Chapter 262: Small-budget movie
The next day, filming continued.
"Director Chen, can you look at this arrangement?" Xue Mingshan pointed to the set in front of him and asked Chen Feng, no matter how good they felt about themselves, it was Chen Feng who really made the decision.
Chen Feng looked at the shooting location and saw that the road in front of him had turned into a sludge-covered ground after the action of the sprinkler truck, full of sticky mud, and there were several burning cars around.
"Not bad...... Chen Feng took a look and saw that the extras were chatting over there, although the next scene was going to be very difficult to film, but most of these people had also acted in many movies, and the slightest danger really couldn't stop them.
Chen Feng had a computer preview clip made before filming, so that whether it was an alien warship bursting from the ground, or the area and reality of an unknown object, Chen Feng only needed to play the computer preview clip on the spot, so that all the actors and crew could know their location.
"Director Chen, you still think it through, so that you can understand where the alien monsters are at a glance, and the actors can react more accurately." Xu Cheng, who was standing on the side, said in admiration, he didn't expect Chen Feng to think of such a method, although these computer preview clips are easy to make and don't require technical content, but the most important thing is whether he can think of it.
"Hehe, you always have to think carefully before making a movie, so that you can save more time and the effect is better." Chen Feng said with a smile.
Xu Cheng nodded thoughtfully. And Xue Mingshan next to him also listened silently.
Because the computer previews the clip. Today's shooting went very smoothly, and Chen Feng didn't need to talk to Liu Tianhua and them about how to stand and what direction the alien battleship was.
"Go, go, go this way, get down, get down." Liu Tianhua said urgently to Chen Feng and Ye Rong.
Bang!
A beam of flame exploded behind him.
"Cards." Today's drama is over.
Chen Feng came to the monitor with a body full of dirt, called up the playback just now and watched it, and was basically quite satisfied.
Although there is no post-production yet, it already looks like it is full of sci-fi flavor at the moment. At the same time, the cruelty of war was also filmed.
"Okay, that's all for today's play, let's go rest." Chen Feng watched some replays and was sure that there should be no problem. Said to everyone.
"Oh......" Hearing Chen Feng's words, almost everyone cheered...... The day's filming task is basically over, but Chen Feng himself has not rested, and he is now thinking about Huayu's next plan. "Dusk" will not be released until at least next year's summer vacation, and there will be nearly a year of free time in between, and Chen Feng cannot waste it in vain, so during this period, Huayu can make a small-budget movie to fill this gap time. Although "Qin Shi Mingyue 2" and "Zhu Xian-Zhong" can be released. But Huayu can't release a movie in half a year.
During this time, Huayu doesn't need to be afraid of blockbusters anymore, and only needs to make one or two movies to fill the gap time, so Chen Feng's plan is to make small-budget movies. Chen Feng considered the current situation of small-budget films, domestic small and medium-sized costs have always been at a disadvantage in the traditional meaning and traditional channels of publicity, on the one hand, because the publicity cost of domestic small- and medium-cost films is limited, and it is impossible to invest huge publicity funds to compete with blockbusters in traditional channels; On the other hand, most of the domestic small and medium-cost films do not have stars with topicality and appeal to join, which makes them lose in popularity.
And there are actually some small-budget movies in the movie that can become popular, and Chen Feng thought that there was a successful precedent of "Crazy Stone" in his last life. Generally speaking, it is not impossible for this kind of low-budget movie to become popular, there are only two ways to go, one is a fan movie, which is a term that only appeared in later generations, but this concept has actually appeared for a long time. It's just that no one mentions it, why does the movie have to be a big name. Isn't it just that I have taken a fancy to the appeal of big names to the box office, so I would rather give more money and must invite big names, this is the prototype of fan movies, and the real fan movies are that regardless of the plot, only the star itself is used as the only bargaining chip and the only highlight to promote, such as Wu Zun and Han Geng's "Da Wusheng" and Yang Mi's "Far Cry" in the previous life, the box office is good, especially Yang Mi's "Far Cry", which easily broke 100 million, but in fact, almost all the audience went for Yang Mi, Yang Mi became popular after filming "The Legend of Sword and Fairy 3" and "Palace", and accumulated a large number of popularity, so "Far Cry" can become popular. …,
Of course, these are all successful examples, but not all fan movies can be successful, and there are also failures, but they are very miserable!
Of course, Chen Feng doesn't plan to take this route, the movie situation in this world is different from the previous life, in the previous life, only the crew selected actors in China, and the actor can be selected to make a drama It is a good thing to burn incense and worship the Buddha, so the actors generally do not mention any conditions. But this world is different, there is no gap between the domestic situation and the foreign situation, the film company chooses the director, the director chooses the actor, and the actor can also choose whether to accept it according to his own situation, if the script is not good enough, the actor will generally not choose, after all, no one wants to have such a stain in their acting career.
The other is a clear route, specializing in the small market, only for a small number of people, such as thrillers, such as comedies, if it is a blockbuster, such as DreamWorks blockbusters, if you want to watch exciting plots, you can watch blockbusters, you can also watch blockbusters if you want to watch 3D, and you can also watch blockbusters if you want to watch violence, although this is good, but it is obviously not suitable for small-budget movies, because of the low cost, so it is impossible to push these to the peak, and in the end it can only be reduced to four dislikes.
Therefore, you can only walk a small part of it very precisely.
In the previous life, "Crazy Stone" is one of the most typical successful examples, "Crazy Stone" is a comedy, but there are many types of comedy in comedy, and "Crazy Stone" is black humor in comedy, and it only focuses on this genre, if you want to see nonsensical comedy, then take a detour.
Therefore, Chen Feng has now decided to take this route. Through the 'Entertainment Superstar System', Chen Feng compared all the small-budget movies before 2020, and finally chose a movie called "Summer Ink Lotus".
The reason why this "Summer Lotus" was chosen is because it is a very good low-budget film. Compared with "Summer Ink Lotus" and "Crazy Stone", "Summer Ink Lotus" is a real success, "Crazy Stone" only relies on word-of-mouth to spread due to the lack of original publicity, so the box office is insufficient, and when the big word of mouth spreads, the movies are offline.
The box office of "Summer Lotus", which cost only 18.9 million, successfully exceeded 100 million yuan in 3 days after its release, and the box office in the first week reached 210 million, winning the box office champion of the week and becoming the biggest "dark horse" in the annual box office market.
One of the most important weights of "Summer Ink Lotus" is the market segment, "Summer Ink Lotus" is a romantic comedy in the traditional sense, but if you only talk about romantic comedy, it means that you don't say anything, and the audience still doesn't know what the film is about? Therefore, the concept of 'healing' was emphasized in the publicity, emphasizing that this is a love healing comedy tailored for Singles' Day, a healing movie, not about the pessimism after falling out of love, but also a positive, healthy and clear meaning, so that it clearly conveys the concept of the film to the audience, and it is also differentiated from other films that are also positioned in the genre of romantic comedy.
The goal of "Summer Ink Lotus" is very clear, that is, only for those who are out of love, it seems that no one comes to see it, but in fact, Huaguo is so big, and there are at least tens of millions of people who are out of love, as long as it can resonate with these people, the box office of breaking 100 million is simply like playing, no pressure!
In Chen Feng's opinion, "Summer Ink Lotus" is indeed excellent. If you want to break the box office of 100 million, it is not a problem at all, the key is that you have to be able to impress the audience, the audience is not much interested in your cost, how gorgeous you are, the key is whether you can impress these audiences, this has nothing to do with how much money you invest, it is the key to resonate, otherwise there will be no bad movies in a row when he is in college, Zhang Yimou, Feng Xiaogang and other famous directors have spent a lot of money to make a bad movie triple.
Don't say anything this is art, the public doesn't understand your art, the so-called art, someone appreciates your things, your things are art, no one appreciates your things, your things are garbage, just like Western artists, why do they always become famous after they die and not like China, when they are alive, they are already very famous, the reason is that the so-called art in the West is actually not art at all, what so-called abstract art, even children's graffiti is not as good, so when they are alive, there are no birds at all, Unlike Chinese artists, good things are good, so there are more people who become famous at a young age.
The public can applaud the case, that's good, just like Bai Juyi, a great poet, every time he writes a poem, he has to let ordinary people listen to it, does he understand, but does it mean that the poems he writes are not good?
So basically, those pretentious directors make a bunch of bad movies by themselves, and they blame the audience for not appreciating the level, and they blame the bed for not being able to sleep!
Segmenting the market and specializing in one of them is exactly the route that Chen Feng is going to take now! (Your support on this site is my biggest motivation.) )