Chapter 768: The Road to Godhood
The domestic taxi market was formed in the nineties of the last century, in the early days of reform and opening up, there was no concept of taxi market in China.
Later, after the economy slowly improved, there began to gradually appear some ox carts, first some private cars of Dafa bread, and then Xiali, after which the state rectified this chaos, so that in major cities began to appear more formal taxi companies.
Because of China's large land area and large population, coupled with the fact that the penetration rate of private cars is not high in the world, this has led to the birth of the world's largest taxi market in China.
International metropolises such as Beijing, Puhai, Yangcheng and Shenzhen-Hong Kong, with a population of more than 10 million, will expand rapidly in the next few years, with more than 50,000 taxis in a matter of minutes.
Coupled with some other second-tier cities, as well as third-tier and fourth-tier cities, according to statistics, China's taxi market, including those black taxis, must at least have a share of about one million.
And according to Jin Xiaoqiang's understanding of later generations, as the country shouted the slogan of population urbanization, and began to carry out large-scale population urbanization, a large number of people poured into the city, which caused a greater gap in the taxi market, so in the number of taxis, China will maintain a considerable market potential, so it is also worth paying attention to the layout in this area as soon as possible.
Before, Jin Xiaoqiang was annoyed because he thought of the situation that the streets in the capital were full of Korean cars in the future, so he inserted a lever in the taxi market in the capital, he and Ouyang Fenqiang and Du Liqiang together set up a Kowloon taxi company, which was just a part of the capital at that time, but after several years of integration and development, as well as the rise of their Huayang Power, coupled with the good relationship with the Beijing government, their Kowloon taxi company has developed rapidly in the past two years. It has become the No.1 in the Beijing taxi company. There are about 30,000 taxis under its belt, and it will continue to expand according to the current development trend.
What Jin Xiaoqiang didn't expect was their Lavida model. After becoming a knife scenery on the streets of Beijing, it was unexpectedly played an advertising effect that he did not expect, coupled with the fame of Huayang Power in the past two years, it is like a sesame flowering season, and the two have also played a complementary role before, in the past two years, almost every year, taxi operators from some provinces and cities in China have come to them Huayang Power to purchase this model of Lavida as a taxi to use.
This situation really made Jin Xiaoqiang feel a little overjoyed, he was in China in his last life. The taxi market in general cities is monopolized by SAIC Volkswagen's Santana, Jetta, and Hyundai's Elantra, and only some cities with local automobile manufacturing enterprises will introduce some policies to allow local taxi companies to use locally produced cars, so that some low-end domestic cars have also squeezed into this market.
But in the last life. The quality of domestic cars is generally not very good, which also leads to the fact that despite the clear regulations above, the major taxi companies. I still like to buy Volkswagen's Santana, Jetta, or the modern old Elantra as a taxi.
In this life, because of Jin Xiaoqiang's unintentional move, I didn't expect that it would have been the glory of Lavida under Huayang Power in the taxi market.
In the past two years, relying on the leading role of Beijing Kowloon taxis, coupled with the rising fame of Huayang Power, as well as their market-tested product quality, the price of their low-end model Lavida in the domestic taxi market is rising, and the recognition of the market has gradually improved. …,
Every time he thinks of this, Jin Xiaoqiang is unusually happy. In the previous life, what did Volkswagen rely on to succeed?
At this time, Volkswagen's Passat was widely criticized by consumers because of the problem of burning engine oil, Santana and Jetta VI were not cheap to buy in the same hall a long time ago, and finally even DSG problems occurred frequently. In addition, the sharp price reduction of Japanese cars has hit the market, and it is in such a situation of internal and external troubles that Volkswagen still maintains good sales in the market, and the reputation of the car, what does it rely on?
Is it really the superstition of the Chinese people about the Volkswagen god car?
In fact, the reason why Volkswagen can still maintain its market share in such a difficult situation, and can continue to win the trust of consumers, is because on the one hand, they are very thorough in the hearts of consumers in the Celestial Empire, on the other hand, because their early products, Santana, Jetta did make great contributions to their later development, coupled with the continuous procurement of government cars, these aspects together, this has caused Volkswagen's brilliant achievements in the Celestial Empire.
And now Huayang Power is taking the road of success of Volkswagen in the Celestial Empire.
Speaking of Volkswagen's success in the Celestial Empire, in fact, the most credited business should belong to the two cars Santana and Jetta that have made great contributions to them.
The first joint venture car that Volkswagen introduced into China was the Santana, which was first widely purchased as a government official car, and then launched the Jetta, which was also widely welcomed by consumers.
These two cars left a very deep impression on the older generation of consumers, and from the beginning of word of mouth, this created a good impression of Volkswagen in the hearts of Celestial Empire consumers.
Leather, durable, and safe, which became synonymous with Volkswagen cars at that time.
In fact, in later generations, when we come into contact with the models of more international brand manufacturers, will Volkswagen's cars really be leather, durable, and safe?
In fact, it's not like that at all, the body weight is even lower than some Japanese cars, and the durability of the leather is impossible to say, but this is compared with our domestic cars that are not good in the early days, and they are just by raising the chassis, so that these two cars are more suitable for the situation that there are not many domestic roads and more dirt roads at that time.
As for the real success of these two cars, it is because of the support of our domestic government in the early days, they laid maintenance points all over the country.
Later, Volkswagen introduced Audi, and after the procurement standard of domestic official cars became Audi, the Santana and Jetta were devolved to the public market by Volkswagen and became ordinary commercial vehicles, the price is not cheap, but it is still popular, the main reason is that there are many maintenance points, and the later maintenance is cheap.
This is also Santana and Jetta, why in the future, by so many city taxi operating companies purchased as taxis the main reason, taxis can be different from private cars, every year to run hundreds of thousands of kilometers, so the maintenance and maintenance requirements for taxis, but very strict, the most important point, is to maintain convenient, maintenance and maintenance of the price is cheap.
And this is the biggest advantage of Santana and Jetta, so it has also created the success of the later generations of the public in the Celestial Empire.
Because there are many cars on the road with the Volkswagen logo, especially represented by taxis, in fact, this is a kind of live advertising, and the majority of consumers will form a subconscious in their hearts after seeing this kind of car many times, this Volkswagen car is good, otherwise how can so many people use Volkswagen cars.
Because people have a herd mentality, when more and more people buy Volkswagen's cars, this will form a kind of consumption inertia.
In this way, although the public in later generations broke out all kinds of unbearable scandals in the Celestial Empire market, what attitude is arrogant, does not take the Celestial Empire consumers seriously, increases the price casually, does not settle the claim in case of failure, adds and subtracts, etc., but it is still difficult to shake their position in the Celestial Empire market, and they have also found the fate of our Celestial Empire consumers who like to follow the herd, and treat our Celestial Empire consumers with a lofty attitude, which has caused many of our consumers to complain and have no way to complain, and can only spend money to buy gas. …,
Huayang Power was born only five years ago, and although the current achievements can be called brilliant, if it is said to have a solid foundation, it cannot be compared with Volkswagen or GM, which is still rooted in the Celestial Empire.
If you want consumers to really recognize the brand of Huayang Power from the bones, then it is necessary to expand the market share, so that more and more Huayang Power cars run on the road of our Celestial Empire, and now Huayang Power is the first in the national automobile market share, but Jin Xiaoqiang still thinks that it is not enough.
As a taxi in major cities, Jin Xiaoqiang believes that this carrier is a suitable live advertisement, and the new energy methanol gasoline car he studied can be said to be for those consumers who are nervous on the one hand, and on the other hand, it is completely prepared for those taxis.
Taxis do not have high requirements for the power performance of the engine, and what they care about is that it is durable and fuel-efficient, and these two points are not a problem at all for their Lavida models.
It has been almost four years since Lavida was listed, and the quality and reliability of the engine and the whole vehicle have withstood the test of the market and have been praised by the majority of consumers.
Now with the addition of his specially prepared engine with methanol-burning gasoline performance, isn't this a natural match specifically for taxis?
In recent years, taxis in many cities have been converted into gas-burning vehicles, but who wants to carry a big bomb in the trunk of their car?
In addition, this natural gas taxi, in fact, whenever it is winter, even if you want to refuel, it is not easy, because winter is the peak period for domestic natural gas.
Therefore, Jin Xiaoqiang is confident that once his methanol gasoline car is launched on the market, it will definitely be very popular.
And once the breakthrough is opened in the national taxi market, then the road to becoming a god by copying Volkswagen will be more than half successful! (To be continued.) If you like this work, you are welcome to vote for recommendation and monthly passes, and your support is my biggest motivation. )