Hong Kong Publishing. The only monthly magazine that comprehensively reports on domestic and foreign films! ”

Under the four big words of "Chinese and Foreign Pictures and Paintings", there is such a small line of text, and Zhang Shaoping read it out.

"The film and television industry in the mainland is like a water-scarce desert at this time, and it is very much in need of absorbing foreign water, so labeling 'Hong Kong Publishing' can add a lot of points."

Luo Weiming didn't say it explicitly, but Zhang Shaoping knew the subtext in his words, which was nothing more than flattery such as "the moon in foreign countries is relatively round". Throughout the 80s, there was a boom in going abroad in the mainland, and many people "went abroad for further study" at this time, and they studied for more than ten or twenty years, and then came back when there was money in the country.

"The word 'domestic' alone stands on the sentiment of national identity and is naturally accepted by the mainland." The only comprehensive 'represents its authoritative surname, and 'domestic and foreign' shows that it has a wide range of coverage and rich content. This logo text, as we all know, although it is a gimmick, it is impossible to print it indiscriminately, and it must be recognized by most people in the industry, otherwise it is a joke. ”

For example, "Extra" claims to be a "cross-cultural art" magazine, and it has done so, and its founders, editors-in-chief, editors-in-chief, chief writers, reporters, columnists, etc., are almost all cross-border.

"When China and Foreign Films and Pictures was first published, it was aimed at mainland readers, and it had frequent exchanges with mainland cultural workers and had a wide range of connections. Our "Film Times" works closely with the government and enterprises in the mainland to advertise 'Hong Kong magazines, published in the mainland', and in many respects it can be given the green light and received a lot of care. Compared with the two, there are advantages and disadvantages of each other. In terms of price, last year, each copy of "Chinese and Foreign Films and Paintings" sold for 1.5 yuan in the mainland and 6 Hong Kong dollars in Hong Kong, 1.8 yuan and 7 Hong Kong dollars respectively, while the price of our "Film Era" has not changed, still 5 yuan and 5.5 Hong Kong dollars. In terms of price, we have an advantage. The third point is that our "Film Age" is bundled with many companies under Zhang Sheng to sell and engage in activities, which is extremely lacking in "Chinese and Foreign Films and Paintings". ”

Zhang Shaoping flipped through the magazine a few times, looked up at Luo Weiming, and said: "Our magazine is not homogeneous with "Chinese and Foreign Pictures and Pictures", and the competition between the two should not be big!" ”

Luo Weiming said: "The audience positioning is different, but the market cake in the mainland is not big so far, and if you buy "Chinese and Foreign Films and Pictures", you will definitely buy less "Film Times". Affected by the impact of our magazine, "Chinese and Foreign Films" has now begun to focus on the Hong Kong market, and it will still be our strong opponent. ”

After explaining, Luo Weiming continued: "Next, let's talk about the stage. b. In recent years, Taiwan. The film market in Bay has been sinking, and even film magazines can't be excited, and there are no popular books in the country that can compete with us. It's a specialized magazine, Taiwan. The film library launched the bimonthly magazine "Film Appreciation" in February this year, and with the support of the authorities, it should compete with our "World's No. 1 Film Review". In terms of TV magazines, China Television's "Comprehensive Weekly" will be our strongest opponent. ”

Everyone found "Comprehensive Weekly" together, only to see that its cover logo was printed in small letters: "China Television Weekly is the only UV dual-channel TV weekly in the country." "The price is 60 Taiwan dollars, about 6 Hong Kong dollars. In terms of price, "TV Times" is not much different from it, because "TV Times" is in Taiwan. b. Each book sells for NT$57.

Zhang Shaoping flipped through a few more books. Bay magazines, such as the lifestyle magazine "Family", which claims to be "the richest in content, the most widely circulated and the most printed family books", compete with "Extra" magazines. "New Female Surname", which sells for NT$72 each, is the same as Dingsheng's "Fashion" magazine, which is also a magazine with a female surname, and there is still a certain market in the local market.

At this time, the record secretary brought three big men and a large number of magazines and distributed them to everyone.

"Silver Pictorial", "Silver World", "Golden Harvest Film", "Yulang TV", "Hong Kong Television" and "Ming Pao Weekly" are all well-known magazines in Hong Kong. Zhang Shaoping counted, good guy, there are 16 magazines this time.

"Singapore, Malaysia, Thailand and other Southeast Asian countries, the development of film and television. The magazines that flood the market are mostly reporting on our Hong Kong film news, and it is too early to compete with us. As for the magazine market in Korea and Japan, our "Vogue" magazine has already swept the market, and in terms of film and television, since there are still many foreign movies in the United States, I think it is most appropriate to leave it to the headquarters in the United States. ”

Zhang Shaoping nodded and said, "Then let's not talk about these two places." ”

The company's headquarters in New York has also been almost established, and the magazines "Vogue" and "Vogue" have moved in the first step, and then the "Extra" magazine will also open there, specializing in the white-collar market of "yuppies". However, "Film Age", "Television Age", and "The World's No. 1 Film Review", these three magazines have not yet found suitable candidates.

"Let's take a look at the magazine in your hand, after all, Hong Kong is where our foundation is, so we must understand what our competitors are and what advantages they have."

Luo Weiming said for a long time, and when he said that his saliva was dry, his throat seemed to be on fire, so he hurriedly took advantage of this time to drink water to moisten his throat.

Zhang Shaoping flipped through it and found a very interesting side: there are at least hundreds of film institutions in Hong Kong, and there are only two TV stations, TVB and ATV, but in terms of magazines, it is the opposite, there are too many TV magazines, and there are very few film magazines. Especially in the professional film review category, the former "Film Fortnightly" is considered half, and only now that it has been transformed into "The World's No. 1 Film Review" can it really have a professional surname.

"Southland Movie" and "Golden Harvest Movie" are the corporate publicity monthly magazines of Shaw Brothers and Golden Harvest respectively, the former likes to use Shaw Brothers' actresses as covers, and the latter likes to use stills as highlights. Enterprise Publicity Magazine, which is a subsidiary product of the company, is not sold at a high price of 3 Hong Kong dollars per copy. In recent years, Shaw Brothers has been depressed, and it can't even take "Southland Movie" anymore, and it can't sell 50,000 copies per issue, and it will be closed sooner or later.

"Hong Kong Films", which is edited in the same office as "Southern Films", is quite "high-end", and is the first film magazine in Hong Kong to introduce foreign films. Luo Weiming was in charge of the magazine's foreign film manuscripts and knew it well. The price of "Southern Pictures" is HK$4, and readers are worth the money if they buy it, because the magazine comprehensively reports on Hong Kong films, not just Shaw Brothers films.

In fact, there are only three and a half film magazines that can compete with "Film Times": "Silver World", "Galaxy Pictorial", "Southern Pictures" and half of the rival "Chinese and Foreign Films".

"Silver World" claims to be "published in Hong Kong. best-selling film magazines representing the Chinese film industry in the world", and is an airline book designated as a partner of China Airlines, priced at 6 Hong Kong dollars in Hong Kong. Bay 60 Taiwan dollars, travel to Singapore, Malaysia, Thailand, and the United Kingdom.

"Galaxy Pictorial" is a little worse, but its cover also publishes "the world's best-selling international surname only authoritative orthodox film publication", which is also sold for 6 Hong Kong dollars. 70 NT$ for the b. The breath is very big, and the moisture is also there, but it also shows its popularity from the side.

If "Southern Pictures" wins purely by price, then "Silver World" is a hot seller with its thick magazine and many beautiful photos. In addition, Galaxy Pictorial pays attention to the content of the text, especially for depicting the delicate feelings of film and art celebrities, while "Chinese and Foreign Pictures and Paintings" is famous for its extensive coverage and attention to the three places across the Taiwan Strait.

Compared with the few film magazines, there are many magazines in Hong Kong with the title of "TV", "Hong Kong TV", "TV Weekly", "Yulang TV", "Silver TV", "Popular TV", "New TV", "Golden TV", "Big TV" Zhang Shaoping can name more than a dozen names in one breath. In addition, "K-100 Pictorial" and "Screen Idol" are also reported on TV materials.

Hong Kong Television (HKTV) is the "official" corporate publication of TVB and is known as the "No. 1 Selling Television Weekly in Hong Kong" and is the best TV magazine. The magazine's sales have steadily increased as wireless has grown stronger.

"TV Weekly" is ATV's corporate publication, known as "the country's first, the oldest and most widely sold TV weekly".

These two magazines are the same as the defunct "Jiashi Weekly", whether the sales are good or not depends on whether their respective TV stations give it or not, such as the current ATV, which is pressed and beaten by wireless, and even the sales of "TV Weekly" are dismal.

"Manager Luo, why do these TV magazines have very little ink on the introduction of TV programs, but they are all gossiping about the lives of celebrities?" Zhang Shaoping looked at it, raised his head, raised the magazine in his hand, and asked Luo Weiming.

"Oh, that's right, Zhang Sheng, you see, these magazines were basically founded in the mid-to-late 70s."

Zhang Shaoping took a closer look, and it was really like this, "Golden TV" and "New TV" were founded in 75, and "Big TV", "Popular TV", "Silver TV", and "Yulang TV" were all founded in 78.

Luo Weiming began to solve Zhang Shaoping's confusion and said: "At that time, it was the time when TV was popular, and the Hong Kong TV industry was also at the peak of the three stations, and everyone liked to eat while watching TV. Since the public likes to read and talk, all kinds of mini-books and magazines introducing TV programs have naturally come into being. TV series are broadcast in episodes and are updated extremely quickly, so TV books must also be updated quickly. Besides, in the market atmosphere at that time, if you open a magazine without a 'TV' name, sales will be a problem. ”

Every household in Hong Kong has not yet had a TV set, and of course it was impossible to popularize it a few years ago, but this is not difficult for everyone, just like when the mainland was crazy about TV, a TV set is shared by neighbors and neighbors. But it's not enough to just watch a TV series, when you meet outside, you have to talk about a few words, right? So around the TV series, all kinds of TV books provide a detailed analysis of the content of the series and the surnames of the characters, and after reading it, everyone can brag a few words.

This kind of madness will not be understood by those who have not experienced it.

For example, Shi Yangde made a "Qingxiu Magazine" based on the TV series "Family Change", in the era when the magazine price was generally 1 Hong Kong dollar, he marked 3 yuan and sold it out of stock, you can imagine how crazy it was at that time! Even, Zhang Shaoping also knew that the talented girl Lin Yanni also served as an advertising girl for the promotion of TV. (To be continued.) If you like this work, you are welcome to subscribe to Qidian, and your support is my biggest motivation. )