Chapter 299: Flagship SUV
For the entire Mitsubishi Group, the profit of the car in the whole group is very small, so Mitsubishi has not regarded Dongchen as a real competitor, they got the characteristics of Dongchen Automobile's new materials from Toyota, and now they have successfully reached a private deal with Dongchen Automobile, once the high-strength steel alloy arrives in Japan, then Mitsubishi is from Dongchen's hands to bargain, but this is a bitter Toyota family, Toyota has carried out a full range of dismantling and research on the engine and transmission system of Dongchen Automobile, But the results were disappointing.
First of all, the engine, they can't imitate the Dongchen engine at all, the most important pass is the material, secondly, they don't have such a strong finishing ability, if they want to get closer to this indicator is not impossible, that means that all their parts and components must be customized through high-precision CNC machine tools for precision finishing, as a result, the cost has expanded several times, not to mention, the most important thing is that the speed simply cannot reach the standard of mass production, so it loses its meaning.
While others are making an atomic bomb at the speed of making bread, they are still making bread at the same speed as they are making an atomic bomb, so what if they can make an atomic bomb at the same speed as they can make an atomic bomb?
Toyota is extremely disappointed, and the wind direction of international public opinion has become more and more unfavorable for Toyota's hybrid vehicles!
The latest issue of Famous Car Magazine published the largest feature in the world, and the core of the story revolves around the future of hybrid cars, and dramatically, three months ago, they were promoting Toyota's hybrid technology in their magazine. But today, three months later, "Famous Car Journal" directly puts a huge question mark on hybrid cars. Among them, the largest font is printed in a sentence. Let the Toyota Group almost go berserk.
"Dongchen is here, is it still necessary for a hybrid car?"
This sentence is also the voice of consumers around the world who pay attention to hybrid vehicles, and the biggest reason why they pay attention to hybrid vehicles is because of its low fuel consumption, low pollution, and social responsibility. Or the idea of an economic plan, they are willing to spend tens of thousands or even 100,000 yuan more to choose a hybrid car when buying a car, but. When all the dominant indicators of these hybrid vehicles are overtaken by Dongchen engine, what is the point of talking about these?
Just when Toyota was hesitating whether to start stopping the development and investment of hybrid vehicles, there was another shocking news in China, that is, Dongchen announced that it would cooperate with Dongfeng and BAIC to produce Dongchen's new C series, which is Dongchen's SUV series models.
This news, for car enthusiasts all over the world, is absolutely explosive. Because of the strength of the previous Dongchen S3C, the unique and precise four-wheel drive system of S3C is simply refreshing to all four-wheel drive enthusiasts, and when they see S3C's strong passing force and road adaptability, they are also looking forward to the day when this four-wheel drive system can be applied to SUV models, because only SUV is a real all-road model!
Now, Dongchen cooperates with two brands that produce military off-road vehicles. In this way, with Dongchen's own engine technology and four-wheel drive technology, as well as the epoch-making A1 interactive system, then the passing ability of this SUV is definitely the king of SUVs.
This news shocked Toyota, their market in China, most of them are supported by SUV models, low-end RAV4, low-end Highlander, high-end domineering, Cruiser, high-end Land Cruiser, these models in China sales are very good, and even over the years, Land Cruiser has accumulated a super high reputation on the Sichuan-Tibet Plateau that is difficult to buy with money, and even reached a consensus among Chinese car lovers, on the Sichuan-Tibet Plateau, not to mention Hummer, Land Rover and Mercedes-Benz G series, Only the Land Cruiser has the most comprehensive performance and cost performance. …,
Toyota has always been not afraid of competitors from other brands, but only Dongchen has made it difficult for them to sleep.
SUV models, the most important points, including power, four-wheel drive performance, passing ability, reliability, these are the most good and powerful advantages of Dongchen, if Dongchen is involved in luxury car brands, there is still a lack of strong brand heritage and brand value, but if Dongchen wants to get involved in SUVs, it can be said that it is a matter of course!
First, the psychological impact of Dongchen Automobile on the entire industry, then the loss of meaning of Toyota's vigorously expanded hybrid car project, and now, Dongchen is preparing to launch SUV models, which makes Toyota's stock price fall sharply, and its top management can no longer sit still.
At Toyota's high-level meeting, Toyota's President Fujifu Zhang was furious, and at the beginning of the meeting, he reprimanded loudly: "Dongchen is now a huge threat to us in all aspects, but we have no way to solve this problem now. ”
The marketing director said: "President, we have analyzed the current situation of Dongchen, we believe that it is difficult for Dongchen to reach the standard of annual output of 1 million vehicles within three years, so they will not be able to have a greater actual impact on us in the short term, and the impact of Dongchen on the market is not only us, almost all brands have been impacted, after the threat of differentiation, it is not too serious, and the stock price is falling because Dongchen is now on the cusp. When the world realizes that the development of Dongchen takes a lot of time to precipitate, it will naturally choose other brands again. ”
"It's all self-deception." Zhang Fujifu said with a gloomy face: "Dongchen is a wolf, in front of him, other companies have become lambs to the slaughter, now this wolf is still young, but we can't relax our vigilance because of its young age, if we don't find a countermeasure, to deal with Dongchen, I'm afraid that when he grows up, we will become food in his mouth!" ”
The marketing director is responsible for the general direction of the entire Toyota Group in the market, and the emergence of Dongchen has brought great pressure to Toyota's two departments, one is the R&D department, and the other is the marketing department, and he himself has been studying the countermeasures for Dongchen. Said: "Compared with Dongchen, Toyota's biggest strength is. Our product line is wide, the production capacity is high, and there are a large number of wholly-owned and joint ventures all over the world, to put it bluntly. Toyota is strong, even if we start today, a loss of 10 million a day, the group can support for a long time, but Dongchen is still in the development period, if this time. Let Dongchen also start to lose money, I think they will be tired of coping, and the next development will also be greatly affected. ”
"Price war?" The vice president blurted out, "Do you want to consume it with Dongchen in the form of self-destruction?" ”
"That's right." The marketing director said: "The current situation is that our car is in front of Dongchen Automobile. It is not cost-effective, first of all, the price is not cheaper than Dongchen's, secondly, Dongchen's fuel consumption is low, maintenance costs are low, and the performance is strong, which leads to the first choice of consumers is almost all Dongchen, but Dongchen currently can't get enough cars to meet market demand, so a large number of consumers are holding the currency and waiting, if we are at this time. Starting to sell at a reduced price will inevitably improve the cost performance of Toyota cars. ”
"Cost-effective" Zhang Fujifu frowned and said: "If you do this, I am afraid that the board of directors will not agree, and this will be a huge impact for us, the price reduction is okay, but the price reduction is by how much." Can we make our cost performance consistent with Dongchen? Can consumers turn their attention to Toyota again? ”
The marketing director said: "We don't need to make our cost performance consistent with Dongchen, don't forget, the current Dongchen Automobile is not able to meet the market demand, China's annual automobile production and sales of more than 20 million units, this is the hard demand of the market, belongs to the rigid demand, and on the other hand, Dongchen, the current annual output is only 300,000, even if he expands two SUV production lines, the highest production capacity is 6, 700,000 units, accounting for less than four percent of the market demand, and 96 percent of consumers, will face a situation, Either wait for Dongchen, or buy a current car from another brand. ”…,
Speaking, he paused and said: "So, in this way, our market space is still very large, if we take the lead in reducing the price now, then we can take the lead when consumers are hesitant, and the first price reduction can first hold these wavering consumers in their hands, and if we start the price war, other brands will follow suit, and at that time, the advantage of Dongchen's cost performance will be greatly reduced." ”
Zhang Fujifu pondered for a moment and said: "This matter must be discussed by the board of directors before making a decision, but you have to make a detailed plan as soon as possible." ”
Just when Toyota was facing a big enemy of Dongchen, Zhangjiakou at this time, Dongchen's V-shaped 6-cylinder 3.0 displacement, turbocharged engine successfully rolled off the assembly line, the maximum output of the engine reached an astonishing 410 horsepower, which is about 100 horsepower more than BMW's engine power of the same level, more than 100 horsepower higher than Mercedes-Benz and Audi, and Toyota is even more incomparable, 4.6 naturally aspirated Land Cruiser, the total power is only more than 300 horsepower, As for the engine output of the Porsche 3.0T, it only reaches 330 horsepower.
When the specific parameters of this engine were announced, SUV enthusiasts all over the world were excited, with the 3.0T horsepower configuration, coupled with the fact that Dongchen had the ability to make the engine of the same displacement smaller and lighter, coupled with such a strong power output, once the engine was loaded into the SUV model, it can be said to be the strongest guarantee for the ability to pass on the whole road.
The "Top-Gear" program team contacted the public relations staff of Dongchen Automobile as soon as possible and sent an invitation to Dongchen, that is, when Dongchen's SUV rolled off the assembly line, they hoped to do a program for Dongchen's new SUV as soon as possible.
Zhang Wenhao happily agreed, "Top-Gear" has become the best publicity platform for Dongchen Motors, and there is almost no cost, as long as the car is transported over, the rest will be handed over to Dongchen's own products to conquer the entire program group, and Zhang Wenhao knows that the three hosts of "Top-Gear" are all avid SUV enthusiasts, especially Jeremy, he is simply the best fan of Land Rover, so once Dongchen's SUV is in his hands, he will inevitably love it.
It is precisely because of the huge market demand that Zhang Wenhao is ready to launch the flagship model of the C series as soon as possible, that is, the C3 model, the shape of the C3 model adopts the Land Rover Aurora ten years later, the Porsche Cayenne fifteen years later, and then integrates the characteristics of several other different models. The result is an almost fantastic SUV. Its styling is unusually handsome and elegant, and it also has the hardness of the Mercedes-Benz G series and Range Rover. The whole car feels like you're looking at an impossible computer rendering.
The chassis of this C3 adopts the new technology provided by Dongchen and the air suspension technology provided by Dongchen, so that the chassis can be quickly lifted, and the lifting of the chassis has two modes, one is manual control. One is computer automatic control, if the computer automatic control is adopted, then this chassis lifting function, with the precise four-drive force distribution system. It can be said that it is the best partner.
In addition, the 3.0T engine is also a strong power output guarantee, with Dongchen's unique eight-speed gearbox, the power performance of this car is very strong, the torque is extremely strong, and the explosiveness is stronger, not only the passing ability is excellent, but even the high-speed performance is not to be underestimated, in the lowest state of the chassis. The top speed can reach at least 260 kilometers or more, if you take the old road of S3C, focus on high-performance customization, and add a turbocharger to the 3.0T engine, then the comprehensive power of this car can reach 510 horsepower, in that case, the top speed can reach at least 320 kilometers, killing the Porsche Cayenne, which is known as the fastest SUV.
In order to achieve the effect of experience, Zhang Wenhao followed the old path of the last time. It was the first to produce a 3.0 twin-turbo C3-C, which is a customized version of the C3. …,
C3C, like S3C, is also equipped with the A1 interactive system developed by Xiao Er, and the A2 interactive system, because the server has been set up, has also entered the test stage, I believe that Xiao Er will be able to complete the A2 interactive system connected to the Internet in a few days.
A2 interaction system and A1 do not conflict, A1 is the driver to the car itself commands, and A2, the driver can use it to communicate with the Internet seamlessly, as long as he says the question, A2 can be answered through the command library in the server, more like a personal assistant for life and leisure and entertainment.
About a week later, the A2 interactive system was tested, and Zhang Wenhao improved the performance of the on-board computer on the C3C, and added a new feature to the car, that is, wireless network access.
In addition, users can also use the USB 3G network card, or directly connect to the mobile phone, access to the Internet through the mobile phone, to provide network conditions for the A2 interactive system.
Among them, it is most practical to connect directly to the mobile phone and access the Internet through the mobile phone.
After the first C3C rolled off the assembly line, Zhang Wenhao first conducted a general test of the performance of the C3C, starting from zero to 100 kilometers, which can be controlled within six seconds, and the high speed can easily reach more than 250 kilometers.
Zhang Wenhao once drove the G65-AMG to the mountainous areas of the Yunnan-Guizhou Plateau, the biggest problem of the G65 is that the fuel consumption is too large, although the power is very strong, but because the four-wheel drive system is not as accurate as the four-wheel drive system of Dongchen Automobile, so the real passing ability can only be regarded as the past, in addition, the weight is too large, and the retro shape basically does not consider aerodynamics, but this C3C is a vehicle that is really designed for the whole road.
Driving in the city, the 3.0 twin-turbocharged engine, with the cooperation of a powerful gearbox, the response speed of starting acceleration is very fast; High-speed driving, unique aerodynamic design, so that the body in high-speed running resistance to the minimum, and because there is enough downforce, so the driving is very smooth; Muddy, rocky, gravel, grass and other road surfaces, due to the powerful four-wheel drive system and central control system, so that the car can be based on the actual situation of the road, the power of the four wheels can be distributed separately and accurately, and the passing ability is significantly better than other competitors.
The powerful A2 interactive system is also very practical, it is equivalent to a pseudo-intelligent computer, through the built-in instruction library, to answer various questions of the user, and the user can also through the A2 interactive system, to achieve the purpose of indirect access to the Internet, and even let A2 view their own mailbox, view the real-time weather around the country, traffic information, etc., etc., as long as the user can do things on the Internet, A2 can be done on its behalf.
Although the A2 system is not a real intelligent system, its working principle is to rely on a huge instruction base, which makes it difficult for users to ask questions that A2 cannot answer, so as to use the effect, close to the prototype of the future intelligent system, that is, the so-called pseudo-intelligent system era, this system has a rough prototype now, but because the establishment of the instruction library requires a lot of manpower, material resources and time accumulation, so there is no pseudo-intelligent system can reach the standard of A2, therefore, A2 in the current era, It is an epoch-making existence, and as long as the instruction base continues to grow and improve, there will be no competition for decades to come.
The real intelligent era needs to wait until the biochip processor is mature before it can be born, if Zhang Wenhao does not interfere, the intelligent era will not come within a hundred years. (Your support is my biggest motivation.) )