Chapter 428: There is nowhere to find the iron shoes
The outside world's attention to "snow &elegance" has always revolved around its channels, and the reason why it has such a big shock is not how strong "snow &elegance" is, but that the threshold of Yaoguang is too high.
There is an old saying, "Iron must be hard itself!" No matter how high your starting point is and how good your promotion is, if you don't practice your internal skills, you will soon fall off the altar, and the value of the brand lies in the consumer's recognition of you.
Different from the outside world's discussions, in the "Sifan Commerce" Shanghai Branch, Xu Si has been sitting here, on the one hand, the "snow &elegance" store has been opened in the product structure adjustment problem, the first day of sales reached the expected target, the first day of sales exceeded 500,000, but this data is related to the early promotion and the freshness of the new store opening, this store, the estimated performance of the store is 2 million / month. According to the situation on the first day, the later period entered a stable period, the goal is completely achievable, and even the original estimate is a bit conservative, which is also because the "snow &elegance" store is a new model, and its sales output is difficult to grasp accurately.
The performance is good, Xu Si also personally participated in the celebration banquet in the evening, to encourage the sales team, but at the same time, at the same time, in the analysis of what is still insufficient, in terms of goods, "snow &elegance" has developed a total of 7 series, more than 400 SKUs, which series perform well in this store, which counters are below the average output, these are to be analyzed, increase marketable goods, can improve sales output.
Also, look at the sales output on the first day. Accessories are not enough, and further adjustments are needed; What makes everyone feel that it is also a series of luggage, which accounts for 25% of the samples, and the proportion of sales has reached 30%, which will make the development of bags in the later stage of "snow&elegance" more intensive.
The women's shoes, which are the core business, performed very well, with the classic and recommended models almost sold out on the same day, and the merchandise department was forced to work overtime overnight to replenish the store.
All in all, the first battle was fought beautifully. "Snow &Elegance" did not disappoint investors, let alone consumers, of course, its performance also made the management of Yaoguang Group breathe a sigh of relief, when "Snow &Elegance" entered the Yaoguang head office, that was because of Song Xinyao's strong promotion, enforced under the high-pressure policy, the following people did not dare to have objections, it does not mean that there is no idea in their hearts, not to mention that when an international brand was eliminated and such a new domestic brand was introduced. It has made many merchants complain, and some people even made such a voice: "How much benefit does "snow &elegance" give, we are willing to give twice, as long as we can enter a store. It didn't even need to be that good location"
The opening performance of "snow &elegance" can finally stop the mouths of so many people, although its brand is not yet mature, but the potential is obviously great, and Yaoguang introduced "snow &elegance" because of its unique vision.
Next. For Xu Si and others, the main focus of work is, on the one hand, the continuous commissioning of the existing store of "Snow &Elegance". On the one hand, preparations are in full swing for the opening of the next Yaoguang store, but with the first store, the docking between the two sides is obviously much smoother, and it can be done in an orderly manner.
There is a lot of follow-up work, but Xu Si and Lin Fan obviously can't stay in Shanghai all the time, there is no one in the base camp of China Shipping who can be in charge of it alone, Xu Si must go back to preside over the overall situation, although "snow &elegance" will become the core business of "Si Fan Commerce" at present and in the future, but for the time being, the agency operation of "Yaxi" is still a good ATM, providing a steady stream of financial support for the development of "snow &elegance".
Early in the morning, Lin Fan went to Qin Xue's office again, he still did not give up the idea of persuading her to return to Zhonghai with him, although he did not think clearly about how to deal with a series of problems after Qin Xue returned to Zhonghai, but he felt that because he planted it, the bitter fruit should not be borne by Qin Xue, if he said that he paid for the mistake, it should be himself.
Qin Xue was still reluctant to go, looking at her crystal clear eyes full of perseverance, Lin Fan was defeated again, and when he walked out of Qin Xue's office, he sighed deeply, not knowing that in the office not far away, a pair of beautiful eyes had been watching him, and as his expression was cloudy, those eyes couldn't help but tremble.
At the same time, in the headquarters building of the "Qianzi" group, a young man hurriedly walked to the office of the assistant general manager on the top floor.
Zhang Xiaowei sat in the office chair by the window, overlooking the bustling city, he liked this feeling, as if the world was in his hands, looking at the traffic below, he couldn't help but think of the amazement of that day, this woman should only be born, born to murder men's eyeballs.
A knock on the door interrupted his memories, he was a little displeased, looked at the young man who hurried in outside the door, frowned, and said, "Xiao Li, you ******, hurry up to reincarnate!" ”
Although Xiao Li was scolded, the smile on his face became brighter and brighter, because he knew that Assistant Zhang did not treat him as an outsider, took a few steps forward, and came to Zhang Xiaowei's desk and said: "Zhang Zhu, the person you asked me to check a few days ago has been found out!" ”
Zhang Xiaowei sighed, a fierce color flashed in his eyes, and he remembered the kid named Lin Fan, while taking the materials handed by Xiao Li and looking at them.
"The head of the marketing department under the Kyung provincial agent of "Yaxi"? Make no mistake, just a local old hat, can he have so much energy in the Shanghai market? ”
Xiao Li replied with a smile: "I called Zhonghai to confirm that this person is the marketing director of 'Sifan Commerce', their boss is a woman, and he is still a super beauty."
"Super beauty?" Zhang Xiaowei shook his head disdainfully, he didn't believe Xiao Li's eyes, if he had been before, he might still be interested, but since he saw Xu Si that day, the other beauties are nothing more than red-faced skeletons in his eyes, where can they be called beauties.
Xiao Li didn't know what he thought, and replied: "Yes, there is a photo of her below, which is as beautiful as a fairy!" ”
Zhang Xiaowei flipped through it casually, and happened to see a long shot pressed at the bottom of the material, and then Zhang Xiaowei's eyes lit up.
Xiao Li had been observing him carefully, and when he noticed his strange appearance, he asked with invitation, "How is it?" ”
"Good"
Zhang Xiaowei's successive praises made Xiao Li's heart excited, the beauty in the photo is not something that people like him can hope for, what he is looking forward to is Zhang Xiaowei's reward.
"'There is nowhere to find the iron shoes, it takes no effort to get it', okay, it's good, Xiao Li is good, go back and pick up a car, about 200,000."
"Thank you, Zhang Zhu" (To be continued.) )