively early, and coupled with Huayang Power's consistently good reputation, as well as the beautiful appearance, and the combination of exquisite powertrain, this Yihu has never been from the throne of the sales champion of SUV models since it was launched.

Even later, Toyota and Honda introduced their RAVP and CR-V to the Celestial Empire in advance to compete with the Tiger, but they never succeeded.

Huayang Power's Yihu model has always been firmly in the position of the sales champion of domestic SUV models in the Celestial Empire.

But today, when he saw the Tiggo urban SUV that Ricky planned to launch this year, Jin Xiaoqiang was suddenly moved, and what made him excited was not the Tiggo car, but the concept brought by this car.

The most important reason why this car was able to succeed in the market at that time was that the price of this car was very low.

To be honest, as an urban SUV model, this Tiggo, in any way, is mediocre and has no merit, and if he hadn't exploited a loophole in the pricing of low-end SUVs, he wouldn't have had any chance of success at all.

First of all, in terms of appearance, the model is smaller than other people's SUVs, which is simply a sedan chassis and a large body.

Secondly, from the perspective of powertrain, he is even more mediocre, using the old nose from Mitsubishi, and although it has been adjusted several times, the power performance has not been too prominent.

In addition, in the transmission and chassis, there is no good merit, not to mention other interiors, workmanship and the like.

In short, this car from any point of view, there is no bright spot, the only thing that can be regarded as a bright spot is his pricing, the price of 80,000 to 100,000 completely makes up for the gap in the demand of many consumers who do not have much money in their pockets, but they like SUV models for SUV models in this price range.

And it is really by virtue of the price advantage, Tiggo has been selling well in China for many years, although the last few years, is tired, but that is not because of this car, it can only be said that Ricky's leaders do not pay attention to this car, and do not pay attention to the upgrading of the model, which finally led to such a blockbuster model at the beginning, and finally can only end up with a wounded Shinyong.

Although the ending of this Tiggo is a bit of a pity in Jin Xiaoqiang's opinion, but from the Tiggo side, Jin Xiaoqiang saw a very worthy inspiration.

That is a blank area of the market, in the Celestial Empire market, there are many consumers who like cars, especially consumers who like large space models, their car purchase budget is about 100,000 yuan, but they don't like cars, they like the kind of large space, strong passability, comprehensive performance of outstanding SUV models of consumers.

Although before this, he has given the task of occupying this blank field of consumption to the Great Wall, and he also designed a Haval H2 for the Great Wall, as well as Haval H6, but now in his Jin Xiaoqiang's view, it seems that it is still a little insufficient, it seems that Huayang Power must be in this field, and it must also have a model of its own.

Think about how the Nissan Qashqai succeeded in this market back then, with a sedan chassis and then a Qashqai made of a thin iron skin, they once held the throne of the sales champion in SUV models.

This is what Jin Xiaoqiang in this life does not want to see.

Speaking of that Qashqai, Jin Xiaoqiang is a belly full of anger, it is a Shenma JB thing

To say that he is an SUV is to lift him, the low body, compared with other SUVs, the small pitiful body space, not to mention the safety. …,

But people just rely on Nissan's engine and the car logo, and at the starting price of 140,000 yuan, they have to occupy the throne of the SUV sales champion for a year.

Later, if it weren't for the tragedy of the family of five, it is estimated that this car would have been on the throne of the SUV vehicle sales champion for a long time.

In Jin Xiaoqiang's view, the Qashqai cannot be called an SUV at all, but can only be called a large crossover.

However, since he has been reborn in this life, he will never let this Nissan Qashqai continue to dominate in the field of SUV models.

The current Yihu of Huayang Power is already the lowest priced urban SUV on the market, but the entry price is also around 170,000 to nearly 180,000.

This shows that there is still a lot of room for survival in the field below this price space.

As for the Great Wall brand H6, as well as H, it is estimated that it will take a long time to grow, and the size of the H6 is not small, the Great Wall has high expectations for this car, and the pricing is estimated to be not too low.

This shows that there must still be a lot to be done in the SUV market at this level, and there is room to drill, so Jin Xiaoqiang suddenly came up with the idea of designing a work in this low-level price range.

And the first model that flashed into his mind was the Japanese model that later had the name of a little monster, the JUNK from Nissan!

This Nissan JUNK, after its birth that year, has been a big name in the automotive industry.

The reason is also very simple, that is, it comes from his very different style of styling, as well as his powerful powertrain configuration.

Later, Nissan even equipped the R model specifically for this car, which shows the advantages of this car in terms of power!

Moreover, since the birth of this car, it has not been promoted to the market in a large area, and has always been sold as a special model.

Later, Nissan also launched the JUNKR model with more than 500 horsepower, which made this car win the reputation of the small steel cannon in the crass model in one fell swoop, and more praise followed.

What urban little monsters, what steel cannon little monsters and a series of other names are added to this body, which suddenly makes this little monster SUV famous all over the world! . ）