When Xu Xiaoming heard Zhang Shaoping's words, they glanced at each other and exchanged information through their eyes, and then Li Zhaohua, who was in charge of the distribution and promotion business, said: "It is the first case that TV dramas have been introduced to the mainland, and we can only compare the market in Taiwan and Southeast Asia. For a buyout, it's $550 per episode. If it is a sub-account agency method, the agency fee ratio is 15%. ”

"The buyout price is too high, and the agency fee ratio is too low, this is not possible!" Zhang Shaoping frowned.

Li Zhaohua retorted: "The market price of buyouts is generally $500-650 per episode, while the $550 per episode given by our ATV is lower than the median price." As for the proportion of agency fees, it is about 10%-15%, and we have given the highest percentage, which is definitely more than what wireless can give. ”

"No! Your asking price is too high! I can only give $400 per episode for the buyout rights, and if it's a split agent, I'll adjust the ratio to 20%, and I have to have a $1,000 guarantee per episode. Zhang Shaoping shook his head and vetoed Li Zhaohua's price increase, and then offered his own price.

"What? 20% of the agency fee, but also a $1,000 guarantee? ”

opened his mouth to Zhang Shaoping's lion, and the three ATV executives were completely shocked.

What is a guarantee? This is similar to the bottom-up system that prevails in theaters today.

RTHK's cinema chain arranges films in the form of chartering, that is, the monthly charter fee must be determined according to the seats, equipment and expenses of the cinema, and no matter how much the cinema earns, it has to pay a monthly charter fee.

It is said that in Taiwan, the big film companies that control the cinema chain and the owners of the leading cinemas of several popular cinema chains go to Beitou in Taipei City almost every weekend to eat, drink and have fun all night, and all the producers pay the bills. In order to release the film, the producer squeezed into a schedule, not only to invite the theater owner to eat flowers and wine, but also to give red envelopes. The size of the red envelope depends on the quality of the schedule, and if there are many good schedules, it is not too much to give millions of NT$ red envelopes for a film. At that time, the production cost of a Taiwanese film with a small cast was usually only about NT$3 or 4 million, which invisibly increased the cost burden by a quarter.

This kind of bottom guarantee system is prevalent in the film industry to the extreme, but when it comes to the TV industry, it is said in another way, that is, the minimum guarantee. However, not everyone can take the guarantee. For a large company like ATV, the publisher dares to ask for a guarantee, which is the first time in the world. At least Xu Xiaoming and the three of them never thought about this, they almost broke out, Zhang Shaoping is simply crazy about money.

"Three, looking at your expressions, do you think I'm blackmailing you?" Seeing that the three of them suddenly changed color, and there was a faint tendency of anger erupting, Zhang Shaoping raised his eyebrows and simply said it clearly.

"Blackmail is not enough, but ATV categorically cannot give this condition. I think that not only ATV, but even TVB and Taiwan's TV stations, none of them will give such a discount! Li Zhuanglie took a few deep breaths, smoothed his breath, and said calmly.

"Hehehe, Vice President Li doesn't need to be so absolute, why don't you listen to my explanation?" Zhang Shaoping suddenly smiled and said.

"Oh, I want to hear about it!"

No matter how lotus your tongue blooms, your tongue is like a spring, and you don't want to move the three of us!

The three of ATV have already made up their minds, no matter what Zhang Shaoping says, they only take the left ear in and the right ear out, and they don't take it to heart. At that time, Zhang Shaoping can naturally be forced to lower the asking price.

"Three of you, please have tea!"

Before Zhang Shaoping could speak, Mi Xue came in with a teacup first.

The hot tea, bubbling with a curling aroma, smell it, a refreshing fragrance is refreshing.

At this time, it is already winter. Although Hong Kong is located on the southern coast, the cold air from the north is still very cold and people are not used to it, and if you are on the street, even if you wear a leather coat and wrap it tightly, you will feel frozen and stiff.

Now that we can have a cup of hot tea to drink, everyone put aside the dispute for the time being, picked up the tea cup, and enjoyed it.

Waiting for Mi Xue to go out and gently cover the door, Li Zhuanglie said with a little envy: "Miss Yan is gentle and virtuous, Zhang Sheng can be such a confidant, it's really enviable!" ”

Xu Xiaoming took over and said with a smile: "Hui Ling, I know, she is definitely a good woman." In the big dye vat of the entertainment industry, you can still clean yourself and not make scandals, which is really an outlier! ”

The two sang and harmonized, trying to curve Xu Tu, using the man's proudest thing to get closer to each other, and then take advantage of the negotiation.

The most proud thing for a man is not how much money he makes, because a certain amount of money is just a bunch of numbers and meaningless. It's how many confidantes in your life who will never leave you, understand you, support you, and accompany you through the best times and the most difficult days.

Therefore, Zhang Shaoping knew that these two people were suspected of slapping horses, and hearing their words was also extremely useful.

"Three, let's get down to business."

Zhang Shaoping smiled and said. When Xu Xiaoming and the three of them heard this, they immediately sat down and listened carefully.

"The agency fee is absolutely guaranteed, this is not negotiable! You must know that the risk of introducing dramas to the mainland is very great. Let me put it this way, the censorship over there is stricter, and I represent your dramas, first of all, I have to ask someone to edit out the inappropriate content, just like that, not every drama can be introduced and played! Secondly, publicity, planning, stickers, posters, etc., there is a blank space, and I need to invest it out of my own pocket, which is also very expensive. For these two points alone, I only need your 20% agency fee ratio and a $1,000 guarantee, which is enough to be interesting. ”

Xu Xiaoming and the three of them were stunned when they heard it, they never expected that the introduction of dramas from the mainland would be so strange, and the two situations mentioned by Zhang Shaoping would not exist in other places at all.

After a while, Li Zhuanglie asked, "What about the buyout?" The price of the buyout is too low! ”

Zhang Shaoping laughed and said, "Aren't the two reasons just said not enough? If it's a buyout, I'll take a bigger risk, I paid all the money for all your episodes, but I may not be able to play them there, and I don't lose a little bit when I come and go. ”

Li Zhaohua expressed his doubts and said: "Is the situation in the mainland really as Zhang Sheng said?" I don't see it. ”

Li Zhaohua himself is in charge of the distribution of dramas, and he knows the twists and turns of the distribution market very well, but a situation like the mainland, to be honest, he has never heard of it.

"Hehehe, Director Li, if you don't believe it, I can't help it. Otherwise, when you go to investigate clearly, it's not too late for us to talk about it. It's just that I don't know if the wireless side will drag on like you! Zhang Shaoping was not annoyed by Li Zhaohua's questioning words, smiled, and said lightly.

Xu Xiaoming and the three of them originally had this intention, and wanted to learn about the mainland market, and then come to Zhang Shaoping to negotiate. After all, business matters are not decided by meeting in a few words, and all aspects of things must be taken into account. But Zhang Shaoping's last sentence hit their soft underbelly at once, and they still have a strong competitor in ATV.

Xu Xiaoming hurriedly came out to play a round and said with a smile: "Today's matter, today's day, where we can't talk about it, we can talk about it slowly, until it is properly discussed." ”

"It's okay, you guys discuss it first, whether you want to act as an agent or sell out the distribution, and we'll talk about it later." Zhang Shaoping confessed and got up to leave.

When I arrived outside the study, I saw Mi Xue, Zhou Huimin, and Xiaomei watching TVB's "Happy Tonight". Zhang Shaoping asked, "What about Aunt Zhou?" ”

The little sister was like a greedy cat, and said greedily: "Mother Zhou has cooked red dates and lotus seed soup!" Wait a minute, and you'll be able to eat! ”

"Oh, it's okay, when you're hungry for the talks, you can have something to eat and fill your stomach, and then we'll talk."

"What the hell are you talking about? It's been a long time since we talked about it, and we haven't talked about it yet! "Michelle has always been very knowledgeable in front of people, and now that there are no outsiders, she asked.

"That's right, TV dramas in the mainland are not relatively scarce, so TV stations in Guangdong Province hope that I can introduce dramas to fill this gap."

"Brother Ming, they came to the door to talk to you about this?"

"Hmmm! This matter has not yet been discussed. You guys watch TV, I'll go in first, and let's continue talking. ”

Zhang Shaoping came out to rest, but he wanted to leave a space for Xu Xiaoming and the three of them to discuss, at this time, after staying outside for a few minutes, he turned into the study again.

"Everyone, have you discussed it?"

Zhang Shaoping sat down again and asked.

"We can sell out the broadcast rights of the mainland to you, but it is limited to the broadcast of TV stations, the distribution of derivative products and video tapes, and you have no right to be involved." Li Zhaohua told the results of the discussion between the three of them.

The agency issuance is too unrealistic, in addition to the payment of the guarantee, the other risks borne by ATV are also relatively high. For example, for a TV series, if the mainland TV station does not want it, it still has to give Zhang Shaoping a guarantee of $1,000. If the method of selling out is adopted, all the risks will be transferred to Zhang Shaoping, and he will bear it alone, and how much he makes and how much he loses is his own business.

Of course, Xu Xiaoming and the three of them also thought that Zhang Shaoping said this on purpose, the purpose was to force them to sell out the broadcast rights in the mainland, but they knew that they could only choose the agency method of selling out. First, the risk is not so big, and second, it doesn't matter if you make less money, you can befriend Zhang Shaoping.

In fact, just as the three of them thought, Zhang Shaoping really just wanted to buy out the right to play. Because only he knows that the risk of broadcasting does not exist at all, as long as it is edited, almost all TV dramas in Hong Kong and Taiwan can enter the mainland, and the difference is only a matter of time. Therefore, the introduction of dramas will not lose money at all, and Zhang Shaoping would of course rather buy out the broadcast rights than act as an agent.

However, Zhang Shaoping will never push away the benefits that can be won more points, so he continued: "Of course I don't dare to hope for the release of the videotape, but other derivative products also prohibit me from getting involved, which is a bit too much." If I don't talk about anything else, like posters, stickers, etc., if I don't do it, how can I do a good job of publicity? ”

"Our company can provide these things, we will provide as much as you want!" Li Zhuanglie said with a smile.

"No! Shipping from Hong Kong to the mainland, freight alone is a lot of money, who will pay? Do you have ATV? Zhang Shaoping vetoed it.

"So what do you say? It is impossible for a TV station to give up the production of derivative products! For this point, Li Zhuanglie did not back down. Of course, he couldn't back down.

The TV station is different from the production company when the production and broadcasting were separated in later generations, and it only depends on two things for its livelihood, one is advertising, and the other is the production of derivative industries. These two are the lifeblood of the TV station, and it is completely impossible to give up.

However, what determines these two things is the level of ratings. Especially in Hong Kong in this era, the ratings are mainly unpopular for watching TV dramas. Therefore, if the TV series is good-looking, the higher the ratings, the higher the advertising cost, and the better the sales of derivative products such as posters, photo albums, stickers, and videotapes.

Zhang Shaoping knew this, but he still didn't want to give up, and said with a smile: "Don't worry, I will give you ATV copyright fees." ”

As soon as he heard that Zhang Shaoping was willing to give the copyright fee, Li Zhuanglie suddenly stopped talking. Next, there was one bargain after another, which could be described as fierce disputes one by one.

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