492 High End vs. Low End

(16 points)

"Manager Lin, I have a question." Mao Shuihong was stunned for a long time, and began to gradually come back to his senses, he said: "I just calculated, if you really transfer the technology of small and medium-sized CNC milling machines to us, and voluntarily give up this market, we estimate that we can occupy at least half of the domestic market." In this way, paying you a technology transfer fee of 5 is not too high. What I don't understand is that you also know that the market for small and medium-sized CNC milling machines is very good, so why don't you do it yourself? ”

When he said these words, Mao Shuihong's attitude had become very polite. No matter how Lin Zhenhua squeezed him before, just by virtue of the condition just thrown, Mao Shuihong has no reason to hate Lin Zhenhua anymore. As he himself said, he carefully calculated the gains and losses, and found that if he could get the technology transferred by Hanhua, then with the production experience accumulated in traditional products and low cost, he was able to reverse the disadvantage in the competition with Korean and Taiwan machine tool companies.

In fact, Lin Zhenhua is right, the demand for high-precision machine tools in the Chinese market is really small, and medium and low-precision machine tools are the largest market. For the production of general industrial products, machine tools with ordinary precision are enough, and no one will be willing to spend more money to buy high-precision machine tools. To be able to occupy the market of medium and low precision machine tools, Hannan Machine Tool Company can already eat and drink.

It was precisely because he thought through this that Mao Shuihong felt even more strange. With such a good market, why should Hanhua let it out? Charging a technology transfer fee of 5 is far less profitable than self-production.

Lin Zhenhua replied frankly: "Manager Mao, let's not hide it, we can't take care of it." ”

"What do you mean?" Mao Shuihong asked.

Lin Zhenhua said: "Small and medium-sized CNC milling machines, there are currently seven or eight foreign-funded enterprises in China. I believe that if you Hannan Machine Tool Company can make a breakthrough in CNC technology, and then go all out to improve quality and reduce prices, it is entirely possible to defeat these foreign-funded enterprises. But for our Hanhua Machine Tool Company, it is not worth investing all the strength into this product. ”

"So, what are you going to do?" Mao Shuihong asked subconsciously.

Lin Zhenhua smiled, pointed to a slogan at the venue, and said: "In response to the call of Vice Premier Tang, innovate independently, participate in international competition, and strive to enter the top 30 in the global machine tool industry." ”

These words are exactly what Mao Shuihong just said, the difference is only that Mao Shuihong's goal is to be in the top 100, while Lin Zhenhua is even better, and he actually claims to enter the top 30. Mao Shuihong said that he was going to enter the top 100, but Lin Zhenhua refuted him, saying that he was high-sounding and fancy. But these words are still from Lin Zhenhua's mouth, isn't it a whistle?

"Manager Lin, can I understand it this way, do you think that our Hannan Machine Tool Company can't innovate, and can only pick up the technology that you have eliminated. But you Hanhua can continue to develop new technologies and participate in international competition? Mao Shuihong asked depressedly, although he admitted that Lin Zhenhua was qualified to say such a thing, but you are too far away, right? Not a lot of words

Lin Zhenhua said with a smile: "It's okay for Manager Mao to understand it this way, I have no opinion." ”

"You are too self-righteous," Mao Shuihong said dissatisfiedly, "I admit that your Hanhua technology is indeed one step ahead in China, but there is still a gap between you and the international advanced level, right?" Not to mention that you are not one of the world's top 30 now, even if you have entered the world's top 30, what qualifications do you have to point fingers at our companies here, so that we are willing to be low-end and watch you do high-end? ”

Lin Zhenhua said: "Manager Mao, you misunderstood, I don't want to point fingers at you, but out of the feelings of my peers, I will give you some reasonable suggestions." I think that with the current situation of Hannan Machine Tool Company, it is very unrealistic to rush to aim at the international advanced level and take the high-end route. Your financial strength simply can't support such a high level of research. Therefore, I suggest that you first occupy the low-end market, gradually accumulate funds, and cultivate talents. After you reach a certain level of strength, even if we Hanhua want to prevent you from entering the high-end, I'm afraid we won't be able to stop you, right? Not a lot of words

Of course, if you think that my proposal is unacceptable, we will not dare to force it. There are also several companies engaged in milling machines here, I want to ........."..., speaking of this, Lin Zhenhua deliberately dragged a long cavity, and at the same time looked at the people in the venue with his eyes. He has full confidence in the pie he threw out, and knows that no one will come to pick it up.

Sure enough, the director of a machine tool factory quickly stood up and shouted loudly: "Manager Lin, if Manager Mao is not interested, our factory is interested." In terms of technology transfer fees, we have nothing to say if you ask. ”

"Lao Fang, you stop for me" Mao Shuihong was annoyed, and scolded the factory director below who tried to "rob Hu", they are all in the same industry, and they have some contact on weekdays, and they all know each other. Mao Shuihong said: "Can the scale of your factory compare with ours? When we produced milling machines, your factory was still producing hoes, if we didn't support you, could you have your factory today? Tell me for yourself, who trained the dozen or so engineers and senior technicians in your factory? ”

This is also a Chinese characteristic, in the era of the planned economy, the state wants to build a new enterprise, often from the old enterprises to transfer personnel and equipment to the past, to help the new enterprises quickly form productive forces. The company of the director of Fang is one of the enterprises aided by Hannan Machine Tool Company.

At that time, the advantage of this system was that it could promote the exchange of technology, but the disadvantage was that it could not mobilize the enthusiasm of enterprises to engage in technological innovation, and it was easy to produce the effect of whipping fast cattle. This reason is also very simple, if a company works hard to develop technology, and then the state asks you to take out the technology and share it with everyone, who wants to do such a stupid thing in the future?

In the fifties and sixties, when people were simple-minded and somewhat impulsive to create new worlds, there was no problem with the above-mentioned approach of leveling talent and technology. Since the 70s, the people's sense of self-interest has gradually increased, and continuing to maintain the original system will inevitably lead to inefficiency, which is why the country has to carry out economic structural reform. The system should keep pace with the times, this is not just a slogan.

Hearing Mao Shuihong's protest, the director of the factory in the audience smiled stupidly and said: "Old Mao, I mean, if your company has other ideas and doesn't want to cooperate with Manager Lin, we are a little interested, and I don't have the idea of competing with you for the market." ”

As soon as the director of Jingfang broke up like this, Mao Shuihong didn't care about arguing with Lin Zhenhua, he poked his head and whispered to Lin Zhenhua: "Manager Lin, let's talk about this matter first, and we will talk about the specific details when we look for a chance." ”

Lin Zhenhua nodded and said, "No problem, I will arrange for the manager of our strategic cooperation department to negotiate with you." ”

After explaining what happened to Mao Shuihong, Lin Zhenhua said into the microphone again: "Colleagues, in view of the current competitive situation faced by China's machine tool industry, my suggestion is to keep the low-end, strive for the mid-end, and test the high-end." The so-called low-end is to keep the low-end machine tool market, that is, we must hold the market for low-end machine tool products, and we can't let foreign machine tool companies take it away. Striving for the mid-end means that we should compete with foreign companies in the mid-end market, and continue to expand market share until we completely squeeze out foreign companies.

As for the high-end, I think that at present, we only need a few powerful companies to explore, and we do not currently have the strength to compete with foreign companies in the high-end market. We have to wait at least another 10 years, until most of our machine tool companies have fully mastered CNC technology, and the country also has sufficient financial resources, we are likely to compete with foreign machine tool giants.

After I have finished speaking, I would like to ask Director Li to correct whether my point of view is appropriate. ”

Speaking of this, he nodded to Li Mozi, indicating that his opinion had been stated, and it was time for Li Mozi to comment.

Li Mozi smiled bitterly in his heart, but it was inconvenient to show it on his face. He has to admit that Lin Zhenhua's strategy has a certain truth, and the core of this strategy is to seek self-protection in the face of strong enemies, and then gradually expand market share until it has the ability to counterattack. The plans proposed by those companies before are inevitably a bit of a great success, but they are not actually operable.

However, if it makes sense, does Li Mozi dare to stand up directly to express his support? Vice Premier Tang's speech was not finished, and as a deputy director of the Machinery Committee, he stood up and said that we should not participate in international competition first, we must first defend the territory, and first seek self-protection, is this not contrary to the instructions of the vice premier? ..., the Machinery Committee asked the Machine Tool Industry Association to organize such a meeting, the original intention was to implement the spirit of Vice Premier Tang's speech, and this tone has been set. Mao Shuihong's speech was actually quite appropriate and in line with the requirements of the conference organizers. On the contrary, Lin Zhenhua's words just now subverted the intention of the entire meeting, if the whole meeting goes on according to Lin Zhenhua's line of thought, how will he explain to Vice Premier Tang in the future?

"Professor Wu, do you see that there is a bit of a ...... between Manager Lin's point of view and Vice Premier Tang's instructions How do you think it should be interpreted? Li Mozi set his eyes on Wu Gang, an expert from the Development Research Center of the State Council, who was sitting in the first row.

Wu Gang stood up with a smile, and He Lanfei ran over and handed him a microphone. Wu Gang nodded to He Lan to express his gratitude, then turned to the audience and said, "Comrades, I am a complete layman, and you are all insiders. The layman looks at the excitement, the insider looks at the doorway, and I, as a viewer, will talk about my own opinion.

I have just listened to Comrade Lin Zhenhua's speech, and I believe that Comrade Lin Zhenhua's viewpoint is very pragmatic, and he said that the goals he put forward are more feasible than those put forward by many comrades before me, and I completely agree with this.

According to Comrade Lin Zhenhua's assumption, we should first stabilize our position, accumulate strength, and live 10 or 20 years, and then launch a counterattack against foreign machine tool giants. This viewpoint is consistent with Chairman Mao's viewpoint on protracted warfare.

In those days, when we resisted Japan, the enemy was strong and we were weak, but our territory is vast, and Japan is a small country, and they cannot afford to fight a protracted war and gradually wear down the enemy. Today's machine tool industry, we are also facing the situation of the enemy's strength and weakness, and our advantage is that our economy is large, all walks of life in the national economy need machine tool equipment, if we can occupy the low-end, strive for the middle-end, we can support long-term competition, and eventually drag down our opponents.

For Comrade Lin Zhenhua's speech, I only have one opinion I want to discuss with Comrade Lin Zhenhua, that is, Comrade Lin Zhenhua proposed to fight with the international machine tool giants within 10 years, is this time too optimistic? I believe that if we can catch up with and surpass the international advanced level in about 30 years, it will be a very remarkable achievement. ”

Wu Gang said that he didn't understand machine tools, which is the truth. But as an economist who has been engaged in policy research for a long time, his interpretation of the situation is very accurate. It is an undeniable fact that Chinese industry lags behind Western countries. Due to the interference of political movements, we were almost cut off from technical exchanges with the outside world in the sixties and seventies, and were left far behind by the world trend. Now, we're starting to catch up, but no one else is standing there waiting for us. If it takes 30 years to catch up with the opponent, it is indeed a great achievement.

"But, Professor Wu, what Vice Premier Tang said just now ......," Li Mozi cautiously reminded.

Wu Gang waved his hand and said: "What Vice Premier Tang means is not to ask everyone to blindly surpass from reality. As a matter of fact, Vice Premier Tang has always been a great advocate of doing what he can. He only hoped that everyone would strengthen the research and development of independent technology, and at the same time, they should dare to compete with international advanced enterprises. This kind of competition, not necessarily in foreign countries, but also in the domestic market, is equally important. ”

"If that's the case, then we get it." Li Mozi nodded again and again, with Wu Gang's words, he didn't have to worry. Wu Gang is the think tank of the State Council, and some of the country's important policy decisions are all from his design, and his interpretation of Vice Premier Tang's speech can basically represent Vice Premier Tang's true meaning.

"Well, just now Comrade Lin Zhenhua gave you a wonderful speech, and Professor Wu Gang also made in-depth comments on the spirit of the speech of the central leading comrades. Now, if you have any ideas, you can raise your hand and welcome to the stage to speak. In today's seminar, we are all about speaking freely. Which one comes first? Li Mozi issued a call with high emotions......,