As senior media people, Tang Di and others know that at this time, you must not follow the road drawn by Hanhua, and you must not say this to the public: Recently, someone has slandered us, and we are now beginning to prove our innocence. If you say that, you're completely passive and let people know that you've been poked in the sore spot.

One way to defuse the crisis at hand is to remain silent, but this is obviously somewhat negative. Another way is to start a separate topic to divert people's attention. After repeated discussions, the management of Nandao finally decided to choose the latter method.

The new topic opened up by Chen Dasheng and Zhang Hong was to carry out a commemorative activity about the 20th anniversary of the founding of Nandao. This commemorative event was also planned for a long time, but it started at this time, half a year earlier than the original plan.

Nandao organized reporters from all newspapers, and invited a group of public intellectuals in society to write a large number of commemorative articles, counting the great achievements made by Nandao since its inception, what helped poor families in a certain place, what promoted the banning of a certain evil law, and what was not afraid of power and stood out. In the end, even the matter of the reporter of Nandao picking up a penny on the road and handing it over to the police uncle was dug up, and he had to hold a loudspeaker and shout "I am kind" to the people of the whole country.

Nandao still has a set of public opinion propaganda, and has a lot of resources at his disposal. In addition to being published in the newspaper pages and websites of Nandao, this group of commemorative articles praising Nandao has also been reprinted by many other media, especially on major web portals, which have taken it as a special topic and put the link in the most eye-catching place on the homepage. Of course, in order to mobilize the enthusiasm of the major portals, the price code offered by Nandao is not low, and the news reprint fee paid by these websites every year is directly exempted, although the amount is not high, but after all, it is all real money.

Nandao's movements are big, and Hanhua's actions are not small. In just a dozen days. The book "Revealing the Secret of Nandao" has been distributed in more than 100,000 copies across the country, and the shadow of this book can be seen on the bookstalls of almost every railway station and bus station. In order to make more people pay attention to the book, Hanhua also bribed more than a dozen book reviewers to publish book reviews of the book in many media. These book reviewers are very cautious in their writing, only saying that such a book will help a hundred schools of thought to contend, but they do not judge the authenticity of the content and conclusions in the book.

In terms of networking. The cyber trolls employed by GCA are menacing. Occupy almost every popular forum. The post about Nandao's rumors has occupied the top few clicks on major forums for more than half a month. At the beginning, Zhang Hong also organized several gunmen. Let them fight with the vests who scolded Nandao, but as soon as the gunmen posted, they were dismissed. You must know that on the other side of the network, the senior commentators hired by Hanhua at a great deal of expense, both in terms of writing and knowledge, far surpass Zhang Hong's subordinates.

The most vicious thing is that Hanhua also got a group of cartoonists from somewhere, and drew all the bad deeds of Nandao into comics, and even made them into FLASH short films and spread them on the Internet. So. The negative reports about Nandao spread faster, and many netizens who were not very interested in this matter themselves would also join the ranks of communication out of their love for comics or short films.

Hanhua held back his strength to expose Nandao's shortcomings, and Nandao did everything possible to whitewash himself. As the saying goes, good things don't go out, but bad things spread thousands of miles. It's just a glance at the whitewashed content, but the content that criticizes Nandao can continue to ferment and have a greater and greater impact.

"I said, Zhenhua, aren't you doing this a little too much?" In a small courtyard in the capital. Chen Tian said with a smile to Lin Zhenhua, who came to visit. ..., "Not too much, right?" At best, there are comings and goings, and it is rude to come and go. Lin Zhenhua responded.

Chen Tian asked: "In order to frustrate Nandao's face." How much did you spend? Listening to Lao Qi, you spent millions just on the labor fees you paid to the people on his side. ”

The old Qi that Chen Tian said was his own brother-in-law Qi Cheng. Hanhua's round of public opinion offensive against Nandao was planned by Qi Cheng. Qi Chengqi was born in a security family, but unfortunately because he didn't like to dance with guns and sticks, he entered the propaganda mouth and specialized in the study of various international public opinion warfare. With his ability, calculating a newspaper like Nandao, is it not a chance to win?

Qi Cheng had hundreds of intelligence officers and pens under his command, and with a few people he used slightly, he compiled a detailed and sharply worded "Nandao Revealing Secrets". To say that the content of this book, it is also a coincidence, because Nandao often advocates some Westernized concepts, the security department has always included it in the scope of monitoring, all kinds of black materials are locked in Qi Cheng's drawer, when you need to use it, take it out casually and it is a thick book.

To say that Nandao also hit the big board this time, Hanhua forced Jisen to transfer technology patents, not only involving Hanhua itself, some of the patents of Jisen company are also very favored by the country's national defense science and industry system. Nandao inserted a bar at this time, which not only ruined Hanhua's affairs, but also provoked the national defense science and industry system. In this way, Chen Tian jumped to Qi Cheng and became famous.

It is not enough to create momentum just by having Qi Cheng's manpower in this area, which involves the financial support of Hanhua. Lin Zhenhua was also forced to be anxious by Nandao this time, and directly used his chairman's office funds, threatening to do whatever it takes, with only one purpose, that is, to completely knock Nandao down.

Hearing Chen Tian's question, Lin Zhenhua smiled slightly and said, "What is a hundred thousand?" In order to investigate the truth that has been distorted by Nandao, as well as to subsidize publication funds and hire water troops, we Hanhua have invested four or five million before and after. I dare say that no one in the history of Chinese journalism has ever invested such a large amount of money to hype up an issue. ”

"It should be said that no one has invested such a large amount of money to hype up something that has nothing to do with them, right?" Qi Cheng, who was full of leisurely faces, walked on the side, holding a purple clay pot in his hand, and squeaked a few sips of tea at the spout from time to time, looking quite a bit of the Eight Banners evil young demeanor back then.

"Brother Qi is here." Lin Zhenhua hurriedly got up and saluted, Qi Cheng was ten years older than Lin Zhenhua, and Lin Zhenhua was respectful in front of him.

Qi Cheng pulled over a stool, sat down, and said to Lin Zhenhua: "Xiaolin, if you want to say that the company is engaged in public relations hype, it costs a lot of money. I've seen quite a few of them, too. But purely to take revenge on others, spend millions, which is quite rare. I really don't understand, is this Nandao so important to you? ”

"That's right, that's the same with me." Chen Tian said, "I mean, a punishment is enough." Now Nandao is already in a hurry. It is estimated that if you borrow it, you won't dare to be serious with your Hanhua anymore, shouldn't you end it? ”

Lin Zhenhua shook his head and said, "Brother Qi." Brother Chen, I'm not a whim, just wasting money. I talked to our general manager, Xiang Zhe, about this. In this battle, it must be fought so that Nandao has no chance to turn over, in order to be considered a success. To put it utilitarianly, we are not limited to making Nandao dare not bare his teeth at Hanhua, but to make all the media dare not make jokes about Hanhua casually. This is called a war to keep peace for 40 years. ”

Chen Tian frowned and said, "Zhenhua, are you a bully?" Well, this time, you have a point. You have the right to shut up Nan Dao, and even beat him all over the ground to find teeth. But your behavior, as well as your attitude, is a very bad beginning, you are equivalent to using the power of capital to suppress the voice of the media, this kind of practice is not justice, right? "..., Chen Tian's words are more serious, in fact. Chen Tian is not the only one who sees this, but the other people either have a relationship with Lin Zhenhua that does not reach such a level of intimacy, or their status is relatively low, and it is inconvenient to directly accuse Lin Zhenhua. To elaborate, Hanhua is publishing a book again this time. It's also a hired network water army, all of which is to use money to build momentum. It's a bit bad in nature. Compared with the things that Nandao has done, Hanhua's behavior this time is not very glorious.

Hearing this, the expression on Lin Zhenhua's face became solemn, and he nodded and said, "Brother Chen, you are very right. Actually, this time, I want the so-called free media, including Nandao, to experience what real freedom is. In the Western countries they praise, the media is actually subservient to capital. If any media dares to expose the light of those large consortia, what awaits them must be the brutal counterattack of these consortia. What we are doing now is nothing more than what Western conglomerates do. ”

"Kobayashi has a point." Qi Cheng echoed, "Let me give you an example, in the United States, there is a food defamation bill, also known as the Vegan Bill. At its core, it goes something like this: if someone tries to discuss possible safety issues in food without credible evidence, he risks being prosecuted.

So far, 13 U.S. states have passed vegan laws, and in those states, anyone who wants to comment on the health risks caused by bacteria in meat, poultry or raw seafood, sulfites in salads, nitrites in smoked pork and other processed foods, as well as foods that contain high fat content, pesticides or herbicide treatments, genetically manufactured ingredients or other highly toxic chemicals could be subject to a costly lawsuit. Take you to court. ”

"So serious?" Chen Tian was a little surprised, "I saw an expert on TV yesterday talking about food safety issues, saying that the pork sold in the market is over-antibiotic, and it is completely unsafe ......."

Qi Chengdao: "This is in China, if you go to the United States, just by his words, the food company will not let him go." As long as a food company could find a pound of pork on the market that did not exceed the antibiotic limit, the expert would have to suffer more than a decade in prison. ”

"It seems that we are still too merciful to Nandao." Lin Zhenhua smacked his tongue and said, "It slanders the quality of our products and directly damages our economic interests, and we should really use legal weapons to protect ourselves." ”

Qi Cheng shook his head: "I said it, this is China, not the United States." If the media dares to speak so irresponsibly in the United States, even if it is just speculation, it will definitely suffer a lawsuit. But there are no such laws in China, and no one will take such a thing seriously. ”

"In other words, it is not illegal to spread rumors, and it is a loss to tell the truth." Lin Zhenhua said, "Since the state has no law to punish rumor-mongers, we can at least use the power of the people to warn them, right?" We are so enthusiastic that we expose the shortcomings of Nandao in this way, so that other media will not dare to spread rumors casually. If we don't make the rumor-mongers pay the price, we law-abiding businesses will never be at peace. ”

"That's not right." Chen Tian still insisted on his own point of view, "The United States is the United States, and I don't think this model of capital interfering in news is very good." This world still needs many voices, Zhenhua, you won't object to this, right? ”

Lin Zhenhua said: "Of course, I agree that the world needs a variety of voices, but these multiple voices cannot be rumors. I am in favor of the media questioning society, but I believe that such questioning must be based on truth, relying on rumors to question, and even brazenly saying that rumors can force the truth, which is blasphemy against the principles of journalism and should be condemned by everyone. ”…,

"Well, I agree with you." Chen Tian nodded and said, "Nan Dao's playing with the Spring and Autumn brushwork over the years is indeed too much, this is beyond the scope of normal public opinion supervision, and it is not an exaggeration to say that it is demagogic." However, Zhenhua, when are you going to finish the trouble with Nan Dao? ”

"Until the Nan Guide closes." Lin Zhenhua replied, "Or a big change of blood, like Tang Di, Luo Shu and other people who are engaged in rumor-mongering and take pride in rumor-mongering, completely leave the newspaper office and change to a group of people who really have journalistic ethics." Unless that's the case, Hanwha will always be with you. ”

"You're really free." Chen Tian smiled helplessly, "With this kind of work, why don't you go and get busy?" ”

Lin Zhenhua also laughed and said: "I have already handed over this matter to the people below, our laid-off worker Sun Xiangyun has performed really well, and I don't need to teach him anything at all." Right now, I'm mainly talking to Giessen about the patent transfer. ”

"This should be done soon." Qi Chengdao, "Yesterday I communicated with the comrades of the propaganda department in Nandao Province, and they also attached great importance to this matter, and they have launched an investigation into whether Nandao violated propaganda discipline. They said that if half of the content disclosed in "Nandao Revealed" was true, they would take it seriously. I guess the changes are just around the next few days. ”