For these reasons, the publicity cost of "Twilight" is definitely not low.

Now, because of the variables in the production of special effects, the cost of "Dusk" has nearly exceeded 1 billion, reaching 1.01 billion, and now, if you count the expenses that Chen Feng intends to invest in publicity...... Then the cost of "Twilight" will directly exceed 1.2 billion, to a level close to 1.3 billion Chinese dollars......

This is more risky than "Zhu Xian", and if you want to recover the cost, you must not only consider the market of China and Asia, but also the market situation of the European Union and the United States. The box office of 1.3 billion is destined to take the European Union and the United States as the main battlefield, so the promotion of these two places will be the focus of the publicity work of "Dusk".

Just as Chen Feng was supervising the post-production of "Dusk" day and night in the hurricane studio, the latent crew sent someone to send a film.

This incident made Chen Feng have to put down the work in his hand, because the completion of the film also means that this TV series is about to be broadcast. After thinking about it again, Chen Feng finally chose to cooperate with Shonan Station and agreed to implement weekly broadcasting. If you want to broadcast it weekly, you need to start preparing now.

First of all, Chen Feng asked "Latent" to urgently send a film over, after all, it is necessary to carry out the early advertising first, advertising or something, Chen Feng still attaches great importance to it, the early advertisement, whether it is for any TV series, is very important, unless they themselves have a very big topic, it is almost the same, in fact, many film and television dramas have received a lot of publicity in the early stage. After that, the results will get better and better. Even though a large part of it is rotten, it can't be rotten anymore.

But it is undeniable that there are indeed a lot of TV series, relying on such publicity, which have become popular all of a sudden, and it is not a little bit, which shows the benefits of early publicity, of course, there are also very few publicity, and there are many topics in the script.

It's like the TV series of the Tang Dynasty in the previous life, and there has always been very little formal publicity, even when it came to the later "Xuanyuan Sword". Even before the start of the broadcast, in addition to the routine publicity of the TV station, there was only one rumor of stopping the broadcast, before that. The usual propaganda methods used by producers have almost never appeared.

However, even so, "Xuanyuan Sword" appeared in the form of a weekly broadcast, and still won the position of the ratings champion in the same period, which shows that everyone has their own unique method.

However, "Xuanyuan Sword" can be like this, but Chen Feng will not learn from them, although Chen Feng also hates those hype, but for Chen Feng, proper publicity is still very necessary, if there is proper publicity, it is very beneficial to the ratings of the entire TV series.

Upfront publicity. It's about to start now, because it won't be long before the TV version of "Latent" will start broadcasting, but although Chen Feng feels that it's a pity that he hasn't done much publicity, he is still very confident in "Latent", "Latent" may not be too obvious in the first few episodes, but as the plot slowly unfolds, the ratings will definitely show an explosive development.

Therefore, Chen Feng was not in a hurry.

After Chen Feng received the early trailer and part of the first episode sent by the crew, he watched it with relish in his office.

The film is cut very tightly, just like the pattern of the whole story. It's almost one game after another, tense, suspenseful, nothing vacant and procrastinating, it can be said that it is very well cut!

It's pretty much the same as the whole style of "Latent". It's not procrastinating at all, it's very important. For a TV series, procrastination is not too suitable, maybe those stinky and long copycat family ethics triangle dramas can be very long and procrastinating, but for a spy war drama, how to mobilize the atmosphere is a very important topic....,

As we all know, compared with movies, the compactness of TV series must be much worse, but viewers who watch "Latent" feel that "Latent" will have a small one in a few minutes, and this feeling is similar to watching a movie.

can cut a TV series with dozens of episodes almost like a movie, Xu Cheng's skills in this regard are indeed excellent.

After watching the film, Xu Cheng looked at the content of the first episode again, which is similar to that of the previous life, without too many changes, which is also what Xu Cheng wants to see, after all, this is all in the previous life, which proves the successful model, it is best not to change it, just copy it, that is the best.

After watching the first episode and the film, Chen Feng is even more confident, all along, it is women who control the remote control, especially middle-aged women, but "Latent" can definitely make the other half of the family start to grab power, men naturally like to read this kind of script.

Elements such as tension, excitement, and war are almost all contained in it.

Next, Chen Feng invited Xu Cheng and some leading actors to open a column on Weibo. Most of today's artists like to release all information in the form of Weibo, which also causes almost half of the celebrities to blow themselves up on Weibo or be exposed.

Now, Weibo is already a very important carrier and platform, for those celebrities and celebrities, if it is a blog, they are generally really too lazy to write, after all, blog or something, it is too tiring to write, very long, so the blog has not developed for a few years, people have not yet explored the way to make money from blogs, it is the turn of the rise of Weibo, compared to the professionalism of blogs, Weibo is much more casual, and it is more log and mood is almost the same, write casually, you can write anything, a few sentences.

Of course, for celebrities, it is impossible to write anything casually, after all, they are celebrities, and countless people are paying attention to them in every move, so when they write Weibo, they have to think twice, otherwise they will be caught with some pigtails, and it will really be over, and many people and many things will be pulled out in this case.

Weibo is definitely a big killer for the promotion of film and television works, and Chen Feng is also thinking about whether Huayu himself has built a Weibo similar to Sina Weibo and Tencent Weibo in his previous life. After all, running a Weibo is very profitable for Weibo itself, and it is also for bloggers, how many people rely on Weibo to eat in later generations, and many celebrities use their own fans to advertise for businesses on it to earn endorsement fees, although it is not as much as earning more from personal endorsements, but it is also a lot, and it is also an unexpected income. (To be continued.) If you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation. )