Li came into John's office, and it was the secretary of the general manager's office who informed him to come over, saying that the boss had invited him.

"Sit!" John looked up to see him come in and set the newspaper aside.

"You know about "snow &elegance", right? This Lin Fan is really incomprehensible. ”

Li Jin smiled bitterly when he heard this: "Yes! Until now, he has been thinking about meeting Li Wangxing that day, Li Wangxing's relationship with Lin Fan like a buddy, if Li Jin didn't know him, he couldn't believe that it was the vice president of Yaoguang Group Business Management Company.

He had known about "snow &elegance" entering the main store of Yaoguang City Plaza, and today's news was explosive news for others, and it was just a verification of a result for him, he didn't mention "snow &elegance" to John, let alone tell him about meeting Li Wangxing.

"What do you think about this?"

What do you think? Li Jin looked at John puzzled, how to answer this question? From which latitude to dissect?

After thinking about it, Li Jin said: ""Snow &Elegance" found a suitable soil for its survival, chose a good entry point, and occupied a strategic commanding height. ”

John nodded and continued to listen to Li Jin.

But the development of "snow &elegance", we don't have much to learn from at present, they have chosen a new path, a road that similar products have not tried at present, they may succeed, or become benevolent! ”

John nodded his head and didn't comment.

"For 'Yaxi', after the last year's experiment of directly operated stores, including the opening of a large number of street stores in Kyung Province, it has shown a high return on investment. I think our most urgent work at present is to occupy the two major battlefields of street paving and supermarket channels at the fastest speed, which are the two channels that best match the brand positioning of 'Yaxi', and in such a big cake, although the wolves look around, only the 'urban mood' can fight with 'Yaxi', and the rest of the children are not afraid! ”

John's eyes grew deeper and deeper, and his wise eyes gleamed with wisdom from time to time. Li Jin's idea coincides with him, since "Yaxi" adjusted its brand positioning and was determined to be a mass fashion brand, it was done a good job of avoiding the relatively high-end consumption place of department stores, and chose street paving and supermarket channels, because in these two channels, "Yaxi" has the strength to sweep all competing products, including the "Qianzi" group. Although the footwear business volume of "Qianzi" Group is more than ten times that of "Yaxi", because its brands are basically mid-to-high-end, there is no soil for survival in the street paving road. And because "Qianzi" wants to ensure that the added value of the brand will not be damaged, it is not allowed to open specialty stores on the street, so that the image of the brand will plummet in the hearts of consumers, not to mention supermarket channels. After opening, it became a supermarket brand.

Therefore, the opinion of the marketing department is to quickly accelerate the expansion of direct stores, and the steps are a little bigger. Lay out a little faster and quickly occupy every region of the country. ”

"Shopping malls are a new format that has a lot of potential in the future, but for now. There are not many of them in the country, "Yaxi" wants to enter this channel, and needs a lot of money to smash it, to smash out a future, I have discussed this plan with the board of directors before, but in the end, considering the financial situation, I have to give up. ”

Li Jin was silent for a while, he understood the situation of "Yaxi", the group's net profit last year was close to 300 million, and these three hundred million were taken out to expand new stores, and another 300 million could be earned, but if he was used to develop a new product, it was very likely to be thrown into the water, and he couldn't hear one, after all, "Yaxi" could not directly choose Yaoguang head office as a starting point like "snow &elegance", if "Yaxi" had this awesomeness, the board of directors might not hesitate.

With the current situation of "Yaxi", it is clear that there is a bright future in the street shops and supermarkets, and it is naturally impossible to invest heavily in the future of the shopping center and then change the brand positioning, unless the current "Yaxi" brand positioning and decoration image can be accepted by the shopping center, but it is obviously not possible.

"What do you think if I offer to buy "Snow &Elegance" now? ”

John's words made Li Jin wrinkle his eyebrows, and after thinking for a while, "Lin Fan won't agree." ”

John wasn't surprised, and said lightly, "Maybe not at all?" ”

Li Jin said: "Maybe he originally did retail to make money, but now he is probably not thinking about the amount of money, he wants to make a career, a fashion kingdom, money is nothing more than the number for him, and this fashion kingdom is his dream." ”

In fact, if a new brand like "snow &elegance" is to be sold, I am afraid that it will be laughed off, how to value this brand?

Yesterday, "snow &elegance" may still be a worthless brand, but because he entered Yaoguang City Plaza today, his worth skyrocketed, which is why John moved the idea of acquiring it, in fact, what he wanted to buy was not the brand "snow &elegance", but the channel channel of Yaoguang, for this channel, let him spend tens of millions to buy this penniless brand, he thought it was worth it, this is the strategic vision of a business leader.

At this time, he didn't know that "Snow &Elegance" had set a comprehensive strategic cooperation with Yaoguang Group, if he knew the news, his valuation of the "Snow &Elegance" brand value would be higher, so high that it was scary to death, and this is why when Li Jin and Wan Chao knew that "Snow &Elegance" would cooperate with Yaoguang in an all-round way, they seemed to see two suns in the sky with a surprised expression.

John was not surprised at all, Lin Fan was the same kind of person as him, and if the "Qianzi" Group wanted to buy "Yaxi" at this moment, he would not sell it either.

"I'm just wondering how "snow &elegance" can enter Yaoguang, Lin Fan's situation, I know a little bit, this thing is too abnormal. ”

Li Jin smiled bitterly, he also wanted to know this reason, saying that the cooperation between "Snow &Elegance" and Yaoguang might not be less shocking than Lin Fan's rebirth that people knew.

Rubbing his temples, John said: "Ask Lin Fan later, if he has any good opportunities, help us introduce them, I want to visit the top management of Yaoguang in person." ”

Li Jin agreed.

"You are ready in the near future, next year the group plans to expand the scale of direct stores, plans to set up four branches in the country, the east and west, the north and south, the marketing department to improve the structure of the four branches, the training of new personnel to do a good job, staffing, department salary and bonus system, you take a leading plan, I let the human resources department and the finance department vigorously cooperate, in a word, to give money, to give people, and I only need a result, I want to in the next few years, a net increase of 1,000 direct stores per year, The performance contribution of new stores every year reaches 1 billion, and we will enter the club with annual sales of 5 billion yuan in three years. (To be continued.) )