Chapter 250: The Great Army Suppresses the Realm
In the shopping mall, it is useless to only be reasonable, but also to have strength and bargaining chips, although Wu Xiaosong's words are a bit strong, but they are not completely unreasonable.
If your performance is good, you can ensure the rental income of the shopping mall, and it is nothing to give you some support, the key person "Yaxi" can do 200,000 a month, you have done more than 40,000 sales a month, and you came to me to support, and I have support for a business like "Yaxi", you still have to stay where you are cool.
Of course, Wu Xiaosong did not refuse Zhao Hua's request to enter the Nanhu store, after all, the cooperation so far "Daming Trading" is still relatively well-behaved, such a brand can still be appeased if it is within its ability, after all, if there is a new store in the future, if the big brands are unwilling to settle in early, they can use the Nanhu store to blackmail the brand "Lifusi" and let them cooperate with the entry.
"Brother Ming, Wu Xiaosong said that he will arrange a place for us in the Nanhu store in the near future, and the conditions will be appropriately relaxed."
Zhang Ziming nodded and said, "It's okay if they can be people, but what is appropriate relaxation?" I've heard a lot of these generalizations, and I'm scared of them, so let him report the conditions directly. ”
Zhao Hua asked softly: "Brother Ming, do you want to arrange this in advance, Wu Xiaosong, including his leader, let's entertain you, this time we entered the Songlin Road Commercial Street or Wu Xiaosong matched, it's not bad." ”
Zhang Ziming said in a sullen voice: "You can make an appointment, eat what you should eat, play what you should play, and give it away, but the conditions must be negotiated back for me." ”
Zhao Hua said: "Brother Ming, don't worry, eat people with a soft mouth and short hands, as long as he dares to come, I don't believe that he will not give in on the conditions." ”
In an office building in Zhonghai, in a newly established company, Zhang Xing, Li Dahai, and Wang Ziqing sat together, and this company was the "Lianzhong Trading Co., Ltd.", which was jointly invested by the three of them with a capital of 30 million yuan and won the agency right of Qing Province for "urban mood"
The general manager of this company is Li Dahai of "S Ma", while Zhang Xing and Wang Ziqing are investors and do not participate in daily management.
"Lao Li, what is the future of our 'urban mood' in the Kyung Provincial Market, the success of this store on the pedestrian street is crucial, have the preparations been made?"
Although Wang Ziqing didn't speak, when Zhang Xing spoke, he had already turned his gaze to Li Dahai.
Li Dahai faced the inquiries of the two partners, and said unhurriedly: "Don't worry, two brothers, it's absolutely no problem to fight a beautiful first battle." The display of goods has invited the head office to send the merchandiser to do guidance, the goods are also sufficient, the shopping guide is the best salesperson of my three of us, and after systematic training, coupled with the opening promotion efforts, the response must be different. “
Zhang Xing and Wang Ziqing nodded, and then Wang Ziqing asked: "In this promotion, the new autumn list and hollow shoes also participate?" ”
Li Dahai said with a smile: "Don't participate, we still have a few months to rely on these new products to increase the gross profit margin, now it's irrational to throw out the promotion, now is the last selling period of summer sandals, we purchased a batch of women's cool from the head office just came in handy, do a big promotion, on the one hand, improve our own performance, create influence, but also hit competitors!" ”
Who this competitor is, naturally it is self-evident, mentioning this competitor, Zhang Xing and Wang Ziqing's expressions are a little solemn, Zhang Xing said: "Can you break the record of 'Yaxi' on the opening day of the big promotion?" ”
Li Dahai said with a wry smile: "It's as difficult as climbing to the sky, first of all, the three points I just mentioned, I am not arrogant, no matter how hard I try, the current status quo is that there is a big gap between us and the" Sifan Commerce and Trade "The management level and the analysis of commodity display and inventory structure, in addition, Sifan's several big promotions used in the promotion methods and means are surprise surprises, so the effect is very good, and we think about it is nothing more than a slight change on their basis, the novelty is not big, the effect is naturally not so good, plus our customer unit price is slightly lower than 'Yaxi', so the total turnover should not reach their level. ”
Wang Ziqing asked, "Then what is your expectation, Lao Li?" ”
Li Dahai said frankly: "I expect to be able to achieve 300,000 a day on the first day, which is an unprecedented success!" ”
Zhang Xing and Wang Ziqing glanced at each other and said: "If we can do 200,000, we can celebrate, after the big promotion, the daily turnover is guaranteed to be at the level of 3-40,000 yuan/day, and we will be a great success." ”
Li Dahai nodded, he understood what Zhang Xing meant, at present, the first store of 'urban mood' used in the store is 80 square meters separated from Zhang Xing's Longteng clothing store, and the newly established 'Lianzhong Commerce' pays Zhang Xing 600,000 yuan / year as rent, if you can achieve a turnover of 40,000 yuan a day, then the rent accounts for only a little more than 4%, and the monthly expenditure of personnel costs will not exceed 4%, plus other expenses, the total expenditure accounts for about 10% of the turnover, The net profit margin of this store can be guaranteed to be around 40%, which is an outrageous amount of money.
They are still very conservative in making such an expectation, if there is no "Yaxi" like a mountain in front of them, they can be a little more bold prediction, even so, this expected result has made several investors very satisfied, at the same time they also thought that the performance is almost 2 times their expected "Yaxi", how high their profit margin should be, the profitability is almost double their own, simply calculate, "Sifan Business" to earn a year in Zhonghai Pedestrian Street how much profit, This is a staggering number, and even those who have deep pockets will be thrilled by it.
When Zhang Xing and Wang Ziqing left, Zhang Xing patted Li Dahai on the shoulder and said, "Lao Li, it's hard work, in the first battle, we must play with momentum!" ”
Li Dahai sent the two into the elevator and said: "Don't worry, two brothers, we have joined forces with the three parties, we have funds and manpower, if we are defeated by 'Sifan Commerce' again, I won't have the face to see the two!" ”
"A few bigwigs are gone", "In the office of the marketing department of "Lianzhong Commerce", Li Ming stood by the door and looked at the backs of several people outside and turned back.
A voice sounded in the room: "Director Li is not going to send Mr. Zhang off?" ”
Li Ming smiled and said: "Zhiguo, you don't understand, it's not appropriate for me to go out at this time, I'm all big guys, what am I?" ”
"Director Li used to be Mr. Zhang's assistant, and he won Mr. Zhang's trust, how can he be arrogant?
"Assistant? That's all in the past, just like Zhiguo, you used to be the pillar of the marketing department of 'Sifan Commerce', and now you have abandoned the dark and come to 'Lianzhong Commerce'? Let him go in the past, let's just look at tomorrow, in this new company, this important department will be in charge of you and me in the future, we must make achievements, not to disappoint the company, not to smear Mr. Zhang's face. (To be continued.) )