Sun and Dong respectively introduced their own situations.

Sun Zhiguo is 26 years old this year, he has been doing business in an advertising company for two years, the advertising company has benefited well in the past two years, it stands to reason that the income should be okay, I don't know why he can't do it, Sun Zhiguo gave the explanation that he wants to change the working environment, Lin Fan is sneering at this kind of rhetoric, but he didn't break him.

Dong Rui is 27 years old, his work experience is even more dramatic, he was originally a graduate of the Normal College, went back to his hometown to teach in the countryside for half a year, and his monthly income was only about 1,000 yuan, seeing that those fellow villagers who had not even studied high school went out to work for a year and earned more than themselves, under the nagging of his family and the instigation of three or five friends, he quit his job as a teacher, came to Zhonghai to work, and did business in a decoration company, the reason for changing jobs is very simple, the basic salary of the decoration company is too low, 600 yuan, In addition, the bonus is less than 2,000 yuan a month, and when he sees the salary of the marketing department of "Sifan Trading Co., Ltd.", he was excited, so he resolutely resigned from his original job and threw himself into the arms of the new owner.

After listening to the introductions of the two, Lin Fan asked the two: "What do you think of the current job?" ”

Sun Zhiguo and Dong Rui glanced at each other, and neither of them wanted to speak first, until Lin Fan coughed, and Sun Zhiguo stubbornly said, "I think it's very good." ”

Lin Fan smiled: "I'm sorry, it's that I can't express it clearly, I want to ask the two of you to talk about your understanding of our job responsibilities." ”

Sun Zhiguo then understood, thought for a while, and said: "Minister Lin, I think our job responsibility is to find a façade. ”

Lin Fan asked Dong Rui: "What do you think?" ”

Dong Rui said: "I have the same opinion as Sun Zhiguo. But in my heart, this question is so strange, the recruitment notice says very clearly, the job of the marketing specialist is to find a façade.

Lin Fan was silent, although he was not satisfied with the answers of the two, but he didn't blame them, he knew that he didn't make it clear to them when recruiting personnel, of course, Jiang Hui couldn't be blamed for this, because she didn't explain too clearly what this marketing department was going to do. Generally speaking, the human resources department will consult the employment requirements of the heads of various departments when recruiting, but Lin Fan obviously did not give Jiang Hui a chance to consult on his first day at work today.

Seeing that Lin Fan didn't speak, Sun Zhiguo had an idea and added: "I think it should be looking for a store suitable for the company." ”

Lin Fan nodded and said, "Let's talk about my opinion, our job position is the marketing department, but the work content of this marketing department is very different from the marketing work you did before." ”

"Before, you were also doing marketing, but you were promoting your products to customers, and the purpose was to buy your own products from the other party; Now the work is also to do the market, but it is for you to evaluate, to analyze whether the other party's "product" is worth us to buy, not so much to do business, but to do investment analysis! ”

Sun and Dong listened to it in a fog, but at the same time they were thinking that this Minister Kobayashi is quite capable of talking about it, and he also has investment analysis, and a salesman can also have something to do with investment analysis.

Lin Fan continued: "How to evaluate and analyze? On what basis, that's what we're working on. In which city we want to open a store, the demographic situation and economic status of the city, we must have an understanding, where the main business districts in the city are, the rent market in the business district, and the business data of the surrounding retail industry, which are the basic information we need to evaluate whether to open a store in the area, and we have to investigate. ”

Sun and Dong were a little dizzy when they heard it, and the content of this work was indeed different from what they imagined.

Lin Fan said: "If the business district is evaluated and believes that it can open a store, then how to choose a store that meets our store opening requirements, and which store in the business district is good, this is the skill you need to master." To master this skill, we must first know ourselves and our opponents, understand our products, understand our business capabilities, and understand our store opening standards. ”

"Now I'm going to talk to you about our standard, do you bring pen and paper, if you don't have it, go back and get it."

Sun Zhiguo and Dong Rui both came in empty-handed, and when they heard the words, they returned to the public office area together to get a notebook and a pen, and on the way Sun Zhiguo said playfully: "Damn, I'm not old, and my official authority is not small!" ”

Dong Rui snorted and said: "See how many days he can be proud, who can't talk on paper, I want to compare with him who will make achievements first, I don't believe that with my experience in the past few years, it can't compare to this little thing he is thinking about in the office?" ”

Sun Zhiguo sneered and said: "There is a sentence, he is very right, to know yourself and the enemy, let's first figure out how many pounds and taels he weighs, and then make a move, if you don't send it, you will hit it with one blow!" ”

After the two returned to Lin Fan's office, Lin Fan waited for them to spread out their notebooks and take a pen to prepare for a record, before they began: "Our store should be opened in the core area of a first-class business district, what is the core, that is, it cannot be more than three minutes walk from the main gathering point here; The location of the store must be on the active line of customer flow, and it must be on the first floor; Secondly, the width of the store must be a double room, and the side facing the street must be able to make transparent windows, that is, it can make a large area of glass walls; There should be no trees or other obstacles in front of the store that obstruct the customer's view and prevent them from seeing the sign. ”

Seeing that the two of them had written it down, Lin Fan said: "Looking for a store, it is not difficult to understand it literally, but in practice, it takes a lot of work, and it will take you at least a year to really do the above." ”

Sun Zhiguo couldn't help it, and said unconvinced: "Minister Lin can't help but underestimate us, we have some market experience." ”

Lin Fan didn't bother with him, and said with a smile: "Okay, I'll wait and see, I hope my conclusion is wrong." ”

"Okay, let's talk about it so much first, in fact, there are several major retail channels at present, I only talk to you about the street store now, and other department stores, supermarket stores, and shopping malls need to wait for you to have a certain amount of experience before you can get involved, not to mention for the time being."

These words made Sun Zhiguo and Dong Rui dissatisfied for a while, they listened to Lin Fan's previous introduction, and probably understood what the content of the work was, their understanding has nothing to do with investment analysis, the most intuitive feeling is to rent a storefront, to spend money, have you ever seen that there is money in this world that can't be spent? It's too simple, if you can't do it well, buy a piece of tofu and kill it.

Lin Fan naturally didn't care what the two of them were thinking, but the performance of the two today did make him not very satisfied, the problem of ability is not a problem, and the ability is not enough to cultivate, but the two of them obviously have a bad attitude, which makes Lin Fan feel a little unhappy.