Chapter 491: Broad Prospects

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In the next few years, the country's economic policy is becoming saturated with the growth of the export industry, and the direction is constantly adjusted, and it has been basically determined that the main driving force for the rapid development of the economy is the real estate and automobile industry.

Starting from this year in 2006, the real estate industry will usher in a stage of take-off, even the automotive industry will usher in a golden five years of rapid development.

Under the continuous stimulation of the country's favorable policies, the automobile industry of the porcelain country will get a rapid development, and the number of civilian passenger cars will show a momentum of leapfrog growth.

And in the next few years, there will be an unbelievable stride, becoming a large market accounting for 7% of the world's annual automobile consumption, and becoming the world's number one automobile consumer.

Of course, there are multiple factors as the propeller of this wave of growth, on the one hand, the country's favorable stimulus policies, and on the other hand, because of the co-stimulus effect brought about by the explosion of the real estate industry.

You must know that the real estate industry is an industry with a lot of influence and a very long industrial chain, and the rise of this industry has driven not only housing prices, but also cement, building materials, transportation and many other related industries.

The impact of this industry on related industries, especially transportation, is also crucial, which has a large impact on the future consumption of trucks, as well as the sales of various construction equipment, especially construction vehicles.

It is under this premise that Jin Xiaoqiang intends to enter the truck market, and after the outbreak of the world financial crisis in 2008, the country has proposed a series of stimulus measures in order to stimulate economic growth, especially for the real estate industry and the automobile industry.

For example, the 4 trillion yuan invested in infrastructure construction, as well as the reduction and exemption of taxes and fees for small displacement cars, and the mini-car rural activities that the state later vigorously promoted.

These are very powerful incentives for people or companies to consume trucks, because micro noodles and various dump trucks, as well as trucks belong to the category of trucks.

As a person who has come over, Jin Xiaoqiang is well aware of the impact of this micro on the rural areas of the Celestial Empire and the scope of activities.

When the country promulgated the policy of going to the countryside, the most important thing was actually this kind of micro-surface model, and this model can not only pull goods, but also pull people, and low fuel consumption is generally a miniature car with a displacement of about 1.0.

The cost is also quite low, and the selling price is generally suppressed at about 3-50,000 yuan.

At that time, Jin Xiaoqiang often needed to go to the countryside to work for a period of time, so the main means of transportation he took during that time was this kind of micro-surface car.

This kind of car is not only all over the countryside of China, but even in the city, it has also become the best choice for many small enterprises to pull goods.

Many enterprises that used to specialize in manufacturing this kind of micro-noodles were full of oil and made a lot of money in those years, so that many foreign-funded enterprises were very jealous later, and they began to look for joint ventures to develop this kind of mini-van.

SAIC-GM simply provided a large number of Wuling 1.0L engines produced by them for this small-displacement micro-surface car, and they also made a lot of money.

Don't underestimate this inconspicuous little face, this thing has made a considerable contribution to the popularization of automobiles in the Celestial Empire.

There are one first and two basic conditions to do this, and the rest are all redundant, as long as these elements are clear, then you don't have to worry about your car not being able to sell, even if the profit is relatively low, but it is enough for you to make more than one profit.

The first question is, you need to figure out who your customers are and what do they need? This way you will have a very good market positioning for your product. …,

Jin Xiaoqiang is very aware of such a problem, the customers for this kind of micro-surface models are actually the majority of rural customers, or small and medium-sized enterprises in the city, especially those enterprises that often need to transport goods.

What do such potential consumers need?

It's very simple, the first car is durable, there should be fewer failures, it can not be repaired, the second is fuel-efficient, the third point is that the car should be able to pull people and cargo, more versatile, and the fourth most critical thing is that the price of your car should be quite cheap.

As for what is like a family car to consider the sunroof, interior, horsepower, noise, handling and so on, these are secondary, as long as your car can do the four points mentioned above, then your car is not worried about selling at all.

Such a model can be said to be a no difficult thing for the current Huayang Power, so if you don't eat such a simple and delicious fat, do you have to eat those difficult bones?

You must know that a few years later, with the arrival of the financial crisis, the automotive industry of the Celestial Empire will also fall into a period of consolidation, during which the entire world automobile companies will have a difficult survival.

Even if Huayang Power is so strong now, when that time comes, no one can say what will happen to Huayang Power.

Therefore, when the time comes, everyone needs a new market to support their own enterprises, and when the time comes, this kind of stick noodles that many companies can't look down on will become a delicacy at that time.

It's better to start early now than to rush in and grab the market with others.

The second big growth point of the truck market may be the category of light trucks, when it comes to light trucks, everyone may not be too impressed, but if you talk about Foton trucks, you may immediately think of the shape of the car, yes, that kind of car is a light truck.

This kind of truck, in foreign countries is basically about to become extinct of the species, because in foreign countries the demand for this type of model is really not large, especially in developed countries such as Europe and the United States, people generally use only heavy trucks for transportation, and in the city, people use special minivans or pickups, and such pickup trucks are rarely used at all.

But in the Celestial Empire, this model has been vigorously developed, from the earliest rampant Isuzu, to the later Iveco, and then to the Beiqi Foton, which has now almost bought all over the Celestial Empire.

In various wholesale markets in various cities, and building materials markets, or market towns in rural towns, as long as there is a place where goods need to be transported, you can almost see this kind of light trucks parked at the entrance of the market, waiting for employers to come up to negotiate the freight, as well as their lazy and lazy car owners.

Compared with many self-employed people engaged in transportation, they can't afford big trucks and big trucks, and they don't want to suffer the pain of running long-distance transportation, so this kind of light trucks with a load of less than 6 tons has become their best means of livelihood.

This has also caused the prosperity of the light truck market, in 1958 I had the first introduction, and in Nanjing began to independently produce light trucks, China's first light truck "Yuejin" was born.

When this model was first produced, the national annual output of this kind of car was only 20,000 units, and by 1978, 20 years later, the national annual output was only 150,000 taels, and this model in the market has always been in short supply.

It was not until after China's reform and opening up, especially after the opening of the automobile manufacturing industry to private capital, that the output of light trucks began to blow out all at once.

During the period from 1993 to 2000, China's light trucks have maintained an average annual output of about 300,000 units, and then since 2000, they have begun to enter a blowout outbreak stage, not only in the domestic production and sales boom, but also a considerable part of the products for export.

Light trucks have also become China's most important export products with a certain technical content after that, of course, these products are mainly exported to Africa.........

By 2008, China has become the world's first light truck production and consumption of a large country, the world's light truck production is 1.7 million that year, and China produced 940,000 of them, accounting for 55% of the total output that year, and has become the world's first light truck manufacturer.

940,000 units?

This is definitely not a small amount, don't look at this output, and when the time comes, it may not be as much as a civilian household general purpose model casually produced by Huayang Power, but the profits that this kind of car can bring are much more than that kind of civilian family car.

The price of 70,000 to 100,000 yuan makes this car look not expensive, but the profit of this car is also much higher than that of a family car.

Like the microface, this kind of car does not require comfort, nor does it require any luxurious interior and electronic systems, only the most basic electronic product configuration, and there are no requirements for what engine, transmission and other accessories technology, as well as noise control, handling fun and so on.

Therefore, the technical difficulty of manufacturing such a car will be much lower than that of an ordinary family car, so the cost of manufacturing will of course be much lower, which will bring quite a good profit margin to the car.

Moreover, this kind of light truck is still a traditional advantageous product exported by the Celestial Empire, how can I not make good use of such advantages?

In the overseas expansion of the market, this Huayang power can have a considerable advantage over other domestic enterprises, you must know that now with the production of Huayang power family cars sold all over the world, Huayang power brand has also spread.

To the west to the economically developed Europe, North America, to the south to Oceania, South America, and Africa, there is no such thing as Huayang Power on the earth, except for the uninhabited Antarctica, it is really rare!

So the prospect of this market can be said to be very broad!

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