"Forever Young" ended in this very controversial situation, whether you like it or hate it, but its box office is as high as a dark horse. The first day grossed $2 million, and the second day grossed $2.5 million, and that's the two-day box office result.

When Li Yihua got the box office results, it was already two days later, looking at the box office results of the first two days in his hand, he couldn't help but want to laugh three times, the good results of two days were close to 5 million US dollars, which caught up with some big productions, how could he not be proud.

The vitality of the film is inseparable from the publicity, and if the film is publicized on a large scale and properly promoted, the film will be released for a long time; Otherwise, it can only be painted. Think about the digital publicity mode of "To Youth", breaking the news step by step, which has always attracted the attention of the audience, and stubbornly hyped the box office.

For small movies, publicity is even more indispensable, the investment and cast are relatively small, and if you don't invest in publicity, you can only paint quietly, and some movies don't even have the possibility of being painted.

"Forever Youth" is the most painstaking one for him, and the cast is also the most powerful one, although they are all played by friendship, but it also depends on friendship, isn't it? But the most important thing is that he wants to use this film to change the perception of the script in the Hong Kong film industry, and pay attention to the important surname of the screenwriter.

Seeing that "Forever Youth" is so hot at the North American box office, and the next release in Hong Kong, Li Yihua is more sure, and what he has to do now is to publicize it, large-scale publicity, so that everyone in Hong Kong knows that this movie is released.

"Ah Chao, I'm going to work hard for you in the next paragraph, and the focus of the next stage of the company is the promotion of "Forever Youth"!" Li Yihua put the report on the table and said with a smile.

"Hmmm! Yi Shao, if "Forever Youth" is not released, I definitely have reason to believe that Hong Kong will be noisy! Wang Chao said with a smile.

Li Yihua smiled and did not speak, nor did he deny it.

And the source of the incident was Li Yihua's bold words in 'Happy Tonight', but as time went by, there was no follow-up news at all, and there was no action, and suddenly more and more citizens felt that this was a scam at all, and even the media thought that Yi Shao had amplified his words this time, or that he was simply a fool's means.

Just when the media was preparing to write a big book and write a special article on Yi Shao's dishonesty, Longsheng Pictures' new movie started filming; When the media and citizens were suspicious, ready to talk about a class, or an interview, they were told that the filming was over.

The media is depressed, the citizens are depressed, all people can know about this film, only Yi Shao made a new movie, invested 100,000 Hong Kong dollars, and the shooting lasted for four days.

Before the clues were grasped, Yi Shao's new movie was finished, which is a great shame for the well-informed media. Well, since it's so faceless, don't blame us for scribbling, all the media are ready to write with a pen and a close-up. But waiting left and right, just didn't see the release, and there was no news at all. Although the new movie was filmed, there was no action for a long time, which made the new movie more and more weird.

Although there are many people who believe that it is true, more and more people feel that it is fake, and those who believe that it is true are fans of Longsheng Pictures, who doesn't want to watch a good movie these days, so they are seriously looking forward to it and waiting.

When the news of the release of "Forever Youth" in North America reached Hong Kong, the media stopped doing it, the fans stopped doing it, and even the screenwriting industry stopped doing it. Isn't that bullying? A good Hong Kong movie, not premiered in China, but went abroad to be released, looking down on people, right? All of a sudden, all kinds of rumors spread all over the sky, and some so-called experts also jumped out and said their opinions one by one.

It is no exaggeration to say that at least half of the people in Hong Kong are looking forward to this movie and want to see what this film is made with an investment of 100,000 Hong Kong dollars? It's really unintentionally planted in the willows!

"Ah Chao, although everyone now knows the movie "Forever Youth", you can't take it lightly, you must know that this movie is different from the past, there is no martial arts, no special effects, no locations, only the plot, so you have to work publicity." Li Yihua was still a little unconfident and chattered uneasily.

"Yi Shao, you can rest assured! I've arranged for a large poster outside the cinema, flyers to be distributed around the perimeter, an advertisement on the radio, and a few issues of a few magazines. Wang Chao looked at Li Yihua confidently and said, after such a long period of publicity, it can be said that it is his strength in this field.

Now is a golden age of Hong Kong films, although television has begun to slowly become popular, but many Hong Kong people will spontaneously go to the cinema every week after work, which has become a part of Hong Kong people's life, some movies are basically not used for too much publicity, can get good box office results. Not to mention the all-round coverage of Longsheng Pictures, it is difficult not to know.

"Is that all?" Seeing Wang Chao nodding, he frowned and said, "Not enough, far from enough"

Although the propaganda of Longsheng Pictures has been quite in place in this era, for Li Yihua, a person from later generations who has been baptized by the era of indiscriminate bombardment and propaganda, such means are simply the most primitive, without any new ideas at all, and it is completely insufficient.

Movies are just a commodity, and they need to engage in some gimmicks, just like the promotions of those shopping malls, which can be used as a good reference. Although the movie depends on the quality, the publicity in the later stage also occupies a large proportion, just like "To Youth", an old plot that can't be old, although there is some innovation in shooting, but it can only be regarded as a medium movie, just such a film, because it has always maintained news, coupled with the step-by-step scandal hype, it has been hyped up at the box office.

Wang Chao was stunned for a moment, looked at Li Yihua incomprehensibly, such a complete set of propaganda, how could it not be enough in his mouth, and said unconvinced, "Yi Shao, I dare to say that this is the best propaganda model in Hong Kong, what is not enough?" ”

"These promotions are not bad, but after all, they are too ordinary, "Forever Youth" I have high hopes, can only succeed and not fail, if you want to high the box office, you can only increase publicity, not only with some posters and flyers to attract people, after all, these ways to attract are limited." Li Yihua said with a smile.

"So how do we publicize it?"

Li Yihua walked back and forth a few steps, thought for a while, and said: "I have a few methods here for you to remember first, don't be afraid of wasting money, in the promotion of movies, most of them are balanced in terms of income." It may seem like a waste of money for us to increase our publicity efforts, but in fact, for every penny invested, there may be twice the gain. ”