Chapter 769: The Most Important Thing
In fact, at this auto show, the main concept of Huayang Power is new energy and hybrid models.
The reason why there is such a preparation, Jin Xiaoqiang's main consideration is that the financial crisis that is about to break out this year is that it is now April, and the giant bomb of the subprime mortgage crisis in three months is about to be detonated in the US financial market.
I remember that in my last life, the Chinese people's feelings about this crisis did not seem to be too obvious, especially when the subprime mortgage crisis in Europe and the United States was the most serious, in the 07, 08, 09, and even 10 years of the hard-hit year, the Chinese people's feelings about this subprime mortgage crisis were not particularly profound.
However, after 10 years, the sequelae of this crisis were reflected in the Celestial Empire, coupled with the real estate first policy formulated by the state in response to the financial crisis in those years, a large number of banknotes were printed and distributed to engage in infrastructure facilities and a series of other means to stimulate the economy, and the sequelae brought about by the sequelae were reflected, and the people really felt the crisis brought about by the financial crisis.
Export-oriented enterprises are having a hard time, coupled with the popularity of the domestic real estate industry, all capable enterprises or individuals are all pulling funds to invest in real estate speculation, which has led to a serious lack of cash flow in the domestic real economy, coupled with the Yankees' vigorous printing of US dollars to export inflation, resulting in high world oil prices, and ultimately the most direct consequence is that the majority of car consumers feel that they can afford to buy a car, but they can't afford to drive.
The high cost of fuel, and the parking fees that have risen in the name of congestion, coupled with high-speed tolls, and some indiscriminate charges under unclear rules, have led to many consumers who have bought cars and cannot afford to drive their cars, so they can only park their cars at home and drive out only when they need them most.
As a result, buying a car not only fails to improve the quality of life they imagined, but also becomes a big burden in their lives.
This is also the main reason why Jin Xiaoqiang began to decide to test the water in the new energy vehicle market at this time.
In fact, the acceptance of such a new model by domestic consumers is not bad. It's just that there has been no product in the market that can really be trusted by everyone and the quality of the product is guaranteed, so everyone is afraid to start.
And Toyota, the hybrid car boss, after introducing their hybrid cars into the Celestial Empire. The pricing is high, which leads to the dilemma that many consumers who want to buy such models are facing the dilemma of not being able to afford it, so Jin Xiaoqiang decided to start testing the new energy and hybrid model market at this time.
And according to his understanding of the car market in his previous life, the sales of hybrid vehicles in the market can be said to have been tepid before the outbreak of the financial crisis. In Japan, sales have been growing steadily year after year due to the support policies of the Japanese government, but in North America, the sales of the Prius have not grown particularly fast.
After all, in the eyes of Americans with a developed car culture, such a small-displacement hybrid cannot be regarded as a real car at all.
After the outbreak of the financial crisis, hybrid models represented by the Prius finally ushered in their golden moment. Since 2007, sales of the Prius have been increasing in Japan and North America, and in 2009, the sales of the Prius have been soaring. They have reached their most glorious moments.
In Japan and the United States, the Prius sold 210,000 units in 2009 alone, and in the three years from 07 to 09, the Prius sold a total of 500,000 units in the United States alone.
And the market growth of this hybrid car has become extremely strong, and when Toyota launched the third-generation Prius Model C car in early 2012, this new car in the United States is even more difficult to find, many dealers even sit on the ground to start the price, directly increase the price of 2,000 US dollars, even so it is difficult to stop consumers from buying cars. In the first three months of that year alone, the latest model of the Prius C sold more than 60,000 units in the United States. …,
This shows the prospects of this new hybrid car in the future, and at this time, the world's major car manufacturers have also seen the benefits of this hybrid model, and have begun to launch hybrid vehicles on their own models. Mercedes-Benz, BMW, and Audi have all launched their own blue-drive models, while other auto companies have followed suit.
General Motors, Ford, Chrysler, Volkswagen, Hyundai and other world-class automobile manufacturers have launched their own hybrid models.
But even if they work hard, Toyota's Prius is still the best in this hybrid car market.
After all, people have been mixing in this field for the longest time, and the products have been launched for several generations, the quality is guaranteed, the market has a reputation, and consumers can trust it, so although other automobile manufacturers have followed up, it is difficult to match the achievements of Toyota.
Thinking of the boom of hybrid cars in later generations, Jin Xiaoqiang does not want to be a follower, after all, the current market, under the efforts of Toyota for more than ten years, has basically approached maturity, and all that is needed for the market outbreak is an opportunity, and this opportunity is just three months later.
Toyota in the previous life, relying on the foresight and first step in the hybrid car market, when their annual sales of Prius have exceeded one million, other companies are still having a headache to promote their own hybrid cars.
Jin Xiaoqiang doesn't want to be such a chaser in this life, and the role of picking peaches is perfect for Jin Xiaoqiang.
Therefore, for this Puhai Auto Show, Huayang Power has prepared two hybrid vehicles, and these two hybrid vehicles are the top priority that Huayang Power intends to launch at this Puhai Auto Show.
One is a Qoros model equipped with a mild hybrid system on the Qoros series, and this time Jin Xiaoqiang intends to cover it up mainly on the Qoros 8 model.
The other is Jin Xiaoqiang's reference to the ideas of the later generations of BYD, made of the DM dual-mode hybrid car, this hybrid car and the current Toyota Prius on the market has a clear difference in the drive mode and concept, in fact, it is also the third generation of the later generation of Prius C and the later Chevrolet Volanda imitation object.
The current Toyota Prius is sold on the market, or the second-generation Prius model they developed in 2005, and in 2009, a set of second-generation and a half-generation system was updated, until the 2012 Prius C, it was simply torn off the fig leaf, completely in accordance with the original BYD rice DM concept to design, and in one fell swoop.
It's a pity that BYD was just not well-known enough in the world, coupled with its own technical foundation really can't be compared with Toyota, and in China, there are too many consumers who are skeptical about their hybrid models, which has led to the poor sales of their hybrid models.
However, Jin Xiaoqiang is still very optimistic about BYD, and he thinks that as long as they can maintain such an attitude, they will definitely wait for the day of a bumper harvest.
The current second-generation Prius still adopts the medium hybrid mode, with a 77-horsepower 1.5-liter gasoline engine and a 67-horsepower electric motor, plus a set of nickel-metal hydride battery packs and a set of electronic power distribution devices, forming a complete hybrid system.
When the car is driving at 50 km/h, the car will be electric, and the range that their battery can support is only about 20 km.
When the speed exceeds 50 kilometers per hour, the car will use the gasoline engine working mode, so that there is no fuel saving advantage, and when the speed exceeds 120 kilometers per hour, the motor will also intervene to provide torque for the car, not to mention any fuel-saving efficiency.
Although the fuel consumption value of this car is about 5.5 liters per 100 kilometers, many owners who have purchased this car feel that this data is not reliable after verification. …,
In the case of stopping and walking in the city, this data is completely more than six liters, approaching seven liters, but this is completely understandable, after all, the fuel consumption of 100 kilometers announced by automobile manufacturing companies is generally a bit fancy, there are many data that can only be driven by professional test drivers, and there are data collected by some special road sections, and consumers can drive out of the data after purchase, which is generally higher than that announced by the car company.
But in any case, even if the fuel consumption is more than six liters per 100 kilometers, it is much more fuel-efficient than many other models.
Therefore, the second-generation Prius still has quite a fan in the market, and by 2007, the first batch of second-generation Prius had sold 500,000 units in the global market.
And this time Jin Xiaoqiang intends to specifically target this car, in the last life, BYD's F3DM challenged this Prius II and failed, that is because BYD's reputation is not good, and its own skills are indeed not deep enough.
Especially in the core technology, as well as the assembly, they are still far from Toyota, these are disadvantages, but these disadvantages are in the body of Huayang Power, but there is no such thing at all.
Although Huayang Power's reputation in the world is not as loud as Toyota's, and their annual sales are only about 20 to 40% of Toyota's, no one in the world dares to underestimate Huayang Power.
After all, they have Jin Xiaoqiang, and they are in the top position in the technical field of many modern cars, so if they are to launch a suitable hybrid car, then it will definitely attract enough eyeballs.
And this time, Jin Xiaoqiang plans to take advantage of Toyota's lack of preparation to catch the other party off guard, and he wants to gain a firm foothold in this market at one time! (To be continued)