Lin Zhengdao's dinner was very happy, and when they parted, he repeatedly invited Xu Si to go to the house to play, and said that if Lin Fan's parents saw her, they might be happy.

Although these words made Xu Si blush, the smile on her face revealed the joy in her heart, and being recognized by Lin Fan's family may make this Zhong Lingyuxiu woman feel that it is a very worthy thing.

The development of the Jingzheng brand, not only the "Si Fan trade", "Daming trade" is more nervous, and the "Si Fan trade" is different, after nearly 4 months of development, "Si Fan trade" has been far ahead of other competing products in terms of market influence, scale or profitability, becoming a behemoth, its status in the rivers and lakes unless he has his own problems, it is difficult to shake its roots.

And "Daming trade" is different, in recent months not much, there is no high-quality new store, no high-quality franchise store, the summer sandals in the warehouse are very poor, looking to change into inventory waiting for the next year's discount, the autumn and winter orders dare not stop, and a sum of 5 million to the headquarters, expect the second half of the franchise market to give force, at the same time the direct store must also open a few high-quality stores, otherwise the income and expenditure are seriously unbalanced, don't look at the original investment of 20 million a lot, and can't help but not get in and out, This is not Zhang Ziming originally competed with Xu Si for the Audi A6, but now the heart to change the car is gone, for fear of cash flow problems, which is fatal.

It's about to enter autumn, and "Daming Commerce" has been ready how to "survive the winter", who knows that the house leak coincides with the overnight rain, in the case of "Yaxi" rising strongly, Wei Mo can stop the situation, there is a women's shoe brand born out of nowhere, and in the case of "Daming Commerce" did not react at all, it appeared, and like "Yaxi", the first store opened in Zhonghai Pedestrian Street.

This is undoubtedly the head of the "Ming business" a stick, their own in the Zhonghai Pedestrian Street for three months, a store did not find out, this does not know where to emerge a brand, do not say a word here to open a store, to know that Zhonghai Pedestrian Street as a benchmark business district in Qing Province, its representativeness and advertising effect is huge, has not yet opened, many originally intended to join the "Lifusi" to join the customer and hesitate to wait and see, do not think, must want to wait for the "urban mood" after the opening, See the response and decide which brand to join.

This Zhang Ziming scolded his mother angrily, and by the way, Zhao Hua was also blamed, who let Zhao Hua be in charge of the shopping mall department, if he can't open a store, it is the incompetence of your marketing department.

At this time, Zhao Huazheng said with an aggrieved face: "Brother Ming, you can't blame me for this, I heard that this 'urban mood' is made by Longteng Clothing, he separated his own store and opened this store, which is completely effortless, in addition, you see which shop on the pedestrian street is newly renovated, if there is any incompetence of me, if not, there is no expired store, what can I do." ”

Zhang Ziming said with a gloomy face: "Now is not the time to find reasons and excuses, what I want is the method and the result, you tell me what to do now?" You are in charge of the marketing department, so how do you tell me about the business of direct stores and franchise stores? Before, 'Yaxi' was too strong, we avoided its edge, and looked for the area they ignored to do, but now there is another one, our market share is getting smaller and smaller, and if we don't hurry up, we will be driven out of this market! ”

Zhao Hua lowered his head and said: "Brother Ming, don't worry, I will definitely grasp this piece, and Songlin Road Commercial Street is generally very optimistic, don't we have three stores in it, I think as soon as these three stores open, our inventory pressure can be greatly relieved." ”

Zhang Ziming said: "You are too optimistic, Songlin Road Commercial Street is just a new business district, what is the future direction, no one can be sure now, we are because of the low rent in the early stage, the investment is small, we dare to go in to fight, if you have high hopes for him, it is wrong, besides, we will open three stores, do you know that 'Yaxi' will also open three stores in it, and this 'urban mood' will also open three stores?" At that time, there are so many shoe stores on the same street, how good can the business be, not to mention that we have no advantage compared with their goods, and the management is far worse than that of 'Yaxi'. ”

Zhao Hua glanced at Zhang Ziming strangely, after some recent events, Zhang Ziming has become much more pragmatic, and even the management of this piece he personally grabbed is frankly far from "Yaxi", it can be seen that Zhang Ziming is no longer the empty-eyed Zhang Ziming before, and in the contest with "Sifan Commerce", he has been willing to bow down, which can't help but remind him of the stunning female boss of "Sifan Commerce", imagining how majestic she should be now.

"Huazi, Zhonghai Pedestrian Street still has to open a store, if you don't open a store, our brand influence can not be compared with competing products, which is a very restrictive factor for us to open the franchise market, and the intended customers are the ones they pick the rest to be our turn, so how can the market do well?"

Zhao Hua could only answer, and promised Zhang Ziming that he would definitely open a store in the pedestrian street.

Zhang Ziming said again: "By the way, didn't Wu Xiaosong from eLong Department Store promise us that as long as the third store enters, the Nanhu store will find a way to transfer a place for us?" Now that our three stores have suffered from it and lost money, does he have to compensate us for it accordingly? ”

When they negotiated with Yilong Department Store to enter the three stores, they felt that although the deduction point was as high as 28%, after all, the gross profit margin of their goods was about 55%, and there was still money to earn after deducting the salary of the shopping guide, who knew that when the first month was settled, they found that it was different, the shopping mall asked for a VAT invoice, and the two were dumbfounded, they couldn't open this tax ticket, only to find the head office, the head office's reply was that the invoice could be issued, but the tax point should be borne by "Daming Commerce" itself, This time another 17% was deducted, such a settlement, "Daming Commerce" every month in the three stores of eLong Department Store will lose more than 10,000 yuan, although the amount is not much, but the mood of making money and losing money is absolutely different, not to mention that a month is more than 10,000, a year to accumulate is more than 100,000, not a small number.

As soon as this situation appeared, Zhao Hua immediately went to find Wu Xiaosong, and Wu Xiaosong replied to Zhao Hua casually: "Losing money? I haven't looked for you yet, your performance is so poor, it directly affects the revenue of our mall, if you can do half of the sales of 'Yaxi', will you still lose? Don't come to me, work hard to improve your performance, otherwise you won't be supported at the end of the contract next year, and we will consider optimizing the brand. ”

What is the optimization of the brand, isn't it to clean yourself out? Zhao Hua was dumbfounded on the spot. (To be continued.) )