In the spring of 1982, the coastal areas had already warmed up.

With the dream of making a fortune in his heart, Zhang Shaoping set foot on the forefront of China's reform and opening up - the Shenzhen Special Economic Zone.

At this time, Shenzhen is full of lively scenes of construction, and there is already full horsepower to create a momentum of rapid construction. High-rise buildings rising from the ground, various factories under construction or busy, and rows of shops...... All of this seems to be full of vitality and exudes the vitality of striving for progress.

Hong Kong's economic transformation is entirely dependent on China's reform and opening up. The garment manufacturing, textile and plastic industries, which are the pillars of Hong Kong's economy, have moved north, and the first journey is to come to Shenzhen, the window of the Special Economic Zone. At the same time, foreign capital and hot money have poured into Hong Kong, using Hong Kong as a springboard to enter the mainland.

Shenzhen began a real period of rapid development.

In 82 years of Shenzhen, there was no building with a surname. There is no shadow of the joint inspection building of Luohu Port; The International Trade Building, which created the myth of "Shenzhen speed" in 3 days to build a floor, is still on the design drawings and will not start construction until the year after tomorrow; As for the Window of the World World Square, there is no shadow...... But all this fell in Zhang Shaoping's eyes, and countless hopes surged in his heart.

In '82, the central authorities further cracked down on smuggling, speculation, embezzlement and bribery, and other illegal and criminal activities, but decided on a resolution to better implement special policies and flexible measures and further develop the economy.

In '82, SZSE took the lead in liberalizing the prices of all daily necessities, and gradually abolished various types of vouchers such as grain stamps and grain capital, ending the nearly 40-year-old voucher system.

In '82, Shenzhen launched a pilot wage reform to reform the labor distribution system and took the lead in implementing a structural wage system in Chinese mainland.

Only in Shenzhen will you understand the wind direction of the central government, the policies of the central government, and know that a huge consumer market and the world's factory are growing rapidly.

Zhang Shaoping went to Shenzhen the first day, found a hotel to stay, and from the second day, he went out at six o'clock for ten consecutive days, and came back in the evening to observe and understand the situation in Shenzhen, but the reality was that he was greatly disappointed.

In recent years, smuggling and peddling have been particularly rampant, seriously squeezing the profit margins of serious foreign trade companies. There are many self-employed people in the mainland, but 10,000 households are rare years, and almost all of these self-employed people are petty fights, and they have not yet formed a climate like a few years later, becoming a veritable "fallen master". The largest trading party belongs to state-run department stores, but there are many monks and few porridges, and few department stores will come here to buy goods except in coastal areas.

China is too vast, but today's transportation is too backward, full of barrenness, full of mountain dirt roads, it takes more than three hours to get from Shenzhen to Guangzhou by car, let alone deeper and more remote areas. Zhang Shaoping didn't think that it would be such a situation, his brows were so worried that he couldn't think of a way out at all.

"Alas, take one step at a time!" Cheung quickly succumbed to reality and, like so many other Hong Kongers who dared to come to Shenzhen to pan for gold, decided to rent a shop and use it as a retail store, while at the same time doing wholesale business.

Although smuggling and trafficking are profitable, Zhang Shaoping has no courage to do it, and even if he has the courage, there is no way to do it. Therefore, Zhang Shaoping rented a car and honestly purchased goods through normal channels. 160,000 yuan, 30,000 yuan was left for Zhang Mengying, and 130,000 yuan was left, which seemed to be a lot, but it couldn't stand the toss, and more than 110,000 yuan were used before and after just the purchase.

At the beginning of May, Zhang Shaoping's shop opened quietly, with no flowers, no firecrackers, and no flower baskets. And the product is also popular, boiler-based, and has no brilliance. But he still played a trick and made good use of the means of opening a large discount in later generations, and became famous in one hit.

"All products are 10% off!"

"Ten yuan minus five cents, only nine dollars and five cents!"

"Buy two pairs of leather shoes and get a pair of socks free! Real buy 2 get 1 free! ”

"The opening discount is a big reward, the opportunity is rare, and it will stop when it is sold out!"

Zhang Shaoping used a tape recorder to record the sound, and then played it over and over again, attracting his eyes.

This kind of marketing method, people in this era have never seen it, and they were shocked.

No matter what age people are, and no matter where they are, one thing remains the same, spending the least money, getting the most profits. As soon as Zhang Shaoping's big preferential strategy came out, it was difficult not to make a sensation.

Hot!

It's so hot!

Not only did the local residents who got rich first come out in droves to sweep the goods, but even the migrant workers who worked in the factories also took advantage of the rest time to come in a hurry, and everyone made calculations, and if they can't use it up now, they will use it in the future, and they will not use it in the future to keep it or take it back to their relatives and friends.

In five days, in just five days, all the goods brought by Zhang Shaoping were taken off, and even the tape recorder he used to record to attract customers was bought. Zhang Shaoping's heart is still shocked, and he has begun to have a more intuitive feeling of the huge consumer market in Chinese mainland, which is gradually forming.

The purchasing power of the mainland is not strong at present, and not many people have money, but they cannot bear the huge population base, and if one person consumes a dime, there is a market of 120 million yuan.

Zhang Shaoping's goods are nothing more than sunglasses, jeans, bell bottoms, tape recorders, soap, towels, shoes and socks, watches, and so on, and they are all counterfeits, counterfeit goods or inferior goods, and the prices are very cheap. But even so, excluding costs, taxes, freight, etc., the net profit is 30,000 yuan.

In just five days, there is a net income of 30,000 yuan, and in this year, some well-known actors only play about 70,000 or 80,000 yuan in a movie. Of course, Zhang Shaoping didn't count the time for purchase and delivery, but even if he counted, the round trip was only six or seven days or even shorter, which was also very profitable.

"Everyone, our store is sold out!" Zhang Shaoping could only say sorry to the crowd that came behind him.

But there are too many people who want to buy preferential goods, and everyone is chasing Zhang Shaoping's ass and asking if there is still one. Zhang Shaoping told everyone that there would be goods in a few days, and everyone left satisfied.

Zhang Shaoping closed the door of the store, rushed back to Hong Kong to buy goods, and two days later pulled a cart of goods to come, and then the store door opened, and the people who had been waiting for the monkey to coax it, and like a devil entering the village, they saw what they liked, and bought them all.

In less than eight days, more than last time, the volume of goods is clear again. Zhang Shaoping felt a little numb, this purchasing power is too amazing!

However, this is a good thing, Zhang Shaoping happily looked at the accounts and counted the profits. At this time, a short man in his thirties walked in, and Zhang Shaoping said: "I'm sorry, this comrade, I have sold out of this product, if you want to buy it, please come again next time!" ”

"Little brother, your Mandarin is very good!" The stocky man was polite and said with a smile.

Zhang Shaoping was a pure mainlander in his last life, so it's no wonder that his Mandarin is not good.

"Thanks for the compliment!"

"Little brother, you are a young talent! At this age, the business has done so much. ”

"Hehe, they all rely on the support of the mainland compatriots, everyone helps and eats together." Zhang Shaoping saw that this person was coming, so he talked with him.

"Well said! I would like to ask if you can stock in large quantities here? Is the price discounted? ”

"Do you want to wholesale?" Zhang Shaoping suddenly came to his senses.

"Yes, yes, yes, that's wholesale."

"Wholesale, no problem, of course! I'm giving you a warm welcome! Zhang Shaoping's face was full of enthusiasm, "The price is easy to discuss, and it will definitely not make you suffer." ”

While the two were talking, three more men came from outside the door, and they came up to say that it was also for wholesale.

It turned out that these people saw Zhang Shaoping "dumping" and selling at first glance, and felt that it was more "fair" for him to do business, so they had the same idea and wanted to explore Zhang Shaoping's tone, in addition to retail, whether there was a possibility of wholesale, and whether the wholesale price could also be compared with such a discount.

Zhang Shaoping listened to the reason, and was dumbfounded for a while, these people are too real, a small marketing skill will make them feel honest.

"The goods, I can definitely get them, and it's no problem to give you a 20% discount on the market price. However, what if I buy the goods and the backlog is here, and you don't come to pick up the goods? I am a small business, not as big as other people's big business, some things are better to explain clearly first. Zhang Shaoping calmed down and said unhurriedly.

The four of them looked at each other, feeling that what Zhang Shaoping said was also the truth, the youngest of the four young people was just in his early twenties, and he was also the most clever, he pondered for a while, and said calmly: "This is not a big deal, we can sign a contract according to the practice of your Hong Kong people, and pay a deposit in advance." ”

"You believe me? Aren't you afraid that I will roll up the money and leave? Zhang Shaoping was surprised, people in this era are too simple.

"Honesty in business, but also integrity. We believe in you, little brother! The stout man shouted.

Zhang Shaoping couldn't help but be moved, the people of this era are too simple, the moral system of the land of China has not collapsed, and many people have not yet learned to steal and play tricks.

Several people were willing to cooperate, and they immediately got together to discuss. After introduction, Zhang Shaoping also knew the names of the four people. The short man is called Li Weidong, a native of Hengyang, and he started running this line last year. The other man was his fellow countryman Liu Xingguo, who came out with him earlier this year. The most clever young man is GD Foshan, named Huang Zhenbang, who speaks GD Mandarin, but is the most senior in the industry, and he came in the 80s. The last one, GX Ren Ye Xuemin, did this for the first time, but he was very bold.

Several of them are young people, the most daring, and the most daring, each listed a lot of goods and items, and finally calculated and exchanged them for Hong Kong dollars, Guangding Jin Ye Xuemin and Liu Xingguo each contributed 10,000 yuan, Li Weidong 20,000, and Huang Zhenbang was the most ruthless, full 35,000.

Everyone signed the contract, agreed on the date, and then went their separate ways. Zhang Shaoping immediately rushed back to Hong Kong non-stop, preparing the goods according to the list.

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