And the low-budget movie that Chen Feng chose was "Summer Ink Lotus", which exploded in 2014, this small-budget movie with an investment of less than 20 million yuan is very suitable for Huayu to fill the gap time to shoot. On the one hand, you don't need to spend too much money, even if you fail, it's nothing, and the second is that the shooting speed is fast, and it can be completed in two months.

Emotional marketing is the lowest cost and probably the best effect among the domestic small and medium-cost film publicity. The proximity of creation to the audience itself is one of the advantages of domestic small and medium-cost blockbusters, and making good use of this kind of emotion and life can trigger a wave of collective attention and achieve the publicity effect of stirring up a thousand waves with one stone.

Thinking of this, Chen Feng began to write the script of "Summer Ink Lotus". In fact, the plot of this movie is very simple, a 27-year-old girl named Xu Zhengnan is engaged in high-end wedding planning in Shenhai; The appearance is mediocre, the family background is average, and the only thing that can be done is a mean language and an optimism about the world. After seven years of long-distance love, I didn't achieve a positive result, but I saw my boyfriend and my best friend walking together with a smile in the mall.

Then, in the process of falling out of love, Xu Zhengnan was healed under the comfort of her best friend, Zhao Qiansun, and was with this Zhao Qiansun!

Such a plot is mediocre, it doesn't seem interesting to listen to, there are no twists and turns and bizarre stories, there are no high-tech of all kinds, and there are not even big-name stars, it is similar to the plot of other romance films, it belongs to the kind of road goods, but that's it, in just a few days, it broke 100 million at the box office.

In fact, the real feature of "Summer Ink Lotus" is that the main feature is the sadness healing system, which is that kind of little freshness! For people in the mainland. For this little fresh style, it seems that it is only recently that people are beginning to know about it. It's too early to say that it's familiar, Xiaoxin is generally only familiar with some other countries in East Asia, such as island countries and stick country movies, pure love movies!

Before this drama came out, absolutely no one could believe that there could be such an exaggerated box office, before eating, people often thought that there could be such a box office, which were all blockbusters and small-budget movies. No. It should be said that it is impossible for a movie with this theme to have this kind of box office.

But I don't know, in fact, there is a reason why this kind of movie can have such a good box office, and in later generations, the post-80s generation has gradually become the main force in society. The older ones are almost married, and the younger ones are also in love, and many problems that were originally only encountered by the post-70s will gradually appear in the post-80s, including what kind of love I met the junior, asking for money, asking for a house, working, the contradiction between the son-in-law and the mother-in-law after marriage, and the contradiction between the mother-in-law and the daughter-in-law. These are the main problems that the post-80s generation has to face, it can be said that if you can grasp any of them, you will become popular, or in one sentence, what can move the audience is the king.

So. The TV series "Naked Marriage" filmed last year also became popular because it grasped the point of this.

So, these stories look like some trivial things, and many people find it difficult to understand, why no one watches blockbusters, this kind of trivial things are a red mess, which makes many people who are engaged in film and television unable to understand, in fact, it is also very simple, that is, these film and television dramas have said that the hearts of the post-80s and post-70s generations have gone to the heart, and it is naturally easy to resonate.

In the previous life, a new idol drama rose up with this model, Taiwan's idol dramas started very early, about 2,000 years ago, Korean dramas are about this point in time, there were idol dramas in Japan in the 90s, for example, the very famous "Tokyo Love Story", of course, if you shout on the road now, I have watched "Tokyo Love Story", it is estimated that people will be regarded as aliens! …,

The idol dramas in the mainland started not late, and basically not much time is not bad with Korean dramas, for example, the popularity of popular students such as Lu Yi and Ren Quan is an example of the success of idol dramas at that time, but I don't know if it is the system or what the reason is, I have not been able to win a large number of stars on a large scale, only occasionally individual TV series are popular, and individual actors are popular, this is the situation of mainland idol dramas, the only highlight is the costume idol drama, the mainland can be said to be unbeatable in this regard, from the 98 years of " "Huanzhu Gege" became popular all over Asia from the beginning, and then "The Legend of Sword and Fairy 3", etc., are typical costume idol dramas.

However, when it comes to fashion, it is indeed a weakness.

Compared with Taiwan, South Korea, and Japan, the three production areas of idol dramas, the idol dramas in the mainland do not have any characteristics, but blindly imitate them, and in the end they can only look nondescript, but then they finally found their own way, although the method of success is different from that of Taiwan and South Korea, but the influence caused is far above them, for example, it is still popular, marry Liu Yiyang if you marry, and marry Tong Jiaqian and other popular words, which are pale and cannot resonate with the idol dramas of Taiwan and South Korea.

You can watch their idol dramas, you can watch them if you are bored, and you can forget about them after watching them, there is nothing touching about them!

After Chen Feng spent a few days writing the script of "Summer Ink Lotus", he sent it to Li Haitao by email and asked him to find someone to shoot it. At the same time, he also specially reminded him that "this drama is destined to have no twists and turns and bizarre stories, and we don't plan to take this path, there is no bizarre plot for the audience to guess, we only want resonance!" ”

Although Li Haitao felt that this story seemed quite boring, but since it was explained by Chen Feng, he had to do what Chen Feng wanted, even if he failed, it was not a big deal, it was only 20 million.

When Chen Feng sent the script from the computer to Li Haitao, his body slowly leaned back and leaned back on the chair. I closed my eyes and let out a deep breath, although my physical strength can still support it, and I look like a dragon, but my mental exhaustion is very deep. It's just that he is a director, and everyone else can fall, but he can't fall. So, although it was already early in the morning... Zhong, but after Chen Feng drank it with a cup of tea, he still came to the office and began to do the work that he needed to do.

He also had a bit of a headache looking at the large pile of materials on the desktop, and after thinking about it, he still thought it would be better to call an assistant to help.

Chen Feng didn't want to disturb Xu Cheng, this crew was the hardest working for him except for himself, and it was better for him to let himself complete these tasks unless necessary, but he suddenly remembered Xue Mingshan a few days ago...... It seems that this kid who has just left school is still quite good, and Chen Feng also feels the need to train him in some places.

But if he complains too much tonight, it will be considered that he has given up this opportunity......

In fact, Xue Mingshan was promoted to the position of assistant director after only one week in the crew of "Dusk", which is indeed a bit incredible for him.

Because, even if they came out of Shenhai Art Academy, they can only be on-the-spot reporters, drama managers, director's assistants and the like in movies, and the things they can shoot by themselves are just some small advertisements, and they need to accumulate qualifications until a long time before they can start shooting their first film. (Your support on this site is my biggest motivation.) )