It took Wang Xiaohu 10 years to complete the dream pursued by Hong Kong filmmakers such as Run Run Shaw for most of their lives, and in the eyes of these old guys, Wang Xiaohu can achieve such an achievement, which is enough to boost the morale of the entire Chinese film. 【Reading.com】

Before Wang Xiaohu, whether it was a Hong Kong film that was in line with international standards, or a Taiwanese film that was proud of literary films, Western countries did not look at them, and Wang Xiaohu successively won the highest honor in the two important film heydays of the Oscar and Cannes, which suddenly made Westerners see the revitalization and progress of Chinese films, which has shown Wang Xiaohu's role as an example.

The former is the world's most commercialized film award, and the latter is the world's top art honor, both of which were won by Wang Xiaohu, and it is impossible for Westerners not to pay attention to Chinese films.

In the face of Run Run Shaw's praise, Wang Xiaohu felt ashamed in his heart, he knew that what he relied on was nothing more than memories from his previous life, if "Rocky" was only launched a few years ahead of schedule and won four Oscars because it just catered to the general environment in the United States at that time, then "Mulan" was somewhat lucky.

In the previous life, the movie "Mulan" starring Chinese film superstars Zhao Wei and Chen Kun has achieved a bumper harvest in word-of-mouth and box office, and sales in foreign markets have also created proud results. And Zhao Wei's perfect performance also made her win 4 actresses at domestic and foreign film festivals in a row, but these four actresses may not have the gold content of Cannes actresses.

The luck that Wang Xiaohu refers to, on the one hand, is that he reprocessed "Mulan" on the basis of the 09 version, so that the film is filled with a strong "Chinese rhyme" from head to toe, and on the other hand, his new "Mulan" is nearly 30 years ahead of this era!

The shooting techniques shown in the special film are very prominent and novel at this time, take the most typical example, through Lin Qingxia's eyes to show the scene of war, such tricks will not say that in 20 years, even a few years later, it will be extremely common, but now, no one knows how to use it, no one knows how to realize this technology, so it suddenly brought the artistic atmosphere of "Mulan" to a very high level.

Of course, it cannot be denied that Lin Qingxia herself has excellent acting skills, it is Wang Xiaohu who knows that she can excel in anti-stringing, and with the recreated script, she has today's Cannes actress.

The whole link is indispensable, Wang Xiaohu occupies the right time and place, and winning the award is naturally as easy as finding a bag.

These were all things that he summed up later.

Over the next few days, journalists from around the world gathered in Hong Kong to interview Mr. Wang.

This time, Wang Xiaohu did not feel troublesome, but took the main creators of "Mulan" to receive them in the conference room of Concord Company, and the senior executives of major film companies in Hong Kong also attended the press conference, and the mainland also sent people to attend the press conference.

To Wang Xiaohu's surprise, Hong Kong Governor MacLehose put down his official duties to come to the show, and he really saw the important role of the Palme d'Or.

In fact, there is no way that MacLehose will not come to cheer, because after Wang Xiaohu won the Cannes Palme d'Or, the entire British media exploded, and British reporters wanted to interview Wang Xiaohu in France but they came up empty.

After all, Wang Xiaohu is also a British knighthood, and Wang Xiaohu won the award, which is the Hong Kong British political axe that won the award, at least before Hong Kong's return to the United Kingdom, it still belonged to the British colony.

Wang Xiaohu and others first answered the reporters' tidbits about the filming of "Mulan", and then elaborated on all aspects of winning the award at that time, and then took out the Palme d'Or and the Best Actress Award for publicity.

"Tiger, what's your next film?" A reporter raised his hand and asked.

Wang Xiaohu smiled and said: "I haven't thought about it yet, after all, with the increase in the cost of the film, I can't start filming with the script I wrote casually like a few years ago, otherwise I will take a considerable risk." ”

"Will there be a place for you at next year's Oscars?"

"It depends on the mood of the American Film Academy judges!" Wang Xiaohu said.

"Can you predict the global box office of Mulan?"

The reporters left contentedly after getting what they wanted, but Wang Xiaohu and others were tired and half dead, in exchange for anyone who accepted interviews with hundreds of reporters would have this virtue.

But now that he finally knows what these trophies do, for a film that has not yet been released globally, whether it is the Palme d'Or or the best actress is a good publicity stunt, just imagine how bad a film can be if it can win the Palme d'Or, the box office of a film with the arrival of a Cannes actress will definitely skyrocket.

Isn't it just a press conference, just to answer some old-fashioned questions to reporters, and to use their mouths, and these reporters to help publicize in their respective national media, saving a considerable part of the publicity expenses

After the press conference, Wang Xiaohu handed over the core members of Concord to hold a mobilization meeting for the global release of "Mulan".

Before entering the formal topic, Wang Xiaohu first praised the company's employees, although this press conference from all over the world was very sudden, but the 200 employees of Concord performed a remarkable performance at today's press conference.

"Brothers and sisters, I am very satisfied with everyone's performance today, you have the ability to be an excellent employee of a large international company, and now foreign media reporters have been impressed by our Concord Company, and I hope you can carry out a good mental outlook in the future."

This praise made Xu Junlong, Li Shaonan, Xiahou Mo, Xiahou Jue and others very useful, and they applauded enthusiastically one by one.

"Okay, now let's talk about our global communications plan." Wang Xiaohu knocked on the table and said: "The plan you have in hand was revised by me last night, and what we have to do now is to make "Mulan" an international movie." ”

This global promotion plan has been slightly modified on the basis of the original, and Wang Xiaohu only used the existing resources of various countries to organically combine, such as selecting famous movie stars, singers and other dubbing and soundtracks from various countries.

But now, "Mulan" won two awards in Cannes before its release, and he has no reason to give up this great resource and not take advantage of it.

"We need to use the distribution network that has been established to spread the word about Mulan's award at Cannes, and although this matter has been done by the journalists who came today, it is not enough!"

Wang Xiaohu waved his hand and said: "I want to fill magazines and theaters in various countries with all kinds of advertisements, trailers, posters, and film reviews, and the time must be concentrated within a month." ”

Everyone hurriedly recorded it.

"In addition, the derivative products of "Mulan" should also be put on the agenda, and they will be sold together with the film, not to mention audio and video products such as CDs, audio tapes, and videotapes, which are the most popular things at the moment, and we have to squeeze the residual value of "Mulan", who can help me contact a musical company, I want them to make a musical of "Mulan", of course, the piano accompaniment is the best."

Wang Xiaohu frowned suddenly after speaking, he remembered a night when he was studying with Gu Jiahui a few years ago, and remembered that Long Zichen played the "Liang Zhu" track on the piano, at that moment, he shook his head and said, "Forget it, I'll contact the musical myself." ”

The content of the next meeting mainly focused on the development of derivatives, such as Xu Junlong believes that the image of Mulan can be made into a toy, and Xia Houmo believes that the photos of Lin Qingxia or Chow Yun-fat can be printed on clothes, so that they can enter the hearts of young people

Such good suggestions are very desirable, Wang Xiaohu kept passing the chin head, at this time it finally reflects the youthful vitality brought by the formation of a company by young people, and they can always put forward good suggestions in line with the atmosphere of the times at critical times.

"OK, the atmosphere of today's meeting is very good." Wang Xiaohu looked at the dense text on the notebook and was very satisfied, because after everyone's discussion, he was more sure of the global release of "Mulan".

Normally, even if a movie is a sensation, it can only be a month or a few months, and in order to make it live longer, it must be multiplied with many other things, or topics, or toys, or public opinion.

By now, Wang Xiaohu's notebook has sorted out a clear global promotion plan: after the global theater screening, it is broadcast on TV stations in North America or other countries, and videotapes, musicals, publications, and toys, costumes and other things are flooded all over the world.

"Shaonan, tell the employees of the company that they will all go to the Zichen Restaurant in the Film and Television City after work tonight, and we will have a grand patty on the rooftop superstar to celebrate that our Concord Company has created another movie that lays golden eggs!"

Wang Xiaohu was in a good mood, everyone was even more morale, one by one began to advertise, and after a while, the slogan of "Brother Tiger is mighty" came from up and down the Concord Company, which shows that everyone has such a bold preference and worship for Wang Xiaohu.

"Hey, Zichen, haha, thank you for your blessings, what are you busy with now? Oh, and that's exactly what I'm arguing for the company to host a patty on the rooftop of your restaurant, to celebrate the triumphant return of Cannes, of course. Wang Xiaohu picked up the phone and called Long Zichen, but he didn't expect that she was going to go to the film and television city.

"By the way, in addition to this matter, I have a separate matter to trouble you, and the specific things will be discussed in detail after the meeting, and now I have to trouble you to let the restaurant prepare."

(To be continued)