Chapter 140: Cost Performance (I)
caa? The name is a bit similar, after all, with a "c" prefix.
The information that Shi Yangde handed over to Zhang Shaoping also listed a brief introduction to the company, but there was no more detailed information.
Zhang Shaoping asked Tang Shuxuan suspiciously: "What is the relationship between this company and an international innovation management company?" Subsidiary? ”
Tang Shuxuan slowly spit out a puff of cigarette, her expression was indescribably elegant and graceful, and she said, "This is not. The founders of the innovative artist agency, a total of 5 people, all of whom were in William before starting their business. Morris Brokerage Works. ”
There are two largest acting agencies in Hollywood, one is William Brown, who founded in 1898. Morris Brokerage, an innovative management company founded in 1961. William. Morris has been a leader in Hollywood agencies for more than 80 years, accounting for half of the show business, and the remaining half is harvested by innovative management companies.
In fact, almost all of the founders of the newly established brokerage companies have stayed in these two companies, and in the end, they have all left and started anew because they can't stand their damn rigid system of ranking according to capital.
"It's just that people's hearts will change, when they are wage earners, everyone thinks about starting a business, thinking about getting more work, but once they become the boss, they have a different mentality." Tang Shuxuan snuffed out the cigarette butt in the ashtray and said with a smile: "As a boss, no one will be disgusted with a lot of money. Although Morris's system is rigid, it can make a company stand for more than 80 years and still be vibrant, which shows that the excellence and vitality of this system are beyond doubt. Therefore, although the current brokerage companies have their own set of systems, there is still no change in the inside. But among the many companies, there are also a few that are more special. ”
Listen to Tang Shuxuan's eloquent talk. Only then did Zhang Shaoping know that whether it was an international innovation management company or an innovative artist management company, these two were not unknown.
The predecessor of international innovation was developed by the Innovation Management Association of innovation management companies, which Zhang Shaoping knew, but in fact. Innovation International is the result of the merger of two brokerage firms, the Innovation Association and the internationally renowned brokerage firm, in 1975. Originally, one plus one should have been greater than two, but it backfired, and William was not able to do so before the merger. Morris competes for the best of innovation management companies. After the merger, he didn't even have the strength to compete with his opponents. The reason is simple, its personnel disputes and changes are too frequent to stabilize.
The innovative artist agency was founded in the same year as International Innovation, but the momentum of development is greater than that of International Innovation. But much better.
Speaking of innovative talent agencies. I have to mention its 5 pioneers, Michael. Ovitz, Ron. Meyer, Michael. Sunfeld, Roland? Perkins, Bill. Hubble. These 5 talents are in William. Morris was in office, felt very humiliated, often discussed the company's unreasonableness, complained a lot, they originally planned to take the year-end bonus and then resign, but they knew that the news leaked and was fired early.
The initial capital of the 5 people was only $36,000 in loans and $21,000 in deposits, as well as two broken cars. There are no customers. There was also a lack of funds, and the five decided not to receive their salaries for the time being. Rent a friend's office, borrow a printer and phone, and then spend $200 at the thrift market to buy all the office furniture. At the same time, the five people also agreed that before the company can obtain a certain amount of revenue, they will first rely on their own savings to carry out business.
The most distinctive thing is that when the five people started their business, they did not recruit a new person, but their respective wives took turns on duty, each for a week, serving as the front desk of the company, responsible for answering the phone, printing documents, etc. This feature has not changed until now.
The five people borrowed the teamwork spirit of professional basketball and designed a fairytale brokerage system: everyone in the company is equal, no one has the supreme right to rule, everyone is free to express their opinions, all major decisions are decided collectively, and the company's shares are 20% per person.
This kind of system design is an incredible existence in today's Hollywood entertainment industry, and no one thought that they would succeed at first, that is, they themselves just wanted to be a medium-sized agency and be freer.
There are several innovations in this company, which are very interesting. First of all, it does cold work, that is, it focuses on the TV industry, and most of the signings under it are second-rate artists. Secondly, it is popular for "packaging", that is, a play, as long as you put forward the category, the company will help you contact writers, screenwriters, and provide one-stop services such as finding scripts, directors, actors, and music interludes. Third, implement 100% intimate service, whether you are a superstar or a second-rate actor, the company will arrange a professional agent to serve you.
When he heard this, Zhang Shaoping had already taken the case and shouted: "Absolutely, this company is the one I am looking for." ”
Tang Shuxuan was surprised: "Is it really it?" I'll admit that this company is a bit unconventional, but it's been growing for years, and it's not much better than other companies. Did you know that it only has Sean? Connery, Paul? Newman vs. Dustin? The three of Hoffman are masterable, and the other artists are basically not famous. ”
Zhang Shaoping wants to find a brokerage company with great potential, she knows it, listening to Shi Yangde's relay, she thought it was a great company, and she never thought it would be an innovative artist agency. This is also to blame Zhang Shaoping for not being clear, saying that he was looking for a little-known small and medium-sized brokerage company, but the innovative artist brokerage company is a little smaller, but the fame is not small, Tang Shuxuan really didn't think about it at first.
"Hehe, there's Sean? Isn't Connerry's 3 superstars enough? I think it's pretty good! Zhang Shaoping said with a smile.
In fact, when he heard about several innovations of the innovative artist company, Zhang Shaoping decided that the future of this company must be promising, and even "bundled sales" and "packaging services" have been played, who can resist it? Regardless of whether it is the future giant, Zhang Shaoping has made up its mind.
The truth is just as Zhang Shaoping thought.
In the past, when a TV station wanted to produce a program, it had to find a host, an actor, a producer, a script writer, etc., in short, a large number of different agents. Michael. When Ovitz himself was looking for a star, he thought of using a project to find a star: he had a script writer, producer, and director all ready, and planned an attractive project to attract the star to join.
In this model that everyone has become accustomed to, the genius Ovitz has an amazing discovery: if there is a brokerage company that can prepare all the artists of the show, not only the TV station will have peace of mind, but the brokerage company will also change the passive star chasing in the past to actively do projects.
Of course, Ovitz discovered this, but he is still far from forming a system by induction, so it will take some time to build up momentum.
Tang Shuxuan said: "If you want to mix with this company, I think it is a bit difficult. ”
Zhang Shaoping asked, "What do you say?" ”
"There's a saying in the Hollywood show business industry in recent years that's called 'William. Morris is the biggest, and innovative entertainers are the hottest'. The company's development momentum has not slowed down, and several shareholders are also young, optimistic about its potential, and should not let go of the sale of shares. ”
Zhang Shaoping shook his head and said, "That's not necessarily!" I didn't say that I was going to buy all the shares in their hands, but only to buy shares. ”
Tang Shuxuan muttered: "They have already passed a difficult period at this time, have gained a firm foothold in the industry, and they are not so eager for funds. However, if you really like it, I can ask for you. ”
Zhang Shaoping smiled: "Hehe, that's the best." ”
Tang Shuxuan also smiled heartily: "Zhang Sheng, if you want to acquire a brokerage company, I think it is more cost-effective to use an international innovation management company." You think, it's still there, it's just a little behind because of the human factors in operation, but now it's replaced by Jeffrey. Berg came to power, this person knows the industry very well, and after some rectification, it has already improved. ”
"In this case, you can help me find an intermediary to contact the two companies first, and then see their answers, and we will not be too late to make a decision. Anyway, whoever can take it down, I'll want that one. Zhang Shaoping thought for a while and said.
was said by Tang Shuxuan, Zhang Shaoping also felt that it was not safe to put his eggs in one basket, and it was also a good thing to have more contact with one family. Besides, the international innovation management company is really as Tang Shuxuan said, the foundation is still there, as long as it is replaced by an insider, it is easy to lead it out of the trough.
After talking about this, the next thing to talk about is the three magazines "Film Age", "Television Age", and "The World's No. 1 Film Review".
Tang Shuxuan is an authoritarian person and an unconventional person, which can be seen from the "Big Close-up" she founded. Even those who have not seen the big close-up can find her shadow from the magazine "Outside", Chen Baisheng, Zhang Shuping and others have continued her style. But her magazine was clearly unsuccessful, at least commercially undesirable. Zhang Shaoping is only willing to let her be in charge of the editing system, and the administrative system, he will leave it to professional people to operate.
Zhang Shaoping explained the conditions, Tang Shuxuan had no objections, she was not a business wizard herself, and she was already very satisfied as an editor. The dual operation system of the magazine designed by Zhang Shaoping is quite in line with Tang Shuxuan's taste, which can not only do the work you like, but also do not have to bother with trivial tasks such as management. In this way, both of them are happy. (To be continued......)