On a window seat in the "Love" café, Lin Fan held a cup of chrysanthemum tea, looked at the Yaxi store opposite, and was in a daze.

At noon, with the increase in the number of customers on the pedestrian street, the front of Yaxi's store was already overcrowded, in addition to the consumers who came to buy, there were also some businesses in the pedestrian street, also gathered together to point.

There is no doubt that the "Yaxi" brand has only taken half a day to announce her strong arrival to the entire Zhonghai Pedestrian Street business district with its fashionable style and hot sales, and it will not be long before its influence will spread throughout Qing Province.

At this time, in the chairman's office of "Longteng Clothing", the bigwigs gathered, and the people sitting here were basically the first people who got rich first in the pedestrian street, and they were also people who had been engaged in the clothing retail industry for many years.

Sitting on the main seat is the founder of Longteng clothing, and now the chairman and CEO Zhang Xing, about 50 years old, not much hair, medium height, when he speaks, full of energy, it can be seen that he is a strong figure in the business community of China Shipping.

The people sitting at the head of it were also a few middle-aged people, all of whom were about forty years old.

One of the tall and thin is called Li Dahai, "S horse" in Qing Province agency belongs to him, at present, "S horse" in addition to a street shop in Zhonghai Pedestrian Street, but also successively opened a few stores in department stores, relying on the strong publicity advantages of the pedestrian street store, there are many customers in prefecture-level cities and county-level cities want to come to negotiate to join, the development momentum is good, it can be said that he is the current pedestrian street clothing industry in the rapid rise of the descendants.

The middle-aged man who sits on his head is very rich, the body is oval, and there is a trend of continuous evolution towards the circle, his name is Huang Bing, he is the provincial general agent of Qing Province of another leisure brand "M Bang", by virtue of this leisure spring breeze, he and Li Dahai have made a lot of money, and the current development trend is similar to Li Dahai.

The one sitting opposite Li Dahai has short hair and a round face, thick eyebrows that are a little unreal, and a face full of meat, which doesn't look like a businessman, but like a gang boss. His name is Wang Ziqing, is a shoe city business, in the pedestrian street has a large shoe city of thousands of square meters, the store brand is self-created, called "good luck to come", the products are all through external procurement, the source of goods from the coastal area of Fujian, where the manufacturing industry is developed, the factories are numerous, plus he purchases a large number, so the supply price is very low, in the case of the sales unit price of about 100 yuan, his gross profit margin is also controlled at more than 50 percent, plus the current polarization of the shoe circle in the sea, the high consumption power is all consumed in department storesIt is said that last year's annual sales of "good luck" shoe city reached 80 million, and this year this number will increase significantly, it can be said that he is currently sitting in several people, the most financial.

There is just one point, brands such as "S Ma" and "M Bang", once they speed up the expansion of stores, they can quickly increase the number of retail outlets and greatly increase the overall retail share. However, due to the limitations of the development model and the high requirements for the store area, the department store cannot enter, and it is difficult for the street store to find a store that meets his area needs, which restricts his development.

The four of them sat on the sofa, the tea had just been served, and it was obvious that several people had just gotten together.

"It's terrible, I roughly estimated, the sales of this store are almost not much worse than a store your size, Lao Wang?"

Speaking is Zhang Xing, among these people, he is the oldest, and he is a well-known local entrepreneur, not only created his own "Longteng" clothing brand, he now has several shops in the pedestrian street is also worth a lot, among which his own "Longteng clothing" in the use of the shop area of 1000 square meters, and there are two more than 100 square meters of shops, "S Ma" the first pedestrian street store is to rent his shop.

"It is said that casual clothing is the main trend now, but the scene of the opening of my "S horse" and Mr. Huang's "M State" is not at the same level as others. Li Dahai said sourly.

Wang Ziqing sneered and said: "It's not strange, you don't look at the entire pedestrian street, in addition to you and Lao Huang, how many casual clothes have been added recently, although the brand awareness of the newly opened store is not as good as yours, but the key people are cheap, the style is almost the same, the workmanship is not as good as you, and many people with slightly poor consumption power have been attracted by them." ”

Zhang Xingdao: "Lao Li and Lao Huang, don't be red-eyed, your store business is already very good, others don't know, I don't know?" Which of the two of you doesn't sell 20 million a year? ”

Li Dahai and Huang Bing glanced at each other, shook their heads, knowing that they couldn't hide it from Zhang Xing, Huang Bing said: "It's different, the gross profit margin of our clothing is not as high as shoes, I looked at the goods of 'Yaxi' in the morning, most of them are based on synthetic leather fabrics, even if he is doing activities now, there is a gross profit margin of more than 50%. ”

Zhang Xing smiled and said: "Don't be sour, and Lao Li, don't worry, I won't give you a rent increase just because your business is good. ”

Li Dahai smiled, and didn't take it seriously in his heart.

"Lao Wang, what do you think of this newly opened store, you are a shoe maker, and you have the most right to speak."

Wang Ziqing saw that he was named by Zhang Xing, and thought for a while: "I think the operator of this store is very discerning, why do you say that, first, he has a good location, the store location is good, the store is square, the image is good, there is not even a step at the door, it is a cost-effective store, and this store is high enough to make a compartment, which is undoubtedly a big benefit for the business of shoes; Secondly, his brand choice is good, the brand 'Yaxi' is a brand that has become famous in the domestic market in the past two years, the products are fashionable, young, and positioned in the low-end mass consumer groups. You should see this, she does not have a competing store in the current pedestrian street, it is simply her own market share, strong brand appeal, and no competition, plus the price is just acceptable to the current consumer group, it is difficult to think about business; In addition, their business planning is very good, whether it is the trendy balloon arch or the dynamic fashion, simple and bright decoration design, have firmly grasped the customer's curiosity, thereby improving the store entry rate, and then through the shopping guide has a high degree of professionalism, marketing proficiency, which together give customers an extraordinary shopping experience, thus greatly improving the transaction rate. ”

He said so much in one breath, paused, and saw that several other people were thoughtful, he continued: "I don't know if you have noticed, they also have a high joint order rate, these shopping guides really don't look like a group of newcomers, they should have done systematic training before opening." ”