Chapter 29 Film and Television Shao Tycoon
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After Jiang Zhiqiang left, Zhang Shaoping continued to sit in his chair and think about many things.
With the increase of reading power production companies, not only theaters have become sought-after goods, but film companies with distribution capabilities have become fragrant and sweet. In 82 years of Hong Kong, there are only three and a half companies that really have perfect distribution capabilities: Shaw Brothers, Golden Harvest, Anle and half of New Arts City.
It can be seen that Anle Pictures is willing to take out the distribution business and reorganize the new company with Zhang Shaoping, and it has also made a lot of determination. Zhang Shaoping has already made a bid, and now it depends on whether Anle Pictures is willing to let Zhang Shaoping control the new company.
However, this matter is still a bit suspenseful, Jiang is a real filmmaker, and he treats movies as a career, and if he wants them to give up his holdings, he is likely to refuse. Of course, Zhang Shaoping will not wait, he still decided to start with the theater chain, and slowly set up a distribution company with the theater chain to expand the distribution channels.
After figuring out something, Zhang Shaoping didn't linger anymore and got up to leave.
Wang Fatzi is worthy of being a fast gunner, shooting a commercial film on the same day, editing it on the same day, and early the next morning, he handed over the finished film to Zhang Shaoping.
Wang Jing found Zhang Shaoping's home, rang the doorbell, and the door was opened by a woman in her fifties and sixties. As soon as Wang Jing saw her, he immediately smiled and said, "Oh, you must be the most beautiful and best Aunt Zhou in Pingzai's mouth and a good cook!" Hello! Hello! My name is Wang Jing and I am a friend of Ping Tsai! ”
Mother Zhou was stunned by this enthusiastic fat man all of a sudden, and let him in with a smile.
"Hahaha, it's better to be in time than to be in time! I'm in for a mouth! ”
Wang Jing went in and saw Zhang Shaoping and the three of them sitting at the dining table eating their meals, and immediately smiled and sat down unceremoniously.
The little girl said coquettishly: "Brother Wang Jing is early!" ”
"Ugh!" The fat man Wang gulped down, burped, and did not raise his head, and said, "Morning! Well, Aunt Zhou's craftsmanship is praise, it's so delicious! ”
Zhou's mother was even happier when she heard it, and said continuously: "Ah Jing, right?" If you like to eat, eat more, and eat as much as you want! Hey, you are really polite and sweet in the future, come to Pingzi more in the future, and Aunt Zhou will make something delicious for you to eat. ”
Zhou Huimin said with a smile: "Mom, you just can't listen to good words, if someone else pours [***] soup, you will be so happy that you don't know what your surname is." ”
"Well, well, Aunt Zhou called me to come, I must come more!" Wang Jing nodded violently.
After dinner, the two elementary schools went to school, Zhou's mother cleaned up the dining table, and Zhang Shaoping played a video of the advertising film in the living room.
Zhang Shaoping watched it again, and the short fifteen-second advertisement was filmed beautifully and fantastically, completely outlining the temperament and momentum of the six stars. After watching the commercial, Zhang Shaoping nodded with satisfaction and praised: "Ajing, the shooting is very good, I am very satisfied." ”
Wang Jing rubbed his hair with one hand and behind his back with the other, and said narcissistically: "This doesn't need to be said!" Who am I? I will be the best commercial director in Hong Kong, there is no one! ”
"Pick! Praise you twice, and your tail will rise to the sky. Zhang Shaoping glared at this guy angrily and asked, "When is your movie "Demon Hunter" going to be filmed?" ”
"Soon, just these few days, when the time comes, do you want to go and see it?"
"Okay! Speaking of which, I'm still a little curious, so please let me know then. Zhang Shaoping really wanted to see this scene and satisfy his curiosity.
Wang Jing suddenly salivated, looked cheap, and came up and asked, "Pingzai, to be honest, are you curious about movies, or are you curious about Yu An'an?" I'll tell you, if you want to do it early, don't wait for the daylily to be cold before you pick up leftovers to eat. ”
Looking at the obscene appearance of this fat man, Zhang Shaoping really wanted to smash it with a fist, and he said in his heart: You girl, I really can't see a beautiful woman! I teased Chen Yulian with my front foot, and seduced Zhou Yanfa's first wife with my back foot, what is this, a professional household who digs his corner?
"! I don't have time to pay attention to you now, you can go wherever you like! Zhang Shaoping gave an order to evict customers.
"Don't! I still have something to say. Wang Fatzi looked flattering, "I'm not making a film, I'm thinking, you run a clothing factory anyway, can you provide costume sponsorship for our actors?" ”
"Sponsorship of clothing?!" Zhang Shaoping muttered.
Wang Jing's words were like a lightning bolt splitting the mist, illuminating Zhang Shaoping's train of thought in an instant.
Celebrity endorsement, what is celebrity endorsement? Of course, during the validity period of the contract, the company will provide goods and services for a long time, and the celebrity, as the image spokesperson of the product, must serve the publicity and promotion of the product. For example, when Zhou Yanfa and several people attended the ceremony banquet, they had to wear the clothes provided by Zhang Shaoping's company for free.
Zhang Shaoping has been troubled by celebrity endorsements before, but he has never thought about sponsorship. He can sponsor costumes for major film and television dramas, major award ceremonies, events, and even programs such as "Happy Tonight". This is the real long-term way to deeply rooted in the hearts of the people and establish a brand!
Zhang Shaoping stood up, which startled Wang Jing, and he said urgently: "Pingzai, don't be excited!" Saying that it asks you to sponsor for free, in fact, it is also good for you, through the movie, a few close-ups of your clothing, isn't it equivalent to advertising for you? ”
Zhang Shaoping said: Product placement, can I still not understand it? He slapped Wang Jing's shoulder with a big hand, making Wang Fatzi tremble, and in Wang Fatman's frightened gaze, he laughed and said, "Excited? It's a must! Ah Jing, can I not get excited? You're reminding me that I should be generous and provide a meager arm and sponsorship for the prosperity of Hong Kong's film industry, right? No problem, I've got all the costumes of your crew! Especially the role of Yu An'an, that is the boss of the consortium, the representative of the successful female surname, our clothing company must tailor the most decent clothes for her! ”
Wang Jing stared at Zhang Shaoping with suspicious eyes, and said, "You are too tasteless, would you be so kind?" ”
"What are you talking about? Am I the kind of person who is mercenary? Zhang Shaoping said righteously. However, seeing Wang Jing's expression of "you are", he changed his tone and said, "Okay, I admit it, the reason you said for advertising has officially convinced me." I think there's a lot to be done, so I'm willing to sponsor the costumes, so you're satisfied, right? ”
Wang Jing shook his head and said in an uncertain tone: "I always feel that things are not so simple, shouldn't you be for Yu An'an to please the hearts of beauties?" ”
You, no one believes the truth-telling in this world, and they want me to talk nonsense. Zhang Shaoping was completely defeated, and he said: "Whatever you say, anyway, if you want me to sponsor the costume, I will sponsor it." ”
Wang Jingbei said with a smile: "You haven't even done it yet, and you want to provoke Yu An'an, be careful of the chicken and eggs!" ”
Zhang Shaoping ignored the goods, and deliberately picked up the newspaper and pretended to read it. Wang Jing looked bored, so he walked away.
When the figure of Wang Fatzi disappeared, Zhang Shaoping paced to the study and wrote down some ideas that had just popped into his mind, about marketing through product placement.
After writing the marketing plan, Zhang Shaoping was in a good mood, spread out the paper again, and began the long creation of "Xun Qin". This work, Zhang Shaoping is purely to pass the time, and wants to publish a book, but I don't know if I have to wait until the Year of the Monkey and Ma Yue, I'm afraid that when Huang Yi Boss finishes the original book and publishes it, he hasn't finished writing it yet.
After writing the book, Zhang Shaoping felt a little tired, stopped writing, got up and moved his body. Then, call Huo Zhenting and ask him to meet.
It was almost noon, it was still the Four Seasons Hotel, Zhang Shaoping and Huo Zhenting "drank tea" together, chatting and laughing.
After drinking tea, the two rushed to TVB together. This time was different from the last time, Huo Zhenting reported his name and was directly brought to the big boss Shao Yifu.
Because Shao Yifu ranks sixth in the family, people inside and outside the circle call him "Sixth Uncle". As a tycoon who has dominated the film and television industry for decades, he has created a large number of big stars, directors and famous screenwriters, such as Hu Die, Ruan Lingyu, Li Lihua, Lin Dai, Ling Bo, Li Hanshen, Zhang Che, and even film tycoon Zou Wenhuai...... All of them are from the "Shaw Brothers" disciples.
To put it mildly, Uncle Shao stomped his feet, and the entertainment industry in Hong Kong had to tremble. It can be seen how famous Uncle Shao Liu's reputation is, how high his status is, and how much authority he has.
Standing in front of such a hero-level figure, Zhang Shaoping and the others were respectful and respectful, and they did not dare to be rude.
"Hello Uncle Shao!"
"Boy Zhang Shaoping has seen Uncle Shao Liu."
The two greeted each other seriously, not daring to be casual.
"Two little friends, sit down."
Uncle Shao is over seventy, slightly thin, but he does not look old, and he is still in good spirits. High cheekbones, concave cheeks, prominent forehead, and slightly broad shoulders give people a feeling of standing proudly.
Sixth Uncle Shao asked casually, "Old man Huo's body is still tough, right?" ”
Huo Zhenting said: "Uncle Lao Shao asked, my father is in good health, but I miss you old friends a little." ”
"Hmph, will Old Man Huo miss me? And you will say this casually, I don't believe it at all. Uncle Shao Liu scoffed, "Say, what kind of advertisement do you want to put up, it is worth your personal visit." ”
"I cooperated with this Brother Zhang to open a clothing company, and I want to advertise on TVB and ATV at the same time, no, let's say hello to Uncle Shao first." Huo Zhenting said.
Uncle Shao's eyes were suddenly as sharp as knives, and they scraped the faces of the two, and under his gaze, the faces of the two of them had a hot feeling. It's just that as soon as this edge is revealed, Shao Daheng returns to the appearance of a plain old man, which makes people think that it was just an illusion just now.
"Got it." Uncle Shao only said three words.
The two of them understood and said goodbye. As he walked to the door, Uncle Shao Liu said: "This Zhang Xiaoyou is very good!" ”
This is brainless, Zhang Shaoping doesn't know what Shao Tycoon is referring to, whether he Zhang Shaoping has good courage, or that he has good means, or good vision, or something else.
"It should be my Lao Dou and Uncle Shao who told you about your deeds, so he praised you!" Huo Zhenting thought about it and made such an interpretation.
It was impossible for the two of them to ask Shao Daheng what he meant, so they could only explain it like this.
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