In the small conference room of the Southern Tribune, there was a solemn atmosphere. More than a dozen middle-level cadres of the newspaper sat at the conference table, each with a copy of "Nandao Revealed" still exuding the scent of ink in front of them. Everyone has already read this book, and Luo Shu is not the only one who vomits blood or faints on the spot.

"Let's talk about it." Editor-in-chief Tang Di said to everyone with a blushing face.

"The circulation of this book is very large, and in just a few days, the number of copies in circulation across the country has reached no less than 30,000 copies, and the printing house is still working overtime to rush to print it, which is the information I got from my friends at the printing house." Gao Ruijian, the manager of the distribution department, said cautiously.

"This is just a paper media ......," added Zhang Hong, manager of the network department, "Yesterday, the full text of this book has appeared on the Internet, and the major portals have not forwarded it yet, but almost all forums have been posted, and it is said to be a hand-made version." ”

"What a hand-made version, it's completely pasted on the original manuscript!" Sun Xing, the manager of the advertising department, said, "I have seen several posts on the forum, there is not a single typo, all the pictures are in high definition, if this is not the manuscript provided by the original author, the ghost will not believe it." ”

"That's true." Zhang Hong said, "There are some forums where new members do not have the permission to post, and the people who post are all old IDs. According to our rough estimates, the other party has hired at least a few thousand people to help brush this part of the content, and the follow-up posts behind each post are very scathing and incendiary. ”

"Thousands?" Sun Xing was surprised, "One person is considered to give 100 yuan, which also costs hundreds of thousands, who has such a big hand?" ”

"Hundreds of thousands? Hmph, just collecting these materials, people spend no less than hundreds of thousands, and our opponent is trying to fight with us to break the net. Chen Dasheng, director of the information department, said coldly that his views were similar to Luo Shu's. I knew that to write such a book, it would be impossible without sufficient material accumulation. Much of the material was apparently obtained by visiting the site to interview the people involved, and the cost of these interviews was astronomical.

"Don't say that these are useless, let's analyze them. Who did this? Tang Di interrupted everyone's complaints dissatisfied.

"Needless to say, it must be Hanhua!" Sun Xing said without thinking.

Tang Di turned his head to look at everyone and asked, "What do you think?" ”

"That's right, it must be Hanhua." All replied in unison. At the time of the struggle between Nandao and Hanhua, such a book came out, and people with a little brain could guess the relationship between these two things.

"Well, my opinion is also Hanhua." Tang Di nodded and said. "Except for Hanhua, no one has such a big deal and spends so much money to ruin our reputation. This Lin Zhenhua's shot is vicious......"

Tang Di didn't continue, but the meaning he wanted to express was very clear to everyone. Some of the middle-level newspapers present here have experienced the friction with Hanhua more than ten years ago, and although some of them joined Nandao later, they also know a little about this Nandao Waterloo.

When he just attacked Hanhua this time, some people were worried that they would incur Hanhua's counterattack. However, after in-depth analysis, everyone believes that Hanhua does not have any powerful means of counterattack. In the past, the method of coercing advertisers to stop advertising is no longer applicable, and the strength of Nandao is no longer something that can be shaken by stopping a few advertisements. Again. Hanhua offended European enterprises, if Nandao's attack on Hanhua can be effective, are you worried that those big European companies will not throw a few dollars to help?

It was also imagined that Hanhua might use the state's administrative power to put pressure on Nandao to stop attacking. In the past, it was a very dangerous thing to be warned by the government authorities, which meant that you might have to close your business and the editor-in-chief would be forced to resign. ..., but today. Newspapers have become marketized, and the government cannot intervene directly as long as it does not violate propaganda policies. Hanhua's use of government resources is in fact equivalent to seeking peace through the government's guidance to the south, both in terms of face and practical benefits. There is a price to be paid.

This time, Nandao also included the National Development and Reform Commission in the scope of the attack, which also meant that the resolution of the contradiction would lead to government intervention. At that time, Nandao can "reluctantly" give the government a face, and then he can talk about how he was wronged on various occasions and how he asked for the people's life but was "brutally attacked" by the government. The reporters of Nandao all have blogs, and they can go to any private blog to post a few complaints, do you want your government to intervene again?

As for whether this will offend the local government, Nandao doesn't care. Anyway, Nan Conductor does not survive on government funding, and the government has no choice but to do it. If the pressure from the government is too great, Nandao can even move out of international public opinion to protect himself, what journalist organization, what kind of press association, people are thinking about catching the Chinese government's braids all day long. The persecution of journalists, what a good topic to black China.

Everything was ready, and Hanhua really couldn't hold it back, so he shot angrily. However, what is surprising is that Hanhua did not play its cards according to common sense at all, it did not protest, second, did not seek peace, and third, did not find government intervention, but spent a huge amount of money to pull a black account book of Nandao, online and offline went hand in hand, and went straight to Nandao's old camp.

In the past, Nandao fought wars with the subject of the report, all within the territory of others. Nandao took the initiative to attack, and the opponent defended passively, no matter how many jars and jars were broken, it was everyone's property. In such a battle, no matter how you fight Nandao, you will not lose. But this time, Hanhua directly avoided Nandao's edge and led the war to Nandao's territory. If you don't fight back, the other party will keep demolishing your platform; If you want to fight back, well, countless media are talking about whether Nandao has rumors, embarrassing, and there is no dime of relationship with Hanhua, all of which have ruined Nandao's reputation.

How can such a battle be fought?

"Mr. Tang, we can't sit and be beaten like this, I think we should respond positively." Sun Xing suggested.

"Nonsense!" Tang Di said angrily, "Don't I know that I should respond?" However, how should we respond, you are the manager of the advertising department, and you specialize in the study of public relations image, you can talk about it. ”

"I ......," Sun Xing grimaced. Mr. Tang, I am an advertisement, not an advertisement. I've never advertised myself. ”

Tang Di said: "Then you think about those institutions that we have reported on in the past. What was done to undo the impact? ”

"Throw money!" Sun Xing is clear about this question, he replied, "In order to recover the impact, those companies are greatly increasing advertising, the last time we hit the telecommunications of a certain province, they spent 10 million advertising fees on our newspaper within a month to beg us to shut up." As a result, we had to publish a few special issues to consume those advertising dollars. On that occasion, the Department of Public Information did a great job......"

"Old Sun, you digress." Zhang Hong interrupted Sun Xing's fond memories with dissatisfaction, "Now we are discussing the question of how our own newspaper should respond to this crisis. ”

"That's what I'm talking about, the jade of other mountains can attack stones!" Sun Xing dragged a sentence and directly knocked down a room of cultural people. But everyone didn't bother to help him correct his mistakes. Chen Dasheng asked: "Manager Sun, tell me how to attack this...... Even if it's a stone! ”

Sun Xing raised his hand. He wanted to make a gesture and then make an impassioned statement, but when his hand was raised, he couldn't find anything to say: "I think...... That one...... Of course we can't...... Well, let's talk about it first. ”…,

Everyone let out a soft sneer, and directly vetoed Sun Xing's bad idea. Throwing money to recover the impact, this is only possible for those wealthy enterprises, although Nandao is also considered to have a certain scale, but the money is not easy to come by, how can it be used to deal with such a thing? Besides, a media outlet. In order to save face and advertise in other media, as soon as this thing comes out, it will immediately become the laughing stock of the entire press industry, and Nandao will not want to mix in the circle in the future.

"There are several principles of crisis public relations, one of which is to respond to the doubts of public opinion in a timely manner and steer public opinion in a direction that is favorable to me. So. I suggest that we should immediately defend ourselves and counter the untruths revealed in the "Nandao Secrets". Zhang Hong said.

As soon as these words came out, everyone looked at each other. After being silent for almost a minute, Gao Ruijian asked in a low voice, "Manager Zhang, do you think what is said in that book is all untrue?" ”

These words are equivalent to the truth spoken by the child in the emperor's new clothes, and the book "Nandao Revealed" is so terrible, precisely because it says the truth. In order to hype up the topic, the reporters and editors of Nandao engaged in Spring and Autumn penmanship, and even made something out of nothing, which is an open secret in the entire newspaper. When the reporters chatted privately, they all said that if they didn't know how to make up nonsense, could they still be reporters of Nandao?

It's easy to make up nonsense in the news. For example, in a certain demolition, a bulldozer crushed a villager to death. If such a thing is simply reported, I am afraid that it will be difficult to cause a social shock. At this time, the reporter of Nandao will write like this: According to a villager who did not want to be named told the reporter, before the incident, the township chief had loudly declared that despite the pressure, a reward of 500 yuan would be awarded to crush one to death!

With such a tidbit, the reader's emotions will be mobilized. As for whether the township chief said this, who can you confront him? The reporter is not from this village, there are so many whistleblowers at the scene, the reporter can't remember who broke the news, isn't it normal? Besides, people have said that they don't want to be named, so how can we betray the informant?

A common killer used by reporters is to report on an incident by claiming that the local government has issued a "gag order", so when others go to investigate, they will no longer get the same content as Nandao. As for how Nan Dao knew about the gag order since there was a gag order, it would be better to explain: there are always some righteous people on the scene, right? As for who you say these righteous people are, I'm sorry, we have to protect the whistleblower.

Since the beginning of the new century, how many of the various "thunderous words" that have broken out on the Internet can stand up to scrutiny? Readers will always believe what is first instilled in them, and they will never try to find out what is the truth of the matter. Journalists can spread their hands and say that they are just hearsay, without confirming that these words are true. But the notoriety of "brother" and "emperor" on the top of the person's head can never be removed.

All the institutions or parties that have been hit by Nandao have chosen the attitude of calming things down, and they don't want to pursue them, and they don't dare to pursue them, because in a social environment like China, any scandal is bound to become darker and darker. But today, Hanhua stood up and listed the lies told by Nan Dao one by one, forcing Nan Dao to prove himself. How similar is this method to Nandao's method of dealing with the subject of the report, whether it is true or not, I list hundreds of crimes, do you dare to refute them one by one?

Even if a person does one wrong thing in a month, in more than ten years, he can make up 200 pieces, throw your grades aside, gather 200 mistakes in one place, and it is really easy to ruin a person. In the same way, Hanhua came up with a book of more than 300 pages dedicated to counting Nandao's mistakes, how can Nandao defend himself? …,

Needless to say, reporters are not gods, so when doing news reporting, how can there be no mistakes? Besides, even if we have some reports that are not true, it is to force the truth, which is completely allowed. However, now some people with ulterior motives have compiled some of the small mistakes we have made into a book, and even published them with an official book number, which is their heart. My opinion on the content of this book is that it should not be discussed in too much detail and should be watered down. We should devote our energies to establishing a positive image of Nandao. Tang Di gave instructions.

"Mr. Tang, what do you mean......" Chen Dasheng and Zhang Hong asked at the same time, one of them is the news department and the other is the network department, both of them are directly facing the audience, to establish a positive image of Nandao, the two of them have the heaviest task.

Tang Di said: "It is to promote our values, to explain to the public, Nandao is committed to public opinion supervision, and it is our responsibility to make different voices." For this reason, Nandao has also offended many people, including many powerful large enterprises, and has often suffered retaliation. That's the tone, and as for how to do it, it's up to you to play. ”

"Understood." Chen Dasheng and Zhang Hong replied together, but they just pretended to be pitiful and deceived sympathy, this kind of thing is not very difficult. But what will be the result? The hearts of the two of them are really not down.

Forget it, a dead horse should be a live horse doctor, come out to mix, and always have to pay it back. (To be continued.) If you like this work, you are welcome to vote for recommendation and monthly passes, and your support is my biggest motivation. )