Chapter 30 Deeply cultivate the market

TVB is located at 77 Broadcasting Road, while 81 Broadcasting Road is the headquarters of Asia Television Station. The two TV stations are very close, but Zhang Shaoping and the two took a turn between the two stations, met the two tycoons, signed a contract, and spent two hours before and after.

As soon as he came out of ATV, Zhang Shaoping exhaled, feeling a sense of satisfaction that the trip was worthwhile.

"Ah Ping, how do you feel when you see two tycoon-level figures today?" Huo Zhenting saw Zhang Shaoping's appearance, felt interesting, and couldn't help but smile and ask.

"Both of them are sharp and introverted, and they don't show their grandeur. If it weren't for the cold and electric essence that was inadvertently revealed between the opening and closing of the eyes, no one would have been able to see that these were two tycoon-level figures who were in the shopping mall film industry. However, there are still some slight differences between the two, Shao Tycoon is like an old man who once held a high position, and Qiu Tycoon is like an old farmer in the countryside. Zhang Shaoping thought about it and made such a comparison.

That's a good point. The appearance of these two people has a lot to do with their life experiences. Uncle Shao was born into a wealthy family, and throughout his life, his business was smooth sailing and almost without setbacks. He easily took over the most influential film company and TV station in Hong Kong Film and Television, and said everything in the circle, which developed his domineering and domineering temperament. But Mr. Qiu is different, when he first arrived in Hong Kong, he only got a bite to eat, first worked as a cinema broadcaster, endured a lot of hardships, and slowly saved a sum of money, and then opened a small cinema in the countryside to screen old films, only to step by step, to the present day. Therefore, the Qiu tycoon you see will be perseverance and simplicity. ”

Huo Zhenting explained with a smile.

One is the capital of his father and brother, and he used this to create the Shaw family business that dominates the film and television industry. A purely self-made man who has a net worth enough to be proud of the others. The two are exactly two extremes, one is the rich second generation, and the other is poor ** and silk, both of which are typical of the success of the Hong Kong dream.

Zhang Shaoping suddenly said: "I see! I've gained a lot of knowledge. ”

"Every successful person, the temperament or habits he develops, are more or less related to his past experiences. Another example is Uncle Li Jiacheng, he is a thrifty person, when he goes out to drink tea, he has to pack up and take away a small long bao. When these people reach this status, they naturally have a surname, and they will not deliberately hide anything at all. ”

"But I don't know what kind of temperament the tycoon is Old Man Huo?"

"Hehehe, when did you see your father, don't you know?" Huo Zhenting said with a smile.

Zhang Shaoping smiled silently, how can Old Man Huo be so easy to see, it is even more difficult to see him than to see the Governor of Hong Kong.

The two parted ways and waited for the ad to play.

This time, 1.5 million Hong Kong dollars were spent on each of the two TV stations to ensure that the advertisements were broadcast ten times a day, including three prime-time insertions. The broadcast time starts on December 1 and will be broadcast continuously for a month.

When he had nothing to do, Zhang Shaoping wrote novels and practiced calligraphy. This practice of calligraphy is still what Chen Feihu said, which can calm down and recuperate the spirit of the family. Chen Feihu is not very literate, and can only write three words of his name, but what makes Zhang Shaoping fall through his glasses is that his three brush characters are written at a very high level, which is much more beautiful than Zhang Shaoping's.

Soon two days later, Zhang Shaoping received a phone call, on the other end of the phone: "Hey, Zhang Sheng, hello!" I'm Zhang Yurong, you said you wanted to see the test screening of my movie "Youth on Fire", and I came here to send tickets. ”

"Oh, your movie is coming out tonight, huh? Thank you! I'll ask my driver to pick it up, so I won't bother you. Zhang Shaoping was stunned for a moment when he heard this, and then remembered this.

"What's the trouble with this! Zhang Sheng, I'm outside your community, you can call someone to get it. ”

"Ah, you're all here? In that case, come up to me and sit down. Zhang Shaoping saw that people were so enthusiastic, so he wanted to ask him to come up and sit down and have a cup of tea.

"No, the movie premieres, and I, as the leading actor, also have to prepare, so as not to be asked by reporters and be in a hurry."

"Yes! Then I won't invite you up, I'll ask someone to get a movie ticket. ”

Putting down the phone, Zhang Shaoping sighed with emotion, this Zhang Rongrong is so enthusiastic and enthusiastic, no wonder everyone in the film and television industry in the future calls him "brother". This is a man, just by looking at his ordinary behavior, you can know how he is a person.

Zhang Shaoping made another call to Chen Feihu's "big brother" and told him to get the ticket. Chen Feihu was waiting nearby, listening to Zhang Shaoping's greeting at any time, and it was only fitting to ask him to go.

After the order, as soon as he put down the phone, the sound of the jingle bell rang again.

As soon as Zhang Shaoping said "feed", he heard the other party say, "Zhang Sheng?" I'm Jiang Zhiqiang. ”

"It's Jiang Sheng!" When Zhang Shaoping heard that it was Jiang Zhiqiang, he immediately perked up, "What's the matter, have you made a decision in Anle Pictures?" ”

"I'm sorry, I'm afraid I'm going to disappoint Zhang Sheng!" As soon as Jiang Zhiqiang's words came out, Zhang Shaoping's heart suddenly sank, and he still refused to agree.

"I injected 100 million Hong Kong dollars, and you Jiang family are unwilling?" Zhang Shaoping asked unwillingly.

My father is willing to give up 49% of the shares of the new company, and Zhang Sheng only needs to invest 50 million Hong Kong dollars. If Zhang Sheng insists on holding the shares, my father and brother will not agree. ”

"Do you think I'm short of 50 million? I can't control it, why do I have to invest in your Anle Pictures, I just find a few small distribution companies to acquire, regroup, and operate for a few years, which may not be able to make a good appearance. ”

Jiang Zhiqiang said apologetically: "I'm really sorry! My father said that Anle Pictures is a career he has struggled for all his life, and he will never let go. The distribution business is too important, even if it is divided and reorganized, it cannot fall into the hands of others, otherwise, it will put Anle Pictures in a difficult situation. I persuaded him, but my father and brother refused to listen, and I could only say sorry to Zhang Sheng. ”

Zhang Shaoping was silent for a while, and suddenly smiled: "It's okay! Business is not benevolent. Actually, this is difficult for me to be a strong man, I treat movies as a career, why don't you Jiang family. Let's be honest, what I value most is your talent, but I don't know if you'd like to come and help me? ”

Jiang Zhiqiang refused: "I'm afraid I'm going to live up to Zhang Sheng's love." Jiang's father and brother are working hard to find a way out for Anle Pictures, and Jiang naturally has no reason to give up. ”

Zhang Shaoping said regretfully: "This person has his own ambitions, and he can't force half of it!" I won't force you, but if you change your mind and are willing to come to me one day, the position of general manager will be vacant. ”

"Thank you, Mr. Zhang! There really is a day when I will work hard with Zhang Sheng. Jiang Zhiqiang was very grateful to Zhang Shaoping for his attention, and at that moment he reciprocated the favor and said to Zhang Shaoping: "Zhang Sheng, although we can't cooperate in restructuring the new company in terms of distribution, we can cooperate in the mainland." ”

"Oh, what do you mean by that? Could it be that Anle Pictures wants to explore the mainland film market now? Don't worry about being too aggressive? ”

"Zhang Sheng, I told you last time that you can't be a rootless person when making movies. There are three major elements to make a film as a career: studio, producer, and market. The studio is now the studio and the big studio, and the producer includes the producer, the producer, the distributor, the theater representative, and the market is the audience. If the film industry is compared to an industry, it means that Hong Kong's film industry has money and workers, but the factories are small and the domestic demand is insufficient, which makes it difficult to support development. ”

"I know what you mean! If there is land and people in the mainland, it will be developed. ”

"When we make films, we must have the mentality of doing business, and understand that this is a long-term investment, and it often takes 20 or 30 years to run it well. Such a long time is enough for us to develop, and then we will have the strength to compete with Hollywood. ”

"You all see the long-term and understand it so clearly, doesn't anyone in the whole of Hong Kong see this hidden danger of crisis?" Zhang Shaoping asked puzzled.

"It's easy to make a movie, everyone is rushing to make money, and it's thankless to work hard in the market. And people who are aware of the instability in the rear, but they can't find a way out, such as our Anle Pictures, which is also the first to try to enter the mainland, and whether the strategy will succeed or not, there are countless in my heart. But it is necessary to find a stable rear and take root and cultivate deeply, otherwise, when the doors of other cities begin to close, it will be the time when Hong Kong films wither. At that point, it will be too late to act. ”

Zhang Shaoping thought for a while before he said: "I have decided, when I go to the mainland with you to develop the film market, we will meet and talk about the details later." The general trend is rolling, and it is not advisable to use the mantis arm as a car, but it is also indispensable to protect the vitality of Chinese films. At the very least, our film talents can't let all of them go overseas. ”

At the beginning of the day, after dinner, Zhang Shaoping accompanied his little sister to watch TV for a while, and then went out.

Hong Kong's prosperous areas, such as Causeway Bay and Mong Kok, are brightly lit, starry and full of pedestrians. Many people like to go out at this time, go shopping at night markets, go to bars, sing karaoke, and of course, watch movies.

Mong Kok, not only has the word "Wang" in its name, but it is also quite prosperous. It is one of the more developed commercial areas in Hong Kong, and many companies have set up office buildings here. Crucially, there are quite a few movie theaters here, and "Youth on Fire" was tested at one of the theaters of the Golden Princess in Mong Kok.

"Midnight test screening" is a unique tradition of Hong Kong films, and every film must be tested before it is officially released. The main purpose of this is to prevent the existence of bad movies. If the movie is badly made, after the test screening, the audience will give a fat beating to the directors and leading actors, and on the contrary, they will respond with warm applause.

At this time, watching movies was not like later, popcorn was popular, and now it is popular to gnaw on sugar cane. This group of "sugar cane parties" is the most loyal fans, and they are present in almost every movie test screening; is also the most violent "maniac", once they see a bad movie, they will give you such a blow with sugar cane.

Zhang Shaoping has been famous for a long time for this group of "sugarcane parties", and he wants to see it tonight and see the true face of Lushan.