The price of a pair of shoes is 3-4 times that of the "urban mood", Li Dahai was already surprised enough, and what made him even more puzzled was that the customer took a small ticket and left after paying, and he didn't carry the shoes in his hand at all.

Seeing that the customer was about to go out, Li Dahai stopped her and said, "Miss, you haven't even taken your shoes." ”

The customer smiled and raised his small ticket and said, "Isn't this here?" ”

Li Dahai looked at her speechlessly and said, "This is a small ticket, a voucher for you to pay, but you didn't take the goods away." ”

The customer smiled and said: "Uncle, you are really warm-hearted, don't worry, I'm not an idiot, the shoes I bought are not in stock, you have to pay for them first, and then they will deliver them to your door." ”

After the customer had been gone for a long time, Li Dahai reacted, and said to Sun Zhiguo and Li Ming for a while: "Such expensive shoes, no one still buys them if they are not in stock?" ”

Li Ming said: "It's not a lot, you see that there are more people in front of other containers than here." ”

Li Dahai said: "It can't be counted like this, the price of shoes is much worse, the unit price of their other shoes is only about 400 yuan, and this pair is only two pairs." ”

Li Dahai stepped forward, picked up a shoe, carefully looked at the material and workmanship, and said: "The quality is obviously higher than other products of 'Yaxi'." ”

Hey? “snow&?elegance”？ Li Dahai didn't pay attention to it, but when he saw the bottom of the shoe, he found that the trademark of this shoe was not "Yaxi" but "snow &?elegance", he called the shopping guide and said: "Beauty, isn't this shoe the 'Yaxi' brand?" ”

The shopping guide replied, "This is a new brand, but it is the same company as 'Yaxi'. The shopping guide naturally didn't understand the situation inside, and the "Yaxi" in her heart meant "Sifan Commerce", but Li Dahai misunderstood it and nodded. After putting down my shoes, I walked out of the store and dialed the "City Mood" headquarters.

The purpose of Li Dahai's call is to learn about the situation of "Snow &?elegance" from the headquarters of "Urban Mood", compared to Li Dahai, "Urban Mood" pays more attention to every move of "Yaxi", a strong opponent, and has far more grasp of some of the latest news of "Yaxi" than himself.

Hearing Li Dahai's inquiry, the market development director of "Urban Mood", who is responsible for docking with Li Dahai, was also puzzled, if it weren't for Li Dahai, the brand "Snow &?elegance" would not have known at all, and their own company also had eyeliner within "Yaxi", and it stands to reason that "Yaxi" would launch a new style series. Eyeliner will definitely pass the news back in time, and now this situation is too abnormal, he told Li Dahai to give him some time, and he will find out.

It didn't take long for the marketing director of "Urban Mood" to call Li Dahai back, telling him that "snow &?elegance" did not belong to the "Yaxi" group, and that the owner of the brand was a company named "Lin's Trading Co., Ltd.", and the legal representative of "Lin's Trading Co., Ltd." was called Lin Fan.

"What? Called Lin Fan? Li Dahai emphasized in disbelief. Sun Zhiguo, who was next to him, heard this name, and his heart was also moved.

After hanging up the phone. Li Dahai fell into deep thought, the situation is obvious, "snow &?elegance" is a new brand launched by "Sifan Trading Company" itself, as for why the company was newly registered in the name of Lin Fan. There are many doubts in this, and Li Dahai can't figure it out for a while.

After a while, Li Dahai came back to his senses and called Sun Zhiguo to come over and said, "You take a few more photos of the "snow&?elegance" running in the 'Yaxi' store." I'm useful, Li Ming, let's go to other exhibition points to have a look. ”

The sales of "snow &?elegance" in several stores in Zhonghai Pedestrian Street of "Yaxi" are basically the same, and Li Dahai wants to see the performance of "snow &?elegance" in department stores. As a veteran who has worked hard in the retail industry for many years, he only needs to look at the quality and price of "snow &?elegance" shoes to know that this is not a brand that takes the street route, this price if it is put in a prefecture-level city or even a county seat, it cannot be sold at all, and the price of a pair of shoes is a month's living expenses for many families.

Li Dahai led Li Ming straight to Yaoguang Department Store, did not enter from the main gate, but chose Gate 2, because this exit was relatively close to him, he went to Yaoguang Department Store to see "snow &?elegance", but also had the idea of taking a look at the layout of the shoe area of Yaoguang Department Store, and thought about whether his 'urban mood' was possible to enter.

After entering the No. 2 gate of Yaoguang Department Store, there is also an exhibition here, when Li Dahai saw the brand that was being exhibited, his jaw almost fell to the ground, because the brand publicity on the exhibition was written as "Qianzi International's high-end brand", "Qianzi" group is no stranger to anyone, the old listed company has a market value of more than 10 billion, and it is a well-deserved overlord of the domestic shoe circle, such a company, a brand is actually placed in the secondary channel to do exhibition, is this a joke? Although you Yaoguang Department Store is very strong, but you can't help but play cards according to the routine, it stands to reason that no matter which shopping mall, "Qianzi" comes out, it is necessary to make way for it.

Thinking about it, Li Dahai couldn't think of a reason, he could only understand that Yaoguang Department Store was too strong, and he had the qualifications to play cards unreasonably, and "Qianzi" was forced to accept the alliance under the city, but the actual situation was similar to this.

When the marketing staff of the "Qianzi" Group learned that the booth at the main gate was given to "Snow &?elegance", and he was arranged to the secondary channel, he felt that this was a great shame, and he ran to Xia Xiang's office in a rage, and asked him why with righteous indignation? Don't malls talk about the rules of the game? I am such a high-end brand, and it is owned by "Qianzi", you put me in the secondary channel, and put a little-known new brand in the main channel, what kind of reason is this?

Xia Xiang just asked lightly, can your brand enter the main store of our Yaoguang Department Store? Can I enter the main store of Yaoguang City Plaza? If Lin Fan was here, he would definitely laugh out loud, because Xia Xiang's reply was the same as when Li Yunsheng replied to Xia Xiang's question.

The people of the "Qianzi" group said vigorously: "I can't get in, but how can I say that I am better than this brand that I have never even heard of the name, right?" ”

Xia Xiang said: "Soon you will hear that this brand will soon be stationed in the two main stores of Yaoguang Group, Yaoguang Department Store No. 1 and Yaoguang City Plaza!" ”

The people of the "Qianzi" group were taken aback, "Damn, Mr. Xia, don't scare me!" I've been in the department store circle for many years, and this situation is not possible, what is the place of your headquarters, which is the holy place of all retail brands, and a new brand can enter? Unless it's your own brand. ”

Xia Xiang said depressedly: "Let the facts prove it, don't say you don't believe it, I'm still half-convinced, but what our Mr. Li told me, with his identity, do you think he will lie?" (To be continued......)