Chapter 206: New Brand [Second Month Pass]
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"Oh? Mr. Reilly, can you elaborate a little bit on how you plan to have our Qoros cooperate with your generic brands? ”
Jin Xiaoqiang asked expressionlessly, he neither approved nor opposed Reilly's proposal now, because he was still weighing the gains and losses of cooperating with this general in his heart.
Just this Nick. The meaning of Reilly's words has been very clear, if you don't cooperate with GM, then your car will not be sold in North America.
Although Jin Xiaoqiang is not an old fox in the social arena, he still hears this meaning very clearly.
Although he is very angry in his heart, he can't ignore the facts that Nick said, although GM has not had a good time in recent years, it can be said that it is struggling, but the skinny camel is bigger than a horse, and they are also the top three in the world's automobile industry, and this GM and the politicians in the American political circles are inextricably linked, if they are really offended, then the business may not be so easy to do at that time.
"Well, we want your Qoros and our Opel Insignia to cooperate with Buick in North America, what do you think?"
Seeing that Jin Xiaoqiang didn't mean too fierce opposition, Nick. Reilly spoke his mind.
In fact, this is now Jin Xiaoqiang's Qoros, the original shape was copied from Buick Regal and LaCrosse, and now if you cooperate with these two models, it is not unacceptable for Jin Xiaoqiang.
And he is actually thinking about these issues in his heart, that is, the problem of entering the mid-to-high-end market, such as Toyota and Honda, which also started as economical and energy-saving cars.
However, after the development of the enterprise to a certain scale, in order to enhance the image of the enterprise and grab higher profits, they also had to face the problem of how to compete with European and American car dealers for high-end brands.
However, because their companies themselves are from low-end products, it is difficult to reverse the price positioning and business image positioning of consumers' products.
In the end, Toyota acquired Lexus in the United States and began to produce high-end cars, while Honda made an Akula on its own, specifically for the high-end market.
In this way, there is a clearer target for the stratification of the market, and now Huayang Power has to face the same problem.
It's just that the starting point of Huayang Power is indeed higher than that of Toyota and Honda, and everyone has accumulated a family foundation little by little, which has taken decades, and his Jin Xiaoqiang's Huayang Power is quite a step to the sky under the cover of his powerful golden finger.
It is because of the rapid development of the enterprise that they have the intention of quickly entering the high-end market, so they have the idea of launching the Qoros series as the main car of the mid-to-high-end models.
However, the market and consumers will not accept the concept of high-end products because of how high-tech your car is and how beautiful the packaging is.
After all, the Celestial Empire has exported a lot of small commodities to all over the world over the years, and it has been established in the hearts of foreigners, and the products of the Celestial Empire are the concept of high quality and low price, if you take out a high-tech product now, and go directly to others to ask for more than 40,000 US dollars, people will definitely feel unacceptable in their hearts.
Therefore, if a company like Hehe General Motors comes to run this high-end brand well, then Jin Xiaoqiang feels that it is also a good way.
After all, Opel's Insignia brand has been defined as a European E-class car since the beginning of research and development, and GM's Buick is synonymous with luxury and atmosphere.
In particular, Opel's Insignia, a Qoros prototype, was developed by Opel after years of losses and in the era of financial crisis.
Once launched in Germany, and even Europe was very popular, and later GM saw that Opel had such a fist product, and even drove the sales of the entire Opel, it was precisely because of the performance of this car that GM decided to abandon Saab and leave Opel.
In the end, this model was directly copied and put under the Buick brand and listed on the mainland.
The sales of this car in Europe, the Americas and the Celestial Empire continent in later generations, as well as its popularity, can give Jin Xiaoqiang enough confidence to make this car series a high-quality product, not to mention that now he has equipped this car with a more awesome powertrain than the original.
The previous two models, Regal and LaCrosse, although they were also popular and successful, could only compete with BMW's 3 series in terms of price, as for the 5 series and 7 series, not to mention, it was because the original powertrain of this car was very weak, giving people a sense of high-tech content, so it could not go to the next level in price.
But now because of the appearance of Jin Xiaoqiang, this situation no longer exists, the powertrain of this car, but it is not a little bit more awesome than before, just this powertrain can provide more powerful power than ordinary cars of the same displacement, and at the same time, it also saves fuel by 30% This gimmick is enough to attract attention.
So if it was before, Jin Xiaoqiang might have agreed to such a request from GM, but now he can't agree to such a request.
After all, this is a high-end brand that he has carefully built, and GM can't be spoiled like this, although the brand appeal of Buick and Insignia is not too bad, but compared with BMW Mercedes-Benz, there is still a certain gap.
"No, I can't agree to that condition."
Jin Xiaoqiang replied very decisively, and when he heard Jin Xiaoqiang's negative answer, Nick. Naturally, Reilly's face immediately changed to a look of disappointment.
However, he quickly adjusted his mentality again and asked Jin Xiaoqiang to arrive.
"So Mr. Kim, we want to know, why did you refuse our conditions? If you have any complaints, we can discuss. ”
He was a lot more humble when he said this, and Jin Xiaoqiang also heard their external strength and internal strength, it seems that the continuous losses over the years have made GM and Opel feel bad!
They can wait, they can delay, but they can't afford it!
"Alright! Then I'll tell you the truth, in fact, you have also seen our Qoros, with the current powertrain, coupled with his beautiful appearance, I can tell you that this car is what we are preparing to enter the mid-to-high-end market. But the brands of Insignia and Buick are not that I belittle them, I think these two brands are no longer worthy of our car series. You must know that our cars have been made from BMW and Mercedes-Benz as models, just to take them out and compete with them. But Buick and Insignia, these two brands, seem to have been overtaken by BMW for so many years, right? ”
Jin Xiaoqiang's questions and sharpness, let Carl. Stark and Nick. Reilly couldn't help but feel embarrassed, but at the same time had to admit that what he said was the truth.
"The engine and powertrain we developed this time can be said to have surpassed Volkswagen, and even surpassed Audi, even if we are not afraid to compete with BMW, so I think if we put our brand under the banner of Insignia and Buick, this is a self-defeating identity."
Jin Xiaoqiang's next words, let Carl. Stark and Vic. Reilly's face was even more ugly, but they had to admit that what they said was the truth.
After all, in recent years, Buick and Insignia have to face the pressure of BMW, Audi, Mercedes-Benz, and Toyota Honda's pursuit.
But Jin Xiaoqiang didn't agree, so they couldn't do anything.
"What better proposal do you have, Mr. Kim?"
Nick. Reilly quickly adjusted his mood, after all, he is an old fritter in the business world, and he is very familiar with such things as negotiation, and adjusting his mentality is an instant thing.
"If you really want to cooperate, it's not impossible, but we can create a pure high-end brand to compete with BMW, Audi, and Mercedes-Benz, just like Toyota made a Lexus, said that the industry made an Infiniti, Honda's Akula, and ......so on."
In fact, this is Jin Xiaoqiang since this Nick. Reilly and Carl. Ever since Stark entered this room, he had been pondering a concept in his mind.
Establish a reading brand, a pure high-end brand, you don't see the official Lexus and, Infiniti, and brands like Akula in the high-end market, and BMW, Mercedes-Benz, Audi, such old high-end car companies, in a few parts of the world?
If this operation is good, it will also be a very powerful help for Jin Xiaoqiang to promote Qoros to the list of official procurement cars in the future.
Hear the offer, Nick. Reilly and Carl. Stark, suddenly began to roll his eyes, when they came again, they really didn't take this into account, at the beginning, they were still thinking about how to persuade Jin Xiaoqiang to cooperate, but now Jin Xiaoqiang's proposal can't help but be even bolder.
And...... Seemingly...... Quite possibly...... If this cooperation can be successful, then this new brand will be able to bring more benefits to everyone in the future!
Not for anything else, just for this very high-end powertrain brought by Huayang Power, this alone is enough, you must know Nick. Reilly and Carl. Stark, but they are all veterans who have been immersed in silver in the automotive industry for many years, and the quality of a powertrain, they only need to look at the data and evaluate it, and they can completely draw conclusions in their hearts.
(To be continued)