"First, find some small newspapers and reveal the plot of our movie to them step by step, and form a wave of public opinion first. Think about it, put out such an attractive slogan: once incarnated as Huo Quai, sat down as a military advisor, and shouted together, 'The Huns are not destroyed, how can they be home', leaving a good story of "sealing the wolf Juxu". once incarnated and talked about poetry with Li Bai, leaving poems for the ages. He didn't sail with Columbus, thinking he wasn't a seafarer. He had smallpox, plague, and yellow fever. He said he was Jesus, and how attractive he was. In this discussion, fans will definitely look forward to it even more, and when the movie is released, it will definitely detonate the movie-watching craze. ”

"Second, use posters to promote the offensive. Now the poster model is too simple, there are only two or three posters for a film, which is enough! Find a printing shop to print more different movie posters, or shots from the movie. If you buy a movie ticket, you will give away a movie poster, which can attract many fans to the cinema. There are also some greedy people who are cheap to go into the cinema, although this is just a small profit, but it is also very attractive, especially for those students who are chasing stars, it is simply a natural benefit. ”

"Third, print a series of raffle tickets. Lottery tickets are given at the same time as buying movie tickets, and in it we can appropriately place the first, second, and third prizes, first prizes: TV, refrigerator, big brother or something; And the second prize: microwave oven, camera, etc.; Third prize: pressure cooker, electronic watch, tape recorder or something; Then find some rice, ham, laundry detergent and soap as an encouragement prize. Buy movie tickets and cash out on the spot, using materials to stimulate the movie-watching craze of ordinary citizens. ”

"Fourth, there is a prize competition. Invite some fans to answer the plot in the play, and if the answer is correct, then invite them to visit the filming site of Longsheng Pictures, take photos and sign autographs with big stars, and provide an opportunity to contact stars at zero distance. ”

Li Yihua used the promotional methods commonly used in later generations, such as opening shopping malls, selling computers, playing games, selling perfumes, and even doing business, but in this era of lack of publicity, everything revealed novelty. Although it has been used in some shopping mall promotions, no one has thought of applying it to movies, and Li Yihua's words made Wang Chao's eyes shine.

"Yi Shao, I really don't know how your head grows, I can even think of these propaganda methods, I'm ashamed." Wang Chao said with emotion.

Li Yihua shook his head and said: "These are not what I thought, you go to those shopping malls to see everywhere, but I didn't expect to use it in movie promotion, different angles have different uses." ”

"Indeed, it seems that I am lonely and unheard, Yi Shao, if you don't make movies, you are definitely a good hand at publicity." Wang Chao praised again.

"Don't praise me, otherwise I will be proud, and these later publicity will still be handed over to you, after all, you are a professional."

"Okay, Yi Shao, with your publicity ideas, plus the funds are in place, I guarantee that the streets and alleys are the promotion of our movie, so that everyone in Hong Kong knows that this movie is released."

"That's good!"

For the next period of time, Hong Kong was full of propaganda of "Forever Youth", newspapers, magazines, radio, etc., and even the street light signs did not escape the clutches of Longsheng Pictures.

For a while, the streets and alleys were full of movie posters, from the curiosity of the media at the beginning, to the curiosity of fans later, the whole Hong Kong fell into curiosity, and they were all talking about what Yi Shao's new movie was filming?

After a long time, "Forever Youth" is finally going to be released in Hong Kong, and as soon as it came out, such a big publicity model was launched, and those who supported Li Yihua were suddenly boiling.

"It's not easy! It's finally going to be released! ”

"I said, Yi Shao really may deceive people, look at it, the movie is about to be released now!"

"Sci-fi blockbuster, I'm really curious, I'm going to see it!"

"I heard that this movie is different from usual, there are lucky draws, there are posters, and I heard that you can also take photos with those big stars, it's really amazing!"

"That's right! Yi Shao's movie! Really looking forward to it! ”

Many fans said that they would definitely go and see it, after all, Yi Shao's movies have not disappointed, although they can't be said to be classics, but the movies they make are much better than other directors.

Okay! The movie tickets were sold out in just one hour, seeing this result, Li Yihua can say that he is not sad or happy, after all, what will happen next, no one can expect it, even if he has this self-confidence, he will not disappoint the audience, but who can touch the audience's taste.

However, Li Yihua is full of confidence in such propaganda methods, the box office of the movie is not good, publicity is very important, in the propaganda of later generations, how many bad movies have been promoted as classics, and have achieved a very high box office, an ordinary film can casually box office over 100 million.

Besides, although his movie may not have flashy stunts, or thrilling martial arts action, he believes that just relying on that attractive plot is enough to outperform many unnutritious movies. Coupled with such a density of bombardment publicity, is it strange that it can't get a good box office?

Looking at the posters of the movie, especially the names of the leading actors, Li Yihua, Liang Jiahui, Hong Jinbao, Zhong Chuhong, Chen Songling, Wang Zhuxian are all big stars, just from the scale, it can really be said that it is star-splintered and big-name gathered!

With the announcement of this list, everyone's expectations have become stronger, Yi has made fewer movies and is still a starring actor, which is too surprising, just with so many big-name stars gathering in one movie, it is also worth a movie ticket.

The media reporters who saw the poster found the stars who were named, and those stars generously admitted the incident, which immediately detonated the enthusiasm of the reporters. But the reporters who were looking for Yi Shao were a little unlucky, and they closed their doors and didn't see customers, which made the roots of those reporters' angry teeth hurt!

But there are also some media questioning that these big stars are usually the focus of the news, and I don't know how many paparazzi they are watching, but how is it possible to make a science fiction film, even if it is kept secret, it can't be so airtight, it is impossible to say that people can't detect a little bit of news, is it possible that they still went to Mars to shoot?

Although the filming cycle is short, there are at least ten days, but during the interview, when asked questions such as how long the filming took place, all the stars had strange looks, but they shook their heads and said nothing, laughed again and again, and were asked anxiously, and just said: Confidential!

In this way, the media will want to know why, the more mysterious things are that are not said, the easier it is to attract people's attention, and for a while, the gossip is flying, all kinds of strange news are flying, and the publicity of "Forever Youth" is even better!