Dong Rui first introduced the regional location of the store, including the categories around the target store, whether there are large customer collection points around, and the walking line of the customer flow, and finally put the photos of the store on the big screen, and then quietly waited for the speeches of several department heads.

Lin Fan is not there, Dong Rui is painting a gourd in the same way, although he is also presentable, but he is nervous in his heart, because he immediately faced the different opinions of several supervisors, he didn't know how to refute the past, the official level crushed people to death, and when his leader was not around, he had no confidence.

He was also observing the words and expressions while he was talking, during which Han Lei and Xiao Yanyan had frowned, obviously there were things they couldn't approve of in what they just said, as for what it was, Dong Rui was already aware that the operation department and the commodity department were not professional enough to the market, so basically they would not have too much evaluation of the marketing department's analysis and site selection of the business district, because a layman would question the insider, and he would make jokes if he didn't do well, and the main points they paid attention to were the image of the store. The area and space design issues, and finally the estimated performance issues, of course, the commodity department will also care about the profit, because this is the part she needs to be responsible for Xu Si, to the company, and also related to her bonus.

Han Lei spoke first: "Xiao Dong, I don't know what your estimated performance is based on?" ”

A sentence of Xiao Dong opened the distance between him and Dong Rui, which seemed a little condescending, and Dong Rui had to answer respectfully: "Minister Han, judging from the current stores we have opened, our ping effect in the same position can be 1.5 to 2 times that of the surrounding women's clothing, and we have learned that the sales of the surrounding women's clothing stores last year was 1.8 million, so we estimate that we can achieve a turnover of 3 million a year." ”

Han Lei shook his head and said: "Xiao Dong, your assessment is a bit too optimistic, I think the turnover of 2 million is almost enough, a new market." Brands always need a nurturing period. ”

Dong Rui didn't know what to say, and said for a long time: "Minister Han, Mr. Xu and Minister Lin have been asking us to evaluate to be considerable, neither blindly optimistic, nor too conservative, this assessment is on behalf of the opinions of the marketing department, if Minister Han has different views, you can annotate your opinions in the new store application form, and finally Mr. Xu will make a decision." ”

Han Lei's face turned cold, and he said unhappily: "Xiao Dong has also learned to take Mr. Xu out to suppress people." ”

Dong Rui didn't say anything, and said in his heart: "Isn't this all forced by you?" The evaluation criteria for new stores have been repeatedly emphasized by Minister Lam. If I follow you, it will definitely make Minister Lin unhappy, offend you and offend your own supervisor, which one to choose, isn't this a lice on a bald head, is it clear? ”

The scene was a bit deadlocked, Xiao Yanyan smiled and came out to play a round and said, "That's it, Dong Rui, I think since everyone has a dispute on this issue." Let's take a golden mean, the estimated turnover will be changed to 2.4 million / year, if the estimate is too high, then the target will not be reached. The front-line employees below can't get bonuses, but they will complain. ”

Xiao Yanyan's idea is very simple, didn't Han Lei say that the estimated performance is 2 million a year, so that the bonus of the marketing department can only get 3,000 yuan. Now it is changed to 2.4 million a year, and the bonus received by the marketing department is the same as the bonus obtained by the estimated sales of 3 million a year, in this case. The interests of the operation, commodity department and marketing department will not be affected, which is not only the golden mean, but also the best of all three.

At this moment, Dong Rui felt the pressure, the pressure given by the heads of the two departments and the core department was not something that he could withstand as a small commissioner, and at that moment he even had the idea of compromise, but recalling Lin Fan's previous teachings again and again, he still stiffened up about the importance of estimated performance to the company.

"Two leaders, Minister Lin will enter the company in the afternoon, and I can't do this thing, or wait for the afternoon, and a few of you leaders will meet and confirm, right?"

Xiao Yanyan and Han Lei didn't expect Dong Rui's kid to be so tough today, he didn't even give them face, and his face was not good-looking, Xiao Yanyan sneered and said, "Okay, let's discuss it in the afternoon." ”

After speaking, he picked up his documents and walked out the door, followed by Han Lei and Shan Tianbiao.

Dong Rui scratched his head, no wonder Minister Lin has been saying that the dispute between the marketing department and other departments is inevitable, because when the marketing department is doing things, Lin Fan requires them to consider the problem from the height of the overall situation of the company, analyze the pros and cons, and the departments consider the problem but prefer to stand in their own department to consider the results of the department, the interests of the department are always the first point they consider when doing things.

Lin Fan and Xu Si arrived at Zhonghai in the afternoon, originally Lin Fan was not ready to enter the company, he drove for most of the day, he was too tired, and wanted to rest early, but after receiving a call from Dong Rui, he decided to enter the company after listening to his report on the communication of the new store in the morning.

With Lin Fan here, Dong Rui's confidence is much more, and he doesn't need to speak, just listen to it on one side, looking at the newly opened store information that Dong Rui put on the projector, Xu Si roughly flipped through it and said: "I heard that the performance of this store is 3 million a year, and Minister Han has no confidence here?" ”

Han Lei was stunned, Xiao Yanyan hurriedly lowered her head, Xu Si asked very implicitly, but she had already expressed her dissatisfaction, and she had no confidence in herself, which was not a glorious thing.

"Mr. Xu, I think this new store can be opened, and the location image is very good, which meets the requirements of our company," Han Lei said.

Xu Si interrupted him and said, "I'm not asking if you can open it, I'm asking if you have the confidence to do 3 million?" ”

Han Lei's face turned red and explained: "Mr. Xu, because I don't know about this business district, I can't be sure if the estimate of 3 million is accurate, my idea is to estimate it a little lower and don't put too much pressure on the front-line employees." ”

Xu Sizhen shook his head slightly, sighed slightly, and said, "I'm afraid it's not just a line." ”

"I have stated many times, why do you want to emphasize the accuracy of the estimate of the new store, take this store as an example, if the estimate of 3 million is a more accurate value, then because your conservative change to 2 million, then may I ask Minister Xiao, when your commodity department distributes goods, will you distribute goods to this store according to the store standard of 2 million sales?"

Xiao Yanyan hurriedly replied: "Yes! ”

Xu Si continued to say to Han Lei: "So since this is the case, the total inventory of this store in the first month is far from matching, and its turnover in the first month will be worse than it should be, right?" ”

This is the simplest truth, if you give fewer goods, the natural turnover will also be affected, Xiao Yanyan and Han Lei both nodded.

"Then, when the goods are redistributed in the second month, will the merchandise department distribute the goods according to the sales volume of the first month? So is this the second month since then, so that each of the following months has sales below the level of sales that should be? ”

The crowd nodded again.

"So, you see? This is the result of conservatism! (To be continued......)