Fang Kai nodded, of course he knew what Chen Feng was thinking, but he was surprised that he actually shot an advertisement, Director Chen, then let's get to the point, the reason why we came to you today, I think you should also know about your creative advertisement, Fang Kai said

En Chen Feng nodded and said

The staff in our department all thought that this was a great manuscript, and Fang Kai did not hesitate to praise it, this was not that he deliberately slapped Chen Feng's sycophants, but his true thoughts in his heart

He's not one of those people in the PR department, and he doesn't need to deal with hypocrisy at this time

However, we think there is a problem, that is, this advertisement is too long to shoot, Fang Kai said, the current TV station advertisements are all about selling advertising space in seconds, just one second of advertising, how much more money we have to pay for it, to say a joke, this is really hundreds of thousands of dollars a second

Fang Kai didn't believe that Chen Feng, as a director, didn't take this into account, since Chen Feng handed over this advertising strategy, it must have its uniqueness, he believed Chen Feng

Director Fang's opinion is actually correct, but I don't think so, Chen Feng said

For TV commercials, the length of this advertisement is indeed very long, Chen Feng said slowly, but what if it is an online advertisement

Online advertising Fang Kai faintly felt that he seemed to have caught some shining point, and now basically there is no concept of online advertising, although some companies have begun to advertise on the Internet, but it is only to move TV advertisements to the Internet, and it is still semi-forced to force netizens to watch

It's strange to say, the online entertainment in this world is not worse than that on the earth, and even some aspects are stronger, but until now, online entertainment has not yet been developed, Chen Feng doesn't understand why, just like he doesn't understand that the online literature of the year before last was still stagnant in martial arts, in the end, Chen Feng can only naturalize all this into some deformities in the development of this world's entertainment, and some things have not kept up with the pace of the times, and it is precisely in this way that Chen Feng will use the Snow White scheme, otherwise Chen Feng will have no advantage at all

Yes, Director Fang knows how many netizens there are in our country now, and without waiting for Fang Kai to answer, Chen Feng answered by himself, there are 720 million, of which 210 million are students

Indeed, Director Chen wants to say that the Internet is a very good publicity platform, Fang Kai picked a smile of surprise on the corner of his mouth, it is indeed quite interesting, if this method is feasible, it will be a milestone in the history of advertising

There is no doubt that the Internet is a good platform for publicity, Chen Feng said with a smile, as far as I know, the main customers of your company's Leke and other beverages should be young people under the age of 30, and these young people are also the main force of netizens

That is to say, this part of the customers should overlap, the more Chen Feng said, the clearer the thinking and the clearer the organization, I don't know if Mr. Fang has understood the thoughts of young people today, from the age of the young people, the current young people are divided into the post-80s, post-90s, for the young people of the post-80s, there must be TV and computers in their lives, although many do not watch TV, and the post-90s can do without TV, but there must be computers

Fang Kai seemed to vaguely know what Chen Feng wanted to say

In other words, as the younger generation gradually grows up, the effect of TV advertising will become weaker and weaker, especially for beverage companies like your company that are targeting the young market and survive, Chen Feng said

Fang Kai nodded and agreed with Chen Feng's statement, and his heart became more and more interested, knowing what Chen Feng was going to say later

In the future, the part of online advertising will only occupy more and more, but the Internet and TV are different, it should be said that there is a fundamental difference, and the current audience's attitude towards advertising I think Director Fang should have some understanding, Chen Feng said with a smile

Fang Kai nodded, Chen Feng was right, the current audience has been trained to filter one by one after being bombarded with countless advertisements, and one by one the advertisements have been filtered out

No matter what kind of advertising seems to be difficult to arouse the interest of those audiences, they are gorgeously ignored, which makes them very helpless to advertise people...,

Unless they happen to come across the advertisements they are interested in, they simply ignore those advertisements, so in today's TV stations like extortion, many companies still have to continue to move forward, because they have no other choice, since advertising has been difficult to attract the audience's interest, then there is only one way left: bombardment

Of course, they knew it wasn't going to work well, but there was nothing else they could do

Nfangkai nodded

So because of this, it doesn't work to move the TV ad to the Internet, because netizens will also choose to ignore it, Chen Feng said that the best advertising effect is naturally the video website, and now the general advertising model is to put an ad before the video comes out, and netizens have no choice, but no choice does not mean that netizens have to watch it, they naturally have other ways to block this message

Fundamentally speaking, it is not that the advertisement is not gorgeous enough, but the information of the advertisement itself is not what the public likes to see, Chen Feng explained, I remember that when the advertisement first appeared, the effect of every advertisement was so good that it was because the public was not tired of this model at that time

Now it's the same way, since netizens are very disgusted with the mode of first having an advertisement when watching a video, so why don't we just make an advertisement into a video and put it on, Chen Feng said

Making the advertisement into a video, Fang Kai's eyes lit up suddenly, and Chen Feng's words were like directly hitting a kilowatt searchlight for him in the dark, illuminating the way to the future

Yes, the public is disgusted with advertisements, not because they contain advertising information, but because these advertisements are exaggerated and boring, one is more ineffective than the other, Chen Feng said with a smile, so we simply designed a fun and powerful video bridge

Let netizens remember our advertising content while laughing, Chen Feng asked rhetorically

Fang Kai's mind seemed to have Chen Feng's words, a fun and powerful video clip

In the past, whether it was Joy or Bihai, there was a very important thing in your propaganda that emphasized the taste, how good the taste was, how cold, clear and refreshing, etc., Chen Feng continued, but the problem is that how many young people nowadays have never drunk soda, whether it is Joy or Bihai, or our local Jiamei, in fact, the taste is almost the same, isn't it, maybe there is a difference, but where do ordinary people taste it, so it is meaningless to just emphasize the taste

Fang Kai's eyes are getting brighter and brighter, yes, that's the truth

And those tastes are generally exaggerated, and the audience knows that they are fake at a glance, how can they still believe it, and if they don't believe it, how can they buy Chen Fengdao

So it's better to put it on things other than the product itself, for example, my advertising idea focuses on the high winning rate of Leke, this thing may be that netizens will laugh after reading it, and they don't remember anything, but as long as they remember that Leke's high winning rate is a big win, then when they go to buy it again, they will consider Leke more, after all, many soda tastes are similar, and they don't like it, and many times they choose the one who is more impressed, Chen Feng slowly said the idea in his mind ( To be continued, if you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation)