The day after the end of the annual meeting, the doors of several people in "Sifan Commerce" were about to be broken, Xu Si and Xiao Yanyan were women, and the male dealers were inconvenient to disturb, Lin Fan and Han Lei were bitter, especially Lin Fan, who was a little drunk at yesterday's dinner, and had a headache when he got up in the morning, so he was awakened by the knock on the door.

The first one to come over was the money was expensive, and only if he was more familiar with Lin Fan would he come over early in the morning, and he called Lin Fan to eat breakfast together, but in fact, he was familiar with his face and cut the line!

Lin Fan had a good impression of this northern man with a rough appearance, chatted with him for more than an hour, and after learning about the current development situation of Yu Province, he also gave him a few opinions.

In terms of channels, Henan Province has hit a wall everywhere in the department store channel, but in order to pursue the tall, these years or desperately go in, the result can be imagined, the investment is very large, and the income is very small.

Perhaps it is not only the pursuit of the brand effect of the department store channel, but also consider the problem of investment costs, after all, the cooperation method in the department store channel is a deduction method, there is no rent risk, the investment is small, and the street shop in Henan Province is expensive money does not pay attention to, but also because of limited financial resources, in the face of high rent and sky-high transfer fees, dare not enter, it is worth mentioning that the situation in Henan Province is not quite the same as Qing Province, the overall level of street shop rent in Qing Province is not high, and it is just in the middle of the year that there are signs of rushing to shop, pry shop, Raised the overall rent level, and in Henan Province as early as last year there have been businesses in these actions, the funny thing is that the rent in Henan Province is not very long, but the transfer fee is high to scare people, to the best business district in Qing Province Jingdong Street as a column, according to the market in Qing Province, the rent of shops on this street should have risen to more than 1.2 million / 100 square meters, but in Henan Province, the rent is still less than 600,000 / year, but the transfer fee is more than 1 million.

Someone may do the math. I feel that 1.2 million / year, the total price for 3 years is 3.6 million, and if you give the transfer fee, the total rental cost to be paid in 3 years is only 2.8 million, or it is cost-effective to pay the transfer fee, this algorithm is actually wrong, on the one hand, the transfer fee is a one-time investment, and the other money is paid without any guarantee, because the 1 million is not paid to a landlord, but to the original tenant. If a landlord knows that the original tenant has made such a big profit, and it is even more than the owner of him, how can he be willing? At the same time, since you are willing to pay a transfer fee of 1 million, it means that a landlord directly signs a contract with you, and you will give 1 million if you ask for it, right? In this way, the landlord actually made 1 million less money.

Well, after the landlord understands, he will negotiate the rent with you, and now it's 600,000 rent, right? So we go up to 1 million/year, do you agree or disagree? Take the contract out? Useless. How much is the liquidated damages stipulated in the contract? Half a year's rent is unacceptable, the landlord is willing to pay you, and he can make up for this loss immediately after renting the house to someone else, and there is still some money. But you're miserable, are you willing to take these hundreds of thousands of liquidated damages and leave? Then the 1 million transfer fee you paid, your renovation costs, and your goods are all smashed here. Hence this happens. There is no choice but to be by a strong woman, and after the original tenant is stabbed, he will be slaughtered by a landlord again.

Because of this. Lin Fan opened a shop in Qing Province, and he did not take over the house with a transfer fee, unless the house was particularly good, and there was no such situation after risk assessment, he would not talk about it at all, and at the same time, he also had requirements for the nature of the landlord, either a landlord did not cooperate, or in order to avoid disputes arising from the uneven distribution of spoils by the landlord in the later stage.

Lin Fan's suggestion to pay for money, open a street shop, "Yaxi" is a public channel brand, it relies on volume to do sales, and relies on those random shopping and consumption customers, so the location must be the best location in a type of business district, don't worry about high rent, although it is 20% more expensive than the secondary location in the business district, However, the sales volume is at least 1.5 times or more, or even higher, and the best store itself has a certain advertising effect on the promotion of the brand image, giving people the feeling that this is a big brand, which is conducive to the cultivation of customer loyalty in the store.

Another point is that the money is expensive before ignoring, that is, the supermarket channel, with the entry of some large supermarkets abroad, the domestic large supermarkets have shown explosive growth in the past two years, and such a comprehensive market has a strong ability to attract customers, and because the current rent level of the supermarket shopping street is low, and the payment method is more monthly or quarterly payment, the investment is small, the output is high, and there is a very good return on investment, which can be seen from the "Kebiwang" supermarket in Qing Province currently in cooperation.

Joining this piece Lin Fan suggested that the money should be in accordance with the company's policy, and he could be appropriately flexible, and did not suggest that he follow the franchise policy of Qing Province, if he was doing this, it would hurt him. Qing Province dares to do this because Lin Fan personally checks the market site, Xu Si's ability to operate and manage this piece is very strong, which is based on a strong level of management, otherwise what "Daming Commerce" or "Lianzhong Commerce", we all know that this policy has a very big stimulating effect on the development of the franchise market, why not learn? There's no way, if you don't learn, there is still a way to live, and if you learn, you will directly commit suicide by caesarean section!

Time is limited, Lin Fan told some of his suggestions to Qian Gui as straightforwardly as possible, and by the way, he also learned about the retail industry in Yu Province, focusing on the development of department stores and shopping malls.

Lin Fan taught him these things, all of them are experience, there are a lot of money expensive before I didn't think about it at all, after Lin Fan mentioned it like this, plus the current situation in Qing Province as an argument, Qian Gui immediately understood, and at the same time I am also very grateful to Lin Fan for knowing everything, you must know that the group of people before them said that it was an exchange, in fact, they only talked about Fengyue, not about business, the so-called way of business, most people are self-cherished, and there are really few people who can be as honest as Lin Fan. He didn't know that Lin Fan didn't think there was anything mysterious about these at all, everyone understands the truth, not everyone can do it well, it's easier said than done, that's probably it!

After communicating with these people for most of the day, Lin Fan's tired mouth was dry, and a few bubbles came out of his throat and eyes, but fortunately, at this time, Li Jin called over and rescued him. (To be continued......)