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Chen Qinglian's business experience is very simple, that is, first observe, see who is making money, and then analyze whether she can also do it, if there is no very high threshold involved, she will copy the other party's business model. Pen ~ fun ~ pavilion www.biquge.info

She and her partner are very self-aware, and they don't touch any business that involves core technology or requires unique advantages to do.

For example, some people design and invent products by themselves, and then find factories or investors to put them into production and sell, and some people have their own relatives to set up factories, and they can get internal prices, etc.

The business that Chen Qinglian has done over the years is actually more about being creative, making ideas, actively embracing some changes, and learning the latest sales techniques and business models.

It's easy to say, but it's very difficult to do.

She and her partner have also missed and lost money, but because there are two people, encouraging each other and cheering each other, they finally survived.

Therefore, she feels that it is difficult for a person to stick to the back of entrepreneurship and other things, and it is necessary to have a suitable partner who can always agree with your philosophy and support each other.

After some analysis, Lin Hong finally came to the conclusion that her concept is actually a business plan with the least risk and the highest probability of success in making money.

Chen Qinglian's strength lies in her ability to learn.

She will go very carefully to observe the existing merchants, especially those in the areas with a lot of traffic, and her favorite thing to see is the various promotions.

If you find a pattern that can be very attractive. The initial expectation is that it can indeed make money, and it can be listed as an object that you can imitate.

For example, discount promotions, clearance sales, dollar stores, and the like.

The imitation they carry out does not mean that they learn from each other, but that they need to copy it all.

They do this because they have tried it before, and it turns out that sometimes it is a very inconspicuous factor. This will result in a project failure.

Therefore, in the early stage, they will not innovate anyway. Because the risk is so high, they still don't know why the other party is doing it, something that seems inconspicuous. There may be a big truth.

She told Lin Hong about a case.

As one of China's largest financial cities, Shanghai has long been home to department stores and supermarkets, especially on Nanjing Road, which is a shopping paradise.

Once, Chen Qinglian and her partner went out shopping, and by the way, they looked around to see if there were any suitable projects to do.

As a result, they saw a large crowd of people at the door of a department store surrounding two little girls shopping.

This situation is what Chen Qinglian likes to see the most, and she hurriedly went over to join in the fun and observe carefully.

The two little girls were about their age, and they were busy at the moment. One is responsible for collecting the money, and the other is responsible for delivering the goods.

The product they sell is red wine.

Chen Qinglian looked at it, the packaging on the outside of this red wine was all in English, which looked very high-end.

But Chen Qinglian knows that in some professional wholesale markets. The wholesale price of such a bottle of wine is actually about five yuan.

Chen Qinglian couldn't speak, so she stood by and listened for a while, and then asked her partner to come forward and ask in detail, and finally found that they were selling red wine, which was simply a huge profit!

There is only one grade of red wine. One is thirty-eight, and the other is now engaged in promotion, as long as you spend 50 yuan, you can give a bottle of red wine for free.

Buy one get one free, Chen Qinglian and they have already played a routine that they can't be more familiar with.

Very few people buy one bottle directly, and most of them come directly for two bottles of fifty-eight yuan, which is equivalent to only twenty-nine yuan for one bottle.

This kind of sales strategy that takes advantage of people's psychology is also a routine that Chen Qinglian and her sisters are very familiar with before.

The two of them stood here and observed for a while, and found that each other's business was really good, after all, this was a very high-traffic area.

These two people rent a table here, and the monthly rent is estimated to be 2,000 yuan, but judging from the popularity of the scene, they may be able to fully recover this cost in a day or two, and the rest is pure profit.

Chen Qinglian felt that this model was very good, and after discussing it with her partner, they decided to start replicating this model.

However, they didn't make red wine at first, but shampoo.

However, this small innovation has directly led to the shrinkage of their sales, although they can earn tens or hundreds of yuan a day, but compared with the two girls before, they are not at the same level at all.

After selling out the inventory in her hand, Chen Qinglian stopped selling shampoo, just like the previous two, and also replaced it with red wine, and the sales were very good.

Later, they summed up the reason, the red wine packaged in English gives people a very high-end and expensive feeling, and it is easy to believe that they are engaged in promotional activities. Shampoo, on the other hand, is not a branded product, and few people are willing to experiment with their own hair.

After this incident, Chen Qinglian summed up the experience of "veterans innovate to live, and novices innovate to die".

In many future projects, unless she knows the industry very well, she will not easily innovate.

Not only imitate, but also imitate in place, so that the risk of failure can be minimized. After all, the road that others have walked has proved that this business model is feasible and can make money, and you can make money according to the same model of the other party, even if you can't reach the other party's level, you can always make some money.

This method is especially suitable for novice entrepreneurs.

If you want to be better than the blue, you have to wait until you become an expert, and continue to optimize and improve the project to finally achieve the goal.

As long as you increase it by 1% every day, after a year, it can increase to 37 times (1.01365).

A 1% reduction per day would leave only 3 percent after a year.

It can be seen that every small improvement is very important and will unconsciously affect the overall development.

Of course, the concept is very important, but if you want to really make money, you still need excellent execution ability.

Lin Hong believes that Chen Qinglian's ability to come over smoothly is inseparable from her character of daring to think and do.

Many people have theories and methods, but they lack a willingness to take risks and do things.

The money-making model of many businesses in life is very simple, and when we see it, we will sigh at how the other party makes money, but few people will take the time to study it in person.

There is never a shortage of smart people in society, and there may be a thousand people who have thought of the same idea, but only a hundred of them may be preparing to do it in their own minds, and among them, only ten people may really do it, and there may be only one person left who really does it as their own career.

And Chen Qinglian belongs to the rest. Her personality is somewhat similar to Lin Hong, once she wants to do something, she will spend a lot of time researching it, and once it is confirmed that it is feasible, she will start it immediately. (To be continued.) )