Chapter 224: Advertising Shooting!
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Fang Kai nodded, he agreed with Chen Feng's statement, he found that Chen Feng's statement was very good to his stomach, it should be said that it seemed to have reached his heart.
Genius! No, it's just a demon, no wonder some foreign media call Chen Feng a 'demon talent', although the name is not good, but it can only be described like this. If it weren't for Chen Feng's current achievements, then even if he paid a big price, he would have to dig Chen Feng into their company.
"As long as it can achieve this goal, then the ad is considered a success!" Chen Feng said. "Now that TV commercials are getting more and more expensive, but for your company's customer base, they are watching less and less TV, so isn't it a good choice to adjust the focus to the Internet?"
"And the cost of online publicity is much lower than that of TV advertising, your company has also placed online advertising, presumably how much is the difference, you also have a psychological number, I will not say more, in addition, if the advertising in the form of this video is actually very simple, hire some water army, they can top the video to the home page, so that countless people can see this advertisement, they are absolutely inexpensive, far more cost-effective than the advertising you put on TV!" Chen Feng said with a smile and a shrug.
"Congratulations, Director Chen, you have convinced me!" Fang Kai said with a smile, everything Chen Feng said went to his heart
On June 4, inside a hotel in Shenhai. Filming of the creative campaign for Joy has finally begun, and the beginning of the shooting of the opening advertisement, that is, Snow White is playing and singing to herself at the hotel, and meets the evil prince who delivers the courier. was forced to eat a poisoned apple, and was awakened by the poking prince.
The shooting of advertisements is not as good as TV series, or movies, which are generally shot in a few days at most, because this advertisement also involves location, so there is no hope for filming in one day, and it has to be considered that several protagonists have no experience in shooting advertisements, so a week is still relatively normal.
Plus post-production. Within half a month, you can see the samples, and the speed is basically very fast!
"Ka, wait a minute. This guitar is not right, your posture is a little stiff. Chen Feng shouted to stop and stepped forward to say to Ye Rong.
"Hee-hee, I'm sorry-book_ ()" Ye Rong stuck out her tongue and looked at Chen Feng with watery eyes. Chen Feng shook his head helplessly. said to some staff next to him, "Let's take a rest first, Yerong, come here, and I'll teach you how to play the guitar correctly." ”
Chen Feng pulled Ye Rong to the next room, and knocked Ye Rong on the head with some affection, "You." Don't think I'm a director, you're so relaxed. ”
Ye Rong touched the place where Chen Feng had knocked out. glared at Chen Feng angrily, but in a blink of an eye, he said flatteringly, "Isn't this you?" ”
When the two of them returned to the other room. Everyone is ready, they are all in place, and the subsequent shooting has been very smooth, after finishing today's shooting, Chen Feng and others will go to the ancient city of Shenhai for filming the next day.
The next day, the sun was shining and the mood was calm.
Chen Feng and his entourage came to Prince Mu's Mansion in the ancient city area of Shenhai, which is also known as Gege Mansion. It was a courtyard built by Prince Mu for his most beloved youngest daughter in Shenhai.
After the overthrow of the imperial autocracy, the Gege province was also taken into the treasury and became the property of the state.
Later, this was the place where the noble princess lived and became a tourist attraction, and you can go in and participate in it for only 20 yuan. If you're a student, you can also get a 5% discount. …,
Gege Mansion is not only used for tourism, but also a favorite attraction for some crews when filming court dramas.
Chen Feng also chose Gege Mansion as the place where they took the photos, and signed a lease contract with the relevant competent authorities, renting the boudoir used by Xiuling Gege himself to Yerong for Ye Rong's use.
Chen Feng's photo of Snow White is a little different from that of the previous life, which was purely in Western form, but here, Chen Feng plans to combine some Chinese culture to create a Chinese version of Snow White.
Entering this quaint building complex, people can't help but revel in it.
Red walls and red tiles, carved beams and painted buildings. Breathing in the crisp and clean air, looking at the broken walls in the corners that have been corroded by time and wind and sand, the green grass is green, and things are not people. People's thoughts seem to have traveled through time and space, returning to the prosperity that was so oppressive that people couldn't breathe hundreds of years ago
Yerong is wearing a purple-red hanfu embroidered with large peonies, with a round neck and wide sleeves, and a wide Yongrong. The long hair is tied in a bun at the top of the head and made in the shape of a spiral. Wearing a phoenix crown with a pearl hairpin. Tall and long-legged, outstanding and standing, Ye Rong, who is already very classical, really looks like a princess with a noble temperament at this time.
Chen Feng kept reprimanding several of his camera assistants, turning them around. After the scene layout of the room was laid out according to his idea, Chen Feng said to Ye Rong: "Let's go, now you can start filming." ”
"Okay." Ye Rong waved her hand at Chen Feng and walked in front of the camera.
As an actor, you must be able to pretend to be like a human and a ghost.
Once in the working state, Ye Rong is very serious and dedicated, fiddling with various postures and expressions according to the photographer's requirements.
"Hmm. Right. Sit up straight. Straighter a little more. Keep your eyes sharp. In the bronze mirror, your face should be sharper, and it should reflect that sense of nobility. Chen Feng continued to guide behind.
Ye Rong adjusted her posture according to his shouting until Chen Feng was satisfied, and then pressed the switch of the camera to shoot.
Lively footsteps were heard outside, and the voices of men and women chatting and laughing.
A woman holding a flag of a guide came in with a group of guests, who were happily holding their cameras and phones to take pictures of the various attractions in Gege Province.
In order to avoid being disturbed by guests, the door to this main house is closed. There was also a camera assistant guarding the outside to prevent others from breaking in and disrupting the shooting.
Still, through the open windows, they could see what was going on in the room.
A lot of people came around, pointing at this side. There were also people holding up cameras and shooting into the house.
Fortunately, Yerong has a wealth of work experience and plays her role without distractions. Undisturbed by the outside world. And because Chen Feng is located in the dead end of the line of sight, the onlookers don't know that it is Chen Feng who is shooting, otherwise with Chen Feng's current popularity, it is estimated that it will cause a riot again, and today's shooting will end hastily.
"Director Chen, how do you think about shooting at this angle?" A young man of twenty-seven or eighteen years old said respectfully and cautiously beside Chen Feng. The man's name was Huang Liang, a new advertising director recruited by the advertising department of Lacco, and at Fang Kai's request, Chen Feng allowed Huang Liang to be his assistant to assist him in the filming of this advertisement. It's not so much about assisting as it is about learning from the sidelines.
Huang Liang also seemed to know that this opportunity was rare, and he followed Chen Feng quite diligently to learn the knowledge of various directors.
Although Huang Liang is only an advertising director, Chen Feng is a film director, but the basic skills are still similar, which also benefits Huang Liang a lot, and many of his views have changed!
Originally, Huang Liang thought that the job of advertising director should be quite simple, and he could be a person who could be a director, didn't he see that many singers who didn't match the director at all ran out to be directors? …,
It shouldn't be too difficult to think about!
But when I really got in touch with it, I found that it was too difficult and too difficult to become a good director, and it took a long time to contact the basic skills.
So many people say that before becoming a director, you must be an assistant director for at least ten years, serving tea and water to the director and reciting lines.
Of course, there are rare opportunities, and it is difficult for ordinary people to get the opportunity to direct alone, but some of them are due to the lack of solid basic skills.
Especially for people like Huang Liang, who are half-and half-way monks, the absorption of knowledge in this area is extremely important.
Huang Liang put away his attitude and learned from the most famous director of the young generation very seriously.
For the studious Huang Liang, Chen Feng also gave him a good impression, firstly, because of Fang Kai's request, and secondly, because Huang Liang's attitude was very good, giving him a very good impression, and he generally had a very good impression of polite and studious people.
Third, it's because these things belong to the ranks of basic skills, and they are not classified things, they basically belong to the director's affairs, and there is no need to hide anything, the quality of a director is not that you really know anything more than others.
After all, in fact, everyone has similar basic skills, and in terms of what they understand, they are actually about the same, and he doesn't know anything less than other directors, but whether he can transform these basic skills into good works is the difference between a good director and a mediocre director.
With the full cooperation of everyone, the advertisement, which was originally thought to take half a month to shoot, was filmed in ten days, and the last shot was completed in the hotel.
The Snow White campaign was shot in 10 days, which is a great speed.
Especially after watching the original version of Snow White, everyone's hearts are full of joy and expectation.
Before a good work is born, the author will have a hunch. It can be expected that if properly promoted, the Snow White series will be able to become a classic in the advertising world.
After the commercial was filmed, it was going to be post-production, and in order to thank everyone for their hard work, Chen Feng originally wanted to invite everyone to dinner. Unexpectedly, Huang Liang insisted on insisting on inviting everyone to dinner out of his own pocket. (To be continued......)