Xu Si didn't say anything, but after a few words, it was clear that the operation department only cares about its own small abacus and disregards the company's interests and disregards the harm caused to the company.

Han Lei's face was hot, and he lowered his head and didn't dare to speak.

Xu Si said: "Conservative is not good, blind optimism is not good, if the estimate is too high, it will also mislead the commodity department to distribute the goods, the goods are given too much, but due to poor sales and resulting in inventory backlog, but also mislead the company on whether the store is going to open a reasonable assessment, so the estimation of turnover is a cautious thing, to start from reality." ”

What Xu Si said, everyone also understands that she is neither biased towards the marketing department nor deliberately suppressed the operation department, but on the matter, I hope that these people can be more objective in dealing with problems in the future, and do not affect the overall situation because of their own little ninety-nine, she did not say the warning, and there is no need to say, as the helmsman of the company, her likes and dislikes can actually determine the future of the staff, making her unhappy, more serious than a warning.

After Lin Fan waited for Xu Si to finish speaking, he coughed lightly twice and said, "Just this store, let me say a few words." ”

"First of all, I would like to thank the support of the commodity department and the operation department, without your hard work, the store opened before would not have such a good profit, the store is good, not only because of the good location, or because of the good operation in the later stage, for example, if the new store is regarded as a newborn baby, then the shopping mall department is to give birth to children, the operation department is to raise children, and the commodity department is to provide milk powder and nutritional products."

Lin Fan's analogy made everyone laugh, and the tense atmosphere just now eased somewhat.

"A newborn child, if you want to grow up, giving birth to a healthy child is the first step, and the nurturing and cultivation of the day after tomorrow is the second and most critical step. I would say that we should do the same, for every new store, we have to show 12 points of enthusiasm and give it our all. ”

Han Lei said: "What Minister Lin means is also what our operations department thinks, and we never dare to slack off in the work of any new store." ”

Lin Fan nodded and said: "Thank you, at the same time, I will also ask the marketing department to pay attention to the newly opened store, cooperate with your supervision to understand and analyze some of the situation of the store, give you feedback in time and quickly find a solution." To use the metaphor just now, the people in the marketing department fell in love with the landlords and looked at each other. So together gave birth to the new store of the child, in this process the marketing department first, for the object of love must be chosen well, do not entrust non-people, second, the child born, can not be ignored, directly to others to raise, if there is a problem do not know, this is not good, born but not raised. If you don't raise it, it's very difficult for this child to become a talent. ”

The crowd laughed again.

Then Lin Fan said: "So I am asking the people in the marketing department not only to understand the market, but also to understand themselves." Your own products, your own operation management, these are all to learn, and these professional knowledge will be available in the future. Please don't cherish yourself, and give more classes to the employees of our marketing department. ”

Xiao Yanyan and Han Lei said politely: "Certainly, definitely." ”。 At the same time, the heart is also beating the drum, they feel the pressure, the company is developing rapidly, there will be a lot of room for promotion, in this period many people can achieve a leap in the workplace through hard work, if the people in the marketing department even understand the goods and operation management, then what is the result? Understand the market, understand the commodity, understand the management. After mastering all the people, goods, and fields, they can completely take charge of one party, Xiao Yanyan and Han Lei suddenly seemed to understand Lin Fan's ardent expectations for the marketing staff, or ambition.

In the end, everyone reached a consensus on the issue of estimated performance, and the store estimated performance of 3 million/year.

"Okay, next, let's talk about your opinion of this store, it's still a principle, be objective and seek truth from facts!" , Xu Si said to everyone present.

Xiao Yanyan said: "Mr. Xu, I think this store has a good image, the area is appropriate, and the space is very fully utilized, so it can be opened." ”

Han Lei said: "Our operation department is also confident that this store will be done well. ”

Shan Tianbiao took a calculator and knocked on it and said: "According to the rent level and estimated sales provided by the marketing department, the rent of the store accounts for 11%, the profit in the first year is 1.1 million, and the profit margin is 41%. ”

The financial data is basically based on estimates, the so-called rent proportion is well understood, that is, rent/sales revenue, and the profit amount is based on the sales revenue multiplied by the average gross profit margin of "Yaxi" and then subtracted from the expenses is the profit.

The main expenses of a store are rental costs, human resource costs, and water and logistics costs, as well as decoration apportionment, that is, the cost of renovation is spread over two or three years.

The result of such a set of calculations, as long as there is no problem with the achievement of estimated sales, it is basically not much different from the reality, because the cost is basically fixed and will be included in the budget and controlled, and it is not so easy to increase the gross profit margin. How to maximize profits in business? It is nothing more than to control costs, increase output, increase gross profit margin, and increase gross profit margin as much as possible while increasing turnover, which is an important part of the work of the commodity department. You must know that based on the current annual sales volume of "Sifan Commerce" company of more than 100 million yuan, even if the gross profit margin rises by one point, it will earn more than 1 million.

In addition, Shan Tianbiao put forward several key data, which are some of the standards set by Xu Si for new stores before, which clearly require that the rent proportion of new stores shall not be higher than 20%, and the profit margin shall not be lower than 20%. Shan Tianbiao's assessment of whether a store can be opened is to draw conclusions based on the estimated data, and see if it meets the standard set by Xu Si, if it meets it, it will be OK, and if it doesn't, he will pass.

Xu Si nodded and said to Lin Fan: "It seems that several other directors are in favor, whether the store is opened or led by the marketing department, what is your opinion?" ”

Lin Fan flipped over the photos on the projector and said: "It can be opened, but this store is not so perfect, first of all, there are trees in front of this store, and the branches are luxuriant, which completely covers our door image, and secondly, I see that there are people in front of this store who are setting up stalls, which must be negotiated with the landlord in advance, which is not allowed, and has blocked the flow of customers into the store, so when Dong Rui went to sign the contract, he communicated with the landlord on these two points, and my opinion pressed the rent. At the same time, let the landlord solve the matter of setting up a stall at the door. (To be continued......)