It takes more than ten days for the mold to be processed, and Lin Zhenhua didn't have time to stay in Shanghai for a long time, so he explained the matter to Peng Gang and others, and left alone.

Before leaving Shanghai, Lin Zhenhua first went to the Shanghai distribution office of Hanhua. After more than half a year of operation, the dealership already looks presentable. The four employees brought from Fenghua have also taken off the rustic atmosphere of Fenghua people, and they are dressed a lot more foreignly, looking a little Shanghainese.

"Manager Lin, you're here, please take a seat." Ren Yunzhu, who was in charge of the reception at the front desk, hurriedly stepped forward to greet Lin Zhenhua as soon as she saw her, she knew that Lin Zhenhua was the biggest boss in the dealership, and her current boss was working for Manager Lin.

"Zhenhua is here, why don't you say it in advance? Lijun went out to meet a customer and will be back in a while. Tao Hui also came out of the house and said to Lin Zhenhua with a smile on his face. She does not call Lin Zhenhua "Manager Lin", but uses the more affectionate "Zhenhua", which is also to reflect the closeness of the relationship between them.

Lin Zhenhua also smiled and quipped: "Yo, isn't this my sister-in-law, at first glance I thought it was my sister, why haven't I seen her for a few months, my sister-in-law is ten years younger." ”

"Really?" Tao Hui smiled happily, "Zhenhua is really good at talking." By the way, how did you get to Shanghai? ”

Lin Zhenhua briefly told Tao Hui about opening the mold, and Tao Hui said with fascination: "My God, this is a fan designed by Director Liu himself, shouldn't that one be sold for 800 yuan?" ”

Lin Zhenhua said: "800 yuan can't be sold, this kind of five-blade fan, I mainly want to make money from foreigners, and it's a little too early to hit the domestic market." ”

"What, our fans are going to be exported?" Tao Hui asked with wide eyes.

"Yes, of course you have to export, and export is the right way." Lin Zhenhua said.

Tao Hui asked: "So, aren't we going to the United States to build a dealership?" ”

Lin Zhenhua teased her: "Yes, I just came to discuss this matter with Lao Xiong, is my sister-in-law interested in following Lao Xiong to the United States to be a boss lady?" ”

"But I don't speak English." Tao Hui took it seriously and started to worry very seriously.

Lin Zhenhua laughed: "Haha, then sister-in-law should hurry up and find time to learn English, when I learn well, it is estimated that our American dealership will also be built, and I will have to invite you to sit in the town at that time." ”

"Great, I'll start learning tomorrow." Tao Hui promised.

The two were chatting, Xiong Lijun came back from outside, he asked Tao Hui to prepare lunch, told Ren Yunzhu to go out to buy some braised vegetables and came back, and he pulled Lin Zhenhua into the office and closed the door smoothly.

"Zhenhua, when did you come to Shanghai?" Xiong Lijun asked.

Lin Zhenhua said: "What arrived the day before yesterday was the matter of opening the mold of the five-blade fan that I told you last time. Yesterday we went to the Hudong factory, it was Liu Xianghai who helped to contact, and now the mold has been forged, Peng Gang and a few of them stayed there, waiting to do machining. ”

Xiong Lijun nodded: "Zhenhua, it's really yours, no one thought that there was anything special about Populus euphratica back then, as far as you can see, and he has become such a good friend, and now it can be regarded as coming in handy." ”

Lin Zhenhua said with a smile: "Back then, everyone didn't think you had anything special, but now I look at it, and it's also the big boss of the bear on the beach." ”

Xiong Lijun waved his hand again and again: "Zhenhua, don't say that, if you hadn't asked me to resign back then, and pulled me to do business, I wouldn't be where I am today." I have always told Xiao Tao, Zhenhua, you are my best buddy, and I will not betray you wherever I go. ”

Lin Zhenhua said: "Old Xiong, you don't want to drive me away, do you?" Why does that sound so awkward. ”

"What I said is true." Xiong Lijun said, "Forget it, there's no need to say this." Let me first report to you about the situation at the dealership during this time. ”

Then, he took out an account book and made a detailed report to Lin Zhenhua on the recent business development. In the past six months, the Shanghai dealership has sold more than 8,000 electric fans, and received orders for another 50,000 units, which will be ready for the market as soon as the summer comes. In the past six months, after deducting various expenses, the distribution office has earned nearly 200,000 yuan, according to the share relationship, half of the 200,000 yuan is Xiong Lijun's, and the other half is Lin Zhenhua's.

Judging from the profits so far, the income of the Shanghai distribution office is not much different from that of the Shin Shin store, but Xiong Lijun knows that this is only because winter is the off-season for electric fan sales, and in the coming summer, the sales volume of water lily electric fans in the Shanghai market is expected to reach 100,000 units, and the profit will reach more than 2 million at that time, which is simply not comparable to opening a small store.

"I'll keep my part of the money with you first." Lin Zhenhua said, "In case there is any occasion where you need to use money, you can withdraw it at any time, just notify me when you come back." ”

"I understand." Xiong Lijun replied.

"Also, you take the time to see Lao Liu, and if he is short of money, find a way to help him. He's doing a big business, we can't help anything else, it's good if we can help financially. ”

Xiong Lijun said with a smile: "If there is such an opportunity, then I am too willing." Don't look at me now, I'm also a 100,000 yuan household, but when I go to Xiao Tao's house, I still have no status, and people think I'm a second-class dealer, maybe when I get a speculative crime, they will arrest me. If we can help the country's cutting-edge technology, we will also have a bright face, right? ”

", what's disgraceful about the two dealers." Lin Zhenhua said, "In developed countries, the status of marketing is much higher than production. ”

"By the way, Zhenhua, there is something I have to tell you, when I went to visit customers, they reported to me that now some factories in Zhejiang and Guangdong have launched products that imitate the appearance of our water lily fans, and the price is 50 yuan lower than ours, I am worried that this wave of sales this summer will encounter obstacles."

"What about the quality of their products?" Lin Zhenhua asked.

Xiong Lijun said: "It is said that the quality is not as good as ours. My customers have said that they will try their best to recommend our products, and the manager of Red Star Department Store promised to give us a counter at that time, indicating that this is an authentic water lily electric fan, and the others are counterfeit brands. However, even so, he is still worried that our sales will be greatly affected. ”

"That's to be expected." Lin Zhenhua sighed, "If our products sell well, others will naturally imitate them." ”

Xiong Lijun said: "Alas, now that I think about it, if we didn't sell it at the beginning, and suddenly launched it in the summer, others would not have time to imitate it." We started selling in the winter, but we didn't sell many units, but we leaked our technology. ”

Lin Zhenhua said: "I don't know this, but I can't afford to wait." This summer, our goal is to sell 200,000 units, but relying on the four acres of land in the Hanhua factory, we can't support such a large production capacity. If we don't sell 10,000 units in front of us and recover the funds, how can I take down the factory building of Xunyang Bicycle Factory? Another point, I paid tens of thousands of yuan of profits to the Hanhua factory, in exchange for the Department of Light Chemical Industry to apply for 200,000 sets of raw materials from the Department of Materials. ”

"That's just as well." Xiong Lijun nodded, "We can't take all the good things in the world. ”

Lin Zhenhua said: "Old Xiong, don't worry, we already have a plan for this summer's sales." One is that the original fan will be greatly reduced, after our production line is built, the production cost of each unit can be reduced by at least 20 yuan, we will make a little profit, the retail price will be reduced from the current 248 to 218, I estimate that we will be able to form competitive pressure on those counterfeiters. ”

Xiong Lijun said: "We can only reduce the price a little." Our fans are very full of materials, unlike their small factories in towns and villages, which can be saved. The customers are all goblins, and people will know how many ingredients you use. Even if we pay 20 yuan, customers will definitely choose us. ”

Lin Zhenhua continued: "There is a second point, that is, we are going to launch two other varieties, that is, children's fans and variable speed fans, the prototype has now been made, Shaozhe and Mr. Wei are testing it, and it seems that the effect is very good." ”

Xiong Lijun flattered: "That's for sure, what you got out, boss, can be worse." ”

Lin Zhenhua said: "I didn't make it, it was all done by Teacher Wei with everyone." We are so short of technicians, but fortunately, we are still only making fans, and if the things are complicated, I don't know who to ask to help design them. ”

Xiong Lijun said: "Well, after these two products come out, you hurry up and send them to Shanghai, and I have to take them to a few big customers to take a look." These old businesses have very poisonous eyes, and they can tell at a glance whether there is a market for a product. ”

Lin Zhenhua said: "You keep an eye on these people for me, if anyone can't get along in the system, or is about to retire, you can quickly dig him up." The people who come out of this kind of business system are priceless. ”

"Say hello a long time ago." Xiong Lijun said proudly, "Now I have nothing to talk about with these old guys, they say that I am their old friend." During the Chinese New Year, I collected hundreds of catties of tea oil from my family at a high price, brought it to Shanghai, and delivered it door to door, which made these people very happy. Don't look at them as a commercial system, it is too difficult to get some locally pressed tea oil in Jiangnan Province. Now everyone eats better than in the past, and they are all particular, they say that tea oil does not contain any cholesterol, saying that it is healthier to eat. ”

Lin Zhenhua said with a smile: "It's really the other way around, in the countryside, I think tea oil is not oil, and you have to be lard to enjoy it." ”

The two gossiped a few more words before moving on to another topic. Xiong Lijun said: "Zhenhua, about the sales of five-blade fans abroad, I have also inquired carefully these days. We have referred to the price of foreign electric fans, and feel that the sales price of our five-blade fans is about 45 US dollars, which may be more reasonable. ”

"$45." Lin Zhenhua responded, "This is not bad, it is almost 360 yuan, and our cost can be controlled within 80 yuan, and we can make a lot of money." ”

Xiong Lijun looked at Lin Zhenhua with strange eyes and asked, "Zhenhua, do you know how to do multiplication?" ”

"How?"

"The exchange of dollars for yuan is a piece of seven, 45 dollars, how did you calculate 360 yuan?"

"A piece of seven!" Lin Zhenhua woke up like a dream, in fact, he always knew the RMB exchange rate at that time, but when he talked about exports, somehow, his mind naturally converted it into one dollar to 8 yuan according to the level of later generations. He has participated in a number of meetings on export trade policy, and the experts at the meetings have done the same.

"If it's seven a piece, 45 dollars is not worth 80 yuan?" Lin Zhenhua was a little panicked, "No, no, no, 45 US dollars is just the retail price, counting the circulation cost, and then counting the batch zero price difference, aren't we producing one and losing one?" ”

Xiong Lijun said: "When I first heard this price, I also thought it was a little strange. Later, I thought about it, isn't this the case, people's foreign electrical appliances are cheaper than our domestic ones, and of course exporting electrical appliances will lose money. ”

"It's impossible!" Lin Zhenhua feels that it is impossible to imagine that made in China is a representative of high quality and low price, how can the domestic production cost be lower than the foreign sales price?

"Let me think about what the hell is the problem." Lin Zhenhua held his head and began to meditate.

Labor costs are undoubtedly very low in China, which does not need to be demonstrated. In fact, the labor cost is also the smallest part of the production cost of Hanhua Industrial Company.

In addition to labor costs, there is also the cost of raw materials. At that time, China's raw material production capacity was very weak, and the domestic prices of spring steel, silicon steel sheets, enameled wires, electronic components, etc., required for the production of electric fans were higher than those in the international market. This is also the reason for the high cost of electric fans.

But the reason for raw materials is not the most critical, after all, foreign electric fan manufacturers still have profits, and there are some other expenses, how can the sales price be higher than the production cost of Hanhua?

80 RMB, 45 USD, what's the problem?

I see! It's the exchange rate!

Lin Zhenhua's mind suddenly became clear, and the key to the problem had been grasped by him.

In the final analysis, the reason for the high cost of Chinese products lies in the unreasonable exchange rate. According to the official rate, one dollar can be exchanged for 1.7 yuan, but in fact, one dollar can buy more things in the United States than 1.7 yuan can buy in China, especially in the price of industrial products.

When you think about it backwards, it's clear. The cost of producing a five-blade fan is 80 yuan, which is equivalent to 47 US dollars at an exchange rate of 1.7, and at this price, it is not competitive in the international market at all. But if the renminbi depreciates by half to 3.4 yuan per dollar, the cost of the same 80 yuan is equivalent to 24 US dollars.

If the RMB exchange rate is lowered to a low level of 8.3, then the cost of 80 yuan is only equivalent to less than 10 US dollars, which is simply selling electric fans at the price of cabbage, no wonder after the 21st century, the US Congress is itching to force the appreciation of the RMB every day. The seriously undervalued renminbi is too bad for American manufacturers.

"The exchange rate of the cheater." Lin Zhenhua sighed. The current exchange rate is the father of Chinese manufacturers.

"Zhenhua, what do you think about this?" Xiong Lijun asked.

Lin Zhenhua shook his head: "I miscalculated, I didn't expect the current exchange rate to be so high." I was still counting on the five-blade fan to make me a lot of money, but now it looks like it's a chicken rib. ”

(To be continued)