In August, all the work of "Sifan Commerce" was carried out extremely smoothly, and the stores that have been opened have shown a trend of week-on-week growth, even the weakest store, eLong Department Store Nanhu store can now ensure an average single-day performance of more than 6,000 yuan, while Feilong Road store and "Kebiduo" store are the two fastest growing stores, and the two stores on the pedestrian street are the smallest because of the large base.

Songlin Road Commercial Street project, with the help of Shi Kehua and Ye Shaofeng, only half a month has passed, more than half of the shops have signed contracts, in addition to Adi, Nike and other brands to give the first half of the rent free, basically according to 60,000 / room / year signed, and the remaining half also have a lot of business in active negotiations, such as "Daming Commerce" "Lifusi", about this matter, Ye Shaofeng also called Lin Fan, asked him about his attitude towards the entry of competing products, to which Lin Fan's reply was: "Give him, There is no progress without competition! ”

Although Ye Shaofeng would not believe Lin Fan's words, he also knew his attitude, and understood that Lin Fan may not take "Lifusi" seriously in his heart, the gap between "Daming Commerce" and "Sifan Commerce" is not something that can be made up from a certain point, but from the personnel management, product structure, product popularity and store location, the two sides are no longer on the same level.

Joining this piece of business, in just one month, almost in all the planning to join the area has no blank market, a few have not been put to join the area, because the county population is small, the business district is not concentrated, after evaluation that it can not meet the "Sifan business" store standards, so there is no franchise.

After the business of the direct stores in Zhonghai became more and more stable, at the end of August and the beginning of September, the shops purchased by Lin Fan were about to enter the decoration of Zhonghai Pedestrian Street, and the three stores of Zhonghai Pedestrian Street were about to open, so the layout of Zhonghai Pedestrian Street business district was basically completed.

And Feilong Road business district, Lin Fan plans to open one or two more stores, this work has been arranged for Dong Rui to do, at the same time Lin Fan will also help Dong Rui to open the store as soon as possible in his spare time, the expansion of the business district of the prefecture-level city will be the focus of the second half of the year, Lin Fan's plan is to achieve no blank prefecture-level city market at the end of the year, this task is still a bit heavy.

For Lin Fan in August, the most successful expansion of the store is not the new opening of the third store of Zhonghai Pedestrian Street, but the successful entry of Yaoguang Department Store, because it is not difficult for him to open a store in Zhonghai Pedestrian Street, as long as he has the ability to operate and lease, this store can be opened sooner or later, but if you want to enter Yaoguang Department Store, it is not that you have money or sales, the shopping mall must be able to see you, this time you can enter Yaoguang Department Store, which has laid a solid foundation for Lin Fan to make efforts in the department store channel in the future. If the original choice of eLong Department Store as the entry point into the department store channel, how much will reduce the grade of this brand, this time to be able to successfully enter the Yaoguang Department Store will sweep away the previous adverse effects, the amazing sales in the eLong Department Store can not let Tianfu and Wanrui lower their noble heads to ask Lin Fan, and as long as "Yaxi" enters the Yaoguang Department Store, all the department stores will compete to extend an olive branch to it.

When sorting out these things, Lin Fan was driving Buick GL8 alone on the way home, these months, has been busy with various affairs, no time to visit the second elder, as the two closest relatives who want to see after rebirth, even though the speed has reached 120 km / h, Lin Fan still feels very slow, and at the same time his heart is complicated, he can't wait to appear in front of his parents in the next second, and he is a little homesick.

Lin Fan's trip to his hometown this time can be regarded as a combination of public and private, a customer who intends to join in the ancient city of his hometown submitted an application for the location of the franchise store, Lin Fan first assessed whether the store could open a store, and then prepared to give himself a few days off and go home to visit the second elder.

The car got off the highway and turned into Gucheng County, looking at the familiar buildings that kept passing by on both sides, as if a documentary was constantly reflected, don't dream vaguely, everything in my hometown is so familiar and unfamiliar.

Outside the gate of Gucheng No. 1 Middle School, Lin Fan parked on the side of the road, stared at the six big characters of "Gucheng No. 1 Middle School", and his heart was torn up for a while, like a mess, sitting in the car to Ji Shaokun, a franchised customer of Gucheng, and called Ji Shaokun, a franchised customer of Gucheng, telling the other party that he had arrived, and informing him of the location.

Ji Shaokun was very happy on the phone, and politely arranged for Lin Fan to go to the hotel first, and then go to see the business district after he was full of wine and food to understand the location of the store.

Lin Fan rejected Ji Shaokun's kindness, he was homesick, in addition to the necessary work, he didn't want to waste even a minute of time, the two agreed to meet in the business circle, Ji Shaokun had no choice but to agree, telling Lin Fan that he would be there in 10 minutes.

Lin Fan and Ji Shaokun were walking in the business district of the ancient city, while listening to Ji Shaokun's introduction to the situation of the business district, in order to be able to get the right to join the "Yaxi" ancient city, of course Ji Shaokun wanted to boast of his shop like a flower, it seemed that it was difficult to find in the sky and rare on the ground, but he didn't know that Lin Fan next to him didn't listen to his words at all, but looked at it while walking, sometimes bringing up a long-term memory.

The business district of the ancient city is somewhat scattered, under normal circumstances, a county has a main business district, the scope is not too big is the best, so that the passenger flow is concentrated, the competition is small, and the business is easy to do, but the ancient city is different, this county has 3 business districts, although the three business districts are close to each other, and they are handed over to each other, it seems to form a complete business district, but it leads to a large business district, the passenger flow will be scattered, and there are too many shops, resulting in intensified competition.

If such a business district is in another county, Lin Fan will definitely pass it, but the ancient city is different, there is a population of nearly 2 million people in the county, with enough purchasing power, "Yaxi" such a well-known brand stationed, he not only relies on the random shopping of the flow of customers in front of the door, it can rely on its own brand awareness to attract customers into the store, and can be cultivated for a long time to attract a large number of consumer groups for purposeful shopping, so it is much less adversely affected by this kind of business district, if it is replaced by "Lifus." "When this kind of brand comes in, it will be much riskier, and it will be difficult to make high performance.

In addition, the ancient city is Lin Fan's hometown, as the operator of "Yaxi" in Qing Province, if he doesn't even have his own brand in his hometown, he always feels that there is something missing, based on these, Lin Fan recognized the location chosen by Ji Shaokun after observing for a period of time.

Ji Shaokun's image of these two stores is very good, it should be said that in the "Sifan Business", Lin Fan announced his own store location selection standards to all customers who intended to join, he listened very carefully, the store he chose is a corner shop, the door can be 20 meters, the store area is 100 square meters, and there is no partition wall between the two houses, only two pillars, such a room type space is very easy to use, and the designed store can also ensure the sample and image. (To be continued.) )