Lin Fan looked for Xu Si mainly for the opening of the "Yaxi" eLong Department Store Nanhu store, and he was going to hold a unique promotional event in the eLong Department Store. If this event is successful, "Yaxi" will once again become the focus of discussion in Zhonghai, and its influence will be more far-reaching, which will have a very positive significance for the layout of the province in the next one to two years.

When Lin Fan told Xu Si about the plan, Xu Si pondered for a while and said, "Will the promotion cost be too high?" ”

It turned out that Lin Fan was going to have a small fashion show in the atrium on the first floor of the mall when the "Yaxi" eLong Department Store Nanhu store opened, and invited models to help out on the spot, wear the "Yaxi" summer main series, and give the consumers on the scene a visual feast! At the same time, "Yaxi" will celebrate the three stores in Qing Province at the same time, and will give back the love and support of consumers at the lowest discount price in history!

Xu Si can foresee the hot sales scene caused by this, but at the same time, he has to consider the cost of promotion. The stage, lighting, and the model's appearance fee will cost nearly 10,000 yuan to go out, which will cost at least 20,000 more sales to offset the cost. However, after thinking about it carefully, she still agrees with Lin Fan's idea, because through this show, it is not only as simple as increasing sales, but also further deepening the brand influence of "Yaxi" and enhancing the added value of the brand, and from the perspective of long-term development, the benefits are very great.

"I will ask the planning department to do this meticulously, and at the same time, I will pay attention to the progress of each step and grasp it personally!"

Lin Fan nodded, looked at Xu Sidao, who was dressed in professional attire: "Mr. Xu is becoming more and more like a strong woman!" ”

Xu Si glared at him angrily, he always spoke well, so he digressed coldly, and he didn't have a proper shape all day long.

Lin Fan smiled, and kept looking at her long and charming figure with his eyes, which made Xu Si feel weak for a while, and said angrily: "Are you still fine, go back to your office if you have nothing to do, you don't want to work, I still have to work." ”

Lin Fan went back to his office in a hurry, sorted out his recent work, picked up the store opening plan he submitted and thought about it carefully, picked up the phone and called Sun Zhiguo and Dong Rui to come over.

Sun Zhiguo was still a little apprehensive when he entered Lin Fan's office, after all, he had done something wrong, although on the surface, he did it wholeheartedly, but who knew if Lin Fan would retaliate, but he didn't know that Lin Fan didn't know about it at all, Xu Si didn't take this kind of thing seriously, even if he told Lin Fan, Lin Fan would only laugh at it.

Waiting for the two to sit down opposite, Lin Fan said: "This is a 2013 store opening plan of our marketing department, among the 15 stores listed above, 4 of them have been confirmed, to be opened, and the remaining 11, including department stores and supermarket stores a total of 7 stores, I will get it, the remaining 4 street shops, I will hand it over to you, one person and two stores, is there a problem?" ”

Sun Zhiguo and Dong Rui took the store opening plan and took a look, two of the four street shops are in Zhonghai City, namely in Zhonghai Pedestrian Street and Feilong Road business district, and the other two are Longgang City and Lingxi County, which are not far from Zhonghai.

Aren't there just 2 stores? This is not trivial, the two thought to themselves, and replied: "No problem, it is guaranteed to be completed!" ”

Lin Fan was not so optimistic, and cautiously emphasized: "Remember our store opening standards, quickly understand the rent market and surrounding performance data of the target business district, find out the owner of the target store, and I can support you when you enter the negotiation stage." ”

The two looked at each other and said in their hearts: "I have crossed more bridges than you have walked, and I need your support?" In terms of rank, it is not as high as you, and in terms of negotiation skills, you can be your grandfather! ”

These two should be good in their mouths, but they don't take anyone seriously in their hearts.

Lin Fan divided the work between the two, and let Sun Zhiguo be responsible for the opening of Zhonghai Pedestrian Street and Feilong Road business district, and Dong Rui was responsible for the opening of stores in Longgang City and Lingxi County.

"When you go to a business district for the first time, you have to go through the entire business district, and even the surrounding sub-business districts, through the direction of customer flow, as well as the gathering point to determine where is the core area of the business district, which stores are our first choice? Secondly, you should draw the business district map of the business district as soon as possible, and annotate the information you know as the basis for our store opening evaluation. “

The two nodded yes.

"After finding the target store and the owner, you can communicate with the other party first, get the information we want to know, bring this information back, we will make a comprehensive assessment, decide whether to open this store, and communicate with the landlord The following points must be clearly understood: the area of the house, this area refers to the usable area rather than the construction area; The width of the house, our requirement is a two-bay store or a single room with a width of more than 6 meters; Floor height, generally the height of the floor is more than 4.8 meters, we can consider making a partition, the second floor as a warehouse; the nature of the landlord, whether it is a landlord or a second landlord, as far as possible to sign a contract with the landlord, the second landlord, unless we have to cooperate with it; whether the qualifications of the house are complete; rent, lease period and delivery time; And finally is to talk about the payment method and the rent-free period (the rent is not calculated during the rent-free period), after these points are all understood, you will have a clear understanding of the surrounding and target store in the same location of the store rent market and the performance data of the same location of the store, you to do a first-hand assessment, if you think the store can be opened, then report to me. ”

Hearing Lin Fan say this, the two of them couldn't help but be frightened, no matter what Minister Xiaolin's ability is, this trick does have a set of skills, and it doesn't seem to be a wine bag and rice bag.

Carefully chewing what Lin Fan said, I found that it is indeed a lot of work, and the data is easy to provide, but if you want detailed and accurate data, it requires a lot of research, screening, and identification of authenticity, and this step-by-step work is by no means as simple as a few words.

At this time, Dong Rui suddenly thought of a question and said, "Minister Lin, you assigned me to Longgang City and Lingxi County, these places can't go back and forth in the same day?" ”

Lin Fan said with a smile: "I didn't let you go back and forth that day, a business district has to sink, and it takes more effort until you understand the information you want to know." ”

Dong Rui said again: "What about the cost of the car? ”

Lin Fan suddenly realized that he was negligent in this problem, and all the work of the company is currently held in Zhonghai City, and there is no business trip expense involved, so the company has not introduced a corresponding system for the reimbursement standard of business trip expenses.

As the first person on a business trip, Dong Rui was naturally very sensitive to the issue of money, so he asked this question.