Chapter 336: New Store Opening Process
Is he a demon?
Self-made, less than half a year, from the very beginning of 100,000 yuan to now assets of more than 100 million, except for the demon, there is no better explanation, but Qin Xue, as an insider, she knows how Lin Fan got to where he is today, that is keen insight, sensitive market smell, solid market foundation and excellent management, with these factors, he can make such a result, which is both shocking and reasonable.
Yan Lan knew in the chat with Qin Xue that Qin Xue was not only the spokesperson of "Snow &Elegance", but also the design participant of this product, and couldn't help but be amazed, and also knew that Qin Xue was currently helping in Lin Fan's company, Yan Lanjiao smiled and said: "You girl, you are too stupid, you said that you have nothing to do with him, and now you even sell him with your heart, this Lin Fan is really a profiteer, no wonder he is so good at making money, even the campus goddess of Zhonghai was put into it by his empty gloves white wolf." ”
Qin Xue said angrily: "Sister Lan, he gave me a very high salary, so he is not a profiteer, don't talk nonsense." ”
Yan Lan pouted and said, "Very high, how high?" You know to protect him. ”
Qin Xue said: "I now have an endorsement fee of 200,000 a year!" ”
"Oh my God!" Yan Lan exclaimed.
Qin Xue smiled and said, "It's high, right?" ”
"What's high? You didn't look at the shampoo advertisement called Zheng Liying's endorsement, there are millions a year, Xiaoxue, you are much more beautiful than her, you give 200,000 a year, this is too picky! ”
Qin Xue explained: "Then how can it be compared, people are stars!" ”
Yan Lan shook her head and said, "What's wrong with the star?" If you want to be a star, as long as someone is willing to praise it, you can immediately dump her ten streets. ”
Qin Xue said: "I think it's already a lot, originally I was an endorsement to help, and I feel ashamed of the 200,000." ”
Yan Lan lamented: "How many lifetimes of virtue does this Lin Fan have to accumulate before he can meet you." ”
Qin Xue shook her head, her thoughts were the opposite of Yan Lan's, she always thought how lucky she was to meet Lin Fan. People will always meet such a person in this life, he can make you laugh the happiest, but also make you cry the saddest, in their own bright years to meet such a person is lucky.
In the conference room of "Sifan Commerce", Xiao Yanyan, Han Lei, Shan Tianbiao and Dong Rui were discussing together in front of a photo on the big screen of the projector.
Since the establishment of the marketing department, Lin Fan has been a strong advocate of creating a newspaper store process, a process that allows all relevant departments to participate and express their opinions, to some extent. Perhaps because the operation department and the commodity department are not professional enough for the market, they will put forward some obstacles to the new store, which will bring some resistance to whether the new store can be opened, but at the same time, because the operation department is the demand department, only by listening to their opinions, the market department can also open a store that is more conducive to their operation and management, although the standard of opening a store will be virtually raised, and the speed of opening a store will cause a certain delay, but it is helpful to improve the quality of opening a store. Therefore, in the eyes of outsiders, Lin Fan's behavior is to divide his rights, but he doesn't know that Lin Fan is deliberately creating such an order, a kind of company that will develop no matter how large the company will be in the future. can be applied to the process of the newspaper store, a newspaper store process that will not be messy in the future, even if Lin Fan withdraws and no longer asks the marketing department.
The marketing department is a spending department, and the funds from them are often hundreds of thousands or even millions. The involvement of other departments can also play a certain regulatory role.
At present, this process has been implemented for a period of time, and it is still in the process of running-in. From the beginning to the present, the marketing department and the operation department are in different positions and consider problems from different angles, and it is inevitable that there will be disagreements on some issues, such as the issue of estimated performance, which is also the part that will cause disputes in every discussion.
In the company's bonus system, the bonus of the marketing department is distinguished and obtained by the number of newly opened stores and the type of new stores, while the operation department from the supervisor to the front-line staff is obtained according to the achievement of the store's business goals.
For example, if the estimated performance of a newly opened store is 200,000 yuan/month, then the commissioner of the marketing department can almost get a bonus of 5,000 yuan, if it does not reach the standard of 200,000 yuan, it can only get 3,000 yuan, and for the operation department, 190,000 yuan/month may be easy for them to achieve, but 200,000 yuan/month may not be able to complete, and the bonus difference between completion and completion is also very large, from the supervisor to the supervisor to the front line will be affected, so the estimated performance will involve personal interests. It seems like something that can never be achieved to make these people completely leave the individual behind and seek truth from facts, this is human nature!
The position of the commodity department on this issue is consistent with that of the operation department, because their bonuses and year-end bonuses are linked to the achievement of operating indicators, and the role of the finance department in this process is only to calculate the profit and loss statement according to the rent provided by the marketing department and the estimated performance discussed by everyone, and estimate a rough profit for the future of the new store, so they generally do not speak, only when the new store cannot meet the profit standard set by Xu Si, They will come forward and say that they do not agree with the new opening of the store.
Today, Xu Si and Lin Fan are not there, but this does not affect the normal progress of the new store communication, this period due to the low cost of street shop rent, personnel and logistics costs are not high, and the market supply is less than demand, so that it is the best period of retail to do a period of time, many people turn their attention here, began a wave of store grabbing, high transfer fees to take the store, raise the rent to pry the store abounds, at this time if a store is about to expire, do not hurry up, may be taken by other businesses at any time, Therefore, Xu Si said very early: "The matter of the newly opened store, special affairs, need her signature, if she is not there, you can call to report first, and then make up the signature later." ”
"Leaders, please see, the first store reported by the marketing department today is located in Shanghang City's class A business district, Tianhe Road business district, the current rent market price of the business district is 100,000 / room / year, the area of a room here is about 30 square meters, the target store is located in the center of the business district, belongs to a class of location, the target store area is 90 square meters, the width is 9 meters, the depth is 10 meters, there is no partition wall in the middle, the landlord is a landlord, the rent of this shop we talk about the final result is 320,000 / year, the contract period is signed for three years and three years unchanged, The deposit is 50,000 yuan, and the liquidated damages are one year's rent. We estimated the annual sales of this store to be 3 million, and the evaluation results of the marketing department showed that the store has a good image, a good location, and a sales guarantee, so it can open a store. ”
Dong Rui has followed Lin Fan for half a year, and he already has a basic understanding of how to evaluate the store, and today Lin Fan is not there, so he will lead the new store communication meeting, because the level of the people sitting is higher than him, so he is unusually low-key. (To be continued......)