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"In the beginning, we didn't rush too much, but spent a long time observing how others were selling, where they were selling, and what they were selling......"

As soon as she talked about this, Chen Qinglian came to confidence, which is her area of expertise. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Although there are many people who buy socks, the profit is too thin, even if you sell hundreds of pairs a day, you can only make so much, but in fact, you can sell one or twenty pairs a day.

Therefore, Chen Qinglian feels that socks are not a good product at all.

"We didn't have much experience at the beginning, so I think we should learn more from others, especially the old people who have been in this industry for a long time, they can persevere, which shows that there is still money to be made in the work of setting up a stall, otherwise they would not have been able to do this business for so long."

Chen Qinglian has her own understanding in this regard, she first looks at people, and then looks at products and methods.

Both of them are little girls, and they are disabled people, and many of them are more sympathetic to them, so when they take the initiative to talk to the stall owners, many of them are generally willing to communicate with them.

From the communication with these stall owners, they have learned a lot of valuable lessons. For example, how to choose a location, how to pay attention to when purchasing, how to attract customers to come and see the product...... And so on and so forth.

With theoretical experience, the two of them began to try to set up stalls on a small scale, and their capital was small. You can't start with expensive or large quantities, so you can only start with small things such as trinkets.

In the beginning, it wasn't going very well. There is still a gap between theory and practice, and some things are named, but mistakes are still made.

They also paid some tuition, but fortunately it was all small things. The value is not very high, and it is still affordable.

If you fail, you have to learn from your experience. Deceptively simple. But it's not that easy. They learned a lot of lessons, but in the end, they still couldn't do what they did. Able to sell products smoothly and in a timely manner.

In the end, Chen Qinglian decided to imitate.

Whatever others sell, they sell in whatever they want.

Follow them to sell, it's always okay, right?

As it turned out, this was not enough. It is also a trinket, others can sell it at a high price, and it is still very hot, while they have a low price, but no one cares.

Chen Qinglian realized that there is actually a deep skill in setting up a stall.

Thereupon. She decided not to make any changes and to replicate the actions of the industry experts as they were.

What hats the other party sells, she also sells hats; The other party is next to the school, and they also change schools to find a similar place; How the other party shouted. She asked her partner to learn how to shout in the same way......

The results were very positive, and their sales increased very quickly.

At first, they didn't know why they were doing this, but as they got familiar with the business, a lot of things gradually became clear.

They suddenly found that among these seemingly ordinary behaviors. In fact, there is a lot of truth in it.

For example, all kinds of trendy hats, basically all little girls prefer, and the place where there are many girls and concentrated, is the school, which is sold near the school, which is more targeted, and the traffic near the school is very large, and the goods can be sold out quickly, and different solicitation methods must be used for different people, and they must also pay attention to details, so that they will not be disgusted...... Wait a minute.

These experiences were actually discovered by those industry experts after a long period of exploration and testing, and Chen Qinglian and the others did not realize it at first, but only used these experiences in advance through thorough copying, and then realized it later.

In this case, it is a bit like learning the formula well in school, and then applying it to exams and life.

Of course, this is just the beginning, because Chen Qinglian is willing to use her brains, after being familiar with the industry, she also summed up some new experience, and later, the two of them gradually became experts, selling goods faster than others, and became the object of learning for others.

For an unfamiliar industry, the safest and quickest way to get started is to copy, and to find industry experts to copy completely - this is the most important concept that Chen Qinglian has learned, and this concept has played a great role in her future business process.

Later, they began to realize the limitations of the stalls, and began to stop being satisfied with the status quo and try other types.

One day, on the way home, Chen Qinglian saw someone temporarily renting a store in a prosperous area to do promotional activities, buy one get one free, and the clearance sale.

Curious, she went in to take a look, and thought that it would be good if she could get the tail goods from the factory and then sell them like this.

However, before she could put it into action, a few days later, she suddenly saw the man again a few blocks away.

The other party temporarily rented a place again, and pasted all kinds of big red paper written with a brush everywhere, on which were written "Clearance Sale" and "Five Fold!" "Buy one get one free!" ”……

Chen Qinghe keenly grasped the key at this time.

She entered the store again, but this time she didn't look at it like last time, but began to learn every detail of the other party silently.

With her previous experience in setting up a stall, this time, she copied this business model, which was very smooth.

She and her partner soon started selling this model in another location.

Although it is a bit deceitful to consumers, the goods are real and not fake at all, so they don't feel embarrassed to do this.

To do this kind of clearance sales, Chen Qinghe feels that the most important thing is to take advantage of consumers' psychology.

She especially corrected Lin Hong, not to be cheap, but to take advantage, to make customers feel that they have taken advantage, so that they can sell goods quickly.

Facts have proved that selling goods in this way is much faster than setting up a stall, and the speed of making money is naturally much faster.

The two of them have worked tirelessly to take this model to the extreme, even expanding it to several surrounding cities.

Later, there were a lot of followers, and basically customers in big cities were already aware of this kind of sales method of the merchants, and such promotions gradually became not very easy to do.

Some people have moved to second- and third-tier cities, but Chen Qinglian and her team have found a new business again.

One of the characteristics of their business in the early stage is that they make money very quickly, make quick money, change places, and rarely stay in the same place for a long time.

Later, in a TV interview, Chen Qinglian heard a salesman say something like this: "The highest level of doing business is not to sell goods, but to sell yourself." ”

This sentence touched her a lot, and the most direct result was that she began to slowly change her business ideas, no longer only focusing on quick money as before, but began to think about building her own company, calm down and do something down-to-earth.