Chapter 222: Negotiation

Accompanied by Lin Fan and Xu Si, Li Jin visited the Okura of "Sifan Commerce" and the stores in Zhonghai City, and he carried a digital camera with him, and while viewing the stores, he also took a lot of photos of the store's displays, and told the two that he was going to bring these back to the company as teaching materials to promote the directly operated stores of "Yaxi".

In Li Jin's eyes, "Sifan Commerce" can already be used as a textbook for the management of stores and the display of goods within "Yaxi", which is quite high.

Returned to Xu Si's general manager's office, the three of them did it on the sofa, Yang Xiaohua quickly served tea, Li Jin thanked him, picked up the teacup and said to Lin Fan: "Others only see the expansion speed of your business in Qing Province, but they can't see your efforts in fine management, nor can they see your meticulous efforts in store site selection, and today's achievements, I can assert that the influence of the 'Yaxi' brand can only account for 20% of the factors, more because of the two such wise leaders." ”

Lin Fan shook his head and said: "Mr. Li has a good reputation, the development speed of Qing Province is in a leading position in the country, I think the most important reason is that we are a little bolder, a little faster, as for fine management, I can say without modesty, Xu Si's management ability is placed in any listed company, and he is definitely a senior manager, as for me, I have other skills very usually, but the ability to choose people and see people is very good!" ”

Li Jin laughed and said, "Are you modest or proud? As a boss, isn't the most important thing to choose the right person, will you use people? Other abilities are secondary! ”

Lin Fan also smiled: "Maybe it's both, I'm neither too modest, nor too carried away, I can be regarded as both confident and self-aware." ”

Li Jindao: "You have proud capital, to be honest, I have seen so many regions in the country, the development momentum of Qing Province is good, if the president comes in person, I believe that the evaluation of Qing Province is no more than that, even if it is our own direct store whether it is the site selection standard or the management of the store is inferior to yours!" ”

Lin Fan waved his hand and said: "The size of the stalls in charge is different, it can't be compared, your president is the heart of the whole country, and I am only in charge of the stall in front of me." ”

Li Jin smiled and said: "Don't be modest, the development of your third- and fourth-tier cities, can you introduce to me, your autumn and winter orders will be placed, and you have placed an order of 30 million, but it has frightened many people, with the scale of your current 6 direct stores, it is absolutely impossible to digest so many goods, I have calculated that the development of your market below should be very good, which is also an aspect that I want to understand this time." ”

Lin Fan shouted Yang Xiaohua and asked him to bring over the summary of the franchise market, Yang Xiaohua saw that Xu Si was also beside him, so he immediately responded obediently, and went to his desk to summarize the recent franchise information.

Lin Fan looked at it casually, and generously handed it to Li Jindao: "Mr. Li, please see, this is all our achievements in the franchise market recently!" ”

Li Jin solemnly took the information, looked at it carefully, and his face continued to change while watching, and sighed a few times halfway, Lin Fan and Xu Si did not interrupt him, until Li Jin closed the information, sighed lightly and said: "I finally know why Mr. Lin said just now that you are a little bolder, and your steps are a little faster!" You Qing Province's unique franchise policy is simply blind my eyes, I want to say that you are too confident or too bold, dare to promise to join the customer annual gross profit of not less than 550,000, this courage is not everyone has, you must know that once the entire market is not up to standard, the compensation difference alone is an astronomical amount. ”

Lin Fan smiled and said: "I have studied this franchise policy many times, and finally I fully support the implementation of this plan, but for Mr. Li's question, I want Xu Si to answer it better, because she is the proposer of this plan and the executive manager!" ”

Oh? Li Jin looked at Xu Si in surprise, but he didn't expect that in addition to Lin Fan's accurate grasp of the market, there was also a smart and wise woman like Xu Si.

Xu Siyan smiled and said softly: "Report to Mr. Li the original intention of setting up this plan, one is based on the understanding of his own business ability, as well as Lin Fan's understanding of the accuracy of the market assessment, that the value of setting the gross profit of 550,000 is completely achievable, and secondly, this way of joining and cooperating can effectively improve the enthusiasm of customers and dispel their concerns about not daring to order, so that in the area of goods, the company has a leading power, which has a great role in promoting the sales of the store. And the company because of the cooperation with customers to take dividends, improve the sales of the store also improve the company's profitability, and this way the company's gross profit margin is much higher than the wholesale goods to join the customers, and another is to attract the strength of customers in various regions with this superior profitability, to ensure the best faΓ§ade resources, the best operators, for improving performance is also of great help, in addition, the goods margin can provide the company with about 50 million available liquidity, For the rapid development of the company in the early stage is of very positive significance, in view of the above points, I proposed this franchise policy! ”

After listening to it, Li Jin sighed: "Others praise the clever plan, often say that it is a stone with two eagles, or three birds with one stone, and Mr. Xu's good strategy is not only a double eagle or three birds, this is a model of killing multiple birds with one stone, not only can quickly occupy the market, expand market share, but also improve their own profitability and rapid return of funds, and set up a new benchmark in the industry, to the later competitors set up a difficult to cross the moat, there is Xu Zong's strategy, this is Lin in short, but also 'Yaxi' luck!" ”

Xu Si said with a smile: "Mr. Li has won the award, this time Mr. Li was able to move to Qing Province, which gave us a lot of opportunities to learn, and at the same time, there are many problems accumulated in ordinary times, so we can communicate with you more!" ”

Li Jin hurriedly said: "If you have something to say, I can give support here, there is no other word, I can't agree, I will try my best to mediate and help you fight!" ”

After Xu Si and Lin Fan glanced at each other, they said in a playful voice: "With Mr. Li's words, I am relieved, I really have an imminent matter here that needs Mr. Li's help!" ”

Li Jin said: "Listen up! ”

Xu Sidao: "The second half of the year, until the next two years will be a period of rapid development for us, during this time we will expand the market share with more than 50 new stores per year, because the frequent opening of stores, involving a large amount of decoration projects, and the design department of the headquarters to face the national stores, I am worried that it will affect the efficiency of the entire project, so we apply' All the store decoration work of Kyung Province is handled by ourselves, of course, the design style will be in accordance with the unified requirements of the headquarters, but the decoration company is cooperated by the company we choose the place! (To be continued.) )