Chapter 300 International Brands
As soon as I heard what Li Yunsheng said, the people of "Qianzi" had nothing to say, and there was naturally no possibility of opening up the river with Li Yunsheng's identity, so since "snow &?elegance" has become the key cooperative brand of Yaoguang Group, what else do you have to fight for, either obediently go to the secondary channel, or don't do it, and finally "Qianzi" still chose to do the secondary channel, if you change a shopping mall, they may give up this cooperation for the sake of face, but this is Yaoguang Department Store, They don't want to cause misunderstanding of Yaoguang Group, the consequences will be very serious, although "Qianzi" is already the most bullish shoe company in China, but there are brands that are not worse than you in the world, the strength of Yaoguang Group, can introduce more international brands, "Qianzi" is not indispensable here.
After Li Dahai took Li Ming to walk around the shoe area of Yaoguang Department Store, his face was gloomy and uncertain, and the brand mix here made Li Dahai feel that if he did his own investment, would it be necessary to introduce a brand like "Urban Mood"? The answer is no, the shoe area of Yaoguang Department Store is actually half of the shoes made of leather shoes and half of the shoes made of leather materials in the shoe area of Yaoguang Department Store, and the other brands are all made of leather, so that more than 90% of the brands such as "urban mood" are PU materials have no possibility of entering at all.
Originally, he should have accepted his fate, but when he saw that "Yaxi", a shoe that was basically made of PU material, could get the first priority position in Zhongdao District, his heart was unbalanced, and he thought about whether Yaoguang Department Store could also let the "urban mood" come in through public relations, if "Yaxi" did not have any public relations to get this position to kill him, and then think about this exhibition, they were able to squeeze the brands under "Qianzi" into the second channel, which shows that "Yaxi" The relationship with the owner of Yaoguang Department Store is absolutely extraordinary.
"Li Ming, go back and tell Sun Zhiguo, Yaoguang Department Store is going to visit more to get closer, and I can come forward at the right time. If you need to spend money, tell me, the whole green light! β
Li Ming hurriedly said: "Mr. Li, don't worry, I will explain this matter to him when I see him." β
Li Dahai nodded and led Li Ming to the main gate.
The exhibition hall of "snow & elegance" is full of people, the main gate of Yaoguang Department Store is a place where the flow of customers is very concentrated, the exhibition office is placed here There are a lot of people coming and going, intentionally or unintentionally will glance at this side, plus the "snow & elegance" shoes style is fashionable and beautiful, quite eye-catching, of course, the most eye-catching is the bright eyes and bright teeth on the Guangxuan painting. Zhong Lingyu's beautiful woman, smiling and beautiful, such a picture fulfills all people's imagination of beautiful women.
Many people are attracted by beautiful women, and then pay attention to the brand introduction on the publicity platform, and then pay attention to the products on the display shelves, and then are attracted by the style and texture of the products. 900 yuan of goods here is just ordinary consumption, so customers here only like and dislike, no one will feel that the price is high, but there are many people like "Yaxi" such low-priced shoes who obviously like the style but are unwilling to buy. The reason is that it is too cheap to wear out and lose a share.
Li Dahai stood aside and watched the scene of customers going to pay one by one, silent, Li Ming knew that the big boss was depressed. I didn't dare to talk much, but I kept looking at the "Snow &?Elegance" showroom.
Suddenly, Li Ming screamed like a ghost, and a sound caught Li Dahai's attention. "What's the matter, Xiao Li?" β
Li Ming pointed to the beautiful woman on the Guangxuan painting and said, "I know the woman on that and that above!" β
Li Dahai frowned, when he was young and had passed the age of chasing stars, he always thought that the spokesperson of "snow&?elegance" was an actress, and he didn't take it seriously, at this moment, he heard Li Ming shouting that he knew the beauties above, and couldn't help but say angrily: "Chasing stars and chasing demons are stunned, right?" It's just a star, you know what's so weird! β
Li Ming hurriedly explained: "Mr. Li, no, this woman is a female student of our Zhonghai College, and she has won the top three of our 'Longteng Cup' Design Award before, and our Mr. Zhang also knows her, and personally awarded her a prize!" β
"Oh? And what's going on? Li Dahai asked in surprise, and then said: "This is normal, after all, 'Sifan Trading' is a company that has only been developing for half a year, and they have been expanding in the past six months, and the balance of cash in hand should not be much, how much does it cost to invite a big-name star to do an endorsement?" Ask a college student to spend a few dollars, and besides, this spokesperson has a first-class temperament and looks much better than those stars. β
"Isn't it? They really picked up a big bargain, and I don't know how this Qin Xue would agree to endorse them? Li Ming said stupidly, but he was thinking in his heart that "Longteng Clothing" was ready to offer 100,000 yuan a year to make her the corporate image ambassador, but she refused without hesitation, how much money did this "Sifan Commerce" give to impress her.
Li Dahai smiled and said, "It sounds like Xiao Li, you are very familiar with this person named Qin Xue?" β
Li Ming immediately puffed up his chest and said: "I know each other very well, I used to drink tea together, and occasionally we would talk on the phone." Naturally, he wouldn't say that he had obtained Qin Xue's phone on the pretext of the "Dragon Cup" design competition, and then often harassed others in the name of work, until he asked Qin Xue to be an image ambassador and was rejected, Qin Xue never answered his phone again.
Li Dahai just looked at him, Li Ming was a little flamboyant, he still looked good, and he was more likely to please girls, so Li Ming's boasting, Li Dahai was not too suspicious, and said lightly: "Find a chance to learn about the situation of "snow&?elegance" with this person named Qin Xue." β
Li Ming hurriedly responded, but he smiled bitterly in his heart, this Qin Xue is not in touch at all now.
At this time, two more customers walked in front of them, and one customer pointed to "snow &?elegance" and said, "Hey, these shoes are so beautiful, what brand?" β
Another said: "Isn't it written on it?" βsnow&?eleganceβγ β
"Oops, I'm literate, I mean how I've never seen this brand before!"
"Yaoguang Department Store often upgrades its brand and introduces some international brands, which is probably a newly introduced international brand."
"Yes, yes, it must be, otherwise there will be no Chinese trademark, and you see that the spokesperson of the person invited, this temperament? How much does it cost to get such a spokesperson? β
Li Dahai looked at them speechlessly, and finally understood why "Sifan Commerce" would register an English trademark for a new brand, at this time Li Ming couldn't help it, and stepped forward to interrupt the words of the two customers: "Two beauties, this brand is a local brand in Qing Province, not an international brand." β
Two customers looked back at him at the same time, and then one of them said, "Do you know fashion?" Is there such a fashionable brand in Kyung Province? β
Another said, "What are you doing with him?" Someone wearing a 'Tenglong' brand, you talk to him about fashion, does he understand? β
Obviously, "Longteng Clothing", a brand company based on the low-end market of the masses, developed "Tenglong" clothing, in the eyes of these customers of Yaoguang Department Store is synonymous with "soil scum".
Sure enough, the two of them took Li Ming's words like farts at all, and went to choose their favorite shoes. (To be continued......)
PS: Thank you for suhuihua, Crazy Piggy 2, S Jiangdongsheng, st210083 for your tips, thank you for your votes, thank you for your support!